Indian Advertising Market is Rs. 25,000 Cr

1. Indian Advertising market 25,000 Cr

2. New Media Ad is about just 1% of total Advert market. Madan MOHAN | +919650372626

3. Advert is OK But why mobile advert Madan MOHAN | +919650372626

4. M Advert is important because It is very similar to TV(audio-visual) advert with the added capacity to overcome time and space barrier. It is highly interactive and inter-connective Madan MOHAN | +919650372626

6. Handset price and availability

7. 3G tariff

8. Ease of usage

9. Agency understanding

10. Advertiser understanding

11. kind of Ad inventory

12. Advert term (banner, tag, game)

13. Publisher (operator) is going to play a major role (data mining)

14. Receptiveness and adoption of mobile as advert tool by subscribers

15. Mobile subscribers demography.Madan MOHAN | +919650372626

16. Quality M Advert depends on the following indirect factors Economy growth rate Change in consumption pattern Change of priority in social message dissemination by Govt. Rural India needs to be addressed differently Product/service innovation (telecom Space) Other Govt. Regulation (lottery AD) Madan MOHAN | +919650372626

18. Only drawing a corollary from the past as to what had happened to similar type of advert channelsMadan MOHAN | +919650372626

19. M Advert has substantial potential A good assumption Madan MOHAN | +919650372626

20. One needs to consider qualitative shift in AD content Incidentally there had been also a huge qualitative shift in AD inventory for TV, Print and Radio with change of time from 2000 to 2009 Madan MOHAN | +919650372626

21. Television Cellular phone and Social advert spending huge Categories Madan MOHAN | +919650372626

22. Television Airtel and Voda top AD spender Brands Madan MOHAN | +919650372626

23. Print Govt. spending in print is highest Categories Madan MOHAN | +919650372626

24. Print Education, IT, Consumer’s Right most visible Brands Madan MOHAN | +919650372626

25. Radio Social Advert hugely popular Categories Madan MOHAN | +919650372626