2. TABLE OF CONTENTS
1 DR+A OVERVIEW
FIRM PROFILE
ABOUT US
RESUME
2 MARKETS
3 PROJECTS - WORKING WITH CLIENTS
4 COMMUNITY ENGAGEMENT
5 SUSTAINABILITY
6 ON TIME ON BUDGET
7 SERVICES
8 CONTACT INFORMATION
DR+A
3. Introduction
Firm ProFile
...Merging architecture, design,
economics, and environment…
DaviD Robbins + associates
With more then 20 years of experience that spans a broad range of project
typologies, DR+A is a full service planning, architecture, engineering and real
estate services group offering a comprehensive range of services to both the
public and private development communities. Having worked in nearly every state
in hundreds of cities nationwide, and around the globe, we have been involved
in every aspect of development. DR+A merges architecture, design, economics,
and environment creating great spaces where people want to live, work, play, and
grow.
ouR Mission
DR+A creates integrated design solutions that provide dynamic, energetic and
fiscally viable environments...
Having the innovation, creativity, and the passion for developing places into
strong, sustainable and livable environments, our teams address the needs of
both communities who are faced with the challenges of growth, as well as those
that want to enhance their existing cities, towns, villages, and neighborhoods.
We understand the complex issues that are involved in growth and development;
more importantly, we understand how to work with these issues to create strong,
vibrant, enduring communities.
Helping both the public and private sectors through the collaborative process of
place making, we offer insight into creating pedestrian-friendly streets, mixed-use
developments, housing options, valued open spaces, and transit-oriented design.
It is our belief that through these efforts we can lead people to understand the
benefits of aesthetically pleasing environments that provide for economic viability,
healthier lifestyles, and reduced energy consumption...in essence a better quality
of life.
DR+A’s expertise ranges from small infill projects to large scale master plans,
intimate town centers to highly visible, urban retail developments. We work with
our clients in developing livable patterns for growth that provides for a diverse
mix of uses, promotes accessibility, reinvests in community and provides for
usable open spaces. By looking beyond a site’s physical limits and boundaries,
we incorporate the numerous environmental, economic and social dynamics at
play. The layering of spaces, aesthetics, fiscal goals and community needs are
just a few of the factors taken into account. This approach helps our clients reach
their goals of creating meaningful destinations with personality and soul that draw
people back, time and again.
DR+A
4. The Team
ABOUT US
...reflecting clients’ needs and not
simply staff availablity...
OUR ORGANIZATION
DR+A is organized to encourage the creative process and collaborate at all levels and in all places. Our passion for
merging architecture, design, economics, and environment is based in this interactive, integrated, and iterative design
process. Our organization and stategic alliances are a reflection of our belief that our clients’ needs come first and are
built around your specific project rather than simply staff availability. We strongly believe in an integrated project team
that takes numerous variables into account.
DR+A is rooted in the concept of merging architecture, design, economics and environment in our client’s projects.
Far too often the dynamics of economy, both at the micro and macro levels, are often overlooked by others until a red
flag is raised at a crucial crossroads. At DR+A we understand that a project’s success is not only rooted in its position
within greater economic market and environment, but we also recognize that there are literally hundreds and hundreds
of micro economic decisions that we must address in order to deliver a project on time and on budget. We treat every
project as if it is coming out of our own checkbook.
DR+A’s approach to meeting our clients’ goals is to require maximum communications between team members and
clearly understand and document these requirements and expectations. DR+A’s ability to manage this open dialogue is
essential in not only meeting the schedule and budget requirements of a project, but also in meeting and exceeding our
clients expectations.
OUR LEADERSHIP
Mr. Robbins is an accomplished planner, urban designer and landscape
architect with over twenty years of experience helping both the private
and public sector address complex planning, design and development
challenges. Working with multi-disciplinary teams of engineers,
architects, planners and landscape architects, Mr. Robbins has been
responsible for leading complex projects for commercial, residential,
institutional and corporate clients. His work has focused on challenges
for projects ranging from small urban infill to new cities. These include
strategic planning studies, community development & redevelopment,
downtown revitalization plans, land-use planning, urban design, campus
planning, streetscape and corridor planning as well as mixed-use
developments, retail centers, golf, resort and residential communities.
The recipient of numerous national and local planning awards, Mr.
Robbins’ work focuses on helping clients to reach their goals and
creating environments that incorporate the numerous environmental,
economic and social dynamics at play. In addition, he has unparalleled
experience leading and participating in community/neighborhood public
open houses, forums, workshops, charrettes and public meetings.
Before beginning DR+A, Mr. Robbins worked in a range of organizations
from a small one man shop to large multinational firms. He served as the
designer and project manager for these firms most high profile projects.
Mr. Robbins was the youngest Associate named by RTKL Associates Inc.
and Senior Associate with the HOK Planning Group. Previous to DR+A,
Mr. Robbins was Studio leader for GreenbergFarrow’s New York office.
Mr. Robbins received his Master of Urban Planning, as well as, his Master
of Landscape Architecture from Harvard University Design School and
his Bachelor of Landscape Architecture from Cal Poly San Luis Obispo.
DR+A
5. David I. Robbins RLA, AICP, LEED®
Mr. Robbins is an accomplished planner, urban designer and landscape architect with over 20 EDUCATION
Master in
years experience working in both the private and public sectors. His experience has focused on
Landscape Architecture,
complex planning, design and development challenges. Working with multi-disciplinary teams of Harvard University, 1998
engineers, architects, planners and landscape architects, Mr. Robbins has been responsible for Master in Urban Planning,
leading complex projects for commercial, residential, institutional and corporate clients. These Harvard University, 1998
include strategic planning studies, community development & redevelopment, downtown
Harvard Continuing
revitalization plans, land-use planning, urban design, campus planning, streetscape and corridor
Education
planning as well as mixed-use developments, retail centers, golf, resort and residential Golf Course Design, 1998
communities. Golf/Residential
Communities, 1998
The recipient of numerous planning awards, Mr. Robbins’ work focuses on helping clients to
reach their goals and creating environments that incorporate the numerous environmental, Bachelor of Landscape
economic and social dynamics at play. In addition, he has a great deal of experience leading and Architecture, California
Polytechnic State San
participating in community/neighborhood public open houses, forums, workshops, charrettes and
Luis Obispo University,
public meetings. Select project experience includes: 1995
RTKL ASSOCIATES INC. (1998 – 2003) REGISTRATIONS
Over his five year tenure with RTKL, Mr. Robbins helped to rebuild the Dallas office’s Planning Landscape Architect
Alabama, Georgia,
and Urban Design Group from just four people to more then a dozen staff members and in turn
New York, South
rose to become the youngest Associate at RTKL. The following projects reflect his primary Carolina, Tennessee,
responsibilities which included lead project designer, project/group manager, and lead marketer. Texas
Additional responsibilities included: construction administration, illustrative rendering, Connecticut (in process)
representation at conferences, lecturer, recruiting, and mentoring. New Jersey (in process)
Council of Landscape
City & Regional Planning Architectural Registration
Bryan Central Business Corridor Plan, Bryan, Texas Boards - Certified
AICP Certified Planner
Chang Ying, China
NJPP (in process)
Chicureo Ciudad, Santiago, Chile
City of Heife New Municipal and Cultural District, Anhui Province, China AFFILIATIONS
Dallas Main Street, Dallas, Texas American Institute of
Frisco Main Street, Frisco, Texas Certified Planners
American Planning
Fort Worth Avenue Corridor, Dallas, Texas
Association
Galatyn Urban Center, Richardson, Texas American Society of
Irving TIF District, Irving, Texas Landscape Architects
Northwest Corridor, Dallas, Irving, and Las Colinas, Texas Urban Land Institute
Palmer Village, Colorado Springs, Colorado Congress for New Urbanism
United States Green Building
Playa Del Norte, Tumbes, Peru
Council
Preston Road Corridor Overlay District, Frisco, Texas Urban Parks Institute
President George Bush Station Area Plan, Richardson, Texas
Six Points Roundabout, Fort Worth, Texas PROFESSIONAL
South Calhoun Road Neighborhood Plan, Brookfield, Wisconsin ENDEAVORS
GreenbergFarrow Inc.
