1. @apptentive
www.apptentive.com

2. App Stores: Amazing for Distribution
>500,000 >500mm
Developers People
App Stores: horrible for customer
communication.
We fix that.

3. Your App’s Storefront Is Not Under Your Control
WELL, YOU RUINED
THIS ONE!
…fun factor is gone. So is this app and
developer!

4. In-App Prompt to Increase Ratings
Prompt & Qualify
the people using your App
Only those who answer yes are taken
to the app store to rate

5. Feedback and Consumer Catharsis
Apptentive solicits feedback
Those who click “No”
immediately give you feedback.
Are there app problems? Is the service
you provide not working? All feedback
goes directly to you, instead of being
broadcast in the app store.

6. Result: BETTER RATINGS
"We saw a huge boost in the
number of reviews, overall
rating, and sales when we
started to solicit users (went
from 3.5 to 4.5 stars)."
50% to 100% increases in ratings volume
Ratings improvements of 1 full star
Download gain from 1 star increase: ~30%

7. Hack Ideas
Aviary to edit
screenshots and
add text.
Use Sincerely
to have users Twilio to call
send you customer
postcards or service, speech-to-
to send text, record a
postcards to message.
your users.

8. @apptentive
www.apptentive.com