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North America B2C E-Commerce Report 2012


March 2012

                                                                           Provided by

             RESEARCH ON INTERNATIONAL MARKETS
                 We deliver the facts – you make the decisions




                                                                                         March 2012




Publication Date	
	 March 2012
Language	
	 English
Format	
	 PDF & PowerPoint
Number of Pages/Charts 	 	
	 109
Covered Countries 	                                              	
	 USA, Canada


Price	
	 Single User License: 	                                         € 2,450 (excl. VAT)
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	 Global Site License: 	                                         € 7,350 (excl. VAT)




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North America B2C E-Commerce Report 2012

Key Findings
 Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
 •	   The North American share on global B2C E-Commerce sales is projected to decrease from 2010 to 2013.
 •	   Growth in online shopping in the US in 2012 is projected to mostly be driven by mobile and social commerce
      as well as daily deals, while also more seniors and low-income consumers turn to online shopping.
 •	   In 2010, Amazon was the top overall B2C E-Commerce Player in the US, while Victoria’s Secret was leading
      in the US apparel and accessories market, Netflix in the US books, music and video market and Apple was
      the leading B2C E-Commerce company in the US computers and electronics market.
 •	   Due to high costs and missing competition, only slightly more than 80% of Canadians had ever shopped
      online as of 2011, less than the global average and countries like Japan, the UK, South Korea and Germany.
 •	   The most purchased product categories of online shoppers in Canada in 2010 were “Travel Arrangements”,
      “Tickets for Entertainment Events” and “Books, Magazines and Online Newspapers”.



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North America B2C E-Commerce Report 2012

Table of Contents (1 of 3) - Regional & USA
                                              Regional: North America

  •	 Distribution of Internet Users worldwide, by     	 •	              Share of B2C E-Commerce Sales on Global B2C 	
 	 geographic Region, in %, 2011                        	               E-Commerce Sales, in %, 2010 & 2013f
 •	 Internet User Penetration Rates, by geographic 		   •	              Global Share of B2C E-Commerce on Total Retail 	
 	 Region, in %, 2011                                   	               Sales in selected Regions, in %, 2010
                                                        •	              B2C E-Commerce Trends in North America, 2011 	
 •	 Global Estimate on B2C E-Commerce Sales, in USD 	 	                 and Coupon Use, including Online Coupons, by 		
 	 billion, 2010 & 2013f                                	               Consumers in North America and Asia-Pacific, in 	
 •	 B2C E-Commerce Sales in North America, in USD 	     	               %, 2011
 	 billion, 2010-2015f                                  •	              Use of Online Grocery Shopping and Home Delivery 	
                                                        	               in North America & Regions Worldwide, in %, 2011

                                                             USA

 1.	Management Summary                                             3.	Sales

 2.	Trends                                                         •	   B2C E-Commerce Sales, in USD billion, Q1 2007-	
                                                                   	    Q4 2011
 •	   B2C E-Commerce Trends in the US, 2011/2012                   •	   Total E-Commerce Spending in the US with Travel 	
 •	   Percentage of E-Commerce Transactions with Free 	            	    E-Commerce Spending and Retail (non-travel)         	
 	    Shipping, in %, Q2 2009-Q2 2011                              	    E-Commerce Spending, in USD billion, ´10 & ´11
 •	   Coupon Usage Trends in the US, 2011, incl. 		                •	   Total Retail Sales in the US, in USD billion, 2007-	
 	    Number of Online Coupon and Codes Users in the 	             	    2011 and Sales of Electronic Shopping and Mail-	
 	    US, in millions, 2010, 2011 & 2013f                          	    Order Houses, in USD billion, 2007-2011
 •	   Social Commerce Revenues in the US, in USD         	         •	   US Retail B2C E-Commerce Sales, in USD billion 	
 	    billions, 2011-2015f
                                                                   	    and % Increase vs. prior Year, 2009-2015f
 •	   Daily Deal Sites Revenues, in USD billions, 2010-	
 	    2015f
 •	   Online Video Viewing in the US, in million average 	
 	    Viewers, billion Videos viewed and Videos per 		
 	    Viewer, December 2010 & December 2011
 •	   M-Commerce Sales in the US, in USD billion, 		               4.	Shares
 	    2010-2015f
 •	   Mobile Buyers in the US, in millions and in % of 	           •	 B2C E-Commerce as a % of total Retail Sales in 	
 	    Mobile Phone Users, 2010-2015f
                                                                   	 the US, 2010 & 2011
 •	   Reasons for US Online Shoppers to visit an Online 	
 	    Store, by Top Mentions, in %, 2011
 •	   Percentage of US Online Shoppers having bought 	
 	    directly from a Consumer Brand or Manufacturer 	
 	    On	line, in %, 2011
 •	   Online Shopping Frequency of US Online Shoppers, 	
 	    in %, 2011                                                   5.	Products
 •	   Trends on the E-Book Market in the US, including 	
 	    Distribution and Pricing and Percentage of US        	       •	   Top 10 Gaining Site Categories in the US, by % 		
 	    E-Book Buyers Shopping at Amazon, in %, 2011                 	    Change in unique Visitors, November 2011 vs.      	
 •	   Regulatory Trends: Internet Sales Tax Collection 	           	    December 2011
 	    Laws and Trends in the US, 2011                              •	   Top 5 Gaining B2C E-Commerce Categories in the 	
 •	   Regulatory Trends: “Net Neutrality” Rules in the 	           	    US, in % Growth, 2011 vs. 2010
 	    US, 2011
                                                                   •	   Top 10 Mobile Categories in the US, in unique 	
 •	   Regulatory Trends: Anti-Piracy Legislation Trends 	          	    Visitors and % Change in Growth, Dec 2010 vs. 	
 	    in the US, 2011-2012                                         	    Dec 2011
 •	   Regulatory Trends: E-Commerce Patent Suit 		
 	    Trends, 2011



