Western Europe B2C E-Commerce Report 2010 by ystats.com

Western Europe B2C E-Commerce Report 2010

April 2010

Provided by

RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions

April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
232
Covered Countries
UK, France, Spain, Italy, Netherlands, Belgium
Price
€3,950 (excl. VAT)

yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany


Key Findings
Covering UK, France, Spain, Italy, Netherlands & Belgium

• It is expected that the UK E-Commerce sector will consolidate in the short term, with the biggest merchants
achieving the best results.

• 23 million French bought a product or service online in the third quarter of 2009 – this represents about 7
out of 10 Internet users.

• In Spain, the second quarter of 2009 represented the highest quarterly growth in B2C E-Commerce (+16%)
over the past 12 months.

• The number of Internet users in Italy reached 26 million in 2009, representing 45% of the total population.

• In the first nine months of 2009, E-Commerce sales in the Netherlands grew to EUR 4.1 billion, an
increase of 20% compared to 2008. Due to Belgium’s small population, three different languages, and
the high retail density, the B2C E-Commerce market developed late.

Company and Product Information
About our Reports

Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions

A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

About yStats.com

• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.

Germany


Table of Contents (1 of 7) - UK
1. Trends 3. Shares

• Top 2010 Online Marketing Trends for UK & Europe • B2C E-Commerce Share of total Retail Sales, in %,
• Internet Usage by Individuals and Households in 2006-2008
the UK
• Internet Connectivity in the UK
• Internet Access in the UK by Age Groups, in %,
Q1 2009
4. Products
• Usage of Fixed and Mobile Phone, PC, Internet
and Broadband in the UK, 2002-2009
• Online Retail Index Growth in the UK, by Sector,
• Comparison Sites in the UK first Half and June 2009
• Top 10 Gaining Site Categories by Number of UK • Products purchased over the Internet in the UK by
Unique Visitors, December 2008 vs. November Gender, in %, January-March 2009
2008
• Products purchased over the Internet in the UK by
• Online Shopping Market Development Overview in Age, in %, January-March 2009
the UK
• Products and Services purchased online by
• Online Shopping Behavior of Consumers in the UK Internet Users in the UK, % of Respondents, 2008
• Online Travel Sector in the UK • Types of Goods and Services bought online in the
• Broadband Regional Penetration and Speed in the UK, compared to the EU27 Average, in %, Q2 2008
UK
• UK vs. EU Broadband & Internet usage Indicators,
in %, 2004-2008
• M-Commerce Trends in the UK: Use of Services 5. Users / Shoppers
• M-Commerce Trends in the UK: Mobile Ticketing
• Individuals in Europe using the Internet on
average daily or almost every Day, incl. the UK,
in %, Q1 2009
• Percentage of Households in the EU with Internet
Access / Broadband Connections incl. the UK,
in %, Q1 2007-Q1 2009
2. Sales • Development of Internet Users (million) and its
Percentage of Country Population in the UK,
• Total Retail Sales and Mail-Order Sales in the UK, 2008-2013f
in GBP billion, 2006-2008
• Internet Users in the UK by Age Groups and
• B2C E-Commerce Sales in the UK, in GBP billion, Gender, in %, 2009
2002-2008
• Development of Internet Shoppers and their
• B2C E-Commerce Sales Forecast, UK vs. EU
Percentage of Internet Users in the UK,
Countries, in EUR billion, 2014f
2008-2013f
• B2C E-Commerce Sales by Country in Europe, incl.
• Internet Shoppers in the UK, by Gender and Age,
UK, in GBP billion, 2009 & 2010f
in %, 2007-2009
• B2C E-Commerce Sales Volume and Growth in the
• Internet Shoppers in the UK by Age Groups,
UK, conservative and optimistic Forecasts,
compared to the EU27 Average, in %, 2008
2008-2011f

