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Using
To Land
YOUR FIRST

J.O.B.
             …………….…………….
                        Mary Owusu, MBA
              Digital Marketing Professional

                       Find me on LinkedIn
+
    What is
     Social   networking website for professionals


     “LinkedIn… is more than a living resume.
     It’s a reputation engine.”
                                        Chris Brogan, Social Media guru


                        THINK:
        “LinkedIn is My Reputation Engine.
            LinkedIn is My Online Brand.
           It’s how people will perceive me
                    professionally.”
+
    How                                 works
     people who know your                                     The real power of the
     2nd degree connections                                   LinkedIn network is in
                                                              the 2nd degree!
                                        people who know
                                        the people you know



                                                                                  WHY?
                                                                        Because the 2nd degree
                                                                       people are the people you
                                                                         don’t know yet and you
                               people you know                          may never have known if
                              YOU                                      not for LinkedIn. You want
                                                                        to pull them into your 1st
                                                                         degree circle, then use
                                                                       them to reach those in the
                                                                       3rd degree. Cultivating the
                                                                       2nd degree is the best way
                                                                         to build the network of
                                                                         people you know – this
                                                                            gets you closer to
                                                                         recruiters and other big
                                                                          shots in your industry.
+
Why you should use

  Other   students/graduates are doing it.
  You
     get to “meet” business professionals you
  may not have met otherwise.

 Companies         list jobs there.
 Job recruiters use it to find               All 500 of the Fortune
                                              500 companies have
                                                  a presence on
  candidates!                                       LiinkedIn.
+
    Why do recruiters use
    to find candidates?

     Saves   time
     Puts   them in the driver’s seat
     Saves   money
+




SETTING UP
YOUR   PROFILE
+
    Setting up your profile:
    1 Set a GOAL!
     What   I want:           Who   can get me there:
                                  titles of the people who
       job I’m looking for
                                        might hire me

         industry I want          names of companies I
           to work in               want to work for

      location where I want
             to work
+
    Example:
     What    I want:
        job I’m looking for          marketing, advertising


         industry I want            banking, healthcare, TV, i
           to work in                nternational company
                                                                     For
      location where I want           Buffalo NY area, West          ideas, do
                                                                     Google
             to work                     Coast, Florida              search for
                                                                     “job titles”

                                       Marketing manager, VP
 Who      can get me there:           marketing, internet/web
     titles of people with hiring   people, media, VP sales, sales
                power                       manager, etc.
                                         HSBC Bank, Blue
         companies I want
                                       Cross, MTV, CNN, M&T
           to work for
                                             Bank, etc.
+
    Setting up your profile:
    2 Create your account
     Go   to www.linkedin.com
     Follow   the steps to join.
+
    Setting up your profile:
    2 Create your account
                               It’s up to you if you really want to
                                 import the emails of all of your
                                     contacts. Do what feels
                                  comfortable for you. You can
                               also skip this step and do it later.
+
    Setting up your profile:
    2 Create your account
 Tips
  Use  a professional headshot photo
    (show only your head and shoulders)

  Privacy/Visibilitysettings – customize to your
    liking and comfort                       Choose a professional
                                                   vanity URL. Most people
                                                           use their
                                                    FirstnameLastname. If
  If you want, create a vanity URL                 you do, people can find
                                                     your LinkedIn profile
    with your name                                  when they search your
                                                   name in Google which is
    ex: www.linkedin.com/in/maryo                    pretty cool… if that’s
                                                     something you want.
+
    Optimizing your profile:

    Sample
    LinkedIn
    profile
    page
+




OPTIMIZING
YOUR   PROFILE
+
    3 Things to Remember
    About Your LinkedIn profile:

      Use relevant words, not fluff words.
                                              We will talk
                                              about these
                                             individually…
      LinkedIn is more than an online
       resume. It’s a reputation engine.

      Quality, not quantity.
+
    Optimizing your Profile:
    Remember…

      Use relevant words, not fluff words.

                 What are relevant words?

                 1.Words that = the type of job
                 you’re looking for. (Go back to
                 your GOAL sheet.)