Westside Neighborhood and Land Use Study, Sun Prairie, Wisconsin
HDR Inc.
HOK Planning Group
Mixed Use / Residential
RTKL Associates Inc.
Addison Circle, Addison, Texas
Akron Cultural District, Akron, Ohio
Arena Place, East Rutherford, New Jersey
Bear Creek Town Center, Dallas, Texas
Brandon Main Street, Hillsborough County Florida
Old Farmers Branch Station Area Plan, Farmers Branch, Texas
Dallas Sustainable District, Dallas, Texas
Lantana, Denton, Texas
Legacy Town Center, Plano, Texas
Meadows Town Center, Castle Rock, Colorado
DR+A
6. David I. Robbins,
RLA, AICP, LEED®
Continued
RiverPark, New Orleans, Louisiana Hospitality
South Side Works, Pittsburgh, Pennsylvania The Inn at River Ranch, Lafayette, Louisiana
The Gardens of Coast Oak, Woodside, California Our Lucaya, Grand Bahamas
Hill Country Hyatt, Austin, Texas
In addition, Mr. Robbins has led a variety of residential Packery Channel Resorts, Corpus Christi, Texas
planning studies for a range of building typologies in
various locations both domestically and internationally. Industrial
These range from single family and town homes to mid- Convergence Technology Park, Richardson, Texas
rise and high-rise projects. The Embarcadero Business Park, Laredo, Texas
First Industrial @ The Colony, The Colony, Texas
Retail Kalos - Nuevo Laredo Industrial Park, Nuevo Laredo Mexico
Arlington Town Center, Arlington, Texas Kalos - Monterey Industrial Park, Monterey Mexico
Arundel Mills Lifestyle Expansion, Arundel, Maryland
Bayshore Mall, Milwaukee, Wisconsin Healthcare
Circle T, Westlake, Texas Baylor Heart Hospital, Dallas, Texas.
City Works, Cleveland, Ohio Centennial Medical Center FRISCO, Texas
Clay Terrace, Carmel, Indiana Providence-Everett Healthcare, Everett, Washington
Concord Mills Lifestyle Expansion, Concord, California St. Luke’s Episcopal Hospital, Houston, Texas
La Frontera, Round Rock, Texas
MainStreet at FlatIron, Broomfield, Colorado
Ontario Mills Lifestyle Expansion, Ontario, California
So7th,Fort Worth, Texas
The Avenue Winrock, Albuquerque, New Mexico
The Gulch, Nashville, Tennessee
The Mills @ Arden Hills, St. Paul, Minnesota
The Shops @ Legacy Town Center, Plano, Texas
The Village of River Ranch, Lafayette, Louisiana
Woodlands Mall Expansion, The Woodlands, Texas
Walker Woods, Grand Rapids, Michigan
THE HOK PLANNING GROUP (2003 – 2005)
Mr. Robbins joined the HOK Planning Group’s Atlanta Office in 2003 and over the next two and a half years helped to rebuild the
department from three people to some ten people. As a Senior Associate, Mr. Robbins served as the lead designer on many of his
projects, as well as project manager. Mr. Robbins also worked with other HOK offices as a key team member for many charrettes and
community workshops serving as the expert in mixed use, retail, and residential development. When called upon, he also provided
construction administration and illustrative rendering for select projects. In addition to these responsibilities, he served on both the
design and marketing core councils which helped to formulate strategic direction for the international practice.
Planning & Urban Design Mixed Use / Residential
Augusta Downtown Streetscape, Augusta, Georgia Bon Secour Marina Towers, Gulf Shores, Alabama
Braddock Station Area Plan, Washington, D.C. Carver Theater Redevelopment, Miami, Florida
Eastlake Park Redevelopment, Atlanta, Georgia East Lake Station Area, Atlanta, Georgia
Gwinnett County Revitalization Plan, Gwinnett, Georgia Fortune Plaza, Chongqing, China
Gwinnett Place Mall Revitalization Study, Gwinnett, GA MLK Transit Mixed Use, Miami, Florida
Hapeville Downtown Streetscape, Hapeville, Georgia Santa Fe Terminal, New Mexico
North Beach, Doha, Qatar Seven Oaks, Atlanta, Georgia
Poplar Pointe, Washington, D.C. The Village at Chesterfield, Chesterfield, Missouri
Riverview Master Plan, Atlanta, Georgia 6075 Roswell Road, Sandy Springs, Georgia
Springdale Arena, Springdale, Arkansas
West End Streetscape, Greenville, South Carolina
12th and Menaul, Albuquerque, New Mexico
DR+A
7. David I. Robbins,
RLA, AICP, LEED®
Continued
Retail Education
Acoxpa Redevelopment, Mexico City Applied Sciences and Technology Complex, Huntsville, Alabama
Houston Pavillions, Houston, Texas Georgia State University Master Plan Update, Atlanta, Georgia
South Point, MacDonough Georgia Georgia Tech Dining Redevelopment, Atlanta, Georgia
Town and Country Mall, Houston, Texas. Kennesaw State University English Building Expansion, Georgia
Walmart Redevelopment Prototype, multiple locations Kennesaw State University North Campus Parking Study, Georgia
Lincoln School, Costa Rica
Industrial Panthersville Sports Complex, Atlanta, Georgia
Opus Motorola Site, Suwanee, Georgia Shelby Hall, University of Alabama Tuscaloosa, Alabama
Guangzhou International Beverage, Nutrition Tennessee Tech Science Complex, Cooksville, Tennessee
Products, and Logistics Center, China Transportation and Technology Hall, Auburn University, Alabama
University of Alabama Huntsville Campus Master Plan, Alabama
Corporate / Campus University of Georgia Pharmacy Building Expansion, Athens, GA
Dawson County Administration Complex, Georgia University of North Carolina Asheville Wellness Center
Dawson County Detention Center, Dawsonville, Georgia
Georgia Power, Atlanta, Georgia
GSA Social Security Administration Building, Alabama
NASA 4600 Complex Master Plan, Huntsville, Alabama
NASA 4601 Building, Huntsville, Alabama
NASA 4602 Building, Huntsville, Alabama
NASA 4603 Building, Huntsville, Alabama
Office Depot Global Headquarters, Boca Raton, Florida
HDR INC. (2005 – 2006)
Initially offered the opportunity to open HDR’s New York City Planning and Urban Design Practice, Mr. Robbins instead spent his year
tenure as traveling between New York, Atlanta, Tampa, and charrettes across the country. In his role as an Urban Design specialist,
he served as lead designer, illustrator, and technical expert for these projects. Mr. Robbins’ expertise focused on mixed use, retail,
and residential development typologies.