Germany


Table of Contents (2 of 7) - UK (cont.)
5. Users / Shoppers (cont.) 6. Players

• Internet Shoppers in Europe by Gender, incl. the • Leading B2C E-Commerce Players in the UK; by
UK, ranked by total, in %, Q1 2009 Assortments
• Development of Internet Shoppers in the UK, • Leading B2C E-Commerce Players in the UK; by
compared to the EU27 Average, in %, 2004, 2006, Unique Visitors and Audience Reach, February
2008 & 2009 2010
• Total Value of Goods and Services purchased • Leading B2C E-Commerce Players in the UK; by
online according to UK adult online buyers, in %, total UK Visits (000), May 2009
2007-2009 • Facts about Tesco.com
• Reasons for Purchasing over the Internet, • Facts about Amazon.co.uk
Reasons for not Purchasing over the Internet in
• Facts about Argos.co.uk
the UK, in %, 2009
• Facts about Sainsbury.co.uk
• Broadband Subscribers in the UK, compared to
Germany, USA and the OECD, 2003-June 2008 • Facts about Asda.com
• Broadband Subscribers per 100 Inhabitants in the • News about Woolworths.co.uk
UK, compared to Germany, USA and the OECD
Average, 2003-June 2008
• Broadband Subscribers in the UK, by Access
Technology, compared to the OECD Average in %,
June 2008
• Broadband Penetration and daily Internet Access
in EU Comparison, 2008

Germany


Table of Contents (3 of 7) - France
1. Trends 5. Users / Shoppers (cont.)

• France vs. EU Broadband & Internet Usage • Internet Shoppers in EU Countries by Gender,
Indicators, 2004-2008 including France, ranked by Total, in %, Q1 2009
• B2C E-Commerce Usage Trends in France, • Number of Internet Shoppers, in million,
Q3 2009 2007-2008
• B2C E-Commerce Value and Growth Trends in • Share of Internet Shoppers on Internet Users in
France, Q2 2009 France, by Region, Age Groups and Gender, in %,
• Basket Size in the French E-Commerce Market, 1Q 2009
in EUR per Order, Q2/2006-Q2/2009 • Internet Shoppers in France by Age Groups
• M-Commerce in France, most popular compared to the EU27 Average, in %, 2008
M-Commerce Applications, in %, 2009 • Development of Internet Shoppers in France,
compared to the EU27 Average, in %, 2006, 2008
& 2009
2. Sales • Development of Broadband Households (millions)
and Penetration in France, 2007-2012f
• Retail and Home-Shopping Sales in France, in
• Broadband Subscribers in France compared to
EUR billion, 2004-2008
Germany, USA and the OECD, 2003-June 2008
• B2C E-Commerce Sales in France, in EUR billion,
• Broadband Subscribers per 100 Inhabitants in
2003-2010f
France, comp. to Germany, USA and the OECD
• B2C E-Commerce Sales Forecast, France vs. Average, 2003-June 2008
selected EU Countries, in EUR billion, 2014f
• Broadband Subscribers in France by Access
• B2C E-Commerce Sales by Country in Europe, Technology compared to the OECD Average, in %,
incl. France, in GBP billion, 2009 & 2010f June 2008
3. Shares in France vs. EU Comparison, 2008

• Share of B2C E-Commerce on total Retail and 6. Players
Home-Shopping Sales in France, in %, 2004-2008
• Leading B2C E-Commerce Players in France; by
4. Products Assortments
• Leading B2C E-Commerce Players in France; by
• Types of Goods and Services bought Online in Unique Visitors and Audience Reach, February
France, in % of Internet Users, May 2009 2010
• Types of Goods and Services bought Online in • Top 15 Online Shopping Sites in France, ranked by
France compared to the EU27 Average, in %, Unique Visitors, Reach, Nationality and Type,
Q2 2008 Q2 2009
• Top 10 Online Retail Sites in France by million
5. Users / Shoppers Visitors, July 2008 & July 2009
• Top 10 Retail Clothing Sites in France by Visitors,
• Individuals in EU Countries using the Internet on in thousands, July 2008 & July 2009
Average Daily or almost every Day, including • Top 5 Travel Agency Sites in France by million
France, in %, Q1 2009 Visitors, Q2 2009
• Percentage of Households in EU Countries with • Top 5 Furniture and Do-It-Yourself Sites in France
Internet / Broadband Access, including France, by million Visitors, Q2 2009
in %, Q1 2007-Q1 2009
• Facts about Amazon.fr
• Development of Internet Users in France, in
• Facts about Cdiscount.com
million and Penetration in %, 2008-2013f
• Facts about Vente-privee.com

Germany


Table of Contents (4 of 7) - Spain
1. Trends 5. Users / Shoppers (cont.)

