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Sun StorageTek™ 2500
Series Arrays Update
  Ray Austin and Jerry Ledingham
  2500 Product Management
  Sun Microsystems, Inc.
What We Will Cover Today
• ST2500 Update




            Sun Proprietary/Confidential: Internal Use Only   Page 2
Strategy at Work: Q4 FY2007 Results
Thank You!!
• Modular disk highest ramping quarter ever!
  > For ST6000 product line, booked almost 2000 units in Q4
  > For ST2500, booked over 700 units in first quarter rollout
  > ST2500 heavily quoted at CDPs..

• Leading into FY08....
  > Potential big deals in the pipeline, on going training and
    sales tools generation
  > Continue to improve product surround, additional GTM
    programs starting in Q2
  > Will launch iSCSI array (ST2510) and SATA drive support
    shortly       Sun Proprietary/Confidential: Internal Use Only   Page 3
Sun's Workgroup Strategy
• Complete the product portfolio
  > Extend the ST2500 functionary to address the highest CAGR for external disk (Workgroup)
  > Introduce a full line of JBOD products (later this year)


• Unify the Sale with Sun Servers
  > Educate and leverage Sun's ISO Salesforce for selling Workgroup products
  > Integrated ordering, quoting and service/support with Sun Servers
  > Market strengths of a Solaris/ZFS solution (later this year)


• Develop a high volume, low touch distribution channel
  > Simplify order, processing and support
  > Leverage the new high volume distributors that added Sun because of the x64 opportunity
  > Engage a new Sales and Marketing model that supports this distribution


                           Sun Proprietary/Confidential: Internal Use Only               Page 4
Sun StorageTek 2500 Highlights
• Controller Tray                                                        ✔ 512MB cache (per controller)
  >   2U Controller Tray                                                 ✔ SATA and SAS drive intermix
  >   12 SAS or SATA disk drives                                         • No FC drives
  >   FC, SAS or iSCSI Host Channels
                                                                         ✔ Customer Replaceable Units
  >   Single and Dual Controller Modules                                   (CRUs)
                                                                         ✔ Common Array Manager
• Expansion Tray                                                         ✔ Premium Features
  >   2U Expansion Tray                                                  • Data Domains
  >   12 SAS or SATA disk drives                                         • Data SnapShot
  >   3Gb SAS Backend
                                                                         ✔ O/S and Servers
  >   36 disk drives maximum per system
                                                                         • Solaris, Windows, Linux
                                                                              • Sparc and Opteron
                                                                         ✔ Pricing that starts at less than
                                                                           $6K list up to $55K for fully
                                                                           configured system (36 drives)

                       Sun Proprietary/Confidential: Internal Use Only                                        Page 5
ST2500 Provides Multiple Ways to
Compete     Shipping Shipping
                       Now
                              Avail. end
                                      Now                                        CY07

    Dual controller specs      ST2540 (FC)                    ST2530 (SAS)    ST2510 (iSCSI)   NEBS
         Host ports              4 FC ports                     6 SAS ports     4 GE ports

           RAID                              0, 1, 5, 10 (Single RAID, dual RAID)

      Cache memory                                                  1 GB

         Drive trays                                          2U, 12-drive

   Max. drives per system                                   Up to 36 drives

         Disk types              SAS (73GB/146GB/300GB) / SATA (500GB/750GB)

    SAS/SATA intermix                                               Yes
                                           Cache: ~ 100,000 IOPS, ~1,500 MB/s
        Performance
                                              Disk: ~ 20,000 IOPS, 900 MB/s
       Data services         Data Snapshot (up to 128), 2 domains included (up to 16)

   Management (included)                        Common Array Manager (CAM)

            O/S             Solaris 9 (ST2540), 10, Windows, Linux, VMWare ESX (2540)

       Ruggedization              NEBs Level 3 Certification and DC Power Versions


                            Sun Proprietary/Confidential: Internal Use Only                      Page 6
ST2500 Product Line Family Summary
Segment         RAID                Host IF                Drive IF            Power




