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National ClickItToGiftIt! DayDecember 23, 2010
ClickItToGiftIt!  Total gift card spending is expected to reach $24.78 billion* Gift cards remain the most requested holiday gift Gift cards have topped consumers’ wish lists 4 years in a row More than half of all online shoppers plan to purchase gift cards this holiday season!  More consumers are planning to shop online this year – 41 percent compared to last year’s 33 percent!
ClickItToGiftIt!  What is ClickItToGiftIt?   Procrastinators!  Who is participating  Easy, safe and convenient Benefits to Retailers ClickItToGiftIt! on the Web
What is ClickItToGiftIt! Day? Creating a buzz around last-minute gifting Many Retailers are declaring December 23rda new shoppers’ holiday to celebrate the Web’s ability to make our lives easier  Enables Retailers to extend the shopping cutoff date to guarantee delivery of a gift by Christmas ClickItToGiftIt! Day was conceived by the digital gifting company CashStar to raise awareness of digital gift cards Retailers will offer eGift Cards on their websites, and consumers can see the full list of participating Retailers along with great deals and incentives at www.ClickItToGiftIt.com 3
ClickItToGiftIt!  Target Audience: Procrastinators Last-minute shoppers fall into two categories:  The classic procrastinator who does not have a plan, a budget nor a deadline. They view Christmas in the abstract – it looms out there somewhere, and they can always go shopping tomorrow.  The second type is the rational procrastinator who feels that procrastination pays. They look for last-minute discounts and deals. They are more responsive to last-minute incentives and discounts. Everyone shows signs of one or the other of these types of behavior. eGift Cards appeal to each group for different reasons.   3
ClickItToGiftIt!  Who is participating? Household-name Retailers across a broad spectrum of products and services, including: Gap Williams-Sonoma The Home Depot Consumers CashStar, the digital gifting and incentives company, initiated the effort to promote the benefits of highly personalized eGift Cards to Retailers and consumers Endorsed by:
ClickItToGiftIt! Participating Retailers
ClickItToGiftIt!  Easy, safe and convenient It couldn’t be easier to send an eGift Card Securely log onto a participating Retailer’s eGift Card page or select from the Retailers on www.ClickItToGiftIt.com Select a card design or upload your own photo and write a personal message. Then, select your denomination and send date and… ClickItToGiftIt! Recipients get the eGift Card via email on the date the sender chooses Senders receive confirmation that their gift has been received Digital gifting is the definition of convenience Gift right up to the last minute – from the comfort of your home, shop well past the shipping deadline for physical gifts and plastic gift cards
ClickItToGiftIt!  Benefits to Retailers Last-minute holiday shoppers will reward your brand with loyalty for being a convenient resource Digital gift cards generally have a higher face value than plastic, and play perfectly to procrastinator behavior Keep sales that would otherwise go to retailers like Amazon in the final holiday shopping days with the only personalized last-minute gifting option Add one, possibly two, full shopping days to your holiday season by making shipping deadlines a non-issue Ensure you receive maximum exposure for your digital offering by participating in the inaugural ClickItToGiftIt! day
ClickItToGiftIt! On the Web @ClickItToGiftIt #CITGI #LastMinGift www.ClickItToGiftIt.com Facebook

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Citgi preso 12-6-10_final

  • 2. ClickItToGiftIt! Total gift card spending is expected to reach $24.78 billion* Gift cards remain the most requested holiday gift Gift cards have topped consumers’ wish lists 4 years in a row More than half of all online shoppers plan to purchase gift cards this holiday season! More consumers are planning to shop online this year – 41 percent compared to last year’s 33 percent!
  • 3. ClickItToGiftIt! What is ClickItToGiftIt? Procrastinators! Who is participating Easy, safe and convenient Benefits to Retailers ClickItToGiftIt! on the Web
  • 4. What is ClickItToGiftIt! Day? Creating a buzz around last-minute gifting Many Retailers are declaring December 23rda new shoppers’ holiday to celebrate the Web’s ability to make our lives easier Enables Retailers to extend the shopping cutoff date to guarantee delivery of a gift by Christmas ClickItToGiftIt! Day was conceived by the digital gifting company CashStar to raise awareness of digital gift cards Retailers will offer eGift Cards on their websites, and consumers can see the full list of participating Retailers along with great deals and incentives at www.ClickItToGiftIt.com 3
  • 5. ClickItToGiftIt! Target Audience: Procrastinators Last-minute shoppers fall into two categories: The classic procrastinator who does not have a plan, a budget nor a deadline. They view Christmas in the abstract – it looms out there somewhere, and they can always go shopping tomorrow. The second type is the rational procrastinator who feels that procrastination pays. They look for last-minute discounts and deals. They are more responsive to last-minute incentives and discounts. Everyone shows signs of one or the other of these types of behavior. eGift Cards appeal to each group for different reasons. 3
  • 6. ClickItToGiftIt! Who is participating? Household-name Retailers across a broad spectrum of products and services, including: Gap Williams-Sonoma The Home Depot Consumers CashStar, the digital gifting and incentives company, initiated the effort to promote the benefits of highly personalized eGift Cards to Retailers and consumers Endorsed by:
  • 8. ClickItToGiftIt! Easy, safe and convenient It couldn’t be easier to send an eGift Card Securely log onto a participating Retailer’s eGift Card page or select from the Retailers on www.ClickItToGiftIt.com Select a card design or upload your own photo and write a personal message. Then, select your denomination and send date and… ClickItToGiftIt! Recipients get the eGift Card via email on the date the sender chooses Senders receive confirmation that their gift has been received Digital gifting is the definition of convenience Gift right up to the last minute – from the comfort of your home, shop well past the shipping deadline for physical gifts and plastic gift cards
  • 9. ClickItToGiftIt! Benefits to Retailers Last-minute holiday shoppers will reward your brand with loyalty for being a convenient resource Digital gift cards generally have a higher face value than plastic, and play perfectly to procrastinator behavior Keep sales that would otherwise go to retailers like Amazon in the final holiday shopping days with the only personalized last-minute gifting option Add one, possibly two, full shopping days to your holiday season by making shipping deadlines a non-issue Ensure you receive maximum exposure for your digital offering by participating in the inaugural ClickItToGiftIt! day
  • 10. ClickItToGiftIt! On the Web @ClickItToGiftIt #CITGI #LastMinGift www.ClickItToGiftIt.com Facebook