1. DESIGN
THINKING
THINK TANK
TALK
SESSION 01
27/05/11
1

2. STRAIGHT-
FORWARD DESIGN
Interface-device transcendency
2

3. THE PERSONALITY OF THE OBJECT
3

4. THE PERSONALITY OF THE OBJECT
4

5. THE PERSONALITY OF THE OBJECT
0 PM
12:0
ier
Carr
o
me t
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W
O 2ON
e
Nam
User
word
Pass
In
Log
5

6. THE PERSONALITY OF THE OBJECT
0 PM
12:0
ier
Carr
o
me t
elco E
W
O 2ON
e
Nam
User
word
Pass
In
Log
6

7. THE ENTIRENESS OF THE OBJECT
0 PM
12:0
ier
Carr
o
me t
elco E
W
O 2ON
e
Nam
User
word
Pass
In
Log
7

8. THE ENTIRE OBJECT IS THE CANVAS
Carrier 12:00 PM Carrier 12:00 PM
Welcome to Welcome to
O2ONE O2ONE
User Name User Name
CANVAS CANVAS
Password Password
Log In Log In
8

9. INTERFACE – DEVICE TRANSCENDENCE
Carrier 12:00 PM Carrier 12:00 PM
Welcome to Welcome to
O2ONE O2ONE
User Name User Name
TRANSITION MEMBRANE
Password Password
Log In Log In
9

10. OBJECT / OBJECT / INTERFACE
OBJECT (CALCULATOR) OBJECT (PHONE) INTERFACE
10

11. OBJECT / OBJECT + INTERFACE BECOME OBJECT
OBJECT (CALCULATOR) OBJECT (CALCULATOR)
11

12. OBJECT / OBJECT + INTERFACE BECOME OBJECT
OBJECT (CALCULATOR) OBJECT (CALCULATOR)
12

13. DEVICE WITH CALL UI VS. CALL MACHINE
© 2011 Telefónica I&D
13

14. DEVICE WITH CALL UI VS. CALL MACHINE
© 2011 Telefónica I&D
14

15. DEVICE WITH CALL UI VS. CALL MACHINE
© 2011 Telefónica I&D
15

16. DEVICE WITH CALL INTERFACE VS. CALL MACHINE
© 2011 Telefónica I&D
16

17. THE USER
EXPERIENCES
CLOSENESS TO THE
CALL MACHINE.
THE USER INTERACTS
WITH ELEMENTS
BEHIND GLASS
LOOKING THROUGH A
WINDOW.
© 2011 Telefónica I&D
17

18. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS
Carrier 12:00 PM Carrier 12:00 PM
Welcome to Welcome to
O2ONE O2ONE
User Name User Name
Password Password
Log In Log In
Do This Do That
Do This Do That
ELEMENTS FLOAT ELEMENTS CONSIDER
WITHIN A SCREEN THE DEVICE.
GRID. THE GRID IS A DEVICE
GRID.
© 2011 Telefónica I&D
18

19. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS
© 2011 Telefónica I&D
19

20. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS
© 2011 Telefónica I&D
20

21. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS
© 2011 Telefónica I&D
21

22. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS
© 2011 Telefónica I&D
22

23. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS
© 2011 Telefónica I&D
23

24. TAB BAR AS PART OF INTERFACE VS. TAB BAR AS PART OF DEVICE
Carrier 12:00 PM Carrier 12:00 PM
Welcome to Welcome to
O2ONE O2ONE
User Name User Name
Password Password
Log In Log In
TAB BAR TAB BAR
© 2011 Telefónica I&D
24

25. TAB BAR AS PART OF INTERFACE VS. TAB BAR AS PART OF DEVICE
© 2011 Telefónica I&D
25

26. TAB BAR AS PART OF INTERFACE VS. TAB BAR AS PART OF DEVICE
© 2011 Telefónica I&D
26

27. THE HAND WRIST
DEVICE AS AN
ACCESS HUB
The Me Card / Voice / The
automated diary / Device
hijacking / Virtual keychain /
Wallet
27