                 2.Words that a recruiter is likely
                 to use when searching LinkedIn
                 for candidates.
+
     Optimizing your profile:
     1 Your Headline
     Don’t: Visionary Results-Driven Marketing
      Expert.
     Don’t use the words “professional”, “guru” or
      “expert” because you’re not.

     MINE
I revise it every now
       and then
+
    Examples:

    Do: Seeking Entry-Level Marketing position in
     the Buffalo, NY area

    Do: Computer Science Student Seeking
     Technology-focused Internship


    Do: Political Science Student with Finance focus
     seeking Legislature Internship on Capitol Hill
+
    Optimizing your profile:
    1 Your Headline
     Mostimportant thing to remember about your
     headline:

     Include words that relevant to the job you’re
       looking for.
+
    Optimizing your profile:
    2 Your Summary
     YourSummary is a 3-5 sentence summary
     about who you are, what you do, what you’ve
     done
+
    Optimizing your profile:
    2 Your Summary
     Doit in Microsoft Word first – spell check, get
     your thoughts out

     Pick   2-3 accomplishments you want to highlight


     Summary should read
     - Who you are
     - What you’ve done
+
    Example:



      Mary Owusu, MBA, is an internet marketing professional who helps
      businesses achieve measurable online success by transforming their
      online presence into an integrated part of their overall business plan.

      Over the course of her professional career, Mary has successfully
      spearheaded digital marketing campaigns for more than 100 small
      regional businesses, as well as national and international brands.

      Her clients have seen an increase if 20% to 400% increase in online
      sales and leads.
+
    Optimizing your profile:
    2 Your Summary
     Specialties
      Listspecific skills
      Very search-able by recruiters

     Examples of specialties:
     Project management
     Inventory management
     Search engine optimization
     Social media marketing
     Leading teams
+
    Optimizing your profile:
    2 Your Summary
     Most
         important thing to remember about your
     summary:

     Include words that relevant to the job you’re
       looking for.
+
    Optimizing your profile:
    3 Your Experience & Education
     This   section is like your resume

     List   chronologically – most recent first

     Be clear and succinct – Think: I want my
     Experience and Education sections to be
     scan-able, not BIG long paragraphs of
     information
+
    Example:
+
    Optimizing your profile:
    3 Your Experience & Education
     Do
       not include sensitive information your
     employers/professors may not want out there
       Ex:    I increased store sales from $200,000 to
           $225,000 – your employer may not want the
           world to know how much his store’s sales
           are.
+
    Optimizing your profile:
    3 Your Experience & Education
     Mostimportant things to remember about your
     experience and education:

     Include words that relevant to the job you’re
       looking for.
     Leave out jobs or tasks that are completely
      irrelevant.
+




BEEFING UP
YOUR   PROFILE
+
    Beefing up your profile:
    Remember…

      Use relevant words, not fluff words.

      LinkedIn is more than an online
                                                    THINK:
       resume. It’s a reputation engine.          LinkedIn is
                                             My Online Brand
                                             to the professional
                                                     world.
      Quality, not quantity.
+
    Beefing up your profile:
    1 Add Applications
     Box.net– Resume.pdf,
     ResearchPaper.doc, Portfolio.ppt




     Creative   Portfolio Display
+
    Beefing up your profile:
    1 Add Applications
     Twitter   – display feed




     Wordpress    – display blog posts


     Thereare many more Applications. Choose the
     ones that will help you showcase yourself and
     your accomplishments.
+ Beefing up your profile:
  2 Get Recommendations (2+)

  LinkedIn  recommendations are just like regular
  letters of recommendation
  Get   at least 2

  Ask people who
  (1) really know you and can vouch for you
  (2) are on LinkedIn
  (3) are a 1st degree connection to you
+ Beefing up your profile:
  2 Get Recommendations (2+)

  How   to get a recommendation:
  Use LinkedIn’s a “request a recommendation” feature.
+ Beefing up your profile:
  2 Get Recommendations (2+)

    It’s okay to tell them what you want them
    to write about:

