Snippets and titles

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Snippets and titles
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Cate gorie s Posted on June 23, 2012 12:37 pm by admin Comment
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Google talked about page titles in search results a bit on its Webmaster Central blog
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earlier this year. I’m not sure it helps to explain much about this exact situation, but it does
SEO NEWS (27) provide some insight into how Google handles titles:
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We use many signals to decide which title to show to users, primarily the <title> tag if the
webmaster specified one. But for some pages, a single title might not be the best one to
Re ce nt Posts show for all queries, and so we have algorithms that generate alternative titles to mak e it
Google and Bing Search M easier for our users to recognize relevant pages. Our testing has shown that these
arket Share Better Than Ev alternative titles are generally more relevant to the query and can substantially improve the
er In The U.S. click through rate to the result, helping both our searchers and webmasters. About half of
ROCKZi the time, this is the reason we show an alternative title.
Google Is Considering Disc
Other times, alternative titles are displayed for pages that have no title or a non-descriptive
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title specified by the webmaster in the HTML. For example, a title using simply the word
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“Home” is not really indicative of what the page is about. Another common issue we see is
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when a webmaster uses the same title on almost all of a website’s pages, sometimes
PageRank exactly duplicating it and sometimes using only minor variations. Lastly, we also try to
replace unnecessarily long or hard-to-read titles with more concise and descriptive
Re ce nt Comme nts alternatives.
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g Some Web Content on Li Matt Cutts talked about snippets in titles in a video a few years ago:
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As Barr notes, some of Google’s algorithm changes for the month of May had to do with how
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Google handles titles as well. These included:
T ags Trigger alt title when HTML title is truncated. [launch codename "tomwaits",
project codename "Snippets"] We have algorithms designed to present the best
article directories backlink ba possible result titles. This change will show a more succinct title for results where
the current title is so long that it gets truncated. We’ll only do this when the new,
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3. ck links digg directory submi the current title is so long that it gets truncated. We’ll only do this when the new,
shorter title is just as accurate as the old one.
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ssions ethical seo google
Efficiency improvements in alternative title generation. [launch codename
nternet marketing "TopOfTheRock", project codename "Snippets"] With this change we’ve improved
2
link buildin the efficiency of title generation systems, leading to significant savings in cpu
usage and a more focused set of titles actually shown in search results.
g link building campaig Better demotion of boilerplate anchors in alternate title generation. [launch
codename "otisredding", project codename "Snippets"] When presenting titles in
n link building expert link b search results, we want to avoid boilerplate copy that doesn’t describe the page
accurately, such as “Go Back.” This change helps improve titles by avoiding these
uilding service link b less useful bits of text.
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We talked about these a bit in the article: Google Calls Upon Tom Waits and Otis Redding
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To Help With Your Site’s Titles.
g tips link creation link pop
ularity Links link submissi Barr’s advice is to use short, but keyword-rich titles in title tags, even when the titles
on linkwheel link themselves are longer. She’s even going back on “years of posts” and adding shorter titles.
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