• Internet Usage and Internet Shopping Habits in • Percentage of Households in the EU with Internet
Spain, 2008 Access or Broadband Access, including Spain,
• Internet Penetration in Spain, by Regions, in %, in %, Q1 2007-Q1 2009
2009 • Development of Internet Users (millions) and its
• Internet Access in Spain, by Devices, in %, 2008 Percentage of Country Population in Spain,
• Site Categories by Percentage of Usage in Spain, 2008-2013f
2009 • Internet Access by Location in Spain, 2005-2007,
• B2C E-Commerce Growth in Spain, Q2 2009 Oct/Nov 2008, Oct/Nov 2009
• B2C E-Commerce and Internet Shopper Profile in • Internet Users by Gender in Spain, in %,
Spain, 2008 2005-2007, Oct/Nov 2008, Oct/Nov 2009
• Preferred Online Shopping Sites in Spain, in %, • Internet Usage by Age Groups, in %,
2008 Oct/Nov 2009
• Payment Forms in Online Shopping in Spain, in %, • Type of Internet Access at Home in Spain,
2008 Internet Shoppers vs. Internet Users, in %, 2008
• Spain vs. EU Broadband & Internet Usage • Internet Shoppers as Percentage of Internet Users
Indicators, in %, 2004-2008 in Spain, 2002-2008
• Internet Shoppers by Gender in the EU, including
2. Sales Spain, in %, Q1 2009
• Internet Shoppers in Spain by Age Groups,
• Total Retail (EUR billion) and Home-Shopping compared to the EU27 Average, in %, 2008
(EUR million) Sales in Spain, 2005-2008 • Development of Internet Shoppers in Spain, comp.
• B2C E-Commerce Sales in Spain, in EUR billion, to EU27 Average, in %, 2004, 2006, 2008 & 2009
2002-2008 • Purchase Frequency of Goods and Services bought
• B2C E-Commerce Sales Forecast by Country in Online in Spain, in %, 2008
Europe, incl. Spain, in EUR billion, 2014f • Broadband Subscribers in Spain, compared to
• B2C E-Commerce Sales by Country in Europe, Germany, USA and the OECD, 2003-June 2008
incl. Spain, in GBP billion, 2009 & 2010f • Broadband Subscribers per 100 Inhabitants in
• Yearly Average B2C E-Commerce Expenditure per Spain, compared to Germany, USA and the OECD
Internet Shopper in Spain, in EUR, 2003-2008 Average, 2003-June 2008
• Broadband Subscribers in Spain, by Access Techno-
3. Shares
logy, comp. to the OECD Average, in %, June 2008
• Share of B2C E-Commerce on total Retail Sales in
Spain, in %, 2004-2008
6. Players
4. Products
• Leading B2C E-Commerce Players in Spain; by
• Types of Goods and Services bought Online in Assortments
Spain, compared to the EU27 Average, in %, • Leading B2C E-Commerce Players in Spain; by
Q2 2008 Unique Visitors and Audience Reach, February
• Internet Shopping by Services & Product Category 2010
in Spain, 2008 • Top Online Spanish „Groceries/Drinks/Drugs/
• Goods and Services bought Online in Spain, in %, Toiletries & Perfumes“ Retailers, % of Respondents,
2008 2008
5. Users / Shoppers • Top Online Spanish “Entertainment Tickets”
Retailers, % of Respondents, 2008
• Individuals in EU Countries using the Internet on • Top Online Spanish “Travel & Tourism” Retailers,
Average daily or almost every Day, including % of Respondents, 2008
Spain, in %, Q1 2009 • Facts about Atrapalo.com
• News about Zara.es

Germany


Table of Contents (5 of 7) - Italy
1. Trends 5. Users / Shoppers

• ICT and E-Commerce Industry in Italy • Individuals in EU Countries using the Internet on
• B2C E-Commerce Trends in Italy Average daily or almost every Day, including Italy,
in %, Q1 2009
• B2C E-Commerce Drivers in Italy
• Percentage of Households in EU Countries with
• Principal Payment System Adopted by Internet
Internet / Broadband Access, including Italy, in %,
Shops in Italy, in %, 2009
Q1 2007-Q1 2009
• Couriers used by Internet Shops in Italy, in %,
• Development of Internet Users (millions) and its
2009
Percentage of Country Population (%) in Italy,
• Italy vs. EU Broadband & Internet usage 2008-2013f
Indicators, in %, 2004-2008
• Internet Shoppers in EU Countries by Gender, incl.
Italy, ranked by Total, in %, Q1 2009
• Internet Shoppers in Italy by Age Groups,
2. Sales
• Development of Internet Shoppers in Italy
• Total Retail (EUR billion) and Distance Selling
& 2009
(EUR million) Sales in Italy, 2005-2008
• Broadband Subscribers in Italy compared to
• B2C E-Commerce Sales in Italy, in EUR billion,
2005-2008
• Broadband Subscribers per 100 Inhabitants in
• B2C E-Commerce Sales by Country in Europe,
Italy compared to Germany, USA and OECD
including Italy, in GBP billion, 2009 & 2010f
Average, 2003-June 2008
• Broadband Subscribers in Italy by Access
Technology compared to the OECD Average, in %,
3. Shares June 2008
• Share of B2C E-Commerce on total Retail Sales in in EU comparison, incl. Italy, 2008
Italy, 2005-2008

