3. Why consider experimental design?
• If you’re performing experiments
• Cost
• Time
• for experiment
• for analysis
• Ethics
• If you’re deciding to fund? to buy? to approve? to compete?
• are the results real?
• allow clear interpretation?
• can you trust the data?
5. Taking measurements
• How do you calibrate measuring instruments
(including human observers)?
• Steps to reduce:
• subjective decision making?
• inter-observer variability?
• intra-observer variability?
• Unusable/illegible measurements/notes
• Automation?
• Avoid floor & ceiling effects
• Ensuring that subjects are in “natural” conditions
do all that you can to ensure your design is robust
6. Overall
• Avoid easy mistakes
• Design & statistics are closely interlinked
• Consider biology carefully
• Better to spend more time planning.