Planning & Urban Design Mixed Use / Residential
City of Largo Town Center Guidelines, Largo Florida Amsterdam Village, Atlanta, Georgia
East Lake Station Area, Atlanta, Georgia Dale Marbury Mixed Use Development, Tampa, Florida
Downtown Treasure Island, Florida Pendell Road Development, Poughkeepsie, New York
Heart of the TRIAD, Greensboro, Winston, Salem, NC Neptune Road Development, Poughkeepsie, New York
Largo Town Center, Largo, Florida Stanley Avenue Mixed Use Development, Dobbs Ferry, NY
A Shared Vision for Port Washington,
Port Washington, New York Due Diligence Study
Scottsdale 2020 Transportation Plan, Scottsdale, Arizona Broward County Government Center Relocation,
University of Washington Land use and Roadway Study, Fort Lauderdale, Florida
Seattle, Washington Winton Manor Government Center & Mixed Use,
Winton Manor, Florida
Landscape Architecture
Caryle Place II, Carle Place, New York
Interstate 95 Rest Area Studies, Various Locations
Landscape Studies, Various Locations
DR+A
8. David I. Robbins,
RLA, AICP, LEED®
Continued
GREENBERGFARROW (2006 – 2009)
Over his three year tenure with GreenbergFarrow, Mr. Robbins helped to establish the firms newly founded Planning service group as
a presence in both New York City and across the nation. The firm turned to him to lead the most complex planning, design and
development challenges. The following projects reflect his primary responsibilities as lead project designer, project/group manager,
and lead marketer. Additional responsibilities included: construction administration, illustrative rendering, recruiting, and mentoring.
Planning & Urban Design Retail
Allen Plaza, Atlanta, Georgia Bay Plaza Mall, Bronx, New York
Downtown Derby Redevelopment, Derby, Connecticut Baker Center, Elizabeth, New Jersey
Feil Organization Properties, Clark, New Jersey Bloomfeld Retail Studies, Various Locations New York
Fulton Street Signage Program, Brooklyn, New York BJ’s Wholesale Club, Various Locations, New York
Gateway Center, Brooklyn, New York Chera Red Hook, Brooklyn, New York
Cinco Ranch, Houston, Texas
Mixed Use / Residential Costco, Various Locations, New York
Baltimore Towers, Baltimore, Maryland Gateway Center at Bronx Terminal Market, Bronx, New York
Celadon, Elizabeth, New Jersey Islip Pines, Holbrook, New York
City Point, Brooklyn, New York Lauth Forsyth, Center, Forsyth County, Georgia
Crossings @ Southern, Brooklyn, New York Midway Development, St. Paul, Minnesota
Edens Avant Merrifield, Virginia P/A Associates – Retail Studies, Various Projects, New York
Landsdowne Redevelopment, Ottawa, Canada Polaroid Redevelopment, Waltham, Massachusetts
Overpeck Creek, Ridgefield, New Jersey Roosevelt Mall Redevelopment, Philadelphia, Pennsylvania
Post Oak Redevelopment, Houston, Texas Shore Parkway, Brooklyn, New York
Related Companies Studies, Various Locations NY, NJ, CT Station Plaza, Sheepshead Bay, New York
South Beach, Ha’penny Bay, St. Croix, US Virgin Islands Sunset Marketplace, New York, New York
Vornado Studies, Various Projects, NY, NJ, CT Target, Various Locations, US
Woodruff Point, Greenville, South Carolina The Shops @ Riverhead, Bronx, New York
Trammell Crow - Retail Studies, Various Locations US
Landscape Architecture Tuxedo Marketplace Redevelopment, Atlanta, Georgia
Flatbush Gardens, Brooklyn, New York Weston Road Retail Center, Toronto, Canada
44 Drive, Long Island City, New York 280 Richards Avenue, Brooklyn, New York
Gateway Center II, Brooklyn, New York
DR+A (2009 – PRESENT)
In 2009, Mr. Robbins opened DR+A. Merging architecture, design, economics, and environment, DR+A creates elegant and functional
design solutions. Mr. Robbins’ efforts range from simple landscape plans and interior design to major planning and design projects.
Mr. Robbins considers every project to be a unique and specific challenge to our creative capabilities. The ultimate goal is to create
solutions that are beyond the client’s greatest expectations.
AWARDS AND DISTINCTIONS
Mr. Robbins has received a variety of local, state, and national awards in planning and landscape architecture. These include awards
from: American Institute of Architects, American Society of Landscape Architects, American Planning Association, Congress fro the
New Urbanism, North Central Texas Council of Governments, Texas Transportation Alliance, and the Dallas Business Journal.
DR+A
9. Markets & Services
Markets
Planning...a national perspective
delivered loacally...
DR+A is a full-service planning and creative services organization with a diverse portfolio of experience and expertise. DR+A draws upon
our resources and strategic alliances to provide our clients with the most comprehensive planning, urban design, architectural and creative
services available. Great places are the result of great planning and thought. DR+A creates elegant, functional, and economically viable design
solutions that merge architecture, design, economics, and environment.
Planning & Urban Design camPUs
Whether you are in New York, Beijing, DR+A’s academic and campus planning
or somewhere else around the globe... bridges the gap between traditional
we all face the issues of how we live, design and modern functionality.
work and play. Elements of traffic, We design campuses that reflect
housing, economy, and environment the school ‘s character and history.
effect our everyday lives. DR+A acts Our designs reflect the institutions’s
locally and thinks globally. academic needs while promoting
student life. The thoughtful blending
retail & entertainment of master plan, architecture, and
Retail is an ever evolving format that landscape create unique environments
requires a careful crafted response for years to come.
that incorporates design, economics,
and environment. DR+A design places HosPitality
that foster interaction, function as that DR+A provides a range of services
“other place” in our lives, are fiscally from master planning, architecture,
viable, and respond to not only the landscape architecture, and branding.
needs of today’s consumers, but are also We have worked with a variety of
flexible enough to adapt to changes in clients including: vacation home
market.. communities, timeshares, limited stay
and full service hotels, resorts, spas,
mixeD Use and convention center hotels.
Mixed-use projects begin with the solid
planning principles of establishing a HealtHcare
unique “genus loci” or sense of place. From site selection to strategic facilities
The mix of users must work not planning to landscape architecture
only individually, but also collectively. DR+A provides our clients with a
Balancing the needs of retail users with range of services. DR+A works with
the functional requirements of other hospitals, healthcare groups, doctors,
users is accomplished through our and developers in providing services
intimate knowledge of both. In the end, for medical office buildings, outpatient
people experience a place and not just facilities, dialysis centers, as well as
a store.. hospitals and teaching facilities.
HoUsing lanDscaPe
Creating unique environments in arcHitectUre
which to live, work, play, and grow. Landscape arcitecture is at the core
DR+A’s residential projects span of DR+A’s practice. We work with
numerous typologies and construction our clients to create enduring places
methodologies. Our portfolio includes: and spaces that reflect the merging
low,medium, and high density urban of architecture, design, economy,and
residential, single family homes, environment. Our landscape
townhomes, senior housing, and student architecture work is integrated with
housing. No matter the environment our urban design practice to reflect
DR+A develops a unique sense of place our holistic approach to development.
and community.
sUstainable Design
WorkPlace Integrated into all of our work is an eye
Next to the time we spend with our towards sustainable design. At DR+A
families, the workplace is in many we move beyond the simple labels of
cases like our second home and family. “sustainability” and LEED design and
DR+A has worked with both the public look at our projects holistically and
and private sectors developing unique offer our clients a variety of options
workplace environments that respond that are not only sustainable, but also
to the specific need of end users and fiscally viable.
organizational structure. DR+A works
with our clients in optimizing both the
physical and structural organization.