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North America B2C E-Commerce Report 2012

Table of Contents (2 of 3) - USA

  5.	Products (cont.)                                                7.	Players (cont.)

  •	 E-Book Sales in the US, in USD million, 2008-2010 	 •	 Top 10 B2C E-Commerce Companies in the US 	
  	 and Number of E-Books sold in the US, in millions, 	 	 Apparel & Accessories Market, by Sales, in USD 		
  	 2009 & 2010                                          	 million, 2010
  •	 Regular (Text only) E-Book Sales and enhanced 	     •	 Top 10 B2C E-Commerce Companies in the US 		
  	 E-Book Sales in the US, USD million, 2009 & 2010     	 Books, Music & Video Market, by Sales, in USD 		
  •	   Share of E-Books on the total US Book Trade 		                	   million, 2010
  	    Market, in %, 2008 & 2010 and Share of US 		
                                                                     •	 Top 10 B2C E-Commerce Companies in the US 		
  	    E-Book Buyers who increased their Spending on 	
  	    E-Books, in %, September 2010 & May 2011                      	 Computers & Electronics Market, by Sales, in USD 	
                                                                     	 million, 2010
  •	   Number of E-Book Titles offered by Amazon’s 		
  	    Kindle Store and by Barnes & Noble, 2011 and 		    •	 Top 10 B2C E-Commerce Companies in the US 		
  	    Share of E-Book Buyers who use Barnes & Noble or 	 	 Flowers and Gifts Market, by Sales, in USD million, 	
  	    Apple for their Purchases, in %, 2011              	 2010
  •	 Digital Music Sales in the US, in USD billion, 2010 	           •	 Top 10 B2C E-Commerce Companies in the US 		
  	 & 2011 and Share of digital Music Sales on the 		                	 Food and Drug Market, by Sales, in USD million, 	
  	 total Music Industry Revenue in the US, in %, 2011               	 2010
                                                                     •	 Top 10 B2C E-Commerce Companies in the US 		
  6.	Users / Shoppers                                                	 Hardware & Home Improvement Market, by Sales, 	
                                                                     	 in USD million, 2010
  •	 Internet Users in the US, in millions and in % of 	             •	 Top 10 B2C E-Commerce Companies in the US 		
  	 total Population, 2009-2015f                                     	 Health and Beauty Market, by Sales, in USD   	
  •	 Fixed Broadband Subscribers in the US, in Total 		              	 million, 2010
  	 (millions) and per 100 Inhabitants, compared to 	                •	 Top 10 B2C E-Commerce Companies in the US 		
  	 Germany and the OECD Total, 2006-2011
                                                                     	 Housewares & Home Furnishings Market, by Sales, 	
  •	 Fixed Broadband Subscribers in the US, by Access 	              	 in USD million, 2010
  	 Technology compared to the OECD Average in %, 	
  	 2011                                                             •	 Top 10 B2C E-Commerce Companies in the US 		
                                                                     	 Jewelry Market, by Sales, in USD million, 2010
  •	 Number of Online Shoppers in the US, in millions 	
  	 and in % of Internet Users, 2009-2015f                           •	 Top 10 B2C E-Commerce US Mass Merchant                		
                                                                     	 Companies, by Sales, in USD million, 2010
                                                                     •	 Top 10 B2C E-Commerce Companies in the US 	
  7.	Players                                                         	 Office Supply Market, by Sales, in USD million, 		
                                                                     	 2010
  •	   Top 10 Internet Retailers in the US, by Online         	      •	 Top 10 B2C E-Commerce Companies in the US 		
  	    Revenues in USD billion, 2009 & 2010
                                                                     	 Specialty – Non-Apparel Market, by Sales, in USD 	
  •	   Rank 1: Amazon                                                	 million, 2010
  •	   Rank 2: Staples
                                                                     •	 Top 10 B2C E-Commerce Companies in the US 		
  •	   Rank 3: Apple
                                                                     	 Sporting Goods Market, by Sales, in USD million, 	
  •	   Rank 4: Dell                                                  	 2010
  •	   Rank 5: Office Depot
                                                                     •	 Top 10 B2C E-Commerce Companies in the US Toys 	
  •	   Rank 6: Walmart
                                                                     	 and Hobbies Market, by Sales, in USD million, 2010
  •	   Rank 7: Sears
                                                                     •	 Average unique monthly Visitors on selected Retail 	
  •	   Rank 8: Liberty Media Group
                                                                     	 Sites in the US, in millions, Q2 2011
  •	   Rank 9: Office Max
  •	   Rank 10: CDW



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North America B2C E-Commerce Report 2012

Table of Contents (3 of 3) - Canada
 1.	Management Summary                                              5.	Products