    “I’d like you to talk about when worked on the
    planning team together. I think you saw my
    level of dedication and my adherence to
    deadlines, and I’d appreciate it if you could
    write something to those points.”
                                                      TIP:
                                          Yes, you do get to approve
                                         each recommendation before
                                            it posts to your profile.
+ Beefing up your profile:
  2 Get Recommendations (2+)
   Ideas     of people to ask:

People who taught   Teachers, Professors, Teacher’s aides, Your advisor, Lab
you stuff           assistant

People you met      Your RA, Work Study supervisor, Career center counselor,
through campus      Your Study Abroad mentor, your Alternative Spring Break
services            counselor, Campus Ministry team member

People you met      Coaches, Club president, Club moderator, People you
through clubs,      connected with at a conference
activities, etc.
People you met      Supervisors and colleagues at 1) Student teaching school, 2)
off-campus          where you volunteered, 3) your job

Your Relatives      Only if you have a professional relationship with them.
+




EXPANDING
YOUR   NETWORK
+
    Expanding your Network:
    Why Bother?

     Errrr…
          because you are looking for a job.
     … THAT’s the point of this presentation 
     Makes  you visible to more people… more
     recruiters
     New connections give you an IN to people
     who can help you land a job because 1)
     they work there, 2) know someone who
     works there, 3) know/are the recruiter
+
    Expanding your Network:
    Remember…

      Use relevant words, not fluff words.
                                             Don’t just connect
                                             with everyone and
      LinkedIn is more than an online             anyone.
       resume. It’s a reputation engine.     You want to connect
                                               with people who
                                              can really help you
                                              professionally and
      Quality, not quantity.                 who are connected
                                               with people you
                                             want to get close to.
+
    Expanding your Network:
    Should I connect with people in my
    2nd and 3rd degree directly?
     LinkedIn’s
               advice: Only connect with people
     you know and who know you
     Peopleyou try to connect with can tell
     LinkedIn that they don’t know you
     LinkedInwill suspend your account you if
     you keep trying to connect with people who
     don’t know you
+
    Expanding your Network:
    1 Get Introduced

     Use “Get Introduced” feature to connect with
     2nd and 3rd degree people via 1st degree
     people
Bill is in my 1st
+                           degree. These are 2
    Example:                 of his connections.




          Mary Owusu, MBA




                                        Suppose I want to connect with
                                        Kathleen. I don’t want to use the
                                      “Add to Network” feature because
                                       I do not know her, so I don’t want
                                     to contact her directly and perhaps
                                                  get rejected.

                                          With the “Get Introduced”
                                         feature, Bill (my 1st degree
                                       connection) will get a LinkedIn
                                       email from me and he will then
                                        forward it to Kathleen on my
                                                    behalf.
+
    Expanding your Network:
    2 Join Groups
         Because you can “message” group
     Why?
     members to ask for a connection – but only do so if you
     genuinely see a reason to connect with that particular group member
+
    Expanding your Network:
    2 Join Groups
     Why? Because groups often have send JOBS to
     group members.


     Why?   Also because recruiters often join groups
     for find candidates.
+
    Expanding your Network:
    2 Join Groups
     How   do you join? Use Group Search
+
    Expanding your Network:
    2 Join Groups
     Find
         professional and industry groups that you
     have a genuine interest in.
     Contributeto Group discussions only after
     taking time to watch the group – don’t pretend
     to be an expert.
+
    Expanding your Network:
    2 Join Groups

     How?   Use “Groups You May Like” feature
+




SEARCHING JOBS
USING
+
    Searching Jobs:

 Before   beginning your job search, make sure:
        Your   profile is optimized and beefed up
        You   have expanded your network
Why?
1)You   have one shot to make a first impression with a
    recruiter. So show the best YOU.
2)Recruiters   will assess you based on 1) your
    profile/experience, and 2) who you’re connected to.
+
    Searching Jobs:
    1 Search Jobs and Apply
     Use   the job search


     And Apply   directly with LinkedIn!
+
    Searching Jobs:
    2 Follow Companies
     Why? Learn about the company and see job
     openings




