According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study's respondents. A recent report of YachtAdviser shows, that most reviews are positive. Turn this into an advantage for your yacht charter company, learn how to deal with negative reviews and why they are good for business. See how a professional quality management solution saves you time and money and ensures a long-term relationship with your customers.

1. Quality Management for Yacht Charter
www.yachtadviser.com

2. Hard Facts
• #1 platform dedicated to yacht charter
reviews
• Launched in 2009
• about 1.000 unbiased reviews and opinions
of charter customers - new reviews daily
• Over 400 companies already listed
• 3.500 Charter Boats listed
(about 25% of world wide market)

3. Business Model
• Premium Services for Yacht Charter
Companies
• Content Advertisement

4. Markets
Currently available on 5 domains in 2 languages
USA / International www.yachtadviser.com
UK www.yachtadviser.co.uk
Austria www.yachtadviser.at
Germany www.yachtadviser.de
Switzerland www.yachtadviser.ch

5. How to get there...
• Worldwide review market is increasing
exponentially since 2007*
• More than 40% are using internet as no. 1
information source for travel bookings
• Quality management is time and cost
consuming
*Source: Comscore

6. Don’t be afraid
47%
Largely Positive Reviews
36%
Percentage of all reviews
04/2010
12%
3%
2%
1 2 3 4 5
Rating

7. Reasons
• No sympathy for negative reviews
• User has no control what happens with complaints
• Public whining is not socially accepted
• No reason to tell about a disappointing
experience, if not willing to come back
• Most of the customers are largely satisfied.
Otherwise most charter companies would already
be out of business

8. Why are customer reviews important?
According to a global Nielsen survey of 26,486 Internet users in
47 markets, consumer recommendations are the most credible
form of advertising among 78% of the study's respondents.
Nielsen, "Word-of-Mouth the Most Powerful Selling Tool", October 2007
Source: Nielsen Global Online Consumer Survey April 2009 / Base: All Respondents

9. Quality Management System
YachtAdviser offers a Unique Solution to
Manage Customer Feedback
• Receive verified reviews thru closed system
approach
• Give comments on reviews
• Report functionality to track your
performance

10. Verified Reviews
• Closed System Reviews
to help gauge the quality
and relevance of a yacht
charter review
• Enhance trust between
company and consumer

11. Management Responses
Provide your perspective and show others
how you care about your customers
“Life is 10% what happens to you and 90% how you react to it”
Charles R. Swindoll

12. Track Performance
Review summaries at a glance.
Channel feedback to impact charter operations

13. Track Performance
Track performance of charter bases and benchmark against local
competition
To protect and preserve the privacy the name of the charter company has been changed.

14. Free Tools - Market Yourself
Use YachtAdviser to Market Yourself
• Add reviews to your own
website
• Customized review reminders
for your customers
• Offer goodies for verified
reviews
• Publish Last Minute offers
• Share your favorite Traveller
Hotspots to attract new
customers

15. Free Membership
• List your charter-fleet with photos and description
• Integrate reviews into your own website
• Create customized review invitations
• E-Mail notification on new reviews
• Management Response/Comment on Reviews
• Request a review from a customer

16. Basic Membership
all benefits of the free membership plus....
• Display your web site address, phone number, and
e-mail address
• Include your company in the featured section on
region pages
• Present your last minute and special offers
• Report functionality to track performance of your
own fleet

17. Premium Membership
all benefits of the basic membership plus....
• Submit your own questions for yacht charter
reviews
• Intercept & respond to reviews before they get
published
• Benchmark comparison

18. Special Membership for Agencies/Brokers
all benefits of the premium membership plus....
• Track performance of charter operators

19. Membership Options at a Glance
Membership Options Free Basic Premium Agency/Broker
List your charter-fleet with photos and description n/a
Integrate reviews into your own website
Create customized review invitations
E-Mail notification on new reviews
Management Response/Comment on Reviews
Request a review from a customer
Display your web site address, phone number, and e-mail address
Intercept & respond to reviews before they get published
Include your company in the featured section on region pages 1 Region All Regions All Regions
Present your last minute and special offers 5 20 40
Report functionality to track performance of your own fleet n/a
Submit your own questions for yacht charter reviews
Benchmark comparison
Track performance of charter operators
Price per month (Invoiced Annually) free from EUR 29.- from EUR 39.- EUR 39.-
Prices will vary based on the size of the charter fleet.

20. Contact
• Corporate Enquiries
• Ralph Zimmermann - CEO
ralph@yachtadviser.com
• Christian Kargl - Business Development Manager
christian@yachtadviser.com

21. Sign Up Today
• Sign Up your Company Today
http://www.yachtadviser.com/companysignup