 2.	Trends                                                          •	 Types of Goods ordered Online in Canada, in % of 	
                                                                    	 Online Shoppers, 2010
 •	 Internet and B2C E-Commerce Trends in Canada, 	
                                                                    •	 Top 15 Gaining Site Categories in Canada, by % 	
 	 2010
                                                                    	 Change in unique Visitors, Q4 2009 vs. Q4 2010
 •	 B2C E-Commerce Forecast in Canada, 2011
 •	 Online Shopping in Canada and Consumers ever 	
 	 shopped Online, in selected Countries, in %, 2011
 •	 Number and Value of Online Orders in Canada, in 	               6.	Users / Shoppers
 	 %, millions and CAD million 2010
                                                                    •	 Internet Users and their Percentage of Country 		
 •	 Online Activities of Internet Users in Canada, in %, 	
                                                                    	 Population in Canada, 2005, 2007, 2009 & 2010
 	 2010
                                                                    •	 Internet Users by Region, in Canada, in %, 2010
 •	 Sources used for Researching Purchases in 		
                                                                    •	 Breakdown of Internet Users in Canada by Region, 	
 	 Canada, in %, September 2011
                                                                    	 in %, in Q4 2010
 •	 Mobile Phone Users in Canada by Kind of Mobile 	
                                                                    •	 Breakdown of Internet Users by Household 		
 	 Phone, in %, in 2010
                                                                    	 Income, in Canada, in %, Q4 2010
 •	 Mobile Content Usage of Smartphone Users in            	
                                                                    •	 Fixed Broadband Subscribers in Canada, in Total 	
 	 Canada, in %, September 2011
                                                                    	 (millions) and per 100 Inhabitants, compared to 	
 •	 Mobile Retail App Types that Canadian Students 	
                                                                    	 Germany, USA and the OECD Total, 2006-2011
 	 are interested in or have downloaded, in %,    		
                                                                    •	 Fixed Broadband Subscribers in Canada, by Access 	
 	 September 2011
                                                                    	 Technology compared to the OECD Average in %, 	
 •	 Online Video Consumption in Canada, by Age 		
                                                                    	 2011
 	 Segment in Average Hours per Viewer and Average 	
                                                                    •	 Share of Online Shoppers on Internet Users in           	
 	 Videos per Viewer, Q4 2010
                                                                    	 Canada, in %, in 2010




 3.	Sales                                                           7.	Players

 •	 B2C E-Commerce Sales in Canada, in CAD billion, 	               •	 Top Online Shopping Sites in Canada, in % of            	
 	 2010-2015f                                                       	 Internet Users, November 2011
                                                                    •	 Facts about Amazon.ca
                                                                    •	 Facts about Apple.ca
                                                                    •	 Facts about Bestbuy.ca
                                                                    •	 Facts about Walmart.ca
 4.	Shares
                                                                    •	 Facts about Canadiantire.ca
 •	 Share of B2C E-Commerce Sales on Retail Sales in 	              •	 Facts about Ebay.ca
 	 Canada, in %, 2010-2015f




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North America B2C E-Commerce Report 2012

                                                                                                                                                                    Samples



                                                             RESEARCH ON INTERNATIONAL MARKETS                                                                                                                                                                        RESEARCH ON INTERNATIONAL MARKETS
                                                                     We deliver the facts – you make the decisions                                                                                                                                                                        We deliver the facts – you make the decisions


                     Trends                                  Sales                    Shares                      Products                 Users / Shoppers          Players                            Trends                                                         Sales                                                       Shares                            Products    Users / Shoppers    Players


 Growth in online shopping in the US in 2012 is projected to mostly                                                                                                                 Staples increased its online sales by +4% up to USD 10.2 billion
 be driven by mobile and social commerce as well as daily deals.                                                                                                                    (EUR 7.7 bil.) in 2010, compared to USD 9.8 bil. (EUR 7.1 bil.) in 2009.
 B2C E-Commerce Trends in the US, 2011/2012                                                                                                                                         Rank 2: Staples
  New channels have developed in US retail E-Commerce. While the overall market is reaching maturity, with growth rates                                                               Name of Company                                                                            Staples
   stabilizing after higher growth rates in the years following the 2009 recession, online sales are still projected to increase by
   USD 100 billion between 2010 and 2015.                                                                                                                                              Headquarters                                                                               USA

  This growth will mostly be driven by mobile commerce, social commerce and daily deals sites. Mobile commerce is                                                                     Major Online Shops                                                                         www.staples.com
   especially useful for time-sensitive purchases such as last-minute gifts, event tickets, flash sales, daily deals and online
   auctions. Social commerce enables consumers on a social networking site to complete transactions without leaving the                                                                Company Type                                                                               Multichannel Retailer (Stores, Internet)
   network. Special offers via the network aimed at followers or “likers” are also well received. Furthermore, personalized daily
   deals offering discounts at local retailers act as incentives for purchases.                                                                                                        Product Range                                                                              Office Supplies

  While the growth of online sales in product categories such as books, computer hardware and software, music and videos                                                              Year Ended                                                                                 January 29
   is declining, categories not yet smoothly adopted into E-Commerce such as fashion, household goods and consumer
   groceries present great potential for sales growth. Visualization tools and easy return policies in online fashion shopping or
                                                                                                                                                                                                                                                                                  Staples is opening an E-Commerce Innovation
   same-day delivery, saved shopping lists and automatic reorders in grocery shopping are examples of services in this product
                                                                                                                                                                                                                                                                                  Center to build online shopping tools. Working there
   category.                                                                                                                                                                                                                                                                      will be teams focused on designing and deploying e-
                                                                                                                                                                                       News (E-Commerce)
                                                                                                                                                                                                                                                                                  commerce tools and features to serve Staples’
  Internet shoppers have begun to include more seniors and lower-income consumers.                                                                                                                                                                                               customers. The center is expected to be opened by
                                                                                                                                                                                                                                                                                  May 2012. (January 2012)
  The adoption of smartphones, tablets, laptops, desktops, e-readers, game consoles, connected TVs and set-top boxes in
   the US enables Internet consumption any time, anywhere. With the expansion of mobile Internet use, consumers can
   more easily and effectively be accessed via the Internet than through offline channels.
                                                                                                                                                                                    B2C E-Commerce Revenue (Internet Retailer Estimate)
  Most US Internet audiences are drawn to apps, video and audio streams, games, e-books and periodicals, social networking
   sites and other platforms which are suitable for marketing purposes. By combining the online content demanded by                                                                     Currency                                              2010                                                        2009                                         Growth in %
   consumers with advertising for brand awareness, promotion expenses can be saved in less accessed channels.                                                                           EUR billion                                            7.70                                                       7.05                                            +9.3
  Moreover, media content is increasingly consumed via on-demand streaming, rather than permanent downloads, opening                                                                   USD billion                                           10.20                                                       9.80                                            +4.1
   up new possibilities for commercials through streaming services such as Spotify or Pandora.
                                                                                                                                                                                    Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
 Source: yStats.com, February 2012



