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第一次的交互课作业,是重做的,开始第一个把目标人群定的不是很好,当时自己做的也很郁闷。 设计是对外的交流,而不应该总是局限于自己的立场,应该是开放的设计。
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师奶兵团
1.
师奶兵团 师奶,粤语,即家庭主妇,英文的音译
2.
个人属性 35-45 岁
城市家庭主妇 形象特征:便宜染发、打扮随便、仿名牌包 、身材稍胖 性格特征:爱说话、贪小便宜、乐观、热情、好管闲事 个人爱好:烹饪 、闲聊、杀价
3.
家庭属性 一家之“煮”
家务打理 财政管理 事必躬亲 琐碎 丈夫:服侍 小孩: 13-16 岁 叛逆期 代沟 隔阂 冲突 父母公婆:节假日探亲
4.
社会属性 生活节奏比上班族慢一拍,社会上的偏见 ,
无公益心,公共意识弱 好管闲事 瞎凑热闹 待人热络 社交圈:社区 人际圈:众师奶们 结伴行动 了解外面途径:听说 报纸 电视 被动的网上新闻 新型圈子:博客 QQ
5.
“ 煮”妇 一家之“煮”
营养均衡 安全健康 生活爱好 家常小菜 私房食谱 早、晚丰盛 午餐剩菜 食谱收集:相互切磋 书籍 博客 自主研发 出发点:以丈夫、小孩为中心 师奶生活关键词
6.
杀价 格杀勿论,持家有道,生活乐趣,货比 N
家,结伴出动,斤斤计较,打折赠品 新型方式:上网查询 论坛交流 拼团 场所:菜市场 超市 百货商场
7.
聊天 八卦 声量大
家长里短 街坊新闻 高效率传播 不求真的,但求八卦的 消遣 背后的故事 信息渠道:口耳相传 报纸 电视 交流平台:麻将桌 路上 社区聚会 家长会 新型方式:短信群发 QQ 闲聊
8.
外在形象管理 账务管理帮助 与孩子的交流
孩子教育 与丈夫的交流 社交圈扩大 公益活动 社会地位的提高 自信 扩大外界信息渠道 与其他师奶们的联系 交流 杀价信息 货品比对 情感宣泄 …… 需求
9.
书籍 电影
电视剧 杀价网站 提供比价平台 综合各商场的商品比价 与众多师奶交流经验 相关服务产品 界面枯燥 功能单一
10.
手机运用 常用功能:通话
短信(群发) 用途:与家人保持联系,跟同伴交流,向同伴们发布最新八卦信息 其他功能:太麻烦 不会用 冷冰冰 没有直观感受 交际圈窄用不着 使用手机:小灵通 大灵通 市内通话 提供针对师奶需求的信息源:食谱 、健康、养身、情感咨询 表现手机与人的亲近感:温馨外形 可爱界面 账务管理帮助 …… 方向
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