Slides for a talk I'm giving on Feb 4, 2011 in the Innovation Center at the Rochester Institute of Technology. If you like what you see, then sign up for my class: http://bit.ly/e67MeN

1. Make the
World Better
TOOLS FOR DESIGNING
BRIGHT GREEN CITIES
Xanthe Matychak (@xanthm on twitter)
Saunders College of Business, RIT

2. Why Cities?
BECAUSE OVER HALF OF
THE WORLD’S POPULATION
LIVE IN CITIES
source: http://www.192021.org/

3. Spectrum
OF APPROACHES
o-------------------------------------------------o
status quo transformation
consumption innovation
things people
adapted from T.P. Seager

4. Tools
EMPATHY, DEFINITION,
IDEATION, PROTOTYPING,
TESTING, TELLING STORIES
adapted from Stanford d.school bootleg

5. Empathize
IMMERSION AND MAPPING
volunteers
school
workers farmers
ngo residents
staff
faith-based
distributors workers
policy
makers

6. Define
PROBLEM SPACE
o------------------------------------------------o
where x is where x
wants to be

7. Ideate
MATRIX
low tech
o-------------------------o
o------------------------------------------------o
safe risky
hi tech

8. Prototype
& Test
BUILD TO LEARN
fail forward fast
lather, rinse, repeat

9. Tell Stories
MAKE A VIDEO
DRAW A COMIC BOOK
WRITE A PLAY
COMPILE A PHOTO ESSAY
Leave others something to build on.

10. Remember
TRANSFORMATION IS
NO EASY TASK.
Be patient, be brave, be in it for the long haul.

11. Make the
World Better
TOOLS FOR DESIGNING
BRIGHT GREEN CITIES
Xanthe Matychak (@xanthm on twitter)
Saunders College of Business, RIT