Product Brochure with summarized information of our publication "Europe Cross-Border B2C E-Commerce 2015" . Find more here:https://www.ystats.com/product/europe-cross-border-b2c-e-commerce-report-2015/

1. 1
EUROPE CROSS-BORDER B2C E-COMMERCE 2015
PUBLICATION DATE: AUGUST 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS
PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS

2. 2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Europe Cross-Border B2C E-Commerce 2015
Market Report
Cross-Border
Global, Europe, Western Europe, Eastern Europe, Scandinavia
UK, Germany, France, Spain, Italy, Netherlands, Switzerland, Russia,
Turkey, Poland, Czech Republic, Estonia, Sweden, Finland
English
PDF & PowerPoint
97
PRICES* Single User License:
Site License:
Global Site License:
€ 1,950 (exc. VAT)
€ 2,925 (exc. VAT)
€ 3,900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
How is cross-border B2C E-Commerce evolving in Europe and around the world?
Which countries in Europe have the highest online shopper penetration rate?
Which countries are targeted by cross-border online shoppers across Europe?
How high are cross-border B2C E-Commerce exports and imports of some major European
markets?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
EUROPE CROSS-BORDER B2C E-COMMERCE 2015

3. 3
CROSS-BORDER ONLINE SHOPPING FLOURISHES ACROSS EUROPE
The cross-border online shopping trend is growing around the world and Europe is
no exception. The region’s share of global cross-border online retail sales is predicted to
amount to one quarter within the next ten years. The share of online shoppers making
purchases directly from foreign online retailers differs from country to country within
Europe. Among the largest markets, Italy, Spain, Russia and the UK led in penetration of
online shoppers making cross-border purchases at least once a year, as of early 2015. Of
all the countries in the EU, small markets such as Cyprus, Malta and Luxembourg boasted
the highest cross-border online shopper penetration last year. Generally, the share of
online shoppers in the EU buying online from other EU member states was higher than the
share of those buying from the rest of the world.
The largest B2C E-Commerce markets in Western Europe, the UK and Germany, are
attractive destinations for cross-border online shoppers around the world. More than a
quarter of all orders dispatched from online merchants in the UK were shipped
internationally last summer, and in Germany over half of online merchants were selling to
more than one country internationally. Italy and Spain saw their cross-border E-Commerce
exports increase as well, though they were still outweighed by imports.
In Eastern Europe, cross-border online retail sales to Russia more than doubled in
2014. Chinese E-Commerce marketplace AliExpress significantly gained in popularity
among Russian online shoppers and another China-based player, JD.com launched a
Russian-language version of its website to gain a share of tens of millions of online orders
shipped from China to Russia every year. In Poland, as well, AliExpress ranked in the top 3
overseas E-Commerce websites used by online shoppers, behind eBay and Amazon.
Overall, the cross-border E-Commerce trend is expected to persist in all European sub-
regions in the near future.
EUROPE CROSS-BORDER B2C E-COMMERCE 2015

4. 4
MANAGEMENT SUMMARY
GLOBAL
 Cross-Border B2C E-Commerce Overview, August 2014
 Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f
 Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f
 Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f
 Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f
 Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
 Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
 Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service
Abroad, by Selected Countries, April 2015
 Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or
Service Abroad, by Selected Countries, April 2015
 Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local
Operations and Shipment to Countries/Regions without Local Operations, August 2015
EUROPE
3.1 EUROPE (REGIONAL)
 Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,
April 2015
 Cross-Border B2C E-Commerce Overview in the EU, August 2014
 Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 – 2014
 Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and
from Non-EU Countries, in % of Total Online Shoppers, 2010 - 2014
 Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014
 Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, by Online Shoppers Buying
From Other EU Countries and from Non-EU Countries, in %, by Country, 2014
 Breakdown of E-Commerce Sales of Companies in the EU by Location, incl. Own Country, Other EU Countries,
Countries Outside the EU, in %, by Country, 2014
3.2 WESTERN EUROPE
3.2.1 WESTERN EUROPE SUB-REGIONAL
 Cross-Border Share of B2C E-Commerce Sales, in % and in EUR billion, 2014
EUROPE CROSS-BORDER B2C E-COMMERCE 2015
1
2
3
TABLE OF CONTENTS (1 OF 4)

5. 5
5
EUROPE (cont.)
3.2.2 UK
 Cross-Border B2C E-Commerce Overview, August 2015
 Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014
 Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the
World, in % of Online Shoppers, 2012 - 2014e
 Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
 Reasons for Buying Online from a Non-UK Retailer, in % of Cross-Border Online Shoppers, July 2014
 Potential Barriers for Buying Online from a Non-UK Retailer, in % of Online Shoppers, July 2014
 B2C E-Commerce Exports, in GBP billion, 2013e & 2020f
 Number of Cross-Border Online Shopping Orders Placed in the UK from Abroad, in millions, 2014e & 2017f
 Proportion of Online Orders Dispatched from the UK to International Destinations, in % of Total Online Retail
Order Volume, Dec. 2013 – Dec. 2014
3.2.3 GERMANY
 Cross-Border B2C E-Commerce Overview, August 2015
 Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries,
in % of Online Shoppers, 2012 – 2014
 Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries,
in % of Online Shoppers, by Age Group and Gender, 2014
 Cross-Border Online Shopper Penetration, in %, May 2015
 Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
 Reasons to Shop Online Cross-Border, in % of Cross-Border Online Shoppers, by Gender, May 2015
 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, August 2014
 Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria
and Other EU Countries, in %, 2014e
3.2.4 FRANCE
 Cross-Border Online Shopper Penetration, in % of Internet Users, 2014
 Share of Online Retailers Who Received Orders from Abroad, in %, 2014
 Share of Cross-Border E-Commerce Sales on Total Company E-Commerce Sales, in % of Companies Who
Received Orders From Customers Abroad, 2014
3.2.5 SPAIN
 Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America,
Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014
 Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America,
Asia-Pacific, CEMEA, Rest of the World and Total, 2009 – 2014
 Breakdown of Total E-Commerce Sales and Number of E-Commerce Transactions, by Geographical Region,
incl. Domestic, Cross-Border Exports and Cross-Border Imports, in %, Q4 2014
 Breakdown of Cross-Border E-Commerce Imports and Exports, by Location, incl. EU, the USA, Latin America,
Asia-Pacific, CEMEA, Rest of the World, in %, Q4 2014
EUROPE CROSS-BORDER B2C E-COMMERCE 2015
TABLE OF CONTENTS (2 OF 4)
3

