Practical advice for college students and recent graduates on how to use LinkedIn to get in front of the nation's top recruiters and launch your professional career.
2. +
What is
Social networking website for professionals
“LinkedIn… is more than a living resume.
It’s a reputation engine.”
Chris Brogan, Social Media guru
THINK:
“LinkedIn is My Reputation Engine.
LinkedIn is My Online Brand.
It’s how people will perceive me
professionally.”
3. +
How works
people who know your The real power of the
2nd degree connections LinkedIn network is in
the 2nd degree!
people who know
the people you know
WHY?
Because the 2nd degree
people are the people you
don’t know yet and you
people you know may never have known if
YOU not for LinkedIn. You want
to pull them into your 1st
degree circle, then use
them to reach those in the
3rd degree. Cultivating the
2nd degree is the best way
to build the network of
people you know – this
gets you closer to
recruiters and other big
shots in your industry.
4. +
Why you should use
Other students/graduates are doing it.
You
get to “meet” business professionals you
may not have met otherwise.
Companies list jobs there.
Job recruiters use it to find All 500 of the Fortune
500 companies have
a presence on
candidates! LiinkedIn.
5. +
Why do recruiters use
to find candidates?
Saves time
Puts them in the driver’s seat
Saves money
7. +
Setting up your profile:
1 Set a GOAL!
What I want: Who can get me there:
titles of the people who
job I’m looking for
might hire me
industry I want names of companies I
to work in want to work for
location where I want
to work
8. +
Example:
What I want:
job I’m looking for marketing, advertising
industry I want banking, healthcare, TV, i
to work in nternational company
For
location where I want Buffalo NY area, West ideas, do
Google
to work Coast, Florida search for
“job titles”
Marketing manager, VP
Who can get me there: marketing, internet/web
titles of people with hiring people, media, VP sales, sales
power manager, etc.
HSBC Bank, Blue
companies I want
Cross, MTV, CNN, M&T
to work for
Bank, etc.
9. +
Setting up your profile:
2 Create your account
Go to www.linkedin.com
Follow the steps to join.
10. +
Setting up your profile:
2 Create your account
It’s up to you if you really want to
import the emails of all of your
contacts. Do what feels
comfortable for you. You can
also skip this step and do it later.
11. +
Setting up your profile:
2 Create your account
Tips
Use a professional headshot photo
(show only your head and shoulders)
Privacy/Visibilitysettings – customize to your
liking and comfort Choose a professional
vanity URL. Most people
use their
FirstnameLastname. If
If you want, create a vanity URL you do, people can find
your LinkedIn profile
with your name when they search your
name in Google which is
ex: www.linkedin.com/in/maryo pretty cool… if that’s
something you want.
12. +
Optimizing your profile:
Sample
LinkedIn
profile
page
14. +
3 Things to Remember
About Your LinkedIn profile:
Use relevant words, not fluff words.
We will talk
about these
individually…
LinkedIn is more than an online
resume. It’s a reputation engine.
Quality, not quantity.
15. +
Optimizing your Profile:
Remember…
Use relevant words, not fluff words.
What are relevant words?
1.Words that = the type of job
you’re looking for. (Go back to
your GOAL sheet.)
2.Words that a recruiter is likely
to use when searching LinkedIn
for candidates.
16. +
Optimizing your profile:
1 Your Headline
Don’t: Visionary Results-Driven Marketing
Expert.
Don’t use the words “professional”, “guru” or
“expert” because you’re not.
MINE
I revise it every now
and then
17. +
Examples:
Do: Seeking Entry-Level Marketing position in
the Buffalo, NY area
Do: Computer Science Student Seeking
Technology-focused Internship
Do: Political Science Student with Finance focus
seeking Legislature Internship on Capitol Hill
18. +
Optimizing your profile:
1 Your Headline
Mostimportant thing to remember about your
headline:
Include words that relevant to the job you’re
looking for.
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Optimizing your profile:
2 Your Summary
YourSummary is a 3-5 sentence summary
about who you are, what you do, what you’ve
done
20. +
Optimizing your profile:
2 Your Summary
Doit in Microsoft Word first – spell check, get
your thoughts out
Pick 2-3 accomplishments you want to highlight
Summary should read
- Who you are
- What you’ve done
21. +
Example:
Mary Owusu, MBA, is an internet marketing professional who helps
businesses achieve measurable online success by transforming their
online presence into an integrated part of their overall business plan.
Over the course of her professional career, Mary has successfully
spearheaded digital marketing campaigns for more than 100 small
regional businesses, as well as national and international brands.
Her clients have seen an increase if 20% to 400% increase in online
sales and leads.
22. +
Optimizing your profile:
2 Your Summary
Specialties
Listspecific skills
Very search-able by recruiters
Examples of specialties:
Project management
Inventory management
Search engine optimization
Social media marketing
Leading teams
23. +
Optimizing your profile:
2 Your Summary
Most
important thing to remember about your
summary:
Include words that relevant to the job you’re
looking for.