     Why?   You get to see who else is following the
     company and sometimes they are job seekers
     just like you. Check out their LinkedIn profiles to
     “size up” your competition and use that
     information to improve your profile.
+                                          Create, Opti
Let’s                      Define your
                             Goals
                                             mize &
                                            Beef Up
Summarize                                   your Profile


How to use
to land your first
                            Expand          Search
                          your Network        for Jobs
J.O.B.
                     1.   Keep expanding your network

                     2.   And as you move forward with your
                          career…
+                                     KEEP

Let’s                REFINE your
                       Goals
                                    Beefing
                                    Up your
Summarize                             Profile


How to use             Keep           Make
to land your first   Expanding       your next
                     your Network   career move
J.O.B.
+
Questions?


             …………….…………….
                         Mary Owusu, MBA
               Digital Marketing Professional

                        Find me on LinkedIn
+
Using
To Land
YOUR FIRST

J.O.B.
             …………….…………….
THANK                 Mary Owusu, MBA
               Digital Marketing Professional

 YOU!                   Find me on LinkedIn

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Using LinkedIn to Land Your First JOB

  • 1. + Using To Land YOUR FIRST J.O.B. …………….……………. Mary Owusu, MBA Digital Marketing Professional Find me on LinkedIn
  • 2. + What is  Social networking website for professionals “LinkedIn… is more than a living resume. It’s a reputation engine.” Chris Brogan, Social Media guru THINK: “LinkedIn is My Reputation Engine. LinkedIn is My Online Brand. It’s how people will perceive me professionally.”
  • 3. + How works people who know your The real power of the 2nd degree connections LinkedIn network is in the 2nd degree! people who know the people you know WHY? Because the 2nd degree people are the people you don’t know yet and you people you know may never have known if YOU not for LinkedIn. You want to pull them into your 1st degree circle, then use them to reach those in the 3rd degree. Cultivating the 2nd degree is the best way to build the network of people you know – this gets you closer to recruiters and other big shots in your industry.
  • 4. + Why you should use  Other students/graduates are doing it.  You get to “meet” business professionals you may not have met otherwise. Companies list jobs there. Job recruiters use it to find All 500 of the Fortune 500 companies have a presence on candidates! LiinkedIn.
  • 5. + Why do recruiters use to find candidates?  Saves time  Puts them in the driver’s seat  Saves money
  • 7. + Setting up your profile: 1 Set a GOAL!  What I want:  Who can get me there: titles of the people who job I’m looking for might hire me industry I want names of companies I to work in want to work for location where I want to work
  • 8. + Example:  What I want: job I’m looking for marketing, advertising industry I want banking, healthcare, TV, i to work in nternational company For location where I want Buffalo NY area, West ideas, do Google to work Coast, Florida search for “job titles” Marketing manager, VP  Who can get me there: marketing, internet/web titles of people with hiring people, media, VP sales, sales power manager, etc. HSBC Bank, Blue companies I want Cross, MTV, CNN, M&T to work for Bank, etc.
  • 9. + Setting up your profile: 2 Create your account  Go to www.linkedin.com  Follow the steps to join.
  • 10. + Setting up your profile: 2 Create your account It’s up to you if you really want to import the emails of all of your contacts. Do what feels comfortable for you. You can also skip this step and do it later.
  • 11. + Setting up your profile: 2 Create your account  Tips  Use a professional headshot photo (show only your head and shoulders)  Privacy/Visibilitysettings – customize to your liking and comfort Choose a professional vanity URL. Most people use their FirstnameLastname. If  If you want, create a vanity URL you do, people can find your LinkedIn profile with your name when they search your name in Google which is ex: www.linkedin.com/in/maryo pretty cool… if that’s something you want.
  • 12. + Optimizing your profile: Sample LinkedIn profile page
