1. What is
HOW TO BE
IDEO?
CREATIVE.
(Why does it get mentioned so reverently and often in the TED talks?)
What are their credentials or achievements to warrant such treatment?
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
Summer Zhang
Ronnie Ho
Susan Huang
Ronald Lau

2. IDEO X TED
D
Why does it/they get mentioned so reverently and often in the TED talks?
WHAT THEY DO
design firm
S
E
WHAT THEY DO
G
I
H
N
HIGHLIGHTS
inspiration
K
ideation
implementation
G
N
I
INNOVATION
desirability
viability
feasibility
D
growing community
desirable
T
A
E
R
WHO THEY ARE
global
APPROACH
design thinking
N
P
nonprofit
devoted to ideas
worth spreading
human-centered
design-based
I
S
ITY
SIRABIL
DE
)
(human
Y
VIABILIT
s)
busines
(
Y
ASIBILIT
FE
al)
(technic
D
I
MISSION
spread ideas
APPROACH
technology
entertainment
design
S
A
E

3. HOW TO BE
CREATIVE.
TED Speaker Tim Brown:
Designer
CEO of IDEO
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
improve the
efficient
of human lives
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST

4. User
centered
Design
HOW TO BE
1. Design Thinking Based
2. Environment - centered Concern
3. Bias for Adaptivity
4. consider how what is being created
will respond to the client’s needs.
CREATIVE.
The credentials or
achievements to
warrant such treatment???
Credibility
An award-winning global design firm
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECTresponse to the HOUR?) for
IN ONE accelerated capacity
A
Innovation
communication by design
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
Creative
H
C
(OR
PRE
JER

5. PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
Conditions
incentiues
Human
center
CREATIVE.
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
OW TO BE
CREATIVE.
OW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
Environement
center
concern
HOW TO BE
SENTED WITH LOVING CARE BY
MY FUKSA: CREATIVE GENERALIST
design
thinking
Bias
for
adaptivity

6. HOW TO BE
DISCUSSION!
CREATIVE.
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST

7. 1. Based on the design thinking approach, does our academic system
kill creativity?
2. Could design thinking fundamentally change our attitudes toward
the world?

8. PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
References:
CREATIVE.
http://www.ideo.com
Aakhus, M. (2008). Design Theory
http://www.ted.com
http://www.youtube.com/watch?v=LMzUnYfACeUed.com
http://www.youtube.com/watch?feature=player_embedded&v=UAinLaT42xY#t=320s
Article: (Richard Buchanan)
Declaration by design: Rhetoric, Argument, and Demonstration in Design Practice
Lidwell, William, Kritina Holden and Jill Butler, Universal Principles of Design, Revised and
Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better
Design Decisions, and Teach through Design, Rockport Publishers; Second Edition, Revised
and Updated edition, 2010, (ISBN 1592535879).
HOW TO BE
7.
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
1.
2.
3.
4.
5.
6.

9. CREDIT
ROLL
Research: Susan Huang, Ronnie Ho, Summer Zhang, Ronald Lau
Slides Design: Summer Zhang, Susan Huang
Script: Summer Zhang & Ronnie Ho
Handout: Ronald Lau
Presentation: Ronnie Ho, Summer Zhang, Susan Huang, Ronald Lau