1. Images Optimists and
1
of Globalization Pessimists
?
Truest Definition Cultural dimensions
2
of Globalization Of Globalization

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10. Optimists look forward to a global village, linked together
by the internet and benefiting from ever increasing
material well-being.
Pessimists see a frightful corporate tyranny destroying the
environment, and sweeping away all that is healthy and
meaningful to human existence.
Globalization refers to all those processes by which the
peoples of the world are incorporated into a single world 2
society.
The world is becoming a global shopping mall in which
ideas and products are available everywhere at the same
time.
In a globalized world goods and services produced in
one part of the world become increasingly available in all
?
parts of the world.
Globalization has economic, political and cultural
dimensions which can have a social impact.

11. The Cultural Dimensions of Globalization
The process of globalization has also its cultural dimension, which has
been conceptualized in terms of cultural flows that both reflect and
reproduce global metropolitanism. Arjun Appadurai, (Professor of
International Studies and Director of the Initiative on � Cities and
Globalization� at Yale University), suggests that there are five
dimensions to these flows:
ETHNOSCAPE:
produced by flows of business personnel, guestworkers, tourists,
immigrants and refugees.
TECHNOSCAPE: 1
by flows of machinery, technology and software produced by trans-
national corporations and government agencies.
?
FINANSCAPE:
by flows of capital, currencies, and securities.
MEDIASCAPE:
by flows of images and information through print media, television
and films.
IDEOSCAPE:
by flows of ideological western worldviews like democracy,
sovereignty and welfare rights.

12. International Thinking
at its Best…
Question:
What is the truest
definition of Globalization?


13. Answer:
Princess
Diana’s Death
Question:
How come?


14. An English Princess
with an Egyptian boyfriend;
Crashes in a
French Tunnel;
Driving a German car
with a Dutch engine;


15. Driven by a Belgian
drunk on Scottish Whisky;
Following closely by
Italian Paparazzi;
On Japanese
Motorcyles;


16. Treated by an American
Doctor with Brazilian
medicine;
This is sent to you by
an Australian-Greek;
Using Bill Gates
US Technology;


17. And you are
probably reading
this on your
computer that uses:
•Taiwanese Chips;
•Korean Monitor.


18. Assembled by:
•Bangladeshi workers in a Singapore Plant;
Transported by:
•Indian Lorry Drivers;
Hijacked by:
•Indonesians;
Unloaded by:
•Lebanese Dock workers;
Trucked to you by:
•An Italian Truckie.