  • 13. + OPTIMIZING YOUR PROFILE
  • 14. + 3 Things to Remember About Your LinkedIn profile: Use relevant words, not fluff words. We will talk about these individually… LinkedIn is more than an online resume. It’s a reputation engine. Quality, not quantity.
  • 15. + Optimizing your Profile: Remember… Use relevant words, not fluff words. What are relevant words? 1.Words that = the type of job you’re looking for. (Go back to your GOAL sheet.) 2.Words that a recruiter is likely to use when searching LinkedIn for candidates.
  • 16. + Optimizing your profile: 1 Your Headline Don’t: Visionary Results-Driven Marketing Expert. Don’t use the words “professional”, “guru” or “expert” because you’re not. MINE I revise it every now and then
  • 17. + Examples: Do: Seeking Entry-Level Marketing position in the Buffalo, NY area Do: Computer Science Student Seeking Technology-focused Internship Do: Political Science Student with Finance focus seeking Legislature Internship on Capitol Hill
  • 18. + Optimizing your profile: 1 Your Headline  Mostimportant thing to remember about your headline: Include words that relevant to the job you’re looking for.
  • 19. + Optimizing your profile: 2 Your Summary  YourSummary is a 3-5 sentence summary about who you are, what you do, what you’ve done
  • 20. + Optimizing your profile: 2 Your Summary  Doit in Microsoft Word first – spell check, get your thoughts out  Pick 2-3 accomplishments you want to highlight  Summary should read - Who you are - What you’ve done
  • 21. + Example: Mary Owusu, MBA, is an internet marketing professional who helps businesses achieve measurable online success by transforming their online presence into an integrated part of their overall business plan. Over the course of her professional career, Mary has successfully spearheaded digital marketing campaigns for more than 100 small regional businesses, as well as national and international brands. Her clients have seen an increase if 20% to 400% increase in online sales and leads.
  • 22. + Optimizing your profile: 2 Your Summary  Specialties  Listspecific skills  Very search-able by recruiters Examples of specialties: Project management Inventory management Search engine optimization Social media marketing Leading teams
  • 23. + Optimizing your profile: 2 Your Summary  Most important thing to remember about your summary: Include words that relevant to the job you’re looking for.
  • 24. + Optimizing your profile: 3 Your Experience & Education  This section is like your resume  List chronologically – most recent first  Be clear and succinct – Think: I want my Experience and Education sections to be scan-able, not BIG long paragraphs of information
  • 25. + Example:
  • 26. + Optimizing your profile: 3 Your Experience & Education  Do not include sensitive information your employers/professors may not want out there  Ex: I increased store sales from $200,000 to $225,000 – your employer may not want the world to know how much his store’s sales are.
  • 27. + Optimizing your profile: 3 Your Experience & Education  Mostimportant things to remember about your experience and education: Include words that relevant to the job you’re looking for. Leave out jobs or tasks that are completely irrelevant.
  • 28. + BEEFING UP YOUR PROFILE
  • 29. + Beefing up your profile: Remember… Use relevant words, not fluff words. LinkedIn is more than an online THINK: resume. It’s a reputation engine. LinkedIn is My Online Brand to the professional world. Quality, not quantity.
  • 30. + Beefing up your profile: 1 Add Applications  Box.net– Resume.pdf, ResearchPaper.doc, Portfolio.ppt  Creative Portfolio Display
  • 31. + Beefing up your profile: 1 Add Applications  Twitter – display feed  Wordpress – display blog posts  Thereare many more Applications. Choose the ones that will help you showcase yourself and your accomplishments.
  • 32. + Beefing up your profile: 2 Get Recommendations (2+)  LinkedIn recommendations are just like regular letters of recommendation  Get at least 2  Ask people who (1) really know you and can vouch for you (2) are on LinkedIn (3) are a 1st degree connection to you
  • 33. + Beefing up your profile: 2 Get Recommendations (2+)  How to get a recommendation: Use LinkedIn’s a “request a recommendation” feature.
  • 34. + Beefing up your profile: 2 Get Recommendations (2+)  It’s okay to tell them what you want them to write about: “I’d like you to talk about when worked on the planning team together. I think you saw my level of dedication and my adherence to deadlines, and I’d appreciate it if you could write something to those points.” TIP: Yes, you do get to approve each recommendation before it posts to your profile.