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                                                             RESEARCH ON INTERNATIONAL MARKETS                                                                                                                                                                         RESEARCH ON INTERNATIONAL MARKETS
                                                                     We deliver the facts – you make the decisions                                                                                                                                                                         We deliver the facts – you make the decisions


                      Trends                                 Sales                    Shares                      Products                 Users / Shoppers          Players                             Trends                                                         Sales                                                       Shares                           Products     Users / Shoppers   Players


 55% of online shoppers in Canada purchased “Travel Arrangements”                                                                                                                   Bestbuy.ca was one of the major B2C E-Commerce players in Canada
 online in 2010, followed by “Tickets for Entertainment Events” (48%).                                                                                                              with 1.6 million unique visitors in January 2012.
 Types of Goods ordered Online in Canada, in % of Online Shoppers, 2010                                                                                                             Facts about Bestbuy.ca
                                                            Travel Arrangements                                                                          55%                               Name of Company                                        Bestbuy.ca
                                                Tickets for Entertainment Events                                                                 48%
                                                                                                                                                                                           Homepage                                               www.bestbuy.ca
                                           Books, Magazines, Online Newspapers                                                           40%
                                               Clothing, Jewellery or Accessories                                                  36%
                                                                                                                                                                                           Unique Visitors
                                                Membership or Registration Fees                                              32%                                                                                                                  1.6 million (January 2012)
                                                                                                                                                                                           (Users)
                                                                            Music                                       30%
                                                                         Software                                23%
                                                                                                                                                                                           Reach, in %                                            5.7 % (January 2012)
                                                           Consumer Electronics                              22%
                                                                  Videos or DVDs                            20%
                                                                                                                                                                                           Vertical
                                                                Toys and Games                             19%                                                                                                                                    Retailer
                                                                                                                                                                                           Integration
                                                  Photographic Services                               16%
                                                                                                                                                                                           Type of Mail-
                                                     Computer Hardware                               15%                                                                                                                                          Multichannel Retailer
                                                                                                                                                                                           Order Provider
                                            Gift Certificates or Gift Cards                          15%
                                                                                                                                                                                                                                                  Consumer Electronics, Computers, Entertainment
                                         Other Health or Beauty Products                        12%                                                                                        Product Range
                                                                                                                                                                                                                                                  Software
                                                             House Wares                        12%
                                                                                                                                                                                                                                                  − Starting in November 2011, Bestbuy.ca commenced
                                                         Sports Equipment                      11%
                                                                                                                                                                                                                                                    its online streaming video service, CinemaNow,
                                                        Food or Beverages                      11%                                                                                                                                                  offering video purchase or rent.
                                 Home Improvement or Gardening Supplies                   7%                                                                                                                                                      − The second version of the free Bestbuy.ca iPhone
                                           Presciption Drugs or Products             3%                                                                                                    News                                                     app has been launched in May 2011. It has become
                                                                      Other                           16%
                                                                                                                                                                                                                                                    one of the most downloaded free iPhone apps in the
                                                                                                                                                                                                                                                    Canadian App Store, at approx. 200 thousand
                                                                                                                                                                                                                                                    downloads.
                                                                                0%        10%          20%             30%          40%         50%           60%
 Source: Statistics Canada, October 2011                                                                                                                                            Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations




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North America B2C E-Commerce Report 2012