                                                              SAS
                                     Dual
                                     FC
                                                                                 AC
                  Dual
Entry




                                            SAS*
(Hickory/LCA)
                         Single




                                                                      SATA
                                                                                      DC




                                                                    SAS
             Price/Availability      Connectivity  iSCSI    Reliability/       Power
                                                            Capacity
      Available Today

      Available for ordering on 10/9 (Presto), RR on 10/19 (500GB at release, 750GB
      within 30 days)
      Available starting mid Q2FY08 (limited release) * SAS MPxIO driver available in Nov.
                          Sun Proprietary/Confidential: Internal Use Only            Page 7
Sun StorageTek 2500 Models

 ST2540
 SAS Backend – FC Host Channels
 Directly Attached Storage (DAS) to SAN migration
 New or existing FC SANs
 Small server storage consolidation



 ST2530
 SAS Backend – SAS Host Channels
 Shared external DAS connectivity
 Consolidate server storage without a SAN
 2-3 node clusters


Solution of choice for small SAN & External DAS environments
                          Sun Proprietary/Confidential: Internal Use Only   Page 8
Sun StorageTek™ Modular Line-up
Streamlined management, flexibility and TCO

 • ST6540
 • Ideal for database-driven applications
 • Leader in price/performance
 • Excels in HPTC environments
 •
 • ST6140
 • Lower priced enterprise-class data
     protection
 • Multi-tiered storage
 • Replication target
 •
 • ST2500
 • Affordable entry point
 • Support for variety of host interfaces


                               Sun Proprietary/Confidential: Internal Use Only   Page 9
The ST2500 + ST6140 + ST6540 =
• Common Management
  > Ideal for enterprises looking for tier 2 storage for their modular
    storage environment
  > Cross family data protection (snapshot)

• Common Scripts/Training
  > VARs/Customers can use the same scripts and training for all
    products in the Modular family

• Common Remote Services
  > Enables customers to reduce costs and downtime by using the
    same dial-home infrastructure and service

                    Sun Proprietary/Confidential: Internal Use Only      Page 10
Sell the Right Products into the Right
Environments              Modular
       Specialized                           Entry/Workgroup Mid-Range Enterprise
$70K
                                                                  ST6140
                                                                                  SAN/Open Systems
$50K
             ST3000                                                               Several workloads
          Ext. DAS and SAN                                                         Basic Consolidation
            High port count
           Single workloads                                ST2500                  Business Continuity
Cost




                                                          Ext. DAS and
          Task critical apps                                small SAN
          (Mil-Spec, NEBs)                                1-2 Workloads                          Common
               Install base                                                                     Management
                                                     Flexible connectivity
                                                         Value, low entry                Cross-Family
                                                              price                     Data Protection
                                                                                 Multi-tiered
 $5K                                                                              Storage

                                                    Capabilities
                               Sun Proprietary/Confidential: Internal Use Only                            Page 11
ST2500 – Target Customers
• Mid Tier & SMB customers who
  are struggling to keep pace with
  their application’s data growth

• Enterprise customers looking for
  secondary (Tier-2) storage

• Telco customers looking for
  storage to address their
  emerging Telco build-out

               Sun Proprietary/Confidential: Internal Use Only   Page 12
ST2500 Product Fit
     Customer Needs                                                            ST2500 Delivers

> Simple Management                                           > Simple Management
 - As easy as provisioning your server                             - Server-oriented management (CAM)
 - Ease application optimization                                   - Application-oriented provisioning
 - Common management with Modular                                  - Common management with Modular

> Small Footprint                                             > Small Footprint
 - Maximum storage density (spindles/RU)                           - 6 drives per RU
 - Multiple drive and connectivity options                         - FC, SAS, and iSCSI host options
                                                                   - Mix SAS and SATA in the same tray