DR+A
11. repositioning
retail centers
Various Locations
Client: Multiple Clients
size: Varies
serViCes: Master planning
urban design
landsCape arChiteCture
status: Varies
As a result of the economy for
the past few years thousands
of stores have been shuttered,
new projects have been
shelved, rents have been cut,
and property values have
tanked. Capital realities and
tenant demand do not support
major retail developments.
More than ever, now is the time
to consider a strategic
repositioning effort of your
existing retail center.
What are the most effective
physical steps you need to take
to get there? How do you
create a new shopping
environment to attract retailers
and customers while mitigating
redevelopment costs? At DR+A
we believe there are key
elements to repositioning an
aging center. These include:
Façades
Signage
Lighting
Landscape
Circulation
Public spaces
Understanding the power of
the tools available to you is the
first step in moving forward
with your project - “architecture
lite” such as new graphics,
wayfinding, signage and
identity, can be as influential in
changing markets as heavy
construction.
Whether you decide on
expansion, a complete
demolition, rebuild, or simply
modifying aesthetics, DR+A is
there to help you make the final
product the best use of what
you have while translating it
into modern language.
DR+A
12. THE MILLS @
ARDEN HILLS
Arden Hills, MN
CLIENT: THE MILLS
CORPORATION &
PARTNERS
SIZE: 1,500+ ACRES
SERVICES: MASTER PLANNING
ARCHITECTURE
LANDSCAPE
STATUS: PLANNING COMPLETE
The design team was engaged
by the Mills Corporation
and its partners as part of
a development competition to
bring retail, commercial and
residential development to the
the city.
The plan focuses on the
development of a two million
square foot mall and adjacent
open air lifestyle town
center. The mall continues
the Mills expansion program
and combines national
discounters and speciality
shops. The town center
blends ground floor retailers
and restaurants with upper
floor office and residential
users in an urban format
reminiscent of a traditional
village center. Surrounding
the development are five
residential neighborhoods with
homes ranging from small
neo-traditional lots to multi-
acre ranchettes.
The various elements
are connected through a
streetscape network and open
spaces. These will include
hiking and bicycling trails for
the public. Expanded public
transit will be brought to the
site to better connect it with
distant neighborhoods and the
traditional downtown core.
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
13. POPLAR POINT
Washington, DC
CLIENT: NAME WITHHELD AT
CLIENTS REQUEST
SIZE: 80+ ACRES
SERVICES: MASTER PLANNING
ARCHITECTURE
LANDSCAPE
STATUS: PLANNING COMPLETE
Along a prominent bend in
the eastern shoreline of
the Anacostia River, this
underutilized land has nearly
a mile of unimpeded access
to the water and spectacular
views of the Capitol and
downtown. Taking advantage
of the waterfront, the master
plan includes transforming the
property into a mixed-use live,
work, play and entertainment
district. Also, a new Major
League Soccer stadium,
music venues, retail, office
and residential uses will be
featured.
The development is focused
around a series of village
greens that extend from the
surrounding neighborhood to
a new regional waterfront park
and venues. Distinct retail,
residential, and civic districts
are formed around these
greens and street hierarchy.
The development program
for the district calls for some
750,000 square feet of retail,
1.2 million square feet of
office, 500 hotel rooms and
almost 2,000 residential units.
The work described on this
page was completed by David
Robbins while working with
PE NT H O U S E P E N TH O US E
the HOK Planning Group.
LO FT F L AT F L AT LO F T
F L AT F L AT
LOFT F L AT F L AT LO F T
F L AT F L AT
PARKING F L AT F L AT PA R K I N G
PARKING F L AT F L AT PA R K I N G
PARKING F L AT F L AT PA R K I N G
BIG BOX LO B B Y / R E TA I L / B OX
R E TA I L
DR+A
14. AVENUE WINROCK
Alburquerque, NM
CLIENT: COUSINS PROPERTIES
SIZE: 125 ACRES
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
STATUS: PLANNING - COMPLETE
A multi-disciplinary team
of planners, architects and
landscapes architects worked
to reposition Albuquerque’s
aging Winrock Mall and create
a unique and successful mixed
use retail, entertainment, and
office environment. The plan
envisions a lively shopping
district with an inviting main
street atmosphere anchored
by a strong town center that
reflects the culture and heritage
of Albuquerque. The Avenue
Winrock is a pedestrian friendly
environment that draws visitors
in to a comfortable setting that
encourages exploration and
discovery of a whole new way
of shopping and entertainment
for the region.
The Avenue Winrock will be a
fresh new destination and the
nexus of the revitalization effort
of the Uptown area, increasing
property values, providing
new tax revenues for the city,
creating a substantial number
of jobs, inspiring growth and
new development...in essence
the new center of community
activity.
The Avenue Winrock offers:
The Best Location
The Best Tenants
A History of Success
A Fresh Face
A True Live, Work, and
Play Environment
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
15. CIRCLE T
Westlake, Texas
CLIENT: HILLWOOD DEVELOPMENT
GENERAL GROWTH
SIZE: 400+ ACRES
SERVICES: MASTER PLANNING
ARCHITECTURE
STATUS: PLANNING COMPLETE
CONSTRUCTION ONGOING
Circle T Ranch is a partnership
between General Growth
Properties and Hillwood
Development Corporation to
develop one of Texas’s largest
shopping centers. Plans call
for a 2 million- square-foot
upscale shopping center with
a Texas ranching theme --
complete with roaming buffalo,
longhorns and limestone
construction -- on 128 acres
south of Texas 114 and Texas
170. The design calls for six
anchor stores, a multiscreen
theater and high- end shops
and restaurants at the edge
of a lake.
This resort-style development
will have the feel of a Texan
ranch. Inclusive of an open
air village bisecting the mall,
Circle T will encompass 1.6
million square feet of shops in
the form of 4 initial department
stores and numerous lifestyle
retailers. Three more anchors
are proposed for the second
phase of development.
Entertainment options like
a carousel, ice rink, and sit-
down restaurants will complete
this new community hub and
grand-scale regional shopping
mall.
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
16. GATEWAY CENTER
Brooklyn, New York
CLIENT: RELATED COMPANIES
THE CITY OF NEW YORK
SIZE: 200+ ACRES
SERVICES: MASTER PLANNING
ULURP
ARCHITECTURE
LANDSCAPE
STATUS: PLANNING COMPLETE
DEVELOPMENT ONGOING
Located off of the Belt Parkway
in Jamaica Bay, this Building
Brooklyn Award Winner for
New Retail Construction is
expanding to include a second
phase of retail development
and the planning and
coordination for the intended
residential component is now
being planned and developed.
The team was asked to address
both the retail components as
well as coordinate the overall
ULURP process. The design
team has developed a series
of design guidelines and
provided schematic design for
all of the tenants.
