Consumer access to the Any where Network will boom during the next five years, and the biggest growth will be in wireless lines. But true Any where experiences will emerge not from wireless broadband, but from devices and services that can blend the ubiquity of wireless with the quality experiences of fiber. Yankee Group analysts Carl Howe and Christopher Collins discuss a new framework report and present on how consumer access to the Anywhere web is transforming the wireless device and service provider industries.

1. Getting the Anywhere Net
Carl Howe, director, Anywhere Consumer Research
Chris Collins, senior analyst, Anywhere Consumer Research
www.yankeegroup.com
© Copyright 2009. Yankee Group Research, Inc. All rights reserved.

2. Who Is Yankee Group?
• The first independent research firm
trusted for nearly 40 years
• Focused exclusively on Anywhere
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 2

3. • A common network
• Broadband demand
• Wireless ubiquity
These are forming the
Anywhere Network
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 3

4. Anywhere: The Largest Technology Change of Our Lifetimes
New kinds of consumers New kinds of devices
New kinds of connections New ecosystems
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 4

5. To Help, We Moved to a Question Framework for Our
Research
Anywhere Consumer Anywhere Enterprise
Framework Questions Framework Questions
1. How do consumers 1. How will the Anywhere
connect to the Anywhere Network transform the
Network wherever they enterprise and its
are? workforce, partners and
customers?
2. How will connectivity
2. How will the Anywhere
transform consumers,
Network transform
and how will their
enterprise IT, and what
experiences transform
impact will that have on
the Anywhere Network?
the Anywhere Network?
Anywhere Network Framework Questions
1. What technologies and architectures build and
power the Anywhere Network?
2. What are the economics of the Anywhere Network?
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6. Today’s Big Questions
• How will consumer access evolve over the next five years?
• Why is this evolution happening?
• How will these trends bring consumers closer to Anywhere
experiences?
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 6

7. Theme
Anywhere
Anywhere
access will
access will
blend wired
blend wired
and wireless
and wireless
networks
networks
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8. Mobility Is Changing Access
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9. Asia-Pacific Boasts 1.7 Billion Connections, Almost Half of
Global Lines
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10. Europe, the Middle East and Africa Have 1.4 Billion Lines
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11. Wireless Dominates in Latin American Access
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12. North America Ranks Highest in Wired Connectivity, but
Lowest in Total Lines
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13. Wireless Broadband Growth Is Greater Than Wired
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14. Why Is This Evolution Happening?
• Shifting industry dynamics
– New entrants
– All-you-can-eat service plans
– Bundled offerings
• New consumer behaviors
– Substitution due to economics
– Content creation as well as consumption
– Homegrown Anywhere behavior
• Wireless network economics
– Spans hostile terrain easily
– Costs less to install
– Captures customers more quickly
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 14

15. Wireless Growth Is Driving Countries Past the Anywhere
Tipping Point
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16. Wireless Growth Is Driving Countries Past the Anywhere
Tipping Point
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17. Wireless Growth Is Driving Countries Past the Anywhere
Tipping Point
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18. Wireless Growth Is Driving Countries Past the Anywhere
Tipping Point
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19. How Will These Trends Bring Consumers Closer to
Anywhere Experiences?
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20. Anywhere Blends the Best of Wired and Wireless
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21. No Single Network Has Everything Consumers Want
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22. Anywhere Networks Will Ultimately Become a Seamless
Experience
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23. Anywhere Networks Will Ultimately Become a Seamless
Experience
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24. Anywhere Networks Will Ultimately Become a Seamless
Experience
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25. New Anywhere Connections Look Like This
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Getting the Anywhere Net

26. Consumer Access will grow to nearly $1 trillion by 2012
Many devices
•
Many revenue models
•
Smarter and more flexible media
•
A wealth of bundling opportunities
•
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. January 2009 Page 26
Getting the Anywhere Net

27. Theme
Anywhere
Anywhere
access will
access will
blend wired
blend wired
and wireless
and wireless
networks
networks
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 27

28. Who Will Be Affected?
• Carriers
• Carrier providers
• Consumer electronics
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Getting the Anywhere Net

29. Summary
• Access worldwide is still booming
• Wireless is blazing the trail to the Anywhere Network
• Anywhere access will blend wired and wireless networks
• Global access will approach a $1 trillion market by 2012
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 29

30. Questions and Answers
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 30

31. Thank You!
Carl Howe, director, Anywhere Consumer Research,
chowe@yankeegroup.com
Chris Collins, senior analyst, Anywhere Consumer Research
ccollins@yankeegroup.com
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