6. Players
4. Products
• Leading B2C E-Commerce Players in Italy; by
Assortments
• Types of Goods and Services bought Online in
Italy, in %, 2009 • Leading B2C E-Commerce Players in Italy; by
Unique Visitors and Audience Reach, February
• Average Revenue by Product Category in Italy,
2010
in EUR, 2009
• Facts about Mediaworld.it
• Growth by Product Category in Italy, in %, 2009
• Facts about Eprice.it
• Types of Goods and Services bought Online in Italy
compared to the EU27 Average, in %, Q2 2008 • Facts about Bonprix.it
• Facts about Yoox.com

Germany


Table of Contents (6 of 7) - Netherlands
1. Trends 5. Users / Shoppers

• B2C E-Commerce in the Netherlands: General • Individuals in EU Countries using the Internet on
Trends Average daily or almost every Day, including the
• B2C E-Commerce in the Netherlands: Sales Netherlands, in %, Q1 2009
• B2C E-Commerce in the Netherlands: Delivery • Percentage of Households in EU Countries with
Internet / Broadband Access, including the
• B2C E-Commerce in the Netherlands: Online
Netherlands, in %, Q1 2007-Q1 2009
Shoppers
• Development of Internet Users and its Percentage
• Netherlands vs. EU Broadband & Internet Usage
of Country Population in the Netherlands, 2007-
Indicators, in %, 2004-2008
2012f
• Mobile Internet Trends in the Netherlands
• Internet Shoppers in EU Countries by Gender,
ranked by Total, in %, Q1 2009
• Internet Shoppers in the Netherlands by Age
Groups compared to the EU27 Average, in %,
2008
2. Sales • Development of Internet Shoppers compared to
the EU27 Average, in %, 2006, 2008 & 2009
• B2C E-Commerce, total Retail and Home-Shopping
• Internet Shoppers Forecast, Netherlands vs.
Sales, in EUR billion, 2005-2008
selected EU Countries, in million, 2014f
• B2C E-Commerce Sales Forecast in Europe, incl.
• Broadband Subscribers in the Netherlands,
Netherlands, in EUR billion, 2014f
compared to Germany, USA and the OECD,
• B2C E-Commerce Sales by Country in Europe, 2003-June 2008
incl. Benelux, in GBP billion, 2009 & 2010f
• Broadband Subscribers per 100 Inhabitants in the
Netherlands, compared to Germany, USA and the
OECD Average, 2003-June 2008
• Broadband Subscribers in the Netherlands by
Access Technology compared to the OECD Average,

3. Shares
in %, June 2008
• B2C E-Commerce Share of total Retail and
Home-Shopping Sales, in %, 2005-2008

6. Players

4. Products • Leading B2C E-Commerce Players in the
Netherlands; by Assortments

• Types of Goods and Services bought Online in the • Leading B2C E-Commerce Players in the
Netherlands, compared to the EU27 Average, in %, Netherlands; by Unique Visitors and Audience
Q2 2008 Reach, February 2010

• Top 10 Products in E-Commerce in the
• Facts about Wehkamp.nl
Netherlands, ranked by Turnover, in EUR million, • Facts about Bol.com
Q1 2009 • News about Hippas.nl

