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Social media: An introduction to practical uses during elections
1. Social media: An introduction to practical uses
during elections
Sanjana Hattotuwa
Editor, Groundviews (www.groundviews.org)
2. what is social media?
• Social media uses Internet and web-based technologies to transform
broadcast media monologues (one to many) into social media dialogues
(many to many). It supports the democratization of knowledge and
information, transforming people from content consumers into content
producers. (Wikipedia)
3.
4. new media & technologies in elections
• Blogs
• Social networks (Twitter, Facebook, Myspace)
• Google Maps
• Mobiles: SMS, MMS, Mobile photography and video
• VoIP: Skype
• 3G: HSPA wireless broadband, ADSL
5. what’s new
• Ubiquity of two way communications
• Addressable peoples, even those who IDPs or refugees
• Election monitoring and campaigning tied to communications and technology
• First stories of violations come from citizens
• Low resolution content broadcast on high definition media
• Content from ordinary peoples juxtaposed with professional journalists
6. enduring challenges
• Impartial, accurate coverage still vital, increasingly hard to ascertain
• Torrent of information. Trickle of knowledge.
• Post-disaster communications can be unreliable and difficult
• Information of election violence do not mean political parties beha
10. Obama’s election campaign
“Were it not for the Internet, Barack Obama would not be
president. Were it not for the Internet, Barack Obama would not
have been the nominee”
Arianna Huffington, editor in chief of The Huffington Post
45. key points: recap
• New technologies potentially give voice to all citizens
• Be sceptical of new information, but use new media to push and pull content
• Develop media literacy to embrace new technologies