28. THE HAND WRIST DEVICE
28

29. THE ME CARD
THE ME CARD PROVIDES
CONNECTIVITY, JUST THAT.
29

30. VOICE COMMUNICATION
BASIC VOICE COMMUNICATION
THROUGH HAND WRIST DEVICE.
CONNECT YOUR EARPLUGS OR
HOLD UP TO EAR.
30

31. DEVICE HIJACKING
ANY DEVICE WITH NFC
CAPABILITIES CAN BE
HIJACKED AND BE USED WITH
THE USERʼS IDENTITY.
ANY SCREEN, COMPUTER, TV,
PRINTER WILL TURN INTO THE
USERʼS DEVICE.
IF USER WALKS OFF, THE
DEVICE BECOMES AGAIN A
DEVICE.
31

32. THE AUTOMATED DIARY
ALL PICTURES, VIDEOS ARE
STORED INTO THE CLOUD. ALL
COMMUNICATION (VOICE, TEXT,
ALL) IS STORED AS MULTI-
CHANNEL AND EXCLUSIVELY
ACCESSIBLE BY USER.
THE DEVICE ALSO STORES
AWAY THE USERʼS PULSE TO
GET MOOD DATA ➜
SERENDIPITY
32

33. VIRTUAL KEYCHAIN
DOORS CAN BE PROGRAMMED
TO GIVE ACCESS THROUGH
AUTHORIZATION BY THE
DEVICE.
33

34. WALLET
THE USERʼS BANK ACCOUNT
DATA IS STORRED IN THE
CLOUD AND IS USED FOR ANY
KIND OF PAYMENT VIA NFC
THROUGH THE DEVICE.
34

35. THE HAND WRIST DEVICE
35

36. THE ME CARD
36

37. VOICE COMMUNICATION
37

38. DEVICE HIJACKING
38

39. THE AUTOMATED DIARY
39

40. VIRTUAL KEYCHAIN
40

41. WALLET
41

42. THE HAND WRIST DEVICE AS AN ACCESS HUB
42

43. TAKE OFF WHEN IN NEED FOR TRANQUILITY
43

44. MICROTOOLS AND
ITEM CLUSTERS
The obsoleteness of OS-based
programs and documents /
The evolution towards microtools and
item clusters
44

45. A PROGRAM IS A TOOLBOX
TOOLBOX
45

46. A PROGRAM IS A TOOLBOX
PHOTOSHOP
46

47. A PROGRAM IS A TOOLBOX
PHOTOSHOP ILLUSTRATOR
47

48. A PROGRAM IS A TOOLBOX
PHOTOSHOP ILLUSTRATOR FIREWORKS
48

49. A PROGRAM IS A TOOLBOX
PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH
49

50. A PROGRAM IS A TOOLBOX
PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH
50

51. A PROGRAM IS A TOOLBOX
PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH
51

52. A PROGRAM IS A TOOLBOX
PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH
52

53. A PROGRAM IS A TOOLBOX
PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH
53

54. TOOLBOXES CONTAIN THE SAME TOOLS
PAINT TOOL
PAINT TOOL
PAINT TOOL
PAINT TOOL
PHOTOSHOP ILLUSTRATOR FIREWORKS FLASH
54

