Social Media Must Have Presented by Wendy Schollum

•

3 gefällt mir•465 views

This presentation outlines what social media is and how it can be used in business. It includes information on: - What the most popular social media platforms are, - How to know which networking sites your clients are using, - The rules of social media, - How to gather "quality" online followers, - Giving the people what they want - what content to provide, - Example campaigns.

Technologie

Social Media fad or must have? Presented by: Wendy Schollum April 2010

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today we will cover…

Are you blind to the power of social media?

Social Media is… ,[object Object],[object Object],[object Object]

78% of users trust content… … posted by their peers more than that posted by companies

“ YOU can’t say it. You have to get other people to say it to each other.” - James Farley, CMO, Ford

Social Media – the worlds biggest networking event

You can use social media to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Aren’t all social media users “young people”?

Facts about Twitter… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],January 2010 statistics

How does Twitter work? ,[object Object],[object Object],[object Object],[object Object]

Deciphering Twitter… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What should I tweet? ,[object Object],[object Object],[object Object],[object Object]

B2C’s should tweet about: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2B’s should use Twitter to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facts about Facebook… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],January 2010 statistics

Facebook is made up of… ,[object Object],[object Object],[object Object],[object Object]

Fan pages are for businesses ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using this custom tab, fans can… - View her YouTube videos

Using this custom tab, fans can… - Read Bailey’s blog

Using this custom tab, fans can… - Participate in the community

Bailey’s Facebook content… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook fan pages provide stats on… ,[object Object],[object Object]

Facebook fan pages provide stats on… ,[object Object]

Every post to your Facebook page… … helps news about it spread via auto-updates to user’s personal “walls”.

On the 19 th Feb 2010 Animal Planet arrived…

Why do so many pages fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Never tell fans what they are allowed to do…

Facts about LinkedIn… ,[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn is comprised of… ,[object Object],[object Object],[object Object],[object Object]

LinkedIn Company Profiles… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Want to know more? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

A beginner's guide to raising your employer's profile online via personal acc...Tom Mason

FACEBOOK for Schoolsjuliabrennan

Twitter 4 Credit Unionsdml communications

Facebook marketing StrategySandeep Kodebathula

Project 1Taylor Roy

Social MediaPaulSeldes

2011 06 11_presentation_nic_apowerpointCourtney Holmes

Using social media to job hunt Tom Mason

Social Media WorkshopSophia Kristina

FacebookAFL-CIO Social Media Group

Mindy McCulley and Mike Klahr: Marketing with FacebookSteve Garner

Slacc PresentationChristine Cherry

Special Olympics Missiouri Social Media TrainingRyan Eades

American League of Lobbyists Presentation on Social MediaMolly Nichelson

How to Grow Your Practice Using Social Media Marketing- pcrs presentationSusan Bloom

EyeForTravel 2010, Social MediaJared Salter

Likeable Social MediaDavid Johnson

Twitter And Fb In ExtNew Mexico State University - Media Productions

Was ist angesagt? (19)

A beginner's guide to raising your employer's profile online via personal acc...

FACEBOOK for Schools

Twitter 4 Credit Unions

Facebook marketing Strategy

Project 1

Social Media

2011 06 11_presentation_nic_apowerpoint

Using social media to job hunt

Social Media Workshop

Facebook

Mindy McCulley and Mike Klahr: Marketing with Facebook

Slacc Presentation

Special Olympics Missiouri Social Media Training

American League of Lobbyists Presentation on Social Media

How to Grow Your Practice Using Social Media Marketing- pcrs presentation

EyeForTravel 2010, Social Media

Likeable Social Media

Twitter And Fb In Ext

Ähnlich wie Social Media Must Have Presented by Wendy Schollum

Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC

ISPAL Step into Social Media Oct 21stPromote Public Relations Ltd

North EastCSPs -Step into Social Media 1st October 2010Promote Public Relations Ltd

Using Social Media to Grow Your Business and Your BrandMichelle Krier

Prospecting & Networking with TwitterBrandy Luscalzo

Q School: Social MediaJason Piasecki

Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney

Marin Mompreneurs Presentation: April 2010Social Media and Digital Strategy Consulting

All you need to know about social media for your businessLara Solomon

Coffee Twalk Two: Communication StrategiesSocial Media and Digital Strategy Consulting

Social Media WorkshopSitesPlus

ILAM Step into Social Media NovemberPromote Public Relations Ltd

Social Media Facebook Business Page Marketing- Grow your Small BusinessMaverick Mav

Intro to Social Media Presentation 2015Dana Albano

Demystifying Social Media for BusinessNatalie Sisson

Social Media Explained for TourismLara Solomon

Step into Social Media November 2010Promote Public Relations Ltd

Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel

Creating a Twitter Strategy - Twitter Training 201 Katt Stearns

Social Media Marketing 101 - Kinnelon Library PresentationSimple Marketing Now LLC

Ähnlich wie Social Media Must Have Presented by Wendy Schollum (20)

Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...

ISPAL Step into Social Media Oct 21st

North EastCSPs -Step into Social Media 1st October 2010

Using Social Media to Grow Your Business and Your Brand

Prospecting & Networking with Twitter

Q School: Social Media

Social Media Marketing for B2B Business Development - Business Marketing Asso...