The original phase, a 54-acre
shopping center remains as
a substantial commercial hub
for the surrounding Brooklyn
communities. The second
phase of the retail center
adds some 400,000 sf of
retail along with parking for
3,230 vehicles. This phase
of development focuses
more greater attention to the
public realm and provides for
retail in a pedestrian-friendly
environment.
The work described on this
page was completed by David
Robbins while working with
GreenbergFarrow.
DR+A
17. WOODRUFF POINT
Greenville, South Carolina
CLIENT: MCCHESNEY PARTNERS
SIZE: 78 ACRES
SERVICES: MASTER PLANNING
ARCHITECTURE
LANDSCAPE ARCHITECTURE
ENTITLEMENTS
LEED CERTIFICATION
STATUS: PLANNING - COMPLETE
Located at the highly visible
crossroads of Interstate 85 and
Woodruff Road, this seventy
five acre brownfield site will
provide a unique oportunity for
redevelopment with it proximity
to downtown, existing regional
attractions, and residential
neighborhoods.
Woodruff Point envisions the
transformation of a 1.8 million
square foot manufacturing and
warehousing facility into a
vibrant regional center. The
overall design shapes a
dynamic relationship between
a series of live, work, shop, and
play districts. The development
will ultimately include over 4.5
million square feet of retail,
office, residential (town homes,
condos, and apartments) and
hotel spaces focused around a
central linear public park. The
districts are linked by a series
of pedestrian friendly walkways,
tree-lined boulevards, bike
paths and green spaces.
The work described on this
page was completed by David
Robbins while working with
GreenbergFarrow.
DR+A
18. ISLIP PINES
Islip, New York
CLIENT: SEROTA PROPERTIES
SIZE: 136 ACRES
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
STATUS: ON GOING
PROGRAM: RETAIL
CINEMA
RESIDENTIAL
HOTEL
OFFICE &
INDUSTRIAL
Located at the intersection of
Veteran’s Memorial Highway
and Sunrise Highway, Islip
Pines is a mixed-use,
walkable, and sustainable
development. This 136-acre
site will combine retail,
residential, office, and
industrial uses into. At the
heart of the project is a
450,000 square feet lifestyle
center along one of the most
prominent roads on Long
Island. This shopping center
will feature a blend of national
retailers, a cinema and a
bookstore with a series
restaurants and local
merchants planned around a
promenade and retail street.
More then 400 workforce
housing units will be developed
adjacent to the center, as well
as 1,200,000 square feet of
office and industrial space.
DR+A
19. CINCO RANCH
Houston, Texas
CLIENT: THOR EQUITIES
SIZE: 75 ACRES
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
ARCHITECTURE
STATUS: PLANNING COMPLETE
Located in the rapidly growing
area west of downtown
Houston, Cinco Ranch blends
both large format retail with
a lifestyle center through a
Texas ranch. The overall
design shapes dynamic
relationships between
buildings, the landscape and
surrounding developments
at a scale that encourages
pedestrian activity. The open-
air retail center features
shops, restaurants and office
space. Particular attention
was focused on encouraging
pedestrian activity by linking
the entire site with paths,
plazas, water features, bicycle
trails and pedestrian paths.
Public art, creative seating,
paving patterns and brilliantly
colored graphics and signage
all add to the pedestrian
experience.
The work described on this
page was completed by David
Robbins while working with
GreenbergFarrow.
DR+A
20. SOUTHSIDE WORKS
Pittsburgh, PA
CLIENT: THE SOFFER
ORGANIZATION
SIZE: 80 ACRES
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
STATUS: PLANNING COMPLETE
DEVELOPMENT ONGOING
The primary purpose for the
redevelopment of the former
Southside Works steel mill site
is to create a mixed-use urban
environment adjacent to the
historic Southside
neighborhood of downtown
Pittsburgh.
The culmination of a series of
public workshops and a careful
analysis of the site and historic
city fabric, the master plan
creates an urban development
framework which extends the
existing urban fabric of the
southside neighborhood and
highlights several activity
centers. The development
focuses on a vibrant mixed-
use community combining
retail, entertainment, hotel,
commercial office, marina
uses, and civic/cultural uses
with urban medium density
housing.
When complete, the 65 acre
development will contain
210,000 square feet of ground-
level retail/entertainment uses,
a 200 room hotel, 600 housing
units, 100 marina slips, 11
acres of public park and venue
space, and 1.6 million square
feet of high-tech office and
flex-warehousing space.
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
21. SUNSET
MARKETPLACE
Brooklyn, New York
CLIENT: TIME EQUITIES
SIZE: 7 ACRES
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
ARCHITECTURE
STATUS: PLANNING COMPLETE
Sunset Marketplace will be
a unique 1.45 million square
foot, mixed-use development
incorporating a historically
preserved loft building,
originally constructed in 1916,
and 337,319 square feet of
new construction. The historic
portion of the development
will house light industrial and
commercial space on the
upper floors and retail on the
lower levels. The 330,000
square foot parking garage
is designed to accommodate
1,127 vehicles (394 self park,
733 attended). The project is
targeted to be LEED® Gold
certified and incorporates
industrial aesthetic elements
to maintain the contextual
integrity of the original district.
The work described on this
page was completed by David
Robbins while working with
GreenbergFarrow.
DR+A
22. EAST LAKE
STATION AREA
REDEVELOPMENT
East Lake, Georgia
CLIENT: MCCHESNEY PARTNERS
SIZE: 16 ACRES
SERVICES: MASTER PLANNING
STATUS: PLANNING - COMPLETE
Located at the East Lake
MARTA Station, the project
offers a unique opportunity for
development at the center of
an emerging community. The
district is centered on a civic-
scaled urban plaza designed
to be both a local and regional
draw by providing a framework
for special events. The blend of
public and private spaces will
create a dynamic destination
that will be a unique live, work,
and play environment.
The development program
has been divided into two
sections - north and south.
The southern portion will
constitute the initial phase with
the northern piece reserved
for future development.
Phase One includes: 60,000
square feet of retail, 160
residential units (including live
/ work units), and a 430 space
parking deck to accomadate
both public and private uses.
Phase Two development
includes: 10,000 square feet
of retail, 150 residential units
(including live / work units),
and a 440 space parking
deck to primarily accomadate
station parking.
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
24. NYC ParkiNg
regulatioN
ComPliaNCe
Various Locations
Client: Multiple Clients
size: Varies
serViCes: Master planning
landsCape arChiteCture
status: Varies
In late 2007, New York City
adopted zoning amendments
for parking lot landscaping
with the goal of “Improving
design of parking lots while
minimizing impact on
commercial & community
facility developments…”
In actuality, it has created
a level of complexity that
effects much more then just
the aesthetics, environment,
and safety objectives of the
City. Having worked on a
number of planning proposals
for developers throughout
the city, we understand the
nuances associated with
these regulations. Some of
the critical issues we have
encountered include:
n Retail Visibility
n Pedestrian Circulation
n Handicap Parking Issues
n Buffering & Screening
n Drainage
n Irrigation
DR+A works with our clients
in developing strategies for
addressing these parking lot
landscaping regulations and
issues that may arise.
Images of the work described
on this page were completed
by David Robbins while
working with GreenbergFarrow.
DR+A
25. Plazas &
Public sPaces
Various Locations
Client: Multiple Clients
size: Varies
serViCes: Master planning
urban design
landsCape arChiteCture
status: Varies
Don’t forget that the function of
a shopping center is to serve
the needs and preferences of
its customers. People are
drawn to activated spaces, no
matter the size of the project.
