Sample Report: North America Online Payment Methods: Full Year 2014

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RESEARCH ON INTERNATIONAL MARKETS
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March 2015

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PREFACE
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Methodology (1 of 2)
This Online Payment Methods report by yStats.com is produced in a holistic approach to contain relevant information about methods,
trends, transaction volumes, users and important player news in the relevant online payment market.
 This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data.
As a result companies get a precise and unbiased impression of the market situation.
 Cross referencing of data was conducted in order to ensure validity and reliability.
 This report contains a Management Summary, summarizing the main information provided in each chapter.
 Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and
a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to.
 Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart
is derived from several sources. Then, all sources are mentioned on the chart.
 This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case,
multiple answers were possible, and this is then mentioned in the note of the chart.
 If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form
of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time
period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
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Methodology (2 of 2)
 This report covers the online payment market. It takes into account a wide definition of online payment, including mobile payment.
 The report starts with a global chapter, whether worldwide trends in development of online payment methods were covered.
 The countries were included in the order of descending B2C E-Commerce sales.
 Depending on data availability, the following types of market information were included: the most used and most offered payment methods in
B2C E-Commerce, online and mobile payment trends, number and volume of online and mobile payment transactions, information about online
and mobile payment users. For the leading country, also online and mobile payment trends and news about major players, such as payment
providers, banks, and retailers were included.
 The report includes data mostly published during the previous year (2014). The exact date of publication of the source is stated on each chart.
The time period which the data refers to differs by source.
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The following expressions and definitions are used in this Online Payment Methods Report:
 Online Payment:
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service purchase in E-
Commerce and M-Commerce.
 Mobile Payment:
Wide definition of mobile payments includes payments made in M-Commerce and payments made in-store via QR code scanning and NFC
technology.
 Alternative Payments:
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online payment methods include
bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency. May also include cash on
delivery and card schemes by local companies other than global card brands.
 Digital Wallet:
Also known as E-Wallet. A prepaid digital account, allowing users to store money and use it in online or mobile transactions.
 NFC:
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by bringing them close together
or having them touch each other. In that way, contactless data exchange and transactions can take place.
 E-Money:
Short for electronic money. Money which is exchanged electronically using digitally stored values.
 E-Commerce:
This term means the sale of products (and services) through electronic transactions.
 M-Commerce:
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
Definitions
Note: specific definitions used by the sources were put on corresponding charts, where available

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Table of Contents (1 of 2)
1. Management Summary
2. Global Developments
• Online and Mobile Payment Trends and News about Players, H2 2014
• Online Payment Overview and Trends, H1 2014
• Value of Digital Payments, in USD trillion, 2014e & 2019f
• Value of B2C E-Commerce Payment Transactions, by Method, in USD billion, and in % CAGR, 2012 & 2017f
• Number of B2C E-Commerce Payment Transactions, in billions, 2011 - 2015f
• Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011 - 2015f
• Value of Mobile Payments, in USD billion, 2013 & 2014f
• Mobile Wallet Market Value, in USD billion, 2012 & 2018f
• Number of NFC Payment Users, in millions, 2014e & 2019f
• Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, by Selected Countries, 2014e
• Breakdown of Mobile Wallet Usage and Attitude Among Users in Advanced Markets, in % of Respondents, 3 Months to March 2014
• Major Concerns about Online Shopping, in % of Online Shoppers, May 2014
• Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, 2012 & 2013
• Share of Consumers who Do Not Shop Online Because of Lack of Trust to Online Payment Methods, by Selected Countries, in %, 2013
• Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of Online Shoppers Who Buy Online Less
than Once a Month, by Selected Countries, September 2013
• Payment Methods Perceived to be Safest, incl. Online, in % of Consumers, by Age Group, June 2014
3. North America
3.1 USA
• Online Retail Payment Market Value, in USD Billion, 2011 – 2013
• Breakdown of B2C E-Commerce Payments, by Method, in %, 2013
• Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers Who Own and Use Debit and Credit Cards, 2014
• Breakdown of Preferred Payment Methods in B2C E-Commerce, in %, by Desktop Buyers, Tablet Buyers and Mobile Buyers, Q2 2013
• Importance of Factors at Checkout, incl. Payment Options, March 2014

