SEO: Search Engine Optimization

SEO Search Engine Optimization 搜尋引擎最佳化陳啟亮 [email_address] 知世網絡網站資訊架構師

大綱 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search= ,[object Object],[object Object]

資訊搜尋行為 ,[object Object],[object Object],[object Object],[object Object]

資訊搜尋工具 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

情境 | 工具 ,[object Object],[object Object]

Photo by Nienyi Ho http://flickr.com/photos/honienyi/2216528946/ CC 2.0 Attribution-Noncommercial-Share Alike ,[object Object],[object Object]

L. Photo by metrostation R. Photo by Between Here and There CC Attribution-Noncommercial-No Derivative Works 2.0 ,[object Object],[object Object]

Search= ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search= ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What 什麼是搜尋引擎最佳化

Search Engine Optimization ,[object Object],[object Object]

[object Object],[object Object],[object Object]

60%-72% 的使用者會點… .

付費連結自然連結整合搜尋

White & Black ,[object Object]

資訊科學 > 資訊檢索 Information Retrieval 資訊搜尋技術 Search engine 演算法 algorithms 搜尋結果 Search result

SEO / Webmaster / Hacker 演算法 algorithms 搜尋結果 Search result 逆向工程演算法模型 algorithms 改善搜尋結果 Search result

White & Black ,[object Object],[object Object],[object Object],[object Object]

以人為本對人無障礙，也就對機器無障礙 (accessibility)

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

標題示範 ,[object Object],[object Object],[object Object],[object Object]

tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

tips ,[object Object],[object Object]

Meta description ,[object Object],2

搜尋結果簡述的資料來源 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Friendly URL ,[object Object],3

[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.nytimes.com/ref/membercenter/help/siteindex.html

http://spiderbites.nytimes.com/

麵包屑 : Breadcrumbs http://www.kenston.k12.oh.us/khs/articles/breadcrumb-trail.php

好內容的定義 ,[object Object],[object Object],[object Object],[object Object]

Heading tag ,[object Object],7

[object Object],[object Object]

三種連結 ,[object Object],[object Object],[object Object]

內部連結 ,[object Object],[object Object],[object Object],[object Object]

導出連結 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

導入連結 ,[object Object],[object Object]

Matt Cutts ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.usatoday.com/tech/products/services/2008-06-22-google-search-engine-optimization_N.htm

網頁技術之外 ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],A

[object Object],[object Object],[object Object],[object Object],B

[object Object],[object Object],[object Object],[object Object],C

Tips 1/3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],清楚的網頁標題 (meta tag) 有語義的 URL (URL friendly) 網頁內容具有語義且清楚的 HTML 結構提供 meta: description

Tips 2/3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips 3/3 ,[object Object],[object Object],[object Object]

Good ,[object Object],[object Object]

Bad ,[object Object],[object Object]

討論與問題陳啟亮 [email_address] 知世網絡網站資訊架構師

SEO: Search Engine Optimization

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