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2.3	 a customer orders our Product “Market Reports”, the customer gets access to the ordered
    If                                                                                                      statute of limitation. This limitation does not apply to the extent that applicable law stipu-
    report as identified in the Report Order Form and the customer may use that report in accor-            lates a longer period in cases of intentional or grossly negligent breaches of duty on the part
    dance with Section 4.3 below and the other provisions of the Contract.                                  of us, fraudulent concealment of a defect and injuries to life, body and health.
2.4	 a customer orders our Product “Full Access Global E-Commerce Reports”, the customer
    If                                                                                                 6.5	Claims for damages and the reimbursement of expenditures are further subject to Section 8.
    gets access to any standard reports (for the avoidance of doubt excluding reports published        7.	 LEGAL DEFECTS
    in connection with any research services) focussed on the “Internet  E-Commerce” industry         7.1	 are liable for products and services infringing on third-party rights only if and to the
                                                                                                            We
    as generally published by us during the twelve (12) months prior to the execution of the                extent that our products and services are used in accordance with the agreed contractual
    Contract and during the subscription term as identified in the “Report Order Form” as of the            requirements.
    date of the execution of the Contract (i.e. one, two or three years), and the customer may         7.2	Unless agreed otherwise, our liability for the infringement on third-party rights is limited to
    use those reports as a “Global Site License” in accordance with Section 4.3 below and the               the territory of the European Union and the European Economic Area as well as the place of
    other provisions of the Contract.                                                                       its services’ proper use as agreed under the applicable Order.
2.5	
    Unless expressly agreed otherwise in writing, the contents of our offers may not be made           7.3	 the event that a third party asserts claims against the customer, alleging that a service
                                                                                                            In
    available in whole or in part to any third party outside the organization of the customer               performed by us violates its rights, the customer shall promptly notify us. If a service
    without our prior written consent.                                                                      rendered by us violates thirdparty rights, we shall choose one of the below actions, duly
2.6	
    Our offers are not binding and subject to change without notice until acceptance by the                 taking into consideration the customer’s interests:
    customer. Our orders will become legally binding upon acceptance by the customer. A valid          	    a) procuring for the customer the right to use the service;
    acceptance requires the execution of our “Research Order Form” or our “Report Order Form”          	    b) revising the service to render it free of legal violations; or
    respectively (each such document hereinafter the “Order Form”) by a duly authorized repre-         	    c)  ithdrawing the service and refunding to the customer any related compensation paid,
                                                                                                                w
    sentative of the customer and the submission of the Order Form to us via facsimile or email                 as adjusted by an adequate user fee, if we cannot effect another remedy at a reasonable
    with pdf-attachment. We will provide the customer with the access data required to access                   expense.
    the ordered Product(s) with two (2) days as of the execution of the Contract.                      7.4	Upon our request, the Customer shall assist us with the defense against claims according to
3.	TERMS OF PAYMENT                                                                                        this section 7, with us reimbursing the Customer for any expenditures and costs incurred as
3.1	
    The contractually negotiated prices are to be derived exclusively from the Order Form and/or            a result, although each of the Parties bears the costs of the use of its own personnel.
    the documents referenced therein.                                                                  7.5	Claims the Customer may hold for legal defects expire in accordance with Section 6.4.
3.2	 prices are net and without transportation costs, if applicable. Value Added Tax, if applica-
    All                                                                                                7.6	Claims for damages and the reimbursement of expenditures are further subject to Section 8.
    ble, at the statutory rate shall be added to all fees payable hereunder.                           8.	 LIABILITY
3.3	 may demand an additional fee for services that go beyond the scope as agreed under the
    We                                                                                                 8.1	 cases of intentional misconduct and gross negligence, we are fully liable pursuant to
                                                                                                            In
    Order Form in case such additional Products are requested by the customer.                              applicable law.
3.4	 will send our invoice to the customer upon execution of the Contract, unless agreed
    We                                                                                                 8.2	Our liability in cases of simple negligence is limited as follows: we are liable only if and to
    otherwise in the Order Form. In the event that the customer orders our Product “Full Access             the extent that we violated a material contractual obligation (cardinal obligation) – i.e., an
    Global E-Commerce Reports”, we will send our invoice for the first contract year upon exe-              obligation that (i) the Customer reasonably relied upon at execution of the applicable Order
    cution of the Contract and the invoice(s) for any subsequent contract year(s), if any, upon             Form and (ii) was of critical significance to the outcome of performance. As regards property
    commencement of any subsequent contract year.                                                           damage and financial loss, such liability is limited to typical and foreseeable damages; in no
3.5	 payments shall be due and payable within thirty (30) days following the date of our
    All                                                                                                     event will we be liable for any incidental, special, punitive or consequential damages, loss of
    invoice without any deductions. The customer will be in default one day after the expiry date           profits or loss of data in such case.
    without any further warning notice being required.                                                 8.3	Our liability for damages under warranties (Beschaffenheitsgarantien) is limited to instances
3.6	 customers‘ rights of retention or set-off are hereby excluded to the extent that they are
    All                                                                                                     in which the warranty expressly includes such liability.
    not based on the same contractual relationship. Retentions or set-offs are allowed only if the     8.4	Claims for the reimbursement of expenditures and other liability claims asserted by the
    customer‘s claim is nondisputed or has become unappeasable.                                             Customer against us are subject to sections 8.1 through 8.3.
3.7	 the event of a customer‘s default in payment or other apparent credit unworthiness, all
    In                                                                                                 9.	 CONFIDENTIALITY
    remaining claims against that customer shall become immediately due and payable in full.           9.1	The Parties shall hold in strict confidence for an indefinite period of time all data and
    We shall then be entitled to rescind payment terms previously agreed upon and to demand                 information materials of which they gain knowledge as part of a Contract, be it orally, in
    payment in advance or other appropriate security with respect to pending deliveries. A                  writing or otherwise, directly or indirectly, provided that such data or information materials
    customer shall be deemed unworthy of credit in particular when he files a petition in ban-              are designated confidential or must be considered confidential based on their nature, and
    kruptcy or composition proceedings.                                                                     shall use them exclusively as part of the services covered by the relevant Order. This duty of
4.	INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES                                                            confidentiality excludes data and information materials that:
4.1	 copyrights and other intellectual property rights in connection with our Products remain
    All                                                                                                	    a) were already known or accessible to any third party at the time of disclosure;
    with us. All data carriers remain our property. The customer may not modify, publish, trans-       	    b)  ne of the parties legitimately receives from a third party following disclosure, and such
                                                                                                                 o
    mit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or             third party is not bound by a duty of confidentiality in relations with the other Party;
    in any way exploit any of the Products made available by us, in whole or in part, except as        	    c)  ust be disclosed by order of and to a government agency or another competent third
                                                                                                                m
    expressly permitted under the Contract.                                                                     party; and
4.2	
    Upon delivery of the Products to the customer and payment of the agreed fee, the customer          	    d)  ust be disclosed to legal or tax advisors of the contractual customer in question for
                                                                                                                 m
    obtains a non-exclusive, non-transferable, perpetual, worldwide right to use the Products                    consulting purposes.
    provided to the customer for its internal purposes or any additional purposes set out in the       	 the cases of Sections c) and d), the parties shall (i) promptly inform each other about a
                                                                                                            In
    Order Form. A right to resell our Products requires our prior written approval.                         given request and prior to disclosing confidential information, and (ii) limit the disclosure of
4.3	 the event that the parties agree on a “Single User License” under the Order Form, this
    In                                                                                                      confidential information to the minimum required.
    means that only one individually named user of an organization shall be entitled to access         9.2	 may use the Customer as a reference so long as no contractual details are divulged.
                                                                                                            We
    the report. In the event that the parties agree on a “Site License” under the Order Form, this     10.	JURISDICTION, GOVERNING LAW, MISCELLANEOUS
    means that all users within a given geographical location (as specified in the Order Form)         10.1	 lace of payment is Hamburg, Germany.
                                                                                                            P
    of an organization shall be entitled to access the report. In the event that the parties agree     10.2	 ll disputes arising from or in connection with any Contract between the parties shall be
                                                                                                            A
    on a “Global Site License”, this means that all worldwide users of an organization shall be             resolved through the courts of Hamburg. Governing law is German law.




