There is a constant world-wide war raging within virtually every sector to locate, communicate with and liberate skilled candidates for key vacancies... And social media is the new front line for international recruitment efforts.

7. (those born between 1980 - 2000 and raised
online) will soon make up to 50% of
Millennials
YOUR WORKFORCE.

13. Rather than ban social media, teach
your employees how to use it.
It’s everywhere.
REMOVE BANS.

15. As with any form of marketing, you need a
STRATEGY.
#1

18. Consider what you need to do online to
make sure you
STAND OUT.

22. You don’t need to be on all social networks – only
the ones that will fulfil your goals.
CHOOSE.
Which weapons?

27. Potential new candidates are most
interested in posts about the progress of
NEW HIRES.
Tell their story.

31. Share your social recruitment strategy with
key stakeholders and
GET APPROVAL.
Document it.

33. Once you have a strategy, you need to put it
into
ACTION.
#2

35. Corporate pages are free to setup and, unlike
personal profiles, are
OPEN TO ALL.
Setup a page.

38. Don’t prematurely invite people to “like” your
new page.
WAIT.
Ignore the wizard.

41. This will allow you to see who posted what
content to your Facebook page
MONITOR IT .
Have your own logins.

43. You can only change it once. Choose an easy
to spell and remember name - keep it
CONCISE.
Be careful.

44. To keep your username consistent on all social
networks, use this site to check if it’s
AVAILABLE.
namechek.com

46. Let potential candidates contact you via
Facebook’s private messages, to protect
PRIVACY.
Page settings.

48. Change the notification settings so you don’t
miss any messages. Get them sent by
EMAIL.
Notifications.

54. Posts from pages that we don’t interact with
on a regular basis are hidden.
AFFINITY.

55. Facebook will hide posts with media types
(e.g. video, etc) that you don’t interact with.
EDGE WEIGHT.

56. Post when your page followers are online.
Poorly timed posts will be hidden.
RECENCY.

64. Once your Facebook presence is setup, it’s
time to work on
ATTRACTION.
#3

66. Set ads to show up to those that like or work
for other organisations
POACH.
Advanced targeting.

67. Import email addresses and target ads only
at those people, on Facebook.
RECONNECT.
Custom audiences.

69. Setup ads that only appear to users that have
already visited your recruitment site.
STALK.
Retargeting.

77. Which LinkedIn account you should choose
depends on your goals and staff turnover.
YOU DECIDE.
Free v Paid.

79. But, you can’t see the full details of those
that are a 3rd degree connection or not
connected to you.
LIMITED DETAILS.

82. If you’re a regular recruiter or time poor, then
a paid account is worth considering.
WHICH ONE?
Paid accounts:

83. You’ll likely want to consider the Business or
Recruiter Lite accounts, based on
YOUR NEEDS.

87. If you’re a regular recruiter or time poor, then
a paid account is worth considering to
SAVE TIME.

88. how social media can be used as a
recruitment tool.
You now know…