1. Power Your Future

2. Campaign
Details
Learning
Tracks
Technical
Readiness
Project and
Mentorship
Confidential. Microsoft Corporation
Timelines
Call To
Action

3. Power Your Future
Identify a Project
Idea and Commit to
the Project. Sign up
for a Store Account
for Apps
Recognition Announcement –
February 15, 2013
Publish
• Publish your App on
Store and Drive Usage
• Submit your IT Case
Study
Program Ends – February 28,
2013
Get Featured on the
WALL of FAME
Top 50 Students per
Partner
Participation in
selected
Competition
Top 3 Partners
Get
REWARDED
Download FREE
Tools from
Dreamspark
Get Selected for the
App-Builder’s Club /
IT Rockstar and Get
mentoring for your
App / Project
App / Case Study Completion –
January 15, 2013
Get
RECOGNIZED
Complete the 1st
Prescribed MVA
Modules
Microsoft endorses
IT professionals and
Developers who
have proven their
deep expertise with
our technologies
and solutions by
obtaining a
Microsoft
Certification
Project Idea submission –
December 16, 2013
Get POPULAR
Improve your IT skill
set and help
advance your career
with a free, easy to
access training
portal. Learn at your
own pace, focusing
on Microsoft
technologies, gain
points and get
recognition.
Join the ILT
Program or chose
the Self Learning
Pack
Get SKILLED
Get READY
MVA Signup
Training Completion December
15, 2013
Get
MENTORED
Program Launch September 18,
2013
Get AHEAD
Launch August 15, 2013
10 National Toppers
• Exclusive Roundtable
IDC (Accelerator)
• DEV – App W8 / WP
• IT Pro – Eval | Scenario
Motion
MVA would be an
integral part of the
programs. All students
would be prospected
through Tech-Showcase
sessions and made to
sign up for MVA as an
entry into the program
Learning Tracks would
be made available for
WS 2012, SC 2012 and
Windows Store Apps
tracks by CPLS
partners.
A prescribed Learning
track using MVA
content would be
made available for
every student and track
Each Learning track
would be integrated
with the relevant
Certifications. For
Self-Learners, it
would be MVA
content + the 3 For 1
Offer for MCSD to
attain their
certifications and
build relevant skills
Post Learning and
Certification, Identified
students would be
mentored / guided
towards Apps
Development /
Evaluation Project and
relevant programs like
App Builders Club and
IT Rockstar would be
leveraged
The previous step
would result in a very
visible and healthy
pipeline of Apps /
Projects and MVA
registrations / activity
would be over.
MYR would be used as
a review milestone to
measure progress
CPLS and
Communities would
run internal contests
to Rate popularity of
the Best Apps
through Evangelism
of student
community
downloads.
Overall Reward and
Recognition structure
for the Best Students
and Centres. The
Winners get to
showcase their
success and Tell Their
Story which is used to
showcase and
influence others

4. Ensure completion of Prerequisite course on MVA
Infra / People readiness for
Launch Day
Plan Product Offering and
Campaign, Pricing
Training Gear Up
Program Offers with
Integrated Certification
Goodies and Giveaways
Sweepstakes
Announcement
Run Local Contests and
Referral Programs
Schedule and Launch
Batches
Complete Recommended
MVA Courses
Complete Min 1
Certification
Submit List Eligible
Students
Create Windows Store
Accounts
Ensure App / Project
Submissions
Share List of Students
with Microsoft
Launch Individual
Popularity Program /
Campaign
Popular Apps earn
points for Rewards
Recognition (February 2014)
Register Students for
Launch and MVA
Counselling Desk
Complete Training
Modules
Submission (January 15)
Launch Events on Tech
Showcase for Launch Day
Ensure participation
Pre-Submission (December 16)
Class Presentations
Launch Day (September 19)
Soft Launch (August 19)
Power Your Future
Communicate Recognition
and Rewards to identified
students