55. DOCUMENTS
PICS
55

56. DOCUMENTS
PICS DOC
56

57. DOCUMENTS
PICS DOC PDF
57

58. DOCUMENTS
PICS DOC PDF PSD
58

59. DOCUMENTS / PROGRAMS / FUNCTIONS
PICS DOC PDF PSD
PHOTOSHOP
VIEW EDIT
59

60. DOCUMENTS / PROGRAMS / FUNCTIONS
PICS DOC PDF PSD
PHOTOSHOP WORD
VIEW EDIT
60

61. DOCUMENTS / PROGRAMS / FUNCTIONS
PICS DOC PDF PSD
PHOTOSHOP WORD ACROBAT
VIEW EDIT
61

62. DOCUMENTS / PROGRAMS / FUNCTIONS
PICS DOC PDF PSD
PHOTOSHOP WORD ACROBAT
ILLUSTRATOR
EDIT
62

63. DOCUMENTS / PROGRAMS / FUNCTIONS
PICS DOC PDF PSD
PHOTOSHOP WORD ACROBAT
ILLUSTRATOR IPHOTO
VIEW EDIT
63

64. DOCUMENTS / PROGRAMS / FUNCTIONS
PICS DOC PDF PSD
PHOTOSHOP WORD ACROBAT
ILLUSTRATOR IPHOTO PAGES
VIEW EDIT
64

65. DOCUMENTS / PROGRAMS / FUNCTIONS
PICS DOC PDF PSD
PHOTOSHOP WORD ACROBAT
ILLUSTRATOR IPHOTO PAGES MAIL
SHARE
65

66. BASE FUNCTIONS
PICS DOC PDF PSD
VIEW
66

67. BASE FUNCTIONS
PICS DOC PDF PSD
VIEW EDIT
67

68. BASE FUNCTIONS
PICS DOC PDF PSD
VIEW EDIT SHARE
68

69. MICROTOOLS
PICS DOC PDF PSD
VIEW EDIT SHARE
VIEW TOOL SHARE TOOL
69

70. MICROTOOLS
PICS DOC PDF PSD
VIEW EDIT SHARE
VIEW TOOL SHARE TOOL
COLOR SHAPES
TEXT
70

71. MICROTOOLS
PICS DOC PDF PSD
VIEW EDIT SHARE
VIEW TOOL SHARE TOOL
COLOR SHAPES
TEXT
COLOR TOOL SHAPE EDIT TOOL
TEXT EDIT TOOL
71

72. MICROTOOLS
XLS MOV PICS DOC PDF PSD PPT MP3
PICTURE EFFECTS TOOL
ANIMATION TOOL GRADIENT TOOL
VECTOR TOOL
SHAPE EDIT TOOL
DISTORTION TOOL
PRINT TOOL SHARE TOOL
VIEW TOOL
PASTE TOOL SAVE TOOL COPY TOOL
COLOR TOOL SHAPE EDIT TOOL
TEXT EDIT TOOL
72

73. MICROTOOLS
XLS MOV PICS DOC PDF PSD PPT MP3
PHOTOSHOP WORD ACROBAT
ILLUSTRATOR IPHOTO PAGES MAIL
73

74. PICTURE EFFECTS TOOL XLS
MOV
MICROTOOLS
VECTOR TOOL
PRINT TOOL
PICS
SAVE TOOL
TEXT EDIT TOOL
TOOL BOARD
GRADIENT TOOL
DOC
DISTORTION TOOL
SHARE TOOL
COPY TOOL
PDF
SHAPE EDIT TOOL
ANIMATION TOOL
SHAPE EDIT TOOL
PSD
VIEW TOOL
PASTE TOOL
COLOR TOOL
PPT
MP3
74

75. OFF SCREENS
75

76. ...
PHOTOSHOP
TOOLBOX
76

77. ...
ILLUSTRATOR
TOOLBOX
PHOTOSHOP
TOOLBOX
77

78. ...
FIREWORKS
TOOLBOX
ILLUSTRATOR
TOOLBOX
PHOTOSHOP
TOOLBOX
78

79. ...
FLASH
TOOLBOX
FIREWORKS
TOOLBOX
ILLUSTRATOR
TOOLBOX
PHOTOSHOP
TOOLBOX
79

80. ...
TOOLBOX
INDESIGN
FLASH
TOOLBOX
FIREWORKS
TOOLBOX
ILLUSTRATOR
TOOLBOX
PHOTOSHOP
TOOLBOX
80

81. ...
TOOLBOX
ACROBAT
TOOLBOX
INDESIGN
FLASH
TOOLBOX
FIREWORKS
TOOLBOX
ILLUSTRATOR
TOOLBOX
PHOTOSHOP
TOOLBOX
81

82. ...
TOOL BOARD
82

83. FLOATING UI ELEMENTS VS. ENCRUSTED UI ELEMENTS
Carrier 12:00 PM Carrier 12:00 PM
Welcome to Welcome to
O2ONE O2ONE
User Name User Name
Password Password
Log In Log In
83

84. VALUES
ESS
D IRECTN
HONESTY
NATURALI JUSTIFIABI-
TY
LITY
LOGIC
84

85. DEVICE WITH CALL UI VS. CALL MACHINE
Carrier 12:00 PM Carrier 12:00 PM
Welcome to 1Welcome
2 to 3
1 O2ONE 3
2 ABC
O2ONE ABC DEF
DEF
4 5 6
4
GHI
5
JKL
6 GHI JKL MNO
MNO
User Name User Name
7 8 9 7 8 9
PQRS Password TUV WXYZ PQRS TUV WXYZ
Password
0 # 0
* Log In
* Log In
#
+ Call + Call
85