6. 6
6
EUROPE (cont.)
3.2 WESTERN EUROPE (cont.)
3.2.6 ITALY
 Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f
 Cross-Border B2C E-Commerce Exports, in EUR billion, and in %Year-on-Year Change, 2012 – 2015f
3.2.7 NETHERLANDS
 Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending
Penetration, in % of Total Online Spending and in EUR million, 2014
 Breakdown of Cross-Border Online Spending, by Countries, in %, 2014
 Top Product Categories Purchased in Cross-Border E-Commerce, in EUR million, 2014
3.2.8 SWITZERLAND
 Cross-Border B2C/C2C E-Commerce Imports, in CHF million, 2013 & 2014
 B2C/C2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2013 & 2014
3.3 EASTERN EUROPE
3.3.1 RUSSIA
 Cross-Border B2C E-Commerce Overview, August 2015
 Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014
 Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels
and Average Check, 2013 & 2014
 Number of Cross-Border Online Shoppers, in millions, 2013 & 2014
 Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
 Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language
Online Shops, September 2014
 Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e
 Number of Average Monthly Visitors to Foreign E-Commerce Marketplaces, in millions, by AliExpress, eBay
and Amazon, H1 2013 - H2 2014
 Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014
3.3.2 TURKEY
 Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY
million, Q1 2012 - Q1 2015
 Product Categories Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to
November 2014
 Breakdown of Online Shopping Destinations, in % of Online Shoppers, by Local Only, Foreign Only and
Both, November 2014
EUROPE CROSS-BORDER B2C E-COMMERCE 2015
TABLE OF CONTENTS (3 OF 4)
3

7. 7
7
EUROPE (cont.)
3.3 EASTERN EUROPE (cont.)
3.3.3 POLAND
 Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015
 Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015
 Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, April 2015
3.3.4 CZECH REPUBLIC
 Cross-Border Online Shopper Penetration, by Location of Seller, incl. Any Foreign Country, Other EU
Countries, Non-EU Countries, in % of Online Shoppers, by Gender and Age Group, Q2 2014
3.3.5 ESTONIA
 Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and
Total, in EUR million and in thousands, Q1 2013 – Q1 2015
3.4 SCANDINAVIA
3.4.1 SCANDINAVIA SUB-REGIONAL
 Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and
Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014
 Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and
Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014
3.4.2 SWEDEN
 Cross-Border B2C E-Commerce Imports, in SEK billion and in % Quarter-on-Quarter Change, 2014
3.4.3 FINLAND
 Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in %, by Product Segment, 2014
EUROPE CROSS-BORDER B2C E-COMMERCE 2015
TABLE OF CONTENTS (4 OF 4)
3

8. 8
EUROPE CROSS-BORDER B2C E-COMMERCE 2015
REPORT-SPECIFIC SAMPLE CHARTS

9. 9
GENERAL METHODOLOGY OF OUR MARKET REPORTS
 Our reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR EUROPE CROSS-BORDER B2C E-COMMERCE 2015 REPORT
 This report covers the cross-border B2C E-Commerce
market, focusing both on cross-border imports and exports.
 All major countries from the region are covered, though
data availability varied across the markets.
 Information about global developments is included first.
 Next, regional information is covered, including country
comparisons.
 The rest of the report is divided by sub-regions, with
countries presented in the order of descending B2C E-Commerce
sales.
 Depending on data availability, the following types of
market information are included: cross-border online shopper
penetration, cross-border B2C E-Commerce sales (export and/or
import), countries most purchased from, countries most sold to,
most visited international E-Commerce websites, most purchased
product categories, reasons for and barriers to buying cross-
border. Not all the mentioned types of information are available
for each of the countries covered. For selected leading countries in
the region, also a text chart with a qualitative overview of cross-
border B2C E-Commerce is presented.
EUROPE CROSS-BORDER B2C E-COMMERCE 2015

10. 10
UPCOMING RELATED REPORTS
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950
Global Alternative Online Payment Methods: First Half 2015 August 2015 € 950
Omnichannel Trend in Global B2C E-Commerce and General Retail 2015 March 2015 € 950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
Russia B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
UK B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Germany B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
France B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Global B2C E-Commerce Market 2014 October 2014 € 4,950**
Eastern Europe B2C E-Commerce Market 2014 October 2014 € 1,950**
Russia B2C E-Commerce Market 2014 October 2014 € 950
Europe M-Commerce Snapshot 2015 March 2015 € 950
REPORT PUBLICATION
DATE
PRICE*
Europe B2C E-Commerce Market 2015 Second Half 2015 €2,950
EUROPE CROSS-BORDER B2C E-COMMERCE 2015
**Reflects Discounted Price

11. 11

12. 12

13. 13

14. 14

15. 15