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YMDA 09 (ID) - Viva Brief

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A VIVA Group Proposition YMDA 09, Indonesia Avijit Dutta Vice President New Media Initiatives
A hair raising proposition… ...cause for adrenaline rush!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who are we?
Key Media Group Asset… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The numbers are adding up!
Capture the passion of ISL on Mobile as a device Amplify thru “interactives” on Group media assets Monetize thru content & mobile commerce Create “engaging” propositions for interactions The Opportunity…
The varied possibilities…
Textual Feeds Stats Database Video feeds Graphics & Images Audio feeds Translating Match feeds to mobile..
Bolaku Club Profiles Game Formats & Interactives Celeb Fans Player Profiles Social networking & Soccer community Live Match Feeds 6 1 2 3 4 5 A complete 360 degrees opp…
Large canvas to paint Opportunity to add the glamour appeal ,[object Object],Key Aspects of the opportunity ,[object Object]
Think Mass Capture the RIGHT trigger Scalable, expandable, adaptable Value for the lowest common denominator Max Squeeze Key Guidelines
Talk to us!

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YMDA 09 (ID) - Viva Brief

  • 1. A VIVA Group Proposition YMDA 09, Indonesia Avijit Dutta Vice President New Media Initiatives
  • 2. A hair raising proposition… ...cause for adrenaline rush!
  • 3.
  • 4.
  • 5.
  • 6. Capture the passion of ISL on Mobile as a device Amplify thru “interactives” on Group media assets Monetize thru content & mobile commerce Create “engaging” propositions for interactions The Opportunity…
  • 8. Textual Feeds Stats Database Video feeds Graphics & Images Audio feeds Translating Match feeds to mobile..
  • 9. Bolaku Club Profiles Game Formats & Interactives Celeb Fans Player Profiles Social networking & Soccer community Live Match Feeds 6 1 2 3 4 5 A complete 360 degrees opp…
  • 10.
  • 11. Think Mass Capture the RIGHT trigger Scalable, expandable, adaptable Value for the lowest common denominator Max Squeeze Key Guidelines