Mother's Day is fast-approaching - did you forget? Well as you'll no doubt turn to your smartphone to order flowers or book dinner, mobile moms leverage their smartphones for all sorts of sanity-saving activities from gaming to banking. So maybe this year instead of flowers... you should hook mom up with the latest and greatest mobile device?

1. TYPES OF APPS DOWNLOADED BY US MOM
SMARTPHONE USERS
% ofrespondents, Momsage 18+
According to the U.S. Census, there are approximately 85MM mothers in the
United States. Moms with Smartphones average 6.1 hours per day on their
devices– making these ladies a mobile force to be reckoned with.
So what exactly are they doing?
Source: Advertiser Insights Report: Smartphone Moms Insight, May 13, 2011
92%
67%
48%
48%
45%
40%
25%
20%
21%
GAMES & ENTERTAINMENT
MUSIC
SOCIAL NETWORKING
NEWS
HEALTH & FITNESS
EDUCATION
BUSINESS & FINANCE
SPORTS
OTHER