1. WEB 2.0
By:
Jenna Cavicchia
Brittany Topham
Daniel Driscoll
Bofan Xia

2. OVERVIEW
 Description of topic/overview
 Description of hardware/software involved
 Examples- companies & people involved
 What it means to be working for a web 2.0
company
 Demonstrations
 Impact web 2.0 has on students/citizens
 Controversies
 Security Issues
 Our view on web 2.0
 Our website

3. WHAT IS WEB 2.0?
 Not a definite something
 Second generation of web development and design.
 Web 2.0 “refers to the use of the internet for interpersonal content sharing and
online service delivery.”
 Features: aids communication, secures information sharing, interoperability, and
collaboration.
 KEY ASPECTS:
1. Interpersonal Computing
-Involves person-to person interactions (P2P)
-Its aspects are most commonly associated with the development of wikis,
blogs, social networking sites, and viral video sites.
2. Web Services
-Improves quality of interconnections between different web resources
3. Software as a Service
-Offers online services to people

4. APPLICATIONS HARDWARE/SOFTWARE
INVOLVED
 Used in healthcare
 WebMD
Hardware: Software:
 Record keeping/sharing
Keyboard AOL Instant
Mouse Messenger
Printer Internet Explorer
 Social networking Webcam Mozilla Firefox
 Blogs, MySpace, Facebook, USB Adobe Photoshop
Twitter RAM Windows XP
Scanner AutoCAD
Speaker Pidgin
 Important advance in social HyperCam
Google Earth
service delivery
 Governments (Israeli) have
their own pages across Web
2.0

5. EXAMPLES OF WEB 2.0/PEOPLE INVOLVED
Mark Zuckerberg-
CEO of facebook
Jimmy Wales-
CEO of wikipedia
Larry Page-
CEO of google
Chad Hurley-
CEO of youtube
Recent News!
-Should Mark Zuckerberg have taken the 1 billion dollar offer from
Yahoo?

6. WEB 2.0 BY EXAMPLE
Web 1.0 Web 2.0
 DoubleClick -->  Google AdSense
 Ofoto -->  Flickr
 Akamai -->  BitTorrent
 mp3.com -->  Napster
 Britannica Online -->  Wikipedia
 personal websites -->  Blogging
 content management
systems -->  Wikis

7. I love IT101!!

8. Suzy Smith
loves IT101!
Suzy Smith
loves IT101?! Suzy Smith
loves IT101!

9. How To: Create a Facebook account!
All you need is a valid email address!

10. • A social networking site
www.facebook.com
• Mission: “to give people the power to share
and make the world more open and
connected.”
Millions of people use Facebook everyday to
keep up with friends, upload an unlimited
number of photos, share links and videos, and
learn more about the people they meet.

11. Security Settings
How to protect yourself on Facebook
using the Settings options.
•Manage password and emails
associated with account.
•Choose who can see your profile
and personal information
•Manage who can search for you
•Control the information that is
posted on NewsFeed
•Control what information is
available to applications you
use on Facebook.

12. Publish something on Wikipedia!
• “Wikipedia policy, which requires that articles
and information be verifiable, avoid being
original research, not violate copyright, and be
written from a neutral point of
view is not negotiable, and
cannot be superseded by any
other guidelines or by editors’
consensus”
http://en.wikipedia.org/wiki/WP:DGFA
• don’t need to create an account to add
information!!
• Need to have reliable sources

13. How To: Upload a video to YouTube
• Create an account or sign in.
• Click the button on the top right-hand side of the
homepage.
• Choose a video file. (.AVI , .3GP, .MOV, .MP4, .MPEG or .MPG, .FLV, .SWF)
• Click “upload video”
• Enter the details required, the title of the video, the description of
the video, what category the video should be in and the tags.
• Hit 'Save' button and your title, description, etc. will be saved when
your video has completed uploading!
www.youtube.com

14. a free web-based service that would allow people to
watch and share their videos.
more than 70 million videos being viewed daily

15. Harms of Web 2.0
• What you post may re-
surface in the future.
• Threatening to jobs
when employers
‘Google’ applicant
pools.
• History saved to IP
addresses
• Viruses/Scams

16. WHAT IT MEANS TO WORK FOR A WEB
2.0 COMPANY- GOOGLE FOR EXAMPLE
 Google Employees
“At Google, we know that every employee has something important to say, and
that every employee is integral to our success. We provide individually-tailored
compensation packages that can be comprised of competitive salary, bonus, and
equity components, along with the opportunity to earn further financial bonuses
and rewards.”
 An engineer’s Life at Google:
*Our mission – to organize the world’s information and make it universally
accessible and useful – requires exceptional thinking and technical expertise.
*We work in small teams to promote spontaneity, creativity and speed.
*We listen to every idea, on the theory that any Googler can come up with the next
breakthrough.
*We provide the resources to turn great ideas into reality. We offer our engineers
“20-percent time” so that they’re free to work on what they’re really passionate
about. Google Suggest, AdSense for Content and Orkut are among the many
products of this perk.

17. CONTROVERSIES
 Yelp!
 Made companies pay to push bad reviews to bottom of page
 A few bad posts can ruin a company’s business
 Can we trust review sights anymore?
 Facebook
 Change in Terms of Service
 “We can do whatever we want with your information forever”
 TurnItIn.com
 Archive student’s paper’s- potential for copyright
 Invalid information
 Social networking profiles/descriptions can be false/bogus
 Do companies have a right to inspect your Facebook
profile?

18. SECURITY
 quot;People are buying into this hype and
throwing together ideas for Web
applications, but they are not thinking about
security, and they are not realizing how
badly they are exposing their users.quot; – Billy
Hoffman, SPI Dynamics
 Web 2.0 sites more interactive than web
 Viruses, Worms, Spyware
 Hackers
 Most Web 2.0 sites “trusted” by URL filtering- won’t
be blocked even if they potentially have malicious
code
 Not blocked by enterprises
 Can lead to many issues

19. HOW TO PROTECT YOURSELF
 Enterprises
 Adopt multi-layer approach
 Install appliance that performs real-time code inspection
of traffic flowing in/out of network
 Personal
 Don’t click links to sites that look unfamiliar
 Use multiple techniques
 Behavioral analysis, anti-virus signatures, network intelligence

20. OUR VIEWS ON WEB 2.0
 Helpful
in allowing you to connect with
people all over the world.
 Has hundreds of valuable features.
 Usefulin many ways as long as you’re
careful about what you post on it and
how you use it.
 http://web.bentley.edu/students/x/xia_bof
a/Capstone.html

21. SOURCES
 http://explainingcomputers.com/web2.htmlWikipedia
 www.Youtube.com
 www.Facebook.com
 www.wikipedia.org
 www.wikihow.org
 http://en.wikipedia.org/wiki/Web_2.0
 http://www.entrepreneur.com/technology/bmighty/article196440.html
 http://media.www.iusbpreface.com/media/storage/paper1358/news/2009/02/25/News/Faceb
ook.Terms.Of.Use.Controversy-3655355.shtml
 http://radar.oreilly.com/archives/2006/05/controversy-about-our-web-20-s.html
 http://www.informationweek.com/news/global-
cio/legal/showArticle.jhtml?articleID=209601148
 http://www.scmagazineus.com/Tackling-the-security-issues-of-Web-20/article/35609/
 http://www.scmagazineus.com/How-to-protect-against-Web-20-threats/article/34711/