A new publication by Germany-based secondary market research firm yStats.com, “Germany B2C E-Commerce Sales Forecasts: 2015 to 2018” reports on the prospects of Europe’s second largest B2C E-Commerce market. yStats.com’s CEO and founder, Yücel Yelken, reveals that Germany is predicted to be the fastest growing of the three largest B2C E-Commerce markets in Europe in the next few years. Read more here: https://www.ystats.com/germany-is-predicted-to-be-the-fastest-growing-b2c-e-commerce-market-in-europes-top-3/ Find the report here: https://www.ystats.com/product/germany-b2c-e-commerce-sales-forecast-2015-to-2018/

1. 1
PRESS RELEASE
Hamburg, July 15th
, 2015
Germany Is Predicted to Be the Fastest Growing B2C E-Commerce Market in Europe’s Top 3
A new publication by Germany-based secondary market research firm yStats.com, “Germany B2C E-Commerce Sales Forecasts:
2015 to 2018” reports on the prospects of Europe’s second largest B2C E-Commerce market. yStats.com’s CEO and founder,
Yücel Yelken, reveals that Germany is predicted to be the fastest growing of the three largest B2C E-Commerce markets in
Europe in the next few years.
Fifth largest in the world and second largest in Europe, Germany is considered to have an advanced B2C E-Commerce market,
by global standards. Germany’s online shopper penetration rate of more than two thirds of Internet users was significantly above
the average for the European Union in 2014, and second only to the UK. The current trends present in the German online retail
market include M-Commerce, which already reached close to 20% of all B2C E-Commerce sales and cross-border B2C E-Commerce,
with a small double-digit share of online shoppers making their purchases directly from E-Commerce merchants in other
countries.
A number of primary sources make the prediction that B2C E-Commerce in Germany will grow faster than in the UK or France
for the next few years. The projected estimates for annual growth rate stand at double-digit numbers. Online sales are an important
growth driver for the retail market in Germany, where retail generally faces very modest growth rates. Consequently, Germany’s B2C E-
Commerce share of total retail sales is projected to increase, reaching a double-digit percentage number in 2018.

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PRESS RELEASE
An important characteristic of the B2C E-Commerce market in Germany is that the product category most purchased online is
“Clothing”. As a result, online clothing retailer Zalando is one of the largest online retailers in Germany. Other prominent B2C E-
Commerce companies include Germany-based Otto Group and Amazon, for which Germany is the largest market outside North
America.
For further information, see:
https://www.ystats.com/wp-content/uploads/2015/07/15072015_Product-Brochure-Order-Form_Germany-B2C-E-Commerce-Sales-
Forecasts-2015-to-2018.pdf
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About yStats.com
Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We
are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading
companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and
timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on
online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce
Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.
We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and
journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary
market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.