We help companies break into the multichannel marketing and help franchises and associations implement marketing portals.

1. OMNICHANNEL
SOLUTIONS

2. Marketers are voting with their
Dollars

3. Growth in Advertising and Marketing
Spend: 2010
Mobile
30% 28%
Online Video/
Social
20%
20% Email
17%
Mass
2010 Growth Rate
10%
Online
Direct Search
Mail 4%
Telephone 3%
0%
0%
Broadcast
Online -3%
Display
-10%
Yellow
News-
papers
-5%
Direct
Pages -9%
Magazine -10%
-11%
-20%
Source: DMA Statistical Fact Book, 2010

4. Volume Projection USPS

5. Average Number of Media Types Used in a Direct
Marketing Campaign
How many different types of media does your company use for a typical direct marketing
campaign?
Mean = 3
N = 518
Source: Capturing the Cross Media Direct Marketing Opportunity, InfoTrends, 2010

6. Increase in Response Rate over Print
Only
40%
34%
30% 28%
20% 19%
10%
0%
Print & Print & Web
Print & Web
email Landing Page, email and
Landing Page
Mobile Marketing
N = 217 marketers
Source: Multi-Channel Communications Measurement & Benchmarking. InfoTrends, 2008

7. Overview
• Corporate Headquarters has
complete control over
marketing collateral
– Set Business Rules
• Franchises or Local offices can
modify based on business
rules
– Images
– Offers
– List
• Responses tracked to the
individual location levels.

8. Profile
• SAAS Cloud Platform
• Campaign Management
• Easy to use Platform
• Affiliate Portal

9. Omni Campaign Manager
• OmniEmail
• OmniTXT Messaging
• OmnipURLS
• OmniSocial Media
• OmniDirect Mail
• OmniPrint

10. OmniEmail
• Portal For Corporate
Management
• Wysiwig Editor
• HTML Editior
• Gallery of Samples
• Real Time Reporting
• List Management
• Gallery of Images

11. Omni TXT Messaging
• Portal for Corporate
Management
• Double Opt in
Management
• Real Time Reporting

12. OmnipURLS
• Wysiwig Editor
• HTML Editior
• Personalized URL for
every recipient.
• Real Time Reporting

13. Omni Direct Mail
• List Managements
– List Upload
– List Purchase
• Sample Gallery
• Ability to Modify templates
• Presort Software Integration

14. Omni Print
• IndesignPlugin
• Products
– Window Clings
– Banners
– Menus
– Postcards
– Letterhead
– Posters
– Business Cards
– Newspaper Ads
– Yellow Page ads

15. Omni Campaign Manager
• Schedule entire Campaign
– Email, TXT PURL, Direct
Mail, Print
• Reporting
– Response
– Delivery
– Financial /ROI
– Across Channel
– Across Campaigns

16. Portal Process
Franchisee Reviews
Franchisor uploads and Orders Collateral
Franchisor Approves
Collateral From Local Vendor or
Centralized Location
Franchisee Makes
Franchisor Sets Changes based on the
Business Rules Mail/Printer Produces
rules defined by the
Franchisor
Franchisor Franchisee Reviews
determines who can the selects the
see the collateral Collateral

17. Types of Collateral
Specialty
Direct Mail PURLS POS/POP Emails Text Messages QR Codes
Products
•Buy or Upload •Personalized •Window Clings •HTML •Ages 25-34 •Mobile Apps •Hats
a list Urls •Stickers •Open Rates are more likely •T-Shirts
•Select a •Ask Questions •Menus •Click Rates to respond to •Golf Balls
mailing piece •Get feedback a text message
•Table Tents •Pens
•Save 17 Days rather than a
•Reporting
of work email

18. The OmniLYNXproduct
suite
2/15/2011 2

19. product highlights– W2P
•Deploy Unlimited •Dynamic quoting &
storefronts Submission
•Multi-level and budget •Flight Checking via PitStop
approval Server
•SAP, Aribia, Oracle •Support for discount &
integration promotion codes
2/15/2011 2

20. product highlights-
marketing
•Deploy complete print, PURL, email & mobile campaigns
•Real-time CASS certification and list acquisition
•Generate unique QR codes for better targeting
•Ability for end users to
deploy campaigns in minutes
•Integration into social media
such as Twitter
2/15/2011 2

21. product highlights -
marketing
•Multi-variant targeting for
increase response rates
•Mid campaign self-correcting
optimization
•Multi-drop support allows for
true drip marketing
2/15/2011 2

22. OmniLynxvs.competition
vendor overview weaknesses
 Offers only a SaaS delivery model
Offers web-to-print  Pricing model involves both high
storefronts with VDP and start-up costs plus high monthly costs
offline cross media.  Cross media functionality is not
available online.
Offers product through a  Branding and retail functionality is
SaaS hosted model. extremely limited.
 Has no online design tool.
Offers web-to-print  Web-to-print storefront & cross
storefronts with VDP and media are in different platforms.
cross media.  No job submission or pre-flighting
 Requires proprietary desktop
Offers product through a software licenses to build templates.
SaaS or self-hosted model.  Cross media campaigns can only be
launched by admin users.

23. OmniLYNXvs.competition
vendor overview weaknesses
Offers primarily cross media  Full version requires self-hosting.
functionality although does  Pricing model involves both high
have more basic storefront
licensing costs plus dedicated ongoing
capability.
IT resources required.
Offers product mainly  Cross media campaigns can only be
through a self hosted model launched by admin users.
but has a light-weight SaaS.  Weak storefront capabilities.
Offers web-to-print  Has no cross media functionality.
storefronts with VDP.  Pricing model involves both high
start-up costs plus high monthly costs
Offers product through  Branding and retail functionality is
Digital both a SaaS & hosted extremely limited.
Storefront model.  Has no online design tool.
 User workflow is extremely rigid.

24. product positioning
Product Scope– Only product that provides solutions for every
interaction a commercial printer has with their client.
User launched Campaigns– Only product that allows users
to launch full cross media campaigns (platform can be pushed
deeper
Branding & Workflow Flexibility– Allows for extensive
changes to both the look and feel as well as the user flow.
A Size to fit All– Allowing both a hosted or self hosted plus the
module approach to pricing allows OmniLynxto be a fit for print
organizations of all sizes.

25. OmniLynx
Call us at 214-934-4911
Or visit of Website at
www.marcomlynx.com
The Industry Solution to
Integration