Google Is Considering Discounting Infographic Links

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Google Is Considering Discounti
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Links (1) ng Infographic Links
SEO (86) Posted on July 11, 2012 7:11 am by admin Comment
SEO NEWS (27) Matt Cutts spoke with Eric Enge at SMX Advanced, and Enge has now published the entire
Web News (5) interview. In that interview, Cutts reveals that Google may start looking at discounting
infographic links.
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That doesn’t mean Google is doing this right now, or that they definitely will, but…come on.
Google and Bing Search M
arket Share Better Than Ev “In principle, there’s nothing wrong with the concept of an infographic,” Cutts says in the
er In The U.S. interview. “What concerns me is the types of things that people are doing with them. They
ROCKZi get far off topic, or the fact checking is really poor. The infographic may be neat, but if the
information it’s based on is simply wrong, then it’s misleading people.”
Google Is Considering Disc
ounting Infographic Links
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2. ounting Infographic Links “The other thing that happens is that people don’t always realize what they are linking to
Matt Cutts: Nofollow Links when they reprint these infographics,” he adds. “Often the link goes to a completely
Are Small unrelated site, and one that they don’t mean to endorse. Conceptually, what happens is they
PageRank really buy into publishing the infographic, and agree to include the link, but they don’t
actually care about what it links to. From our perspective this is not what a link is meant to
Re ce nt Comme nts be.”
SEnuke Software In Creatin
g Some Web Content on Li I don’t think it’s much of a surprise to a lot of people that Google would consider not counting
nk Building Popularity these kinds of links. In fact, last month, we ran an article from David Leonhardt, who talked
about this very thing.
S.E.O. | SEO Services Su
mmer offer | SEO Basics - There are certainly legitimate infographics, just as there are legitimate directories, but there
Search Engine Optimizatio is always that room for abuse, and it could represent something like what Google considers
n Tips & Tricks for Beginner to be a linking scheme (which is against its quality guidelines).
s on SEO Services Summe
r offer “I would not be surprised if at some point in the future we did not start to discount these
S.E.O. | Matt Cutts Addres infographic-type links to a degree,” Cutts told Enge. “The link is often embedded in the
ses Duplicate Content on G infographic in a way that people don’t realize, vs. a true endorsement of your site.”
oogle Penguin Update
I think that says it all. If you have a major infograhpic strategy that’s built for SEO purposes,
S.E.O. | Tips to Building Eff
I wouldn’t put too much stock into it moving forward. That doesn’t mean, however, that
ective LinkWheels | Blog S
infographics can’t still provide value, and certainly spark some quality social traffic.
EO on Tips to Building Effe
ctive LinkWheels That’s only a small part of Enge’s interview with Cutts. Read the whole thing here.
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