Creating a sense of place can
simply mean enhancing the
pedestrian experience by
adding furniture, umbrellas,
canopies, piped music, paving,
fountains and planters. The
addition of benches for
adequate resting spots invites
customers to linger and enjoy
themselves. Plazas and
courtyards serve as gathering
points. Whether it is just to
meet someone and continue
on or linger and have a bit to
eat, plazas and public spaces
serve to create the third place
where people go to besides
home and work.
In creating these spaces there
are some basic elements that
need to be taken into account.
These include:
Circulation
Site Furnishings
Materials
Planting
Shade
Special Features (ie Art/Water)
Signage
Whether it is a plaza, public
space, or a complete site
improvement, DR+A is there to
help you make the final product
an attractive and comfortable
environment where people
want to be.
DR+A
26. MAINSTREET @
FLATIRON
Broomfield, Colorado
CLIENT: MULTIPLE PROPERTY
OWNERS
SIZE: 80 ACRES
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
STATUS: PLANNING COMPLETE
DEVELOPMENT ONGOING
Set within the rolling hills and
broad vistas of the Rocky
Mountains, The design for the
site promotes a “Main Street”
character with a contemporary
flair. The development is
centered around a new mixed-
use retail commercial center,
which capitalizes on its
proximity to the Interlocken
Business Park and the Flatiron
Crossing regional mall along
Highway 36.
The overall design shapes
dynamic relationships between
buildings, the landscape, and
surroundings developments at
a scale that encourages
pedestrian activity. The open-
air retail center features
550,000 square feet of shops
and restaurants in close
proximity to new limited stay
hotels, full service hotels,
conference center, and the
Summit Technology Office
Park to the west.
Particular attention was
focused on encouraging
pedestrian activity by linking
the entire site with plazas,
water features, bicycle trails,
pedestrian paths, and a history
walk that details Broomfield’s
rich history. Sculptures,
creative seating, paving
patterns, graphics, and
signage add to the experience.
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
27. Pace Wholesale
(sam’s club)
Elmsford, New York
Client: PaCe Wholesale Club
size: 14.2 aCres
serviCes: Master Planning
landsCaPe arCh.
status: CoMPlete
Nestled between Central
Avenue and an offshoot creek
of the Saw Mill River, the 14
acre site represented a unique
opportunity to bring large
format retail to the Village of
Elmsford and the surrounding
communities.
Several challenges faced the
design team including: 1) the
site’s existing topography and
former uses required the raising
of the entire site by some six
and eight feet to provide for a
new sitewide drainage system
and cap. 2) the village put strict
requirements on the screening
oof both the building and
parking lots from surrounding
roads. 3) remediation and
restoration of the creek area
that abutts the western portion
of the site.
The design solution addressed
these challenges in a variety
of ways. A row of trees was
provided along the eastern
parking lot edge in a pattern
that helped to establish a
strong streetscape. Heavy tree
planting was provided directly
against the building along
Central Avenue screening
the building from the street.
Directly infront of these trees,
broad bands of native grasses
were planted in waves forming
a unique and visually dynamic
edge. Lastly, the western edge
of the site was heavily planted
in native and ornamental
plantings to resore the creek’s
edge and provide a buffer from
adjoining properties.
The work described on this
page was completed by David
Robbins while working with
CTPC.
DR+A
28. Tuxedo FesTival
MarkeTplace
Atlanta, Georgia
Client: GDC ProPerties
size: 4.03 ACres
serviCes: MAster PlAnninG
ArChiteCture
lAnDsCAPe
stAtus: PlAnninG CoMPlete
The design team was engaged
by GDC Properties and its
partners to redevelop the
subject property. The existing
center consists of a 54,693 SF
one story retail strip shopping
center on a 4.03 acre parcel.
The lot includes surface
parking for approximately
209 cars. It is the Owner’s
intent to redevelop the existing
center using an economical
architectural upgrade to the
strip and its approximately
6500 SF pad building, as
well as to reconfigure and
landscape the parking area
to improve parking flow
and aesthetics, provide an
enclosed area for dumpster
areas that service the center
and improve overall signage
and tenant visibility for the
development.
The work described on this
page was completed by David
Robbins while working with
GreenbergFarrow.
DR+A
29. Baldwin Shopping
Center
Baldwin, New York
Client: Rosen AssoCiAtes
size: 7.5 ACRes
seRviCes: MAsteR PlAnning
lAndsCAPe ARCH.
stAtus: lAndsCAPe PlAn -
CoMPlete
Located along Grand Avenue
in Baldwin, New York, the
Baldwin shopping center is a
traditional strip center servicing
local neighborhood needs.
Built in 1965, the center has
seen several waves of retails
come and go. The center will
under go a renovation to help
it staqnd out from surrounding
centers.
The first phase of
redevelopment focuses on the
updating of building facades
to a more contemporary
style, as well as landscaping
of parking areas. The plan
calls for utilizing precast
concrete curbing to form a
center landscape island with
both trees and shrubs located
inside. New sidewalks will be
installed infront of storefronts
and planting will be provided in
select areas.
The work described on this
page was completed by David
Robbins while working with
CTPC.
DR+A
30. AugustA Downtown
streetscApe
Augusta, Georgia
Client: URS CoRpoRation
CitY oF aUGUSta
Size: 4.5 MileS oF StReetS
SeRviCeS: MaSteR planninG
URBan DeSiGn
lanDSCape aRCH.
StatUS: planninG - CoMplete
The design team is providing the
City of Augusta with planning,
urban design, and landscape
architecture services for the
streetscape improvements of
approximately four and a half
miles of downtown streets. The
study area is defined by the
Savannah River to the north
and Telfair Street to the south,
as well as from 5th Street on the
east to 13th Street on the west.
The basic services being
provided include the urban
design and construction
documentation of landscape
improvements, civic art,
intersection improvements,
curbs, sidewalks, streetscape
amenities such as lighting,
furnishings, bollards etc.
Central to the plan was
the redevelopment of the
Broad Street Corridor
as a contemporary retail
environment while preserving
the 100+ year old tree canopy
and ambiance of the street.
The team delivered final
construction documentation
that consisted of plans and
specifications suitable for the
bidding and construction of the
improvements. The work was
based on the approved Master
Plan Concept developed by the
consultant team to provide for
a vision of downtown Augusta.
The work described on this
page was completed by David
Robbins while working with
the HOK Planning Group.
DR+A
31. THE INN @
RIVER RANCH
Lafeyette, Louisiana
CLIENT: RIVER RANCH
DEVELOPMENT COMPANY
SIZE: 4 ACRES
SERVICES: MASTER PLANNING
ARCHITECTURE
LANDSCAPE
STATUS: COMPLETED
The architectural vernacular
and landscape concepts
reflect the intimate scale and
feel of the French Quarter in
New Orleans. A focal point of
the development is a central
motor court that serves
as both an entry court and
activity space reminiscent of
the aforementioned French
Quarter. In addition, the
project included: streetscape
enhancements for the two
adjoining blocks, perimeter
landscape enhancements for
both the Inn and adjoining
office building, as well as
redevelopment of the DeGaulle
Square.