5. Proposed Programs
IT Pro
Developer

6. Recommended MVA Courses
Developer
IT Pro
Mandatory: Programming in C# Jumpstart: 53
Points
Mandatory: Exploring Windows 8: 46 Points
Essentials of Developing Windows Store Apps using
C# Jump Start: 53 Points
Windows Server 2012: Technical Overview: 125
Points
Windows 8 UX Design Jump Start: 69 Points
Introduction to Hyper-V Jump Start: 47 Points
Developing in HTML5 with JavaScript and CSS3
Jump Start: 74 Points
Microsoft Solution Accelerators for the Datacenter
and Private Cloud: 74 Points
XAML Deep Dive for Windows & Windows Phone
Apps Jump Start: 72 Points
Enhancing Your Business and Career with the
Private Cloud: 34 Points
Total 321 Points
Total : 326 Points

7. Recommended Training Offers
Instructor Led
Self Paced
Mandatory MVA Course
Mandatory MVA Course
Classroom Training
DMOC Bundle
Recommended MVA
Contact Sessions and Labs
Certification
Recommended MVA
Certification

10. App Building Lifecycle

11. App Builders Club - Overview
Tiers
Criteria
Benefits
Elite
One app graded "Platinum" by App Lab OR two apps
graded "Gold" by App Lab
Trophy & certificate
Exclusive invitations to events like TechEd
"Elite" listing on App Wall of Fame
Store spotlight nomination
All benefits of lower tier
Distinguished
One app graded "Gold" (or higher) by App Lab OR
two apps graded "Silver" by App Lab
Popularity and relevance of the app(s) will also be
considered.
Trophy & certificate
"Distinguished" listing on App Wall of
Fame
App marketing support
Priority access to AppLab
All benefits of lower tier
Competent
One app graded "Silver" (or higher) by App Lab
Trophy & certificate
Exclusive invitations to events like
AppExpo
Listing on App Wall of Fame
All benefits of lower tier
Basic
Windows 8 or Windows Phone account
e-Card with unique ID
Priority AppLab assistance to build first
app
All benefits of lower tier
Aspiring
Expression of intent to build apps on Windows 8 or
Windows Phone
Provide app idea, platform, contact info etc. as part
of website profile
Invitations to events like Windows 8 and
Windows Phone Dev Camps

12. App Lab – Grading System
App Lab Grading
Criteria
Platinum
Offers significant value to many users
Has many desirable and relevant platform features
Is unique and differentiated
Has “wow” factor
Gold
Offers good value to many users
Has some desirable and relevant platform features
Has potential to become popular
Silver
May offer some value to users
Adheres to basic design and technical platform guidelines.
Has potential to improve with a design makeover and better content.
Basic
Does not provide adequate value to users
Needs rework on the implementation and/or user experience.

13. Sign up on MVA
Best Scenarios get time
from MS Experts and
further guidance
Confidential. Microsoft Corporation
Complete MVA courses –
Windows Server 2012 and
System Center 2012, by
Sep 18, 2013
Shortlisted Scenarios to be
published on IT RockStar
portal
and RockStar Wall of
Fame
Complete Certification and
submit Project Stories
(Scenarios) by XX, 2013 to
the Center Coordinator
Partners to review Project
Ideas and submit
recommendations to
Microsoft
The IT Professional claims points on IT Rockstar portal against these
engagements and gets rewarded & featured on the Wall of Fame

14. The “BIG” Launch
•
•
•
•
September 18, 2013
Anniversary of the Guinness record “Appathon”
1,000 Centres (CPLS and Colleges)
3 Technology tracks
• Big Data and Analytics
• Apps Development for Windows (Windows 8 and Windows Phone)
• Cloud Infrastructure
• 120 participants at each centre (30 for each track)
• 150,000 students trained on a single day
• 150,000 MVA enrolments

15. Class
Presentations
Launch events
on “Tech
Showcase”
Register for
MVA
Deliver Tech
Showcase
Event
Counselling
for Tracks and
Offers