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Brochure & Order Form_North America B2C E-Commerce Report 2012_by yStats.com

  • 1. North America B2C E-Commerce Report 2012 March 2012 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions March 2012 Publication Date March 2012 Language English Format PDF & PowerPoint Number of Pages/Charts 109 Covered Countries USA, Canada Price Single User License: € 2,450 (excl. VAT) Site License: € 4,900 (excl. VAT) Global Site License: € 7,350 (excl. VAT) yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 2. North America B2C E-Commerce Report 2012 Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • The North American share on global B2C E-Commerce sales is projected to decrease from 2010 to 2013. • Growth in online shopping in the US in 2012 is projected to mostly be driven by mobile and social commerce as well as daily deals, while also more seniors and low-income consumers turn to online shopping. • In 2010, Amazon was the top overall B2C E-Commerce Player in the US, while Victoria’s Secret was leading in the US apparel and accessories market, Netflix in the US books, music and video market and Apple was the leading B2C E-Commerce company in the US computers and electronics market. • Due to high costs and missing competition, only slightly more than 80% of Canadians had ever shopped online as of 2011, less than the global average and countries like Japan, the UK, South Korea and Germany. • The most purchased product categories of online shoppers in Canada in 2010 were “Travel Arrangements”, “Tickets for Entertainment Events” and “Books, Magazines and Online Newspapers”. Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors from various industries since 2005. • Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. • In addition to reports on markets and competitors, yStats.com also carries out client-specific research. • Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting. yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 3. North America B2C E-Commerce Report 2012 Table of Contents (1 of 3) - Regional & USA Regional: North America • Distribution of Internet Users worldwide, by • Share of B2C E-Commerce Sales on Global B2C geographic Region, in %, 2011 E-Commerce Sales, in %, 2010 & 2013f • Internet User Penetration Rates, by geographic • Global Share of B2C E-Commerce on Total Retail Region, in %, 2011 Sales in selected Regions, in %, 2010 • B2C E-Commerce Trends in North America, 2011 • Global Estimate on B2C E-Commerce Sales, in USD and Coupon Use, including Online Coupons, by billion, 2010 & 2013f Consumers in North America and Asia-Pacific, in • B2C E-Commerce Sales in North America, in USD %, 2011 billion, 2010-2015f • Use of Online Grocery Shopping and Home Delivery in North America & Regions Worldwide, in %, 2011 USA 1. Management Summary 3. Sales 2. Trends • B2C E-Commerce Sales, in USD billion, Q1 2007- Q4 2011 • B2C E-Commerce Trends in the US, 2011/2012 • Total E-Commerce Spending in the US with Travel • Percentage of E-Commerce Transactions with Free E-Commerce Spending and Retail (non-travel) Shipping, in %, Q2 2009-Q2 2011 E-Commerce Spending, in USD billion, ´10 & ´11 • Coupon Usage Trends in the US, 2011, incl. • Total Retail Sales in the US, in USD billion, 2007- Number of Online Coupon and Codes Users in the 2011 and Sales of Electronic Shopping and Mail- US, in millions, 2010, 2011 & 2013f Order Houses, in USD billion, 2007-2011 • Social Commerce Revenues in the US, in USD • US Retail B2C E-Commerce Sales, in USD billion billions, 2011-2015f and % Increase vs. prior Year, 2009-2015f • Daily Deal Sites Revenues, in USD billions, 2010- 2015f • Online Video Viewing in the US, in million average Viewers, billion Videos viewed and Videos per Viewer, December 2010 & December 2011 • M-Commerce Sales in the US, in USD billion, 4. Shares 2010-2015f • Mobile Buyers in the US, in millions and in % of • B2C E-Commerce as a % of total Retail Sales in Mobile Phone Users, 2010-2015f the US, 2010 & 2011 • Reasons for US Online Shoppers to visit an Online Store, by Top Mentions, in %, 2011 • Percentage of US Online Shoppers having bought directly from a Consumer Brand or Manufacturer On line, in %, 2011 • Online Shopping Frequency of US Online Shoppers, in %, 2011 5. Products • Trends on the E-Book Market in the US, including Distribution and Pricing and Percentage of US • Top 10 Gaining Site Categories in the US, by % E-Book Buyers Shopping at Amazon, in %, 2011 Change in unique Visitors, November 2011 vs. • Regulatory Trends: Internet Sales Tax Collection December 2011 Laws and Trends in the US, 2011 • Top 5 Gaining B2C E-Commerce Categories in the • Regulatory Trends: “Net Neutrality” Rules in the US, in % Growth, 2011 vs. 2010 US, 2011 • Top 10 Mobile Categories in the US, in unique • Regulatory Trends: Anti-Piracy Legislation Trends Visitors and % Change in Growth, Dec 2010 vs. in the US, 2011-2012 Dec 2011 • Regulatory Trends: E-Commerce Patent Suit Trends, 2011 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 4. North America B2C E-Commerce Report 2012 Table of Contents (2 of 3) - USA 5. Products (cont.) 7. Players (cont.) • E-Book Sales in the US, in USD million, 2008-2010 • Top 10 B2C E-Commerce Companies in the US and Number of E-Books sold in the US, in millions, Apparel & Accessories Market, by Sales, in USD 2009 & 2010 million, 2010 • Regular (Text only) E-Book Sales and enhanced • Top 10 B2C E-Commerce Companies in the US E-Book Sales in the US, USD million, 2009 & 2010 Books, Music & Video Market, by Sales, in USD • Share of E-Books on the total US Book Trade million, 2010 