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MOBCLIX EXCHANGE
 FOR PUBLISHERS
                   MOBCLIX
                   Connecting the best apps with the best ads,
                   powered by Mobclix

                                                                 Let’s get started!
MOBCLIX EXCHANGE
                   MOBCLIX
 FOR PUBLISHERS




                       WE’RE BIG                            WE’RE SMART                   WE’RE EXPERIENCED
                       +45 ad networks                   +18 billion targeted impressions     +33,000 publishers
                   We also happen to have won a few industry awards


                                                                                                                   2
AT INCREDIBLE SCALE
We are simply the industry’s largest mobile exchange serving more
than 18 billion impressions each month. With our cross platform reach,
dozens of demand partners, and global reach, we provide the industry’s
highest fill rates. With our optimization capabilities, we make sure you
make the most from each impression.




                                                                           3
CROSS-PLATFORM REACH
                   Access 18 billion monthly impressions and 320 million monthly
MOBCLIX EXCHANGE
 FOR PUBLISHERS    uniques across Mobile Web and Application inventory




                               IPAD                    IPHONE              ANDROID
                          2.7 bn monthly imps       8.2 bn monthly imps   7.4 bn monthly imps
                          24 mm monthly UV          122 mm monthly UV     175 mm monthly UV


                                                                                                4
DOZENS OF DEMAND SOURCES
MOBCLIX EXCHANGE
 FOR PUBLISHERS        ONLINE NETWORKS               MOBILE                DATA PARTNERS

                   v




                                                 v




                                                                  v




                                                                       v
                                         v




                                                              v




                                                                                           v
                                             v
                                                                      ONLINE INTERNATIONAL




                                                                       v




                                                                                           v
                                                                      MOBILE INTERNATIONAL
                       VIDEO NETWORKS                RTB




                                                                       v




                                                                                           v
                   v




                                         v




                                                                  v
                                             v




                                                                               LOCAL




                                                                       v




                                                                                           v
                                                                                               5
THE FLEXIBILITY
TO REACT TO CHANGE
The market is cluttered with ad networks and advertisers. We
give you the flexibility of working with as many as you want,
without losing the simplicity of implementing just one SDK
that provides server-side mediation




                                                                6
OPTIMIZED SDK
MOBCLIX EXCHANGE
 FOR PUBLISHERS       Tiny footprint
                      Server-side mediation means integration
                      simplicity and app stability
                      Network Optimization automatically delivers
                      the highest ECPM content
                      Unified reporting and accounts payable for
                      all networks




                                                                    7
DEVELOPER DASHBOARD
MOBCLIX EXCHANGE   All the tools and info that you need to monetize your app, in one
 FOR PUBLISHERS    easy-to-understand place

                                                       CONSOLIDATED REPORTING
                                                         • Accounts Payable
                                                         • Network Reporting


                                                       ANALYTICS
                                                         •   App Opens
                                                         •   New Users and Audience
                                                         •   Network
                                                         •   Device


                                                       REVENUE
                                                         •   Complete networks breakdown
                                                         •   CPM
                                                         •   CTR / Clicks
                                                         •   Impressions
                                                                                           8
FULL-SERVICE
AD OPERATIONS
Do what you love. Do what you are great at. Make
great content, and let us take over the optimization.
Draw the highest eCPM, and then get paid as soon
as 15 days after the end of the month.




                                                        9
MOBCLIX IS YOUR AD OPS TEAM
MOBCLIX EXCHANGE
 FOR PUBLISHERS




                                                 10
MOBCLIX EXCHANGE
 FOR PUBLISHERS

                   IT’S BEEN
                   Be sure to visit www.velti.com for more
                   information and to read our blog on mobile
                   marketing insights

                                                                11

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Velti & Mobclix XHack 2012

  • 1. MOBCLIX EXCHANGE FOR PUBLISHERS MOBCLIX Connecting the best apps with the best ads, powered by Mobclix Let’s get started!
  • 2. MOBCLIX EXCHANGE MOBCLIX FOR PUBLISHERS WE’RE BIG WE’RE SMART WE’RE EXPERIENCED +45 ad networks +18 billion targeted impressions +33,000 publishers We also happen to have won a few industry awards 2
  • 3. AT INCREDIBLE SCALE We are simply the industry’s largest mobile exchange serving more than 18 billion impressions each month. With our cross platform reach, dozens of demand partners, and global reach, we provide the industry’s highest fill rates. With our optimization capabilities, we make sure you make the most from each impression. 3
  • 4. CROSS-PLATFORM REACH Access 18 billion monthly impressions and 320 million monthly MOBCLIX EXCHANGE FOR PUBLISHERS uniques across Mobile Web and Application inventory IPAD IPHONE ANDROID 2.7 bn monthly imps 8.2 bn monthly imps 7.4 bn monthly imps 24 mm monthly UV 122 mm monthly UV 175 mm monthly UV 4
  • 5. DOZENS OF DEMAND SOURCES MOBCLIX EXCHANGE FOR PUBLISHERS ONLINE NETWORKS MOBILE DATA PARTNERS v v v v v v v v ONLINE INTERNATIONAL v v MOBILE INTERNATIONAL VIDEO NETWORKS RTB v v v v v v LOCAL v v 5
  • 6. THE FLEXIBILITY TO REACT TO CHANGE The market is cluttered with ad networks and advertisers. We give you the flexibility of working with as many as you want, without losing the simplicity of implementing just one SDK that provides server-side mediation 6
  • 7. OPTIMIZED SDK MOBCLIX EXCHANGE FOR PUBLISHERS Tiny footprint Server-side mediation means integration simplicity and app stability Network Optimization automatically delivers the highest ECPM content Unified reporting and accounts payable for all networks 7
  • 8. DEVELOPER DASHBOARD MOBCLIX EXCHANGE All the tools and info that you need to monetize your app, in one FOR PUBLISHERS easy-to-understand place CONSOLIDATED REPORTING • Accounts Payable • Network Reporting ANALYTICS • App Opens • New Users and Audience • Network • Device REVENUE • Complete networks breakdown • CPM • CTR / Clicks • Impressions 8
  • 9. FULL-SERVICE AD OPERATIONS Do what you love. Do what you are great at. Make great content, and let us take over the optimization. Draw the highest eCPM, and then get paid as soon as 15 days after the end of the month. 9
  • 10. MOBCLIX IS YOUR AD OPS TEAM MOBCLIX EXCHANGE FOR PUBLISHERS 10
  • 11. MOBCLIX EXCHANGE FOR PUBLISHERS IT’S BEEN Be sure to visit www.velti.com for more information and to read our blog on mobile marketing insights 11