Getting your Players to Facebook Connect

•

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Why some games get more than 50% of their users to connect with Facebook while others get only 2-3%. Learn some simple tips to get more users to sign up with their Facebook

Technologie Unterhaltung & Humor

FACEBOOK CONNECT
Getting Your Players to Sign In

WHY BOTHER?
•

INCREASE RETENTION

•

WALL POSTS - GET THE WORD OUT

•

STORE USER PROGRESS

•

BUSINESS INTELLIGENCE

CASE STUDIES
•
•

55% of users to connect
Facebook users pay more

•
•

70% connect
9x more likely to spend

Diamond Dash

•
•

78% connect
3x more likely to spend

BUILD SOCIAL FUNCTION
•

Gifting

•

Challenges

•

Turn based gameplay

•

Teams

SIMPLY ASK
•

Pop up message

•

Every 5-10 sessions

•

Up to 3 times per user

•

Combine with promos

MAKE FB THE EASIEST CHOICE

•

Alternatives for connecting

•

Users prefer comparable
options

•

FB must be the easiest

GIVE USERS AN INCENTIVE
•

Offer some free coins

•

Promote as a pop-up

•

Add to store

•

Combine with other
promos

blog.soom.la
•

Free to Play game design

•

Game monetization

•

In App Purchase Tips

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Getting your Players to Facebook Connect

1. FACEBOOK CONNECT Getting Your Players to Sign In

2. WHY BOTHER? • INCREASE RETENTION • WALL POSTS - GET THE WORD OUT • STORE USER PROGRESS • BUSINESS INTELLIGENCE

3. CASE STUDIES • • 55% of users to connect Facebook users pay more • • 70% connect 9x more likely to spend Diamond Dash • • 78% connect 3x more likely to spend

4. BUILD SOCIAL FUNCTION • Gifting • Challenges • Turn based gameplay • Teams

5. SIMPLY ASK • Pop up message • Every 5-10 sessions • Up to 3 times per user • Combine with promos

6. MAKE FB THE EASIEST CHOICE • Alternatives for connecting • Users prefer comparable options • FB must be the easiest

7. GIVE USERS AN INCENTIVE • Offer some free coins • Promote as a pop-up • Add to store • Combine with other promos

8. blog.soom.la • Free to Play game design • Game monetization • In App Purchase Tips