About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. - yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. - If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

1. Spain B2C E-Commerce Report 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
52
Covered Countries
Spain
Price
€1,450 (excl. VAT)
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

2. Spain B2C E-Commerce Report 2010
Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• In Spain, the second quarter of 2009 represented the highest quarterly growth in E-Commerce (+16%) over
the past 12 months.
• The share of B2C E-Commerce on total retail sales in Spain accounted for 2.9% in 2008, up from 2.5%
in 2007.
• 12% of Spaniards said they bought travel and holiday accommodation services over the Internet in the
second quarter of 2008.
• In 2009, 54% of Spanish households had Internet access, lower than the EU27 average of 67%.
• The Spanish B2C E-Commerce market is dominated by multichannel retailers such as El Corte Ingles,
Mercadona and Eroski.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

3. Spain B2C E-Commerce Report 2010
Table of Contents
1. Trends 5. Users / Shoppers (cont.)
• Internet Usage and Internet Shopping Habits in • Percentage of Households in the EU with Internet
Spain, 2008 Access or Broadband Access, including Spain,
• Internet Penetration in Spain, by Regions, in %, in %, Q1 2007-Q1 2009
2009 • Development of Internet Users (millions) and its
• Internet Access in Spain, by Devices, in %, 2008 Percentage of Country Population in Spain,
• Site Categories by Percentage of Usage in Spain, 2008-2013f
2009 • Internet Access by Location in Spain, 2005-2007,
• B2C E-Commerce Growth in Spain, Q2 2009 Oct/Nov 2008, Oct/Nov 2009
• B2C E-Commerce and Internet Shopper Profile in • Internet Users by Gender in Spain, in %,
Spain, 2008 2005-2007, Oct/Nov 2008, Oct/Nov 2009
• Preferred Online Shopping Sites in Spain, in %, • Internet Usage by Age Groups, in %,
2008 Oct/Nov 2009
• Payment Forms in Online Shopping in Spain, in %, • Type of Internet Access at Home in Spain,
2008 Internet Shoppers vs. Internet Users, in %, 2008
• Spain vs. EU Broadband & Internet Usage • Internet Shoppers as Percentage of Internet Users
Indicators, in %, 2004-2008 in Spain, 2002-2008
• Internet Shoppers by Gender in the EU, including
2. Sales Spain, in %, Q1 2009
• Internet Shoppers in Spain by Age Groups,
• Total Retail (EUR billion) and Home-Shopping compared to the EU27 Average, in %, 2008
(EUR million) Sales in Spain, 2005-2008 • Development of Internet Shoppers in Spain, comp.
• B2C E-Commerce Sales in Spain, in EUR billion, to EU27 Average, in %, 2004, 2006, 2008 & 2009
2002-2008 • Purchase Frequency of Goods and Services bought
• B2C E-Commerce Sales Forecast by Country in Online in Spain, in %, 2008
Europe, incl. Spain, in EUR billion, 2014f • Broadband Subscribers in Spain, compared to
• B2C E-Commerce Sales by Country in Europe, Germany, USA and the OECD, 2003-June 2008
incl. Spain, in GBP billion, 2009 & 2010f • Broadband Subscribers per 100 Inhabitants in
• Yearly Average B2C E-Commerce Expenditure per Spain, compared to Germany, USA and the OECD
Internet Shopper in Spain, in EUR, 2003-2008 Average, 2003-June 2008
• Broadband Subscribers in Spain, by Access Techno-
3. Shares
logy, comp. to the OECD Average, in %, June 2008
• Share of B2C E-Commerce on total Retail Sales in • Broadband Penetration and daily Internet Access
Spain, in %, 2004-2008 in EU Comparison, 2008
6. Players
4. Products
• Leading B2C E-Commerce Players in Spain; by
• Types of Goods and Services bought Online in Assortments
Spain, compared to the EU27 Average, in %, • Leading B2C E-Commerce Players in Spain; by
Q2 2008 Unique Visitors and Audience Reach, February
• Internet Shopping by Services & Product Category 2010
in Spain, 2008 • Top Online Spanish „Groceries/Drinks/Drugs/
• Goods and Services bought Online in Spain, in %, Toiletries & Perfumes“ Retailers, % of Respondents,
2008 2008
5. Users / Shoppers • Top Online Spanish “Entertainment Tickets”
Retailers, % of Respondents, 2008
• Individuals in EU Countries using the Internet on • Top Online Spanish “Travel & Tourism” Retailers,
Average daily or almost every Day, including % of Respondents, 2008
Spain, in %, Q1 2009 • Facts about Atrapalo.com
• News about Zara.es
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

4. Spain B2C E-Commerce Report 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
12% of Spaniards said they bought travel and holiday accommodation
services over the Internet in the second quarter of 2008.
Types of Goods and Services bought Online in Spain compared to the EU27 Average, in %, Q2 2008
12
Travel & Holiday Accommodation
14
7
Tickets for Events 11
4
Books,
Books Magazines & E Learning
E-Learning 12
4 Spain
Clothes & Sports Goods
13
EU27
3
Electronic Equipment (incl Cameras)
(incl. 8
3
Household Goods
11
2
Film & Music 9
0 2,5 5 7,5 10 12,5 15
in %
Note: The survey covered individuals aged 16-74. The data collection period was mainly the second quarter of 2008. The individuals were asked if they had bought or ordered goods or services for private use over the internet in the 12 months prior to the survey at home or at any other location. If so,
they were also asked what type of goods or services they had bought or ordered in this time period (multiple replies possible)
Source: Eurostat, March 2009
24
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Internet usage by women in Spain has increased constantly from 39%
in 2005 to 45% in Oct/Nov of 2009.
Internet Users by Gender in Spain, in %, 2005-2007, Oct/Nov 2008, Oct/Nov 2009
100%
80% 39,2% 41,6% 42,0% 44,0% 45,3%
60%
Female
Male
40%
60,8%
58,4% 58,0%
56,0% 54,7%
20%
0%
2005 2006 2007 Oct/Nov 2008 Oct/Nov 2009
Source: AIMC, 2009
32
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

5. Report Order Form
REPORT ORDER FORM
Place Your Order as Follows:
Call us at + 49 40 39 90 68 50
Fax us at + 49 40 39 90 68 51 using the form below:
Scan and Email us at inquiry@ystats.com using the form below:
I would like to order the following report(s):
Report Title Publication Date Price (€)
An invoice will be sent to your company. Please complete your contact details.
Title: Mr/Mrs/Ms First Name
Last Name
Job Title
Company
Email Address
Telephone Number
Fax Number
Address
City State/Province
Country Post Code/ZIP
All Forms must have a signature to confirm your order:
Signature
EU Companies must Purchase Order No Order Date
supply VAT No (if required)
Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you
do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations.
yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, Germany
Phone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany