2. To make the star stand out in front of the
masthead, I went into Photoshop and
selected the picture I wanted to change.
By selecting the „Quick
Selection‟ tool, I started to draw
around the star, careful to not
cut out vital body parts, and
deleting the background till the
star was standing without a
background.
3. This is how I created the Masthead.
To make
the circle,
I selected
the circle
button
and
followed
the same
procedure
to change
the colour.
4. This is how I added effects to the DPS picture. Using
Picnik.com I downloaded a picture of my star and...
5. Looking through old
publications of
KERRANG!, NME and
ROCK SOUND, I
noticed that many of the
covers featured a single
male star – whether
they are part of a band
or not. This is what gave
me the inspiration to
have my star standing
alone.
BACK
6. Masthead Strap Gratification
Eye contact –
engages audience
Unique selling
points
Anchored – he is
pointing up at who
he is
Columns – rule of Barcode, date and
thirds price
Features that could
interest sub-
cultures
7. Made by Bauer. Made by IPC Made by Editions
Who also make Q, Who also make Freeway which is
EMPIRE and MOJO. UNCUT. a French
institution,
Patrick Napier is
the director.
BACK
8. A magazine for, “Individually minded,
independent of thought and musically
experienced, an audience defined by
attitude, passion and loyalty.”
On the Bauer
website it
says...
After clicking
on „brands‟
It lists all the magazines, radio
stations and TV channels that
the company own. One of them
is KERRANG!
9. Another is Q: a magazine for, “Open minded
experience seekers, the Q audience don‟t define
themselves by the music they listen to. Music is
an important passion, but their love of music will
never be to the detriment of their other passions,
such as film, sport and comedy.”
10. Latest issue – advertising so if the readers want to know more they
have to buy it. This would appeal to audiences because they want to
KERRANG! know about the latest issue before they go out and buy it.
WEBSITE
Allowing
News the fans to
column – get the
this shows latest from
the RADIO, TV their fave
audience TICKETS rock stars.
that the Allows
site is up- them to
to-date PLATFORMS: interact
with the
and they magazine.
can trust it. PODCAST
This will
appeal I want my
because audience to
fans will be able to
access the
like to be magazine
up-to-date. easily.
This will make the reader feel special because the site is letting them see
behind the scenes of their favourite stars.
11. It is advertising the latest issue. This allows the audience to check the
issue out before they buy it. It could also bring in potential readers.
Q WEBSITE
Interaction
with the site
The use of will make
the colour the
RED will audience
make the feel
reader feel involved.
comfortable They will
if they read also feel
that their
Q, the RED
voice is
„Q‟ is the being heard
brand by the
identity. magazine.
Like KERRANG!, there is a news column, this will show that the website
is up-to-date with facts about their favourite rock stars.
12. In some ways, these two magazines are similar, but there are major
differences.
I believe that KERRANG! Is aimed at a younger audience and maybe
when they are „too old‟ to read KERRANG! they will move onto reading
Q because they feature older music bands.
You can‟t grow out of a magazine, you can move onto another.
I can tell there are some
differences between the two,
they represent the same band
in two totally different ways.
For Q they have left them
standing, and in KERRANG!
They have chosen a live photo
for the main front cover. This
shows a difference in the
genre of the magazine.
13. SUBSCRIPTION OF MY MAGAZINE
On KERRANG! Website. On „greatmagazines.co.uk’
Because I am aiming my magazine at a
young audience, I think I should have a
discount for students. This will appeal to
them because they may not have the
amount of money that other magazines
say you have to pay for subscription.
14. In order for people to buy my
magazine, I need to advertise it.
One way of advertising it is through
another magazine with the same
genre as mine. This magazine
would be KERRANG!. I could
publish one edition of the magazine
and let KERRANG! Readers read it
for free (that is if Bauer take me on).
This would be reaching my target
audience with my brand.
If the magazine is popular with
KERRANG! Readers, I will publish it
as a nationwide magazine. When I
gain enough profit, I may be able to
advertise it myself through radio and
TV channels of the same genre.
15. Manchester
My magazine features both
American and British bands, so I
would distribute it mainly in
Britain but I will sample it in
America. If it is successful, I will
slowly bring it into small
American Cities. I feel that British
music needs to be appreciated by
the British public. I will also
feature some American bands
because the music business has
diversity, so why not advertise it.
Franklin
Tennessee
Wales
19. CONCERNING FRONT
COVERS... Make target audience
seem clear
Masthead needs
Make
to be bigger
masthead
Don‟t use
brighter, if
pre-set
on a dark
patterns
background
for a
brand
identity Use a better
picture with
Make the
Don‟t use more room
„button‟ stand
word art for for columns
out more and
subheadings maybe move it
higher up the
Overall, I have learnt that: page
1) Masthead needs to be
bright and bold.
2) Anchoring is essential to
know who the star is.
3) Make sure the picture is
good quality and has room
for columns
20. CONCERNING
CONTENTS...
Make sure target audience is clear.
Make sub-headings
smaller as they take up
too much room
Don‟t list too many
Overall, I have learnt that:
features as it looks
1) sub-headings should be
cluttered and
short and concise
unprofessional
2) Contents should not be
cluttered as it looks
unprofessional
3) Make sure the target
audience is clear
21. CONCERNING DOUBLE PAGE
SPREADS...
If possible, make the main image fill Make pull-out quote bigger
the whole of the first page
Don‟t write too much
as it looks cluttered
Drop cap
should be Overall, I have learnt that:
on the 1) Too many pictures look
main body unprofessional
of text not 2) Drop caps should be on the main
the stand- body of text, not the stand-first
first 3) Pull-out quotes should be big and
Try not to use too many bright, and anchored if possible to
photos, continue the article the star
over the page as to say there
are more photos there