Market, in %, 2008 & 2010 and Share of US • Top 10 B2C E-Commerce Companies in the US E-Book Buyers who increased their Spending on E-Books, in %, September 2010 & May 2011 Computers & Electronics Market, by Sales, in USD million, 2010 • Number of E-Book Titles offered by Amazon’s Kindle Store and by Barnes & Noble, 2011 and • Top 10 B2C E-Commerce Companies in the US Share of E-Book Buyers who use Barnes & Noble or Flowers and Gifts Market, by Sales, in USD million, Apple for their Purchases, in %, 2011 2010 • Digital Music Sales in the US, in USD billion, 2010 • Top 10 B2C E-Commerce Companies in the US & 2011 and Share of digital Music Sales on the Food and Drug Market, by Sales, in USD million, total Music Industry Revenue in the US, in %, 2011 2010 • Top 10 B2C E-Commerce Companies in the US 6. Users / Shoppers Hardware & Home Improvement Market, by Sales, in USD million, 2010 • Internet Users in the US, in millions and in % of • Top 10 B2C E-Commerce Companies in the US total Population, 2009-2015f Health and Beauty Market, by Sales, in USD • Fixed Broadband Subscribers in the US, in Total million, 2010 (millions) and per 100 Inhabitants, compared to • Top 10 B2C E-Commerce Companies in the US Germany and the OECD Total, 2006-2011 Housewares & Home Furnishings Market, by Sales, • Fixed Broadband Subscribers in the US, by Access in USD million, 2010 Technology compared to the OECD Average in %, 2011 • Top 10 B2C E-Commerce Companies in the US Jewelry Market, by Sales, in USD million, 2010 • Number of Online Shoppers in the US, in millions and in % of Internet Users, 2009-2015f • Top 10 B2C E-Commerce US Mass Merchant Companies, by Sales, in USD million, 2010 • Top 10 B2C E-Commerce Companies in the US 7. Players Office Supply Market, by Sales, in USD million, 2010 • Top 10 Internet Retailers in the US, by Online • Top 10 B2C E-Commerce Companies in the US Revenues in USD billion, 2009 & 2010 Specialty – Non-Apparel Market, by Sales, in USD • Rank 1: Amazon million, 2010 • Rank 2: Staples • Top 10 B2C E-Commerce Companies in the US • Rank 3: Apple Sporting Goods Market, by Sales, in USD million, • Rank 4: Dell 2010 • Rank 5: Office Depot • Top 10 B2C E-Commerce Companies in the US Toys • Rank 6: Walmart and Hobbies Market, by Sales, in USD million, 2010 • Rank 7: Sears • Average unique monthly Visitors on selected Retail • Rank 8: Liberty Media Group Sites in the US, in millions, Q2 2011 • Rank 9: Office Max • Rank 10: CDW yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 5. North America B2C E-Commerce Report 2012 Table of Contents (3 of 3) - Canada 1. Management Summary 5. Products 2. Trends • Types of Goods ordered Online in Canada, in % of Online Shoppers, 2010 • Internet and B2C E-Commerce Trends in Canada, • Top 15 Gaining Site Categories in Canada, by % 2010 Change in unique Visitors, Q4 2009 vs. Q4 2010 • B2C E-Commerce Forecast in Canada, 2011 • Online Shopping in Canada and Consumers ever shopped Online, in selected Countries, in %, 2011 • Number and Value of Online Orders in Canada, in 6. Users / Shoppers %, millions and CAD million 2010 • Internet Users and their Percentage of Country • Online Activities of Internet Users in Canada, in %, Population in Canada, 2005, 2007, 2009 & 2010 2010 • Internet Users by Region, in Canada, in %, 2010 • Sources used for Researching Purchases in • Breakdown of Internet Users in Canada by Region, Canada, in %, September 2011 in %, in Q4 2010 • Mobile Phone Users in Canada by Kind of Mobile • Breakdown of Internet Users by Household Phone, in %, in 2010 Income, in Canada, in %, Q4 2010 • Mobile Content Usage of Smartphone Users in • Fixed Broadband Subscribers in Canada, in Total Canada, in %, September 2011 (millions) and per 100 Inhabitants, compared to • Mobile Retail App Types that Canadian Students Germany, USA and the OECD Total, 2006-2011 are interested in or have downloaded, in %, • Fixed Broadband Subscribers in Canada, by Access September 2011 Technology compared to the OECD Average in %, • Online Video Consumption in Canada, by Age 2011 Segment in Average Hours per Viewer and Average • Share of Online Shoppers on Internet Users in Videos per Viewer, Q4 2010 Canada, in %, in 2010 3. Sales 7. Players • B2C E-Commerce Sales in Canada, in CAD billion, • Top Online Shopping Sites in Canada, in % of 2010-2015f Internet Users, November 2011 • Facts about Amazon.ca • Facts about Apple.ca • Facts about Bestbuy.ca • Facts about Walmart.ca 4. Shares • Facts about Canadiantire.ca • Share of B2C E-Commerce Sales on Retail Sales in • Facts about Ebay.ca Canada, in %, 2010-2015f yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
  • 6. North America B2C E-Commerce Report 2012 Samples RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players Growth in online shopping in the US in 2012 is projected to mostly Staples increased its online sales by +4% up to USD 10.2 billion be driven by mobile and social commerce as well as daily deals. (EUR 7.7 bil.) in 2010, compared to USD 9.8 bil. (EUR 7.1 bil.) in 2009. B2C E-Commerce Trends in the US, 2011/2012 Rank 2: Staples  New channels have developed in US retail E-Commerce. While the overall market is reaching maturity, with growth rates Name of Company Staples stabilizing after higher growth rates in the years following the 2009 recession, online sales are still projected to increase by USD 100 billion between 2010 and 2015. Headquarters USA  This growth will mostly be driven by mobile commerce, social commerce and daily deals sites. Mobile commerce is Major Online Shops www.staples.com especially useful for time-sensitive purchases such as last-minute gifts, event