  • 35. + Beefing up your profile: 2 Get Recommendations (2+)  Ideas of people to ask: People who taught Teachers, Professors, Teacher’s aides, Your advisor, Lab you stuff assistant People you met Your RA, Work Study supervisor, Career center counselor, through campus Your Study Abroad mentor, your Alternative Spring Break services counselor, Campus Ministry team member People you met Coaches, Club president, Club moderator, People you through clubs, connected with at a conference activities, etc. People you met Supervisors and colleagues at 1) Student teaching school, 2) off-campus where you volunteered, 3) your job Your Relatives Only if you have a professional relationship with them.
  • 36. + EXPANDING YOUR NETWORK
  • 37. + Expanding your Network: Why Bother?  Errrr… because you are looking for a job. … THAT’s the point of this presentation   Makes you visible to more people… more recruiters  New connections give you an IN to people who can help you land a job because 1) they work there, 2) know someone who works there, 3) know/are the recruiter
  • 38. + Expanding your Network: Remember… Use relevant words, not fluff words. Don’t just connect with everyone and LinkedIn is more than an online anyone. resume. It’s a reputation engine. You want to connect with people who can really help you professionally and Quality, not quantity. who are connected with people you want to get close to.
  • 39. + Expanding your Network: Should I connect with people in my 2nd and 3rd degree directly?  LinkedIn’s advice: Only connect with people you know and who know you  Peopleyou try to connect with can tell LinkedIn that they don’t know you  LinkedInwill suspend your account you if you keep trying to connect with people who don’t know you
  • 40. + Expanding your Network: 1 Get Introduced  Use “Get Introduced” feature to connect with 2nd and 3rd degree people via 1st degree people
  • 41. Bill is in my 1st + degree. These are 2 Example: of his connections. Mary Owusu, MBA Suppose I want to connect with Kathleen. I don’t want to use the “Add to Network” feature because I do not know her, so I don’t want to contact her directly and perhaps get rejected. With the “Get Introduced” feature, Bill (my 1st degree connection) will get a LinkedIn email from me and he will then forward it to Kathleen on my behalf.
  • 42. + Expanding your Network: 2 Join Groups Because you can “message” group  Why? members to ask for a connection – but only do so if you genuinely see a reason to connect with that particular group member
  • 43. + Expanding your Network: 2 Join Groups  Why? Because groups often have send JOBS to group members.  Why? Also because recruiters often join groups for find candidates.
  • 44. + Expanding your Network: 2 Join Groups  How do you join? Use Group Search
  • 45. + Expanding your Network: 2 Join Groups  Find professional and industry groups that you have a genuine interest in.  Contributeto Group discussions only after taking time to watch the group – don’t pretend to be an expert.
  • 46. + Expanding your Network: 2 Join Groups  How? Use “Groups You May Like” feature
  • 48. + Searching Jobs:  Before beginning your job search, make sure:  Your profile is optimized and beefed up  You have expanded your network Why? 1)You have one shot to make a first impression with a recruiter. So show the best YOU. 2)Recruiters will assess you based on 1) your profile/experience, and 2) who you’re connected to.
  • 49. + Searching Jobs: 1 Search Jobs and Apply  Use the job search  And Apply directly with LinkedIn!
  • 50. + Searching Jobs: 2 Follow Companies  Why? Learn about the company and see job openings  Why? You get to see who else is following the company and sometimes they are job seekers just like you. Check out their LinkedIn profiles to “size up” your competition and use that information to improve your profile.
  • 51. + Create, Opti Let’s Define your Goals mize & Beef Up Summarize your Profile How to use to land your first Expand Search your Network for Jobs J.O.B. 1. Keep expanding your network 2. And as you move forward with your career…
  • 52. + KEEP Let’s REFINE your Goals Beefing Up your Summarize Profile How to use Keep Make to land your first Expanding your next your Network career move J.O.B.
  • 53. + Questions? …………….……………. Mary Owusu, MBA Digital Marketing Professional Find me on LinkedIn
  • 54. + Using To Land YOUR FIRST J.O.B. …………….……………. THANK Mary Owusu, MBA Digital Marketing Professional YOU! Find me on LinkedIn

