From idea to Mashable.com in less than 24h. This is how I've developed the first version of http://listiti.com - a Twitter app that sends you an email notification whenever a keyword appears in a twitter list of your choice. Presented on November 19th 2009 at the Twitter Meetup in Palo Alto

1. Listiti.com
From idea to Mashable.com in 24h

2. Listiti.com
From idea to Mashable.com in 24h

3. 24h

4. 1. The idea

5. Overwhelming
Can’t keep up
Waste of time?

6. I wanna know what they say
about
“Twitter Lists”
or
“Geolocation”

7. I wanna know what they say
about
“Breaking”
or
“Obama”

8. We need a Google
Alerts based on
Twitter Lists

10. 2. What’s good enough?

11. UVP
Unique Value Proposition

12. UVP
Unique Value Proposition
=
Email alert when a keyword
appears in a Twitter List

13. Good enough
• No sign up
• No dashboard
NO • No AJAX
• No list spellchecking
• No designer

14. Good enough
• No sign up
• No dashboard
NO • No AJAX
• No list spellchecking
• No designer

15. Good enough
• No sign up
NO
• No dashboard
• No AJAX
• No list spellchecking
• No designer

16. 3. Reverse programming
Starting with the end

17. Reverse programming
• 1- User interface Everything developed
• 2- Middle office is a direct consequence
• 3- Back office of what the user needs

18. UVP
Unique Value Proposition
=
Email alert when a keyword
appears in a Twitter List

21. Reverse programming
• 1- User interface
• 2- Middle office PHP CodeIgniter
• 3- Back office

22. Reverse programming
• 1- User interface PHP Cli / MySQL
• 2- Middle office Cronjob
• 3- Back office Dreamhost

23. Dreamhost
Are you nut man??
$9/month
Not in my UVP
Keep up the charge of
@scobleizer, @mashable, @techcrunch

24. Dreamhost
Are you nut man??
Keep up the charge of
@scobleizer, @mashable, @techcrunch
... then crashed

25. 4. Alpha tests
For a few hours

26. 5. Launch + marketing

29. What a
beautiful logo!

31. 6. Today

35. 7. Tomorrow

36. API
http://api.listiti.com/alert/create/TwitterListAccount/TwitterListName
Params to POST
email = xdamman@listiti.com
keywords = Keyword1,Keyword2,Keyword3,... (csv)
source = MySuperTwitterApp Send an email to support@listiti.com
to register your app (required to avoid
SPAM - beuuuurkkkk)

37. Result
Your logo
MyAPP
Logo
Action links
will open
your APP!

38. Listiti.com
From idea to Mashable.com in 24h