24. +
Optimizing your profile:
3 Your Experience & Education
This section is like your resume
List chronologically – most recent first
Be clear and succinct – Think: I want my
Experience and Education sections to be
scan-able, not BIG long paragraphs of
information
26. +
Optimizing your profile:
3 Your Experience & Education
Do
not include sensitive information your
employers/professors may not want out there
Ex: I increased store sales from $200,000 to
$225,000 – your employer may not want the
world to know how much his store’s sales
are.
27. +
Optimizing your profile:
3 Your Experience & Education
Mostimportant things to remember about your
experience and education:
Include words that relevant to the job you’re
looking for.
Leave out jobs or tasks that are completely
irrelevant.
29. +
Beefing up your profile:
Remember…
Use relevant words, not fluff words.
LinkedIn is more than an online
THINK:
resume. It’s a reputation engine. LinkedIn is
My Online Brand
to the professional
world.
Quality, not quantity.
30. +
Beefing up your profile:
1 Add Applications
Box.net– Resume.pdf,
ResearchPaper.doc, Portfolio.ppt
Creative Portfolio Display
31. +
Beefing up your profile:
1 Add Applications
Twitter – display feed
Wordpress – display blog posts
Thereare many more Applications. Choose the
ones that will help you showcase yourself and
your accomplishments.
32. + Beefing up your profile:
2 Get Recommendations (2+)
LinkedIn recommendations are just like regular
letters of recommendation
Get at least 2
Ask people who
(1) really know you and can vouch for you
(2) are on LinkedIn
(3) are a 1st degree connection to you
33. + Beefing up your profile:
2 Get Recommendations (2+)
How to get a recommendation:
Use LinkedIn’s a “request a recommendation” feature.
34. + Beefing up your profile:
2 Get Recommendations (2+)
It’s okay to tell them what you want them
to write about:
“I’d like you to talk about when worked on the
planning team together. I think you saw my
level of dedication and my adherence to
deadlines, and I’d appreciate it if you could
write something to those points.”
TIP:
Yes, you do get to approve
each recommendation before
it posts to your profile.
35. + Beefing up your profile:
2 Get Recommendations (2+)
Ideas of people to ask:
People who taught Teachers, Professors, Teacher’s aides, Your advisor, Lab
you stuff assistant
People you met Your RA, Work Study supervisor, Career center counselor,
through campus Your Study Abroad mentor, your Alternative Spring Break
services counselor, Campus Ministry team member
People you met Coaches, Club president, Club moderator, People you
through clubs, connected with at a conference
activities, etc.
People you met Supervisors and colleagues at 1) Student teaching school, 2)
off-campus where you volunteered, 3) your job
Your Relatives Only if you have a professional relationship with them.
37. +
Expanding your Network:
Why Bother?
Errrr…
because you are looking for a job.
… THAT’s the point of this presentation
Makes you visible to more people… more
recruiters
New connections give you an IN to people
who can help you land a job because 1)
they work there, 2) know someone who
works there, 3) know/are the recruiter
38. +
Expanding your Network:
Remember…
Use relevant words, not fluff words.
Don’t just connect
with everyone and
LinkedIn is more than an online anyone.
resume. It’s a reputation engine. You want to connect
with people who
can really help you
professionally and
Quality, not quantity. who are connected
with people you
want to get close to.
39. +
Expanding your Network:
Should I connect with people in my
2nd and 3rd degree directly?
LinkedIn’s
advice: Only connect with people
you know and who know you
Peopleyou try to connect with can tell
LinkedIn that they don’t know you
LinkedInwill suspend your account you if
you keep trying to connect with people who
don’t know you
40. +
Expanding your Network:
1 Get Introduced
Use “Get Introduced” feature to connect with
2nd and 3rd degree people via 1st degree
people
41. Bill is in my 1st
+ degree. These are 2
Example: of his connections.
Mary Owusu, MBA
Suppose I want to connect with
Kathleen. I don’t want to use the
“Add to Network” feature because
I do not know her, so I don’t want
to contact her directly and perhaps
get rejected.
With the “Get Introduced”
feature, Bill (my 1st degree
connection) will get a LinkedIn
email from me and he will then
forward it to Kathleen on my
behalf.
42. +
Expanding your Network:
2 Join Groups
Because you can “message” group
Why?
members to ask for a connection – but only do so if you
genuinely see a reason to connect with that particular group member
43. +
Expanding your Network:
2 Join Groups
Why? Because groups often have send JOBS to
group members.
Why? Also because recruiters often join groups
for find candidates.
44. +
Expanding your Network:
2 Join Groups
How do you join? Use Group Search
45. +
Expanding your Network:
2 Join Groups
Find
professional and industry groups that you
have a genuine interest in.
Contributeto Group discussions only after
taking time to watch the group – don’t pretend
to be an expert.