tickets, flash sales, daily deals and online auctions. Social commerce enables consumers on a social networking site to complete transactions without leaving the Company Type Multichannel Retailer (Stores, Internet) network. Special offers via the network aimed at followers or “likers” are also well received. Furthermore, personalized daily deals offering discounts at local retailers act as incentives for purchases. Product Range Office Supplies  While the growth of online sales in product categories such as books, computer hardware and software, music and videos Year Ended January 29 is declining, categories not yet smoothly adopted into E-Commerce such as fashion, household goods and consumer groceries present great potential for sales growth. Visualization tools and easy return policies in online fashion shopping or Staples is opening an E-Commerce Innovation same-day delivery, saved shopping lists and automatic reorders in grocery shopping are examples of services in this product Center to build online shopping tools. Working there category. will be teams focused on designing and deploying e- News (E-Commerce) commerce tools and features to serve Staples’  Internet shoppers have begun to include more seniors and lower-income consumers. customers. The center is expected to be opened by May 2012. (January 2012)  The adoption of smartphones, tablets, laptops, desktops, e-readers, game consoles, connected TVs and set-top boxes in the US enables Internet consumption any time, anywhere. With the expansion of mobile Internet use, consumers can more easily and effectively be accessed via the Internet than through offline channels. B2C E-Commerce Revenue (Internet Retailer Estimate)  Most US Internet audiences are drawn to apps, video and audio streams, games, e-books and periodicals, social networking sites and other platforms which are suitable for marketing purposes. By combining the online content demanded by Currency 2010 2009 Growth in % consumers with advertising for brand awareness, promotion expenses can be saved in less accessed channels. EUR billion 7.70 7.05 +9.3  Moreover, media content is increasingly consumed via on-demand streaming, rather than permanent downloads, opening USD billion 10.20 9.80 +4.1 up new possibilities for commercials through streaming services such as Spotify or Pandora. Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations Source: yStats.com, February 2012 50 10 RESEARCH ON INTERNATIONAL MARKETS RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players Trends Sales Shares Products Users / Shoppers Players 55% of online shoppers in Canada purchased “Travel Arrangements” Bestbuy.ca was one of the major B2C E-Commerce players in Canada online in 2010, followed by “Tickets for Entertainment Events” (48%). with 1.6 million unique visitors in January 2012. Types of Goods ordered Online in Canada, in % of Online Shoppers, 2010 Facts about Bestbuy.ca Travel Arrangements 55% Name of Company Bestbuy.ca Tickets for Entertainment Events 48% Homepage www.bestbuy.ca Books, Magazines, Online Newspapers 40% Clothing, Jewellery or Accessories 36% Unique Visitors Membership or Registration Fees 32% 1.6 million (January 2012) (Users) Music 30% Software 23% Reach, in % 5.7 % (January 2012) Consumer Electronics 22% Videos or DVDs 20% Vertical Toys and Games 19% Retailer Integration Photographic Services 16% Type of Mail- Computer Hardware 15% Multichannel Retailer Order Provider Gift Certificates or Gift Cards 15% Consumer Electronics, Computers, Entertainment Other Health or Beauty Products 12% Product Range Software House Wares 12% − Starting in November 2011, Bestbuy.ca commenced Sports Equipment 11% its online streaming video service, CinemaNow, Food or Beverages 11% offering video purchase or rent. Home Improvement or Gardening Supplies 7% − The second version of the free Bestbuy.ca iPhone Presciption Drugs or Products 3% News app has been launched in May 2011. It has become Other 16% one of the most downloaded free iPhone apps in the Canadian App Store, at approx. 200 thousand downloads. 0% 10% 20% 30% 40% 50% 60% Source: Statistics Canada, October 2011 Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations 24 38 yStats.com GmbH & Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats
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A right to resell our Products requires our prior written approval. given request and prior to disclosing confidential information, and (ii) limit the disclosure of 4.3 the event that the parties agree on a “Single User License” under the Order Form, this In confidential information to the minimum required. means that only one individually named user of an organization shall be entitled to access 9.2 may use the Customer as a reference so long as no contractual details are divulged. We the report. In the event that the parties agree on a “Site License” under the Order Form, this 10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS means that all users within a given geographical location (as specified in the Order Form) 10.1 lace of payment is Hamburg, Germany. P of an organization shall be entitled to access the report. In the event that the parties agree 10.2 ll disputes arising from or in connection with any Contract between the parties shall be A on a “Global Site License”, this means that all worldwide users of an organization shall be resolved through the courts of Hamburg. Governing law is German law. yStats.com GmbH Co. KG Telefon: +49 (0) 40 - 39 90 68 50 info@ystats.com www.twitter.com/ystats Behringstr. 28a, 22765 Hamburg Fax: +49 (0) 40 - 39 90 68 51 www.ystats.com www.facebook.com/ystats