2. Typical Customer Lifecycle
 40% Business Opportunities are
lost through:
 Lost (Web)Traffic
 Lost Leads
 Lost Customers
 Lost Referrals

3. Perfect Customer Lifecycle

4. Perfect Customer Lifecycle
1. Attract Traffic
 Utilize INBOUND Marketing to
 Let ‘Thirsty’ Customers Find You (and Not You
Find Customers)
 Referrals
 Targeted Advertising: SEO, Pay Per Click
 Blog
 Social Media
1. Capture Leads
 Use a MAGNET like
 EBook
 Educational Email / Video Series
 Free Samples

5. Perfect Customer Lifecycle
1. Nurture Prospects
 Nurture Prospects through:
 Consistent, Personalized (& Automated) follow up
messages (It takes approx. 7 encounters for a prospect to
feel comfortable to buy from a new source)
 Educative Newsletters.
 Educative Webinars.
4. Convert Sales
 Overcome Objections through
 Have a USP (Unique Selling Proposition)
 Sell ‘Benefits’ and not ‘Features’
 Easy to Buy Process
 Best Packaging
 Risk Free Trial

6. Perfect Customer Lifecycle
1. Deliver & Satisfy
 ‘WOW’ Customers:
 Deliver on what was promised
 (Then) go above and beyond expectations.
 ‘Make it Right’ upon failures
 Use Customer Satisfaction Surveys
 Incorporate Loyalty Bonus
4. Up Sell Customers
 Have a great referral system in place
 60% less difficult to sell to existing customers than
finding New Customers
 Sell additional services to the same client
 Research on what their additional
needs/challenges are

7. Perfect Customer Lifecycle
1. Get Referrals
 Have a ‘Motivating’ Referral system in place
 Make the referral process Easy
 Make Referral requests frequency (Once a Quarter)
 Offer Incentives
 Safeguard Credibility