Academic group project where I was responsible for the entire design cycle of the PowerPoint presentation as well as creating a digital marketing and social media integration plan

1. Social Media Plan
Objective
Help leverage social media to increase brand
awareness, communicate the brand image, and reinforce CSC-
RB’s mission and purpose
Goals
Connect and engage with loyal participants
Interact with new potential participants and community
“influencers” via social media tools
Increase opportunities and outlets for online fundraising

2. Why Social Media ?

3. Case Study |LIVESTRONG
$10 million during the deep recession in 2009.
The No. 1 traffic driven social media page on Twitter.
Twitter, blog and Facebook attracted more than 60% of the website’s traffic.

4. survey |Social Media
Former Participants
Social media
Radio Existing Participants
Television
Blogs Social Media
Magazine Radio
Newspaper Television
Blogs
Magazine
0 2 4 6 Newspaper
0 2 4 6

6. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
I am a loved I am a person with I am a healthcare
one/friend cancer professional
A FREE program of
emotional
support, education, and What is New? Calendar
hope for people with New Leader in Cancer Welcome Meeting
cancer and their loved Community Announced Every Friday at 11AM and every Monday
ones evening at 6:30 PM
View all of our free, professional support
services for you or your loved one facing a
The Wellness Community cancer diagnosis.
and Gilda's Club Unify
to Provide Support to All
People Affected By Cancer
Sponsors Participant’s Story
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277

7. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
FAQ
How to be a good friend to a person with
cancer Don’t...
Do...
•Offer your presence often and be a •Tell them that everything’s going to
good listener when they are ready to be okay because you don’t know.
talk.
New Leader in Cancer •Tell them you know how they feel
Community Announced because you probably don’t.
•Laugh together.
The Wellness Community
and Gilda's Club Unify •Be afraid to admit that you don’t
to Provide Support to All •Say “I love you” and be yourself. know what to say when you really are
People Affected By Cancer at a loss for words.
•Respect how they choose to deal with
their cancer. •Hesitate to call them or leave a
message to let them know you’re
thinking of them.
•Tell them about the
support, education, and hope they can •Avoid the subject of cancer if that’s
find at The Wellness Community. what they really want to talk about.
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277

8. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
Programs & Services
About Programs
Programs are offered free of charge in our home-like setting. We have
been able to offer free programs of cancer support, education and hope
through the generous support of individuals, corporation grants &
foundations and through year-round special fundraising events. We
New Leader in Cancer
don't receive any financial support through government
Community Announced
funding, insurance nor the American Cancer Society.
The Wellness Community
and Gilda's Club Unify Programs are available to participants with cancer, family and friends.
to Provide Support to All For dates and locations of the Programs and Services at Cancer Support
People Affected By Cancer Community—Redondo Beach, please go to our Program Calendar
Find Services by Cancer Type
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277

10. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
Volunteer
Gifts of Time
We are always in need of volunteers for our health
fairs, "Welcome Meetings" leaders, and other activities! We
are also looking for help in our office during the week (i.e.
answering phone calls, assisting with clerical duties, etc.).
Vo l u n t e e r
If you are interested in helping The Cancer Support
Donations Community as a volunteer, please call Nida at (310) 376-
3550.
Planned Giving &
Your support through one or more of the giving
Endowments
opportunities listed above is critical to help CSC-RB provide
a place where cancer patients can receive the tools and
support necessary to become powerful partners in their
fight for recovery.
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277

11. ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
Volunteer
Volunteer Application
Vo l u n t e e r
Volunteer applications
Donations
Planned Giving &
Endowments
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277

12. ABOUT US PROGRAMS & & SERVICES
PROGRAMS SERVICES SUPPORT US DONATE
GLOBAL GLOBAL
RESOURCES
Donations
How You Can Make a Difference... Cancer Support Community -
Redondo Beach provides services at no cost whatsoever to its
participants and their loved ones. Participants are never solicited for
Vo l u n t e e r funds. Therefore, in order to meet our annual budget, TWC-SBC solicits
financial assistance from individuals, corporations and foundations. We
Donations also hold several fundraising events throughout the year.
Click here for our Funding and Financials page
Planned Giving &
Endowments
Financial Gifts
Support us as you shop
In-Kind Contributions
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277

14. Cancer Support Community
Redondo Beach
Non-profit organization

15. Cancer Support Community
Redondo Beach
Non-profit organization
Programs Resources Global
Special Events Support Us About Us
A FREE program of emotional
support, education, and hope for people
with cancer and their loved ones.
R
I am a
I am a loved I am a person
healthcare
one/friend with cancer
Professional