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Table of Contents (2 of 2)
3. North America (cont.)
3.1. USA
• Reasons for Abandoning Shopping Cart, incl. Payment Options, March 2014
• Proximity Mobile Payment Transaction Value, in USD billion and in % Year-on-Year Change, 2013-2018f
• Value of Mobile Payments Market, in USD billion, 2014 & 2019
• Breakdown of M-Commerce Payments, by Table and Mobile Phone, in % and in USD billion, 2013
• Methods Used in Mobile Payments, in % of Mobile Payment Users, 2013
• Usage of Mobile Payments, by Service Provider, in % of Individuals, 2013
• Usage of Mobile Banking and Mobile Payment, in % of Individuals, 2013
• Breakdown of Mobile Payment Usage and Attitude, in % of Internet Users, August 2014
• Breakdown of Mobile Payment Users, by Age and Gender, in %, Q2 2014
• Types of Mobile Payments Used, in % of Mobile Payment Users, by Used on Smartphone and on Tablet, Q2 2014
• Purposes of Using Peer-to-Peer Payment App, in % of Users, Q2 2014
• Breakdown of Awareness and Usage of Digital Wallets, in % of Adults, June 2014
• Share of Purchases Made with Digital Wallets, by Product Categories, in %, June 2014
• Breakdown Typical Amount Spent on Digital Wallet Transactions, in % of Digital Wallet Users, June 2014
• Digital Wallets Used, by Brand, in % of Digital Wallet Users, June 2014
• Share of Fraud Losses on Total Revenue, in %, by Merchant Types, May 2013 & March 2014
• Breakdown of E-Commerce Fraud, by Fraud Methods, in %, 12 Months to March 2014
• Awareness of Established Fraud Solutions, in % of Large E-Commerce Merchants, March 2014
3.2. Canada
• Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, February 2014
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2010 & 2012
• Online Storage of Cards with Merchants, by Merchant, in % of Consumers, February 2014
• Most Important Mobile Phone Enhancements Relating to Mobile Payment or Mobile Banking, in % of Consumers, February 2014
• Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, 6 Months to November 2014
• Breakdown of Purchases Made with Mobile Payment, by In-Store and Online Purchases, in%, 6 Months to November 2014
• Share of Consumers who Used Mobile Payment, by On-to-Go Purchase and In-Store Purchase, September 2014
• Perception of Mobile Payments, in % of Consumers, 6 Months to November 2014

1. Management Summary 8 – 9
2. Global Developments 10 – 26
3. North America
USA
Canada
27 – 60
27 – 52
53 – 60
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Table of Contents

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48% of online shoppers in the USA preferred to pay with “Credit Card”
in B2C E-Commerce, while “Debit Card” was chosen by 30% in 2014.
USA: Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers Who
Own and Use Debit and Credit Cards, 2014
Other
10%
PayPal
12%
Debit Card
30%
Credit Card
48%
Survey: based on a survey of over 1,000 consumers who own and use credit and debit cards
Source: TSYS cited by CardNotPresent, October 2014
USA Canada

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As of September 2014, 29% of consumers in Canada conducted mobile
payment for “On-the-Go Purchase” and 23% for “In-Store Purchase”.
29%
23%
0% 20% 40% 60% 80% 100%
In-Store Purchase
On-the-Go Purchase
Survey: based on a survey of 1,504 Canadians, aged 18+, conducted in September 2014
Source: PayPal, Nielsen, October 2014
in % of Consumers
Canada: Share of Consumers who Used Mobile Payment, by On-to-Go Purchase and In-Store Purchase,
September 2014
USA Canada

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Sample Report: North America Online Payment Methods: Full Year 2014