46. +
Expanding your Network:
2 Join Groups
How? Use “Groups You May Like” feature
48. +
Searching Jobs:
Before beginning your job search, make sure:
Your profile is optimized and beefed up
You have expanded your network
Why?
1)You have one shot to make a first impression with a
recruiter. So show the best YOU.
2)Recruiters will assess you based on 1) your
profile/experience, and 2) who you’re connected to.
49. +
Searching Jobs:
1 Search Jobs and Apply
Use the job search
And Apply directly with LinkedIn!
50. +
Searching Jobs:
2 Follow Companies
Why? Learn about the company and see job
openings
Why? You get to see who else is following the
company and sometimes they are job seekers
just like you. Check out their LinkedIn profiles to
“size up” your competition and use that
information to improve your profile.
51. + Create, Opti
Let’s Define your
Goals
mize &
Beef Up
Summarize your Profile
How to use
to land your first
Expand Search
your Network for Jobs
J.O.B.
1. Keep expanding your network
2. And as you move forward with your
career…
52. + KEEP
Let’s REFINE your
Goals
Beefing
Up your
Summarize Profile
How to use Keep Make
to land your first Expanding your next
your Network career move
J.O.B.
53. +
Questions?
…………….…………….
Mary Owusu, MBA
Digital Marketing Professional
Find me on LinkedIn
LinkedIn is structured around creating networks of people that you knowAnd using those networks to make connections with people who know the people that you know----The people that you know are your 1st degree connectionsPeople that know that people you know are your 2nd degree connectionsAnd the people that they know are your 3rd degree connections QQ – when it comes to looking for a job, one of these degrees is the best for leveraging your chances. Which do you think it is? The real power of the network is in the second degree!
LinkedIn is structured around creating networks of people that you knowAnd using those networks to make connections with people who know the people that you know----The people that you know are your 1st degree connectionsPeople that know that people you know are your 2nd degree connectionsAnd the people that they know are your 3rd degree connections QQ – when it comes to looking for a job, one of these degrees is the best for leveraging your chances. Which do you think it is? The real power of the network is in the second degree!
150 million users (was 90 one year ago when I presented)Adds 10 new members every 5 seconds - http://articles.businessinsider.com/2011-12-01/tech/30462110_1_deep-nishar-linkedin-business-insiderThere are recruiters from all 500 of the Fortune 500 companies – every industry is represented… from P&G to Disney to nonprofits
Time: Reduces spam from unqualified applicants.They can filter: all users in the Buffalo area who are graduating in 2012 and majored in marketing. How difficult would this be to do with a pile of resumes!Saves money – LI costs less than some of its competitors; more importantly, applicant response rate is higher and the knowledge of an individual is higher… therefore, the cost of acquiring a candidate is higherThey can “see” you, “see” who you know in the industry, and use that to gauge your credibility and competence.
Make sure you choose Looking for Work
Your linkedin profile will look something like this before you
Keywords = if I was a recruiter looking to fill an entry level marketing analyst job, what might I search for? Marketing Analyst! Put yourself in the recruiter’s shoes.>> now let’s address each of the sections of your linked in profile
Remember: LI is your reputation
Remember: LI is your reputation
Remember: LI is your reputation
Remember: LI is your reputation
- What words could the target audience use to find people like you?
Lets you request the recomm, and reminds them, lets you approve, then posts it on your profile
Do – -- Ask people who know you well enough to recommend you, not FB friends or ppl who posted on your blog-- quality not quantity-- want a nice blend
LinkedIN is not facebook. It’s not party central
Let’s talk about the ways to expand your network
Your connection will, in turn, decide whether to forward it on to the desired recipient (if in your 2nd degree) or to a shared connection (if in your 3rd degree).
Invite to connect = add to networkIf in a Group, you get “send message” optionOnly invite people you know well and who know you well…However, recipients can indicate that they don’t know you. If they do, you’ll be asked to enter an email address with each future invitation.WHAT IF YOU WANT TO CONNECT WITH SOMEONE YOU HAVE NO Ins with?Options are InMail (upgrade required), Add to Network (email penalization) and Find References (though your network)
Invite to connect = add to networkIf in a Group, you get “send message” optionOnly invite people you know well and who know you well…However, recipients can indicate that they don’t know you. If they do, you’ll be asked to enter an email address with each future invitation.WHAT IF YOU WANT TO CONNECT WITH SOMEONE YOU HAVE NO Ins with?Options are InMail (upgrade required), Add to Network (email penalization) and Find References (though your network)
Some groups are open, others are closed: you’ll be assessed first. WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
Some groups are open, others are closed: you’ll be assessed first. WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
We often go after jobs, without doing our homework on the companies first.Gives us a choice to decide WHY we want to work for a particular company
We often go after jobs, without doing our homework on the companies first.Gives us a choice to decide WHY we want to work for a particular company