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
32. CONVERGENCE
TECHNOLOGY PARK
Richardson, Texas
CLIENT: NAME WITHHELD AT
CLIENTS REQUEST
SIZE: 85 ACRES
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
STATUS: PLANNING COMPLETE
DEVELOPMENT ONGOING
Convergence Technology
Campus is the conversion of a
1.4 million-SF former defense
plant into a state-of-the-art
office and industrial complex
ideally located just five miles
north of the Dallas/Fort Worth
International Airport. The
facility was originally built for
Texas Instruments and
consequently is one of the
most technologically advanced
office / tech / R&D campuses
in North Texas.
Convergence is re-positioning
a single tenant complex into a
multi-tenant corporate campus
that involves separating the
buildings into a series of
pavilions that will house
individual companies, with
new entry elements that give
each pavilion identity within
the campus.
The design emphasizes the
power and space advantages
of the existing facility, important
to the targeted high-tech
companies and adds
architectural and graphic
design elements that bring the
overall image of the campus
into today’s marketplace.
Future development allows for
up to 2.5 million SF of available
space.
The work described on this
page was completed by David
Robbins while working with
RTKL Associates Inc.
DR+A
33. TransporTaTion &
Technology hall
Auburn, Alabama
Client: Auburn university
size: 16 ACres
serviCes: MAster PlAnning
ArChiteCture
lAndsCAPe
stAtus: PhAses 1 - CoMPlete
The Auburn University TTC
integrates itself well into the
overall campus framework.
The landscape design fosters
a unique duality between the
traditional external appearance
of the project and how it
relates to the surrounding
campus, while developing a
more contemporary landscape
internal to the project through
a series of courtyards and a
new campus green.
North of the project lies a
bucolic, park-like landscape
buffer fronting West Magnolia
Avenue. This area closely
resembles the traditional
frontage treatments along
the street and this stretch of
the campus. Internal to the
complex, a cloister-like formal
outdoor space is sited to serve
as an extension of the open
building geometry. Seating
areas are populated along
the perimeter of the space
just outside arcades. These
courtyards are defined by
bosques of river birch, planting
plains, and low seating walls
that shelter the spaces.
Recognizing the limitations
for ongoing maintenance was
critical to the development
strategy. Native plant materials
were utilized to minimalize
both water demands and
costly ongoing maintenance.
The work described on this
page was completed by David
Robbins while working with
the HOK Planning Group.
DR+A
34. FLATBUSH GARDENS
Brooklyn, New York
CLIENT: RENAISSANCE EQUITY
PARTNERS
SIZE: 4 BLOCKS
SERVICES: MASTER PLANNING
ENTITLEMENTS
ARCHITECTURE
LANDSCAPE
STATUS: LANDSCAPE PLANNING
COMPLETED
PHASE 1 COMPLETED
DEVELOPMENT ONGOING
The rehabilitation of an aging
residential complex into a
vibrant community. The first
phase of development focuses
on the northwestern block of
development.
A central promenade links the
development to the nearby
MTA station and residential
neighborhoods beyond. The
redevelopment of building
entries into a series of entry
courts provides residents with
a much improved egress to the
buildings.
A serious of small outdoor
room are developed along
the central promenade for
the residents. These include:
the new building entry courts,
seasonal color gardens, a dog
park, and seating areas. Future
phases will include children’s
play areas, a fitness center,
activity courts (basketball and
tennis), as well as additional
gardens and play areas.
The work described on this
page was completed by David
Robbins while working with
GreenbergFarrow.
DR+A
35. Community Engagement
COMMUNITY ENGAGEMENT
The DR+A team understands that community engagement is a fundamental
part of place making and community development efforts. People care
about their communities and expect a chance to participate in decisions
that will affect the places where they live, work, learn, and play. Residents,
business owners, and civic groups are just some of the stackholders at
the core of the planning process. We believe that when more stackholders
get involved the resulting plan not only reflects the community’s vision,
but also empowers the ownership and continuation of the planning effort.
The end result needs to be an implementation plan that move forward with
community involvement and not simply some book that sits on a shelf.
Our team and consulting partners understands how to engage diverse
communities and groups in productive discussions about complex and
sometimes controversial issues. We appreciate the challenges involved
in bringing the client, the design team, and the community together in an
integrated process of analysis, problem solving, and action planning.
Crafting a strategy for community engagement focused on the specific
community and participants is essential for a successful planning process.
The DR+A team members are experts in engaging diverse communities
and groups in productive discussions about complex issues.
Following the principles below, our team members been able to bring
diverse, often opposing voices, into planning processes in productive,
meaningful ways.
THE FIVE BASIC PRINCIPLES
Ensure Community Fit
Successful community engagement respects and respond to a community’s
unique interests and culture. While there are a lot of common threads in
our approach to public engagement, each project develops its own unique
identity. As we begin the process, we spend time identifying and working with
stakeholders and client groups to understand issues and refine our approach.
The result is a process designed to respond to the community’s diversity of
experiences, perspectives, and expectations.
Establish a Clear, Transparent Process
Everyone needs to understand the schedule and sequence of activities that
build toward interim and final decisions. When basic questions regarding the
are clearly stated, stakeholders understand how their participation fits within a
larger context. We work with clients and communities to clarify visions, goals
and expectations early and use these as points of reference throughout the
planning process.
Build Understanding & Ownership
Deepening the understanding of the broad issues, ideas, opportunities and
constraints is the first step toward building consensus and support. Through
collaboration, participants gain a shared sense of conditions, trends, and
precedents; develop and test alternatives; work towards a plan with broad
support and commitments for action.
Reach Beyond the Usual Players
A proactive approach is required to balance the interests of the general
public with those voiced by energetic advocates and individuals most directly
affected by planned change. To provide multiple, meaningful opportunities for
engagement, we seek opportunities to:
DR+A
36. Community Engagement
COMMUNITY ENGAGEMENT
1) coordinate outreach efforts with community groups, service organizations,
and media outlets;
2) balance high tech—web sites, video, and computer-generated
simulations—with high touch strategies—workshops, briefings,
interviews, storefront displays, and coffee klatches;
3) seek out groups and individuals to co-host events;
4) target outreach to under-represented constituencies;
5) hold meetings in comfortable, easily accessible places.
Follow a “No Surprises” Ethic.
Our team maintains an open door and open communication policy that seeks to allow
all voices to be heard. It’s important to maintain open channels of communications—
even with those least supportive of the effort, keep decision-makers and opinion
leaders in the loop, and stay focused on finding “win-win” solutions.
TOOLS FOR ENGAGEMENT:
One of our team’s strengths is thinking outside the box and we utilize a
highly interactive and collaborative process for community participation and
engagement. We believe that a mix of traditional and non-traditional outreach
methods are the key to engaging diverse populations to provide mass citizen
input. Gone are the days of simply putting dots on preconceived imagery
and asking the populous to scribble their ideas on paper and leaving it to a
consultant to “translate that idea into a reality”. In planning for the future we
need to utilize a wide range of techniques that are truly participatory.
Our approach creates an “open platform” through not only face to face meetings,
interviews, town halls, and interactive charrettes , but also by incorporating
listening platforms through social networking and on-site feedback. First
developed by web-based technology developers in an effort to simulate open
platform programs on the web at in-face meetings, this model has been adopted
by all facets of industry, through the “Unconference,” BarCamp, FooCamp,
among other packaged approaches. Our team will blend the best of the open
platform model (both on- and off-line) with traditional marketing and community
involvement programs, in order to create a customized and appropriate model.