Germany


Table of Contents (7 of 7) - Belgium
1. Trends 4. Products

• B2C E-Commerce in Belgium: General Trends • Types of Goods and Services bought Online in
• B2C E-Commerce in Belgium: Internet Sales and Belgium compared to the EU27 Average, in %,
Webshop Numbers Q2 2008
• B2C E-Commerce in Belgium: Industry and Future
Perspectives
• Average Amount spent per Online Purchase in 5. Users / Shoppers
Belgium, in %, 2007 & 2008
• Delivery Methods used in B2C E-Commerce in • Individuals in the EU using the Internet on
Belgium, in %, 2008 Average daily or almost every Day, incl. Belgium
in %, Q1 2009
• Preferred Payment Methods of Internet Pure
Players in Belgium, in %, 2008 • Percentage of Households in EU Countries with
Internet / Broadband Access, incl. Belgium, in %,
• Number and Growth (in %) of Online Shops in Q1 2007-Q1 2009
Belgium, 2007-2009
• Development of Internet Users (millions) and its
• Internet Pure Players vs. Multi-Channel Players in Percentage of Country Population in Belgium,
Belgium, in %, 2007-2008 2000 & 2009
• Belgium vs. EU Broadband & Internet Usage • Internet Shoppers in EU Countries by Gender,
Indicators, 2004-2008 ranked by Total, in %, Q1 2009
• Internet Shoppers in Belgium by Age Groups
• Development of Internet Shoppers in Belgium
& 2009
2. Sales • Broadband Subscribers in Belgium compared to
• B2C E-Commerce (EUR million), total Retail (EUR • Broadband Subscribers per 100 Inhabitants
billion) and Distance Selling (EUR million) Sales, compared to Germany, USA and OECD Average,
2005-2008 2003-June 2008
• B2C E-Commerce Sales by Country in Europe, incl. • Broadband Subscribers in Belgium by Access
Benelux, in GBP billion, 2009 & 2010f Technology compared to the OECD Average, in %,
June 2008

6. Players

3. Shares • Leading B2C E-Commerce Players in Belgium;
by Assortments
• B2C E-Commerce Share of total Retail and • Leading B2C E-Commerce Players in Belgium;
Distance Selling in Belgium, in %, 2006-2008 by Unique Visitors and Audience Reach, February
2010

Germany


Samples

Trends Sales Shares Products Users / Shoppers Players

54% of female UK online shoppers ordered “Clothes, Sports Goods”
online between January and March 2009.
Products purchased over the Internet in the UK by Gender, in %, January-March 2009
Male Female All
Films, Music 52 47 50
Clothes, Sports Goods 44 54 49
Household Goods 44 50 47
(e.g. Furniture, Toys, etc.)
Holiday Accommodation 43 41 42
(Hotel etc.)
Books, Magazines, Newspapers or 40 41 41
E-Learning M
EL i Material
i l
Other Travel Arrangements 41 39 40
(Transport Tickets, Car Hire, etc.)
Tickets for Events 38 35 37
Electronic Equipment 35 21 28
(incl.
(incl Cameras)
Video Games Software and 30 22 26
Upgrades
Share Purchases, Insurance Policies 21 12 17
and other financial Services
Telecommunication Services 19 9 14
(e.g. TV, Broadband Subscriptions)
Computer Hardware 19 9 14
Other 7 4 5
Medicine 5 5 5

Note: Base: UK adults who had bought or ordered online in the last 12 months

Source: Office for National Statistics, August 2009

40


Trends Sales Shares Products Users / Shoppers Players

B2C E-Commerce sales in France reached EUR 25 bil. in 2009, growing
by +25% (vs. 2008) and are expected to reach EUR 30 bil. in 2010.
B2C E-Commerce Sales in France, in EUR billion, 2003-2010f

40

+20%

+25% 30
30
+29%
25

+35%
20
EUR billion

20 +37%
15,5
+53%
11,5
+48%
10 8,4

5,5
3,7

0
2003 2004 2005 2006 2007 2008 2009f 2010f

Source: Bilan e-commerce 2008 Ice/Fevad

75

Germany

Report Order Form
REPORT ORDER FORM

Place Your Order as Follows:

Call us at + 49 40 39 90 68 50

Fax us at + 49 40 39 90 68 51 using the form below:

Scan and Email us at inquiry@ystats.com using the form below:

I would like to order the following report(s):

Report Title Publication Date Price (€)

An invoice will be sent to your company. Please complete your contact details.

Title: Mr/Mrs/Ms First Name
Last Name
Job Title
Company
Email Address
Telephone Number
Fax Number
Address

City State/Province
Country Post Code/ZIP

All Forms must have a signature to confirm your order:

Signature

EU Companies must Purchase Order No Order Date
supply VAT No (if required)

Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you
do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.

yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, Germany
Phone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com
Germany

Western Europe B2C E-Commerce Report 2010 by ystats.com

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von yStats.com

Mehr von yStats.com (20)

Western Europe B2C E-Commerce Report 2010 by ystats.com