Marin Mompreneurs Presentation: April 2010

All you need to know about social media for your business

Coffee Twalk Two: Communication Strategies

Social Media Workshop

ILAM Step into Social Media November

Social Media Facebook Business Page Marketing- Grow your Small Business

Intro to Social Media Presentation 2015

Demystifying Social Media for Business

Social Media Explained for Tourism

Step into Social Media November 2010

Social Media 105: How to Build a Community of Customer Advocates

Creating a Twitter Strategy - Twitter Training 201

Social Media Marketing 101 - Kinnelon Library Presentation

Mehr von Xplore - your web agency

How to Stop Freaking Out About Digital Technology in the Not-For-Profit SectorXplore - your web agency

Stop spamming people ... and other helpful Email Marketing tips.Xplore - your web agency

Guaranteed Rankings and other SEO MythsXplore - your web agency

10 Business Lessons you can learn from The Hunger GamesXplore - your web agency

Creative Commons Licenses explained - at a glance.Xplore - your web agency

Social Media Crisis PlanXplore - your web agency

How to Hold Your Website AccountableXplore - your web agency

30+ Computer Keyboard Shortcuts that will Change Your LifeXplore - your web agency

How to Google like a NinjaXplore - your web agency

Social Recruitment: The World Wide War of AttractionXplore - your web agency

Why Your Website Sucks! ...and what to do about it.Xplore - your web agency

Social Media Horror Stories - "What can go wrong?"Xplore - your web agency

Getting Your Business LinkedInXplore - your web agency

Mehr von Xplore - your web agency (13)

How to Stop Freaking Out About Digital Technology in the Not-For-Profit Sector

Stop spamming people ... and other helpful Email Marketing tips.

Guaranteed Rankings and other SEO Myths

10 Business Lessons you can learn from The Hunger Games

Creative Commons Licenses explained - at a glance.

Social Media Crisis Plan

How to Hold Your Website Accountable

30+ Computer Keyboard Shortcuts that will Change Your Life

How to Google like a Ninja

Social Recruitment: The World Wide War of Attraction

Why Your Website Sucks! ...and what to do about it.

Social Media Horror Stories - "What can go wrong?"

Getting Your Business LinkedIn

Kürzlich hochgeladen

Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan

Data governance with Unity Catalog PresentationKnoldus Inc.

Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González

Manual 508 Accessibility Compliance AuditSkynet Technologies

Assure Ecommerce and Retail Operations Uptime with ThousandEyesThousandEyes

Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3

The State of Passkeys with FIDO Alliance.pptxLoriGlavin3

Take control of your SAP testing with UiPath Test SuiteDianaGray10

The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech

[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra

From Family Reminiscence to Scholarly Archive .Alan Dix

UiPath Community: Communication Mining from Zero to HeroUiPathCommunity

Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney

So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3

Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA

TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey

What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina

Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani

Kürzlich hochgeladen (20)

Generative AI for Technical Writer or Information Developers

Data governance with Unity Catalog Presentation

Generative Artificial Intelligence: How generative AI works.pdf

Manual 508 Accessibility Compliance Audit

Assure Ecommerce and Retail Operations Uptime with ThousandEyes

Digital Identity is Under Attack: FIDO Paris Seminar.pptx

The State of Passkeys with FIDO Alliance.pptx

Take control of your SAP testing with UiPath Test Suite

The Ultimate Guide to Choosing WordPress Pros and Cons

[Webinar] SpiraTest - Setting New Standards in Quality Assurance

From Family Reminiscence to Scholarly Archive .

UiPath Community: Communication Mining from Zero to Hero

Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger

The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...

So einfach geht modernes Roaming fuer Notes und Nomad.pdf

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx

Long journey of Ruby standard library at RubyConf AU 2024

TeamStation AI System Report LATAM IT Salaries 2024

What is DBT - The Ultimate Data Build Tool.pdf

Potential of AI (Generative AI) in Business: Learnings and Insights

Social Media Must Have Presented by Wendy Schollum

1. Social Media fad or must have? Presented by: Wendy Schollum April 2010

3. Are you blind to the power of social media?

8. Through social media… … your customers control your brand’s online reputation

10. 78% of users trust content… … posted by their peers more than that posted by companies

11. “ YOU can’t say it. You have to get other people to say it to each other.” - James Farley, CMO, Ford

12. Social Media – the worlds biggest networking event

13. If you’re not involved in the conversation … the message about your brand may be wrong.

14.

15.

16. Aren’t all social media users “young people”?

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34. Personal profiles

35. Personal profiles

36. “ Wall” posts and comments

37. The “wall” records user activity

38. Groups are to share interests

39.

40. Bailey Dawg’s Facebook campaign

41. Using this custom tab, fans can… - View her YouTube videos

42. Using this custom tab, fans can… - Read Bailey’s blog

43. Using this custom tab, fans can… - Participate in the community

44.

45.

46.

47.

48.

49.

50. Every post to your Facebook page… … helps news about it spread via auto-updates to user’s personal “walls”.

51.

52. On the 19 th Feb 2010 Animal Planet arrived…

53.

54. Nestle’s social media disaster…

55. Upset fans start changing their profile pics…

56. Never tell fans what they are allowed to do…

57. Fans started “attacking” the page…

58.

59.

60.

61. LinkedIn Personal Profiles…

62.

63. LinkedIn Groups…

64.

65.

Social Media Must Have Presented by Wendy Schollum

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (19)

Ähnlich wie Social Media Must Have Presented by Wendy Schollum

Ähnlich wie Social Media Must Have Presented by Wendy Schollum (20)

Mehr von Xplore - your web agency

Mehr von Xplore - your web agency (13)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Social Media Must Have Presented by Wendy Schollum