In designing processes, we draw on our experience with the following traditional
and non-traditional tools:
Traditional:
Advertising
Interactive Web Sites
Interviews, Briefings, and Focus Groups
Newsletters, Brochures & Flyers.
Planning Charrettes and Workshops
Project Theming and Logos
Public Displays
Public Relations / Media Relations
Simulations and Visualizations
Town Hall Meeting
Non-Traditional:
Blogs and Social Networking
Community Wide Interactive Meeting
Feedback Loops
Email and Text Messaging
Guerilla Surveying
Ntag Technology
Pod Casting
DR+A
37. Sustainable Communities
SUSTAINABLE COMMUNITIES
DR+A’s Committment
DR+A is committed to sustainability and it is an integral part of many of our projects. As a
multidisciplinary firm our team offers a holistic approach to the planning and development
of our projects. DR+A specialized LEED® and sustainable design consulting services
offers clients practical and economical LEED® design solutions. As a member of the
United States Green Building Council, DR+A has LEED® accredited professionals on
staff.
Having provided LEED® consulting services for a number of clients, DR+A has been
involved with creative solutions pertaining to high energy efficiency, renewable energy,
water efficiency, storm water design, construction waste management, recycled/re-used
materials, indoor air quality and many other innovative measures.
Our approach to integrating LEED® solutions into a project is straightforward and starts
at the onset of the project. First, with the client, we explore the sustainable goals of the
project and determine whether LEED® or other rating systems are desired to be utilized.
During this, we also help the client understand the possibilities and where sustainable
efforts can be maximized based on the project budget, building type, certification levels
desired and other programmatic elements.
Through this initial and clear understanding of the project’s site and program, solutions
are developed naturally and are seamlessly integrated into the project. Depending on
if a formal certification process is desired or not, documentation of LEED® efforts is
established at this first stage of the process and continues through the life of the project.
Ten Principles For Sustainable Communities...
1. FOSTER CONNECTIVITY
Link land use, transportation, open space, and natural systems.
2. STREET NETWORK
Provide an interconnected street grid and public open space network.
3. TRANSIT ORIENTED DESIGN
Establish connections between various transit systems to allow for growth.
4. OPEN SPACE SYSTEM
Create a hierarchy of open space typologies that encourage a broad range of activities.
5. COMMUNITY FORM
Pedestrian friendly compact environments foster greater walkability, reduced vehicular
trips, and a sense of community.
6. MIXED USE
Promote mixed-use development that reflects live, work, and play environments.
7. ARCHITECTURAL FORM
Plan for integration into the existing character of the area.
8. HUMAN SCALE / PEDESTRIAN ORIENTED
Design as if people matter...buildings, streets, and open spaces must relate to the
human scale.
9. “EYES ON THE STREET”
Feeling safe is essential. “Eyes on the street” provides for interaction between
neighbors, a sense of ownership of public spaces, and civic identity.
10. PUBLIC INVOLVEMENT
Engage, involve, and participate. Bringing the public in early and often provides for
openness, excitement, and ownership.
DR+A
38. On Time On Budget
On Time On BudgeT
meeting and exceeding our
clients’ expectations...
Project Schedule
The DR+A Team understands that schedule is of utmost priority to the both
our clents, as well as to the success of the project.To this end, the DR+A Team
will work with you in crafting the appropriate schedule based upon the defined
final scope of services and anticipated meeting dates.
on time on Budget
The most important factor in the success of DR+A has been its ability to
manage the total planning, design and construction process for projects of
diverse sizes, typologies, scopes or locations. Along with our record of
delivering projects on time and within budget, DR+A is committed to design
excellence, client service and team approach.
DR+A’s approach to meeting schedules and budgets is to require maximum
communications between all team members and clearly understand and
document the requirements and expectations of all team members. DR+A’s
ability to manage this open dialogue is essential in not only meeting the schedule
and budget requirements of a project, but also in meeting and exceeding our
clients expectations.
In addition, design alternatives must be developed to effectively evaluated
development opportunities and so decisions can be made which allows for an
orderly process to project design and development.
Whether a project is developed under a standard or accelerated schedule,
the design should allow for maximum flexibility so future design solutions are
not precluded. This can be done with little or no economic premium given the
proper design team and process.
We have used this system effectively over the years and are prepared to bring
this experience to your project.
DR+A
39. Markets & Services
ServiceS
...a living library...DR+A’s staff
spans the spectrum of skillsets...
As a firm and through our strategic partnerships, DR+A provides a total spectrum of services
for our clients. Our professionals represent a full range of disciplines and through our part-
nerships provide solutions for our clients beyond the scope of traditional A/E/C firms.
Design seRvices ReAL estAte seRvices:
Planning & Urban Design interactive “visioning” Workshops
City & Regional Planning
Urban Design evaluation of Development strategies
Urban Revitalization
Surburban Revitalization Highest and Best Use Analysis
Master Planning
Campus Planning Land Use Alternatives
Retail / Mixed Use Planning
New Urbanism / TNDs Zoning Review
Transit Oriented Development
Waterfront Development Property Review and Analysis
Landscape Architecture Pre-Acquisition Property Analysis
Streetscapes
Site Design site Development capacity studies
Golf Course Architecture
Plazas Redevelopment Alternatives
Courtyards
Gardens entitlements
Water Features
Renovation cost Benefit Analysis
Architecture
Retail & Entertainment Property Disposition strategies
Traditional
Vertical Block & Stack Rezoning & entitlement coordination
Urban
Store Design Retrofit strategy and Design
Shopping Centers
Mixed Use construction Documentation
Housing
Single Family Leasing
Town Homes
Duplex / Triplex / Quads
Apartments
Low Rise / Walk ups
Mid Rise
High Rise
Workplace
Campuses
Corporate
Municipal
Education
Hospitality
Healthcare
interior Design
sustainable Design
graphic Design
DR+A
40. Contact Information
contact InformatIon
Our diverse perspective is our clients’ advantage. We’ve lived and worked in
cities on six continents, sat in their traffic, grappled with their transportation
systems and enjoyed their cultures. Every city and every project, wherever
it is in the world, increases our understanding of what improves the quality
of people’s lives. Whether you live in New York, Shanghai, or San Juan,
factors like well-lit streets, accessible bus stops and navigable shopping
centers are integral to your evaluation of comfortable, inviting places.
Here’s where we’ve been:
InternatIonal
Argentina England Panama
Australia El Salvador Peru
Bahamas france Puerto Rico
Brazil Greece South Korea
Canada Hong Kong St Croix
China Ireland St. marteen
Chile Israel thailand
Costa Rica Italy Venezuela
Doha Japan
Dubai mexico
DomestIc
Alabama Louisiana Ohio
Arizona maryland Oklahoma
Arkansas massachusetts Oregon
California michigan Pennsylvania
Colorado minnesota Rhode Island
Connecticut mississippi South Carolina
DC missouri tennessee
florida Nebraska texas
Georgia Nevada Virginia
Illinois New Jersey Washington
Indiana New mexico Wisconsin
Kansas New York
Kentucky North Carolina
CONtACt INfORmAtION:
DR+A
David Robbins AICP, RLA, LEED
2820 Ocean Parkway, 20C
Brooklyn, New York 11235
Phone: 718.996.2665
mobile: 404.441.0072
fax: 718.996.2665
web: www.dradesignstudio.com
e-mail: drobbins@dradesignstudio.com
DR+A