1. Using Social Media to Create Buzz and
Drive Traffic in a Start-Up Environment
A Presentation for:
UMASS BOSTON by

2. Stephanie Burke-
Operations Manager
Cooley Horner-
Marketing Coordinator
Introduction
www.xtraxtra.com

3.  Facebook Connect
 Facebook “Like” Button
 Add to Facebook Wall
 Tweet this
 Share button
Social Media Integration
• Integrated within our site:

4. • Why
 Give the site a voice, personality
 To be accessible, engage and interact with our
customers/audience
 Speak to audience, but more importantly LISTEN
 Build relationships
 SEO
 Get feedback
Social Media as an Interactive Marketing Tool

5. • Fan Page
• Milestone Account
Facebook

6. Twitter

7. Blog

8. Guest Blogging

9. Other Tools

10. Conclusions