Hinweis der Redaktion

  1. how many have a fb account? twitter? linkedin?
  2. LinkedIn is structured around creating networks of people that you knowAnd using those networks to make connections with people who know the people that you know----The people that you know are your 1st degree connectionsPeople that know that people you know are your 2nd degree connectionsAnd the people that they know are your 3rd degree connections QQ – when it comes to looking for a job, one of these degrees is the best for leveraging your chances. Which do you think it is? The real power of the network is in the second degree!
  3. LinkedIn is structured around creating networks of people that you knowAnd using those networks to make connections with people who know the people that you know----The people that you know are your 1st degree connectionsPeople that know that people you know are your 2nd degree connectionsAnd the people that they know are your 3rd degree connections QQ – when it comes to looking for a job, one of these degrees is the best for leveraging your chances. Which do you think it is? The real power of the network is in the second degree!
  4. 150 million users (was 90 one year ago when I presented)Adds 10 new members every 5 seconds - http://articles.businessinsider.com/2011-12-01/tech/30462110_1_deep-nishar-linkedin-business-insiderThere are recruiters from all 500 of the Fortune 500 companies – every industry is represented… from P&G to Disney to nonprofits
  5. Time: Reduces spam from unqualified applicants.They can filter: all users in the Buffalo area who are graduating in 2012 and majored in marketing. How difficult would this be to do with a pile of resumes!Saves money – LI costs less than some of its competitors; more importantly, applicant response rate is higher and the knowledge of an individual is higher… therefore, the cost of acquiring a candidate is higherThey can “see” you, “see” who you know in the industry, and use that to gauge your credibility and competence.
  6. Make sure you choose Looking for Work
  7. Your linkedin profile will look something like this before you
  8. Keywords = if I was a recruiter looking to fill an entry level marketing analyst job, what might I search for? Marketing Analyst! Put yourself in the recruiter’s shoes.>> now let’s address each of the sections of your linked in profile
  9. Remember: LI is your reputation
  10. Remember: LI is your reputation
  11. Remember: LI is your reputation
  12. Remember: LI is your reputation
  13. - What words could the target audience use to find people like you?
  14. Lets you request the recomm, and reminds them, lets you approve, then posts it on your profile
  15. Do – -- Ask people who know you well enough to recommend you, not FB friends or ppl who posted on your blog-- quality not quantity-- want a nice blend
  16. LinkedIN is not facebook. It’s not party central
  17. Let’s talk about the ways to expand your network
  18. Your connection will, in turn, decide whether to forward it on to the desired recipient (if in your 2nd degree) or to a shared connection (if in your 3rd degree).
  19. Invite to connect = add to networkIf in a Group, you get “send message” optionOnly invite people you know well and who know you well…However, recipients can indicate that they don’t know you. If they do, you’ll be asked to enter an email address with each future invitation.WHAT IF YOU WANT TO CONNECT WITH SOMEONE YOU HAVE NO Ins with?Options are InMail (upgrade required), Add to Network (email penalization) and Find References (though your network)
  20. Invite to connect = add to networkIf in a Group, you get “send message” optionOnly invite people you know well and who know you well…However, recipients can indicate that they don’t know you. If they do, you’ll be asked to enter an email address with each future invitation.WHAT IF YOU WANT TO CONNECT WITH SOMEONE YOU HAVE NO Ins with?Options are InMail (upgrade required), Add to Network (email penalization) and Find References (though your network)
  21. Some groups are open, others are closed: you’ll be assessed first. WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
  22. Some groups are open, others are closed: you’ll be assessed first. WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
  23. WHY? People who already have the function you desire.Professional OrganizationsIndustry OrganizationsIf applicable: RecruitersIf applicable: Alumni associations of a former school/university or employe
  24. We often go after jobs, without doing our homework on the companies first.Gives us a choice to decide WHY we want to work for a particular company
  25. We often go after jobs, without doing our homework on the companies first.Gives us a choice to decide WHY we want to work for a particular company