> Strong Performance < $10K                                   > Strong Performance < $10K
 - Keep application and business running                           - Maximum of over 100K IOPS and 1GB/s
                                                                   - SPC results available from
                                                                     www.storageperformance.org
> Reliable Data Protection < $10K
 - Trusted solution with no points of failure                 > Reliable Data Protection < $10K
 - Data protection software and services                           - Fully redundant RAID array
                                                                   - Data snapshot capabilities

                             Sun Proprietary/Confidential: Internal Use Only                               Page 13
Focus on These Strengths
• Only true 1+1 redundant RAID array in
  this market with Solaris server oriented
  management
• 25% better price/performance then
  competitors in its class
• Only product in its class with storage
  profiles
• 1/3 greater rack density than most
  competitors
• Lower TCO with Customer Replaceable
  Units (CRUs)
                  Sun Proprietary/Confidential: Internal Use Only   Page 14
Sun ST2500 Release Details
                 2QCY07                                        2HCY07                              1H CY08
           •   ST2540, ST2530                       •   DC Power/NEBs (avail now)                • RAID 6 support
Features




           •   Single/dual RAID 0,1,5,10            •   iSCSI host support (w/trunking)          • >2TB LUN
           •   2U/12 form factor, 1GB cache         •   SATA drive support (early-Oct)           • Additional
           •   SAS disks (73/146/300GB)             •   400GB SAS drive support                    expansion
           •   AC, NEBs                             •   SAS/SATA intermix (early-Oct)
           •   CRUs

           •   Solaris 10, Linux                        • Additional Sun servers             • Additional Sun servers
           •   Windows, VMware                          • Additional O/S                     • Additional O/S
Platfor




           •   Sun x64, Entry Sparc, ATCA,                                                   • ST9900V
           •   SAS HBA support (PCI-X/E)
m




           •   CAM v 5.1.2 (CLI, GUI)               • SAS MPXIO support.(early               • Volume copy
           •   MS VDS/VSS, MPIO, Cluster              Nov – patch update)
Softwar




           •   Snapshot                             • In-band mgt & Sun MC int
           •    up to 128 snaps/system              • Veritas ASL
           •   2 bundled domains included           • ISCSI Solaris initiator (avail.
           •    support up to 16                      now)
e




           •   SMI-S v1.1 + extensions              • CAM 6.0.1
                                                                                        Forward Looking Data; Subject to Change

                                   Sun Proprietary/Confidential: Internal Use Only                                        Page 15
ST2500 GTM Programs

                Programs                                                ETA
SPA Rewards (STK Win-Win)                                               NOW
Try and Buy                                                             NOW
Modular “On the Fly”                                                    NOW
E-Lamps Demo Program                                                    NOW
Project Blackbox                                                        NOW
Startup Essentials                                                      NOW
IBB                                                                     NOW
“Sell the Hamburger...Include the Fries”
- ST2500/x64 “Bi-directional promo”
 - Bundles: Web 2.0/My SQL, MS Exch/SQL
server, BIDW, HPC, Oracle, VMWare
                                                                       Q2FY08


                     Sun Proprietary/Confidential: Internal Use Only            Page 16
Sales Tools & Collatorals
                                                                           Complete
Data Sheet                                                                   Yes
Quick Reference Guide                                                        Yes
Beat Sheet                                                                   Yes
At a Glance                                                                  Yes
Modular Disk Porfolio Overview                                               Yes
JTF                                                                          Yes
Sales Presentation                                                           Yes
Technical Presentation                                                       Yes
SAS vs. SCSI White Paper                                                     Yes
Launch Kits                                                                  Yes
FAQs                                                                         Yes
Web Updates (External, Partner, OneStop)                                     Yes
“Modular Loaded with” Programs                                               Yes
SPC Benchmarks Collateral Piece                                               Q1
Animation Interactive Tool                                                    Q2
Training “How to Sell” Video                                                  Q1
Customer Testimonials                                                       Ongoing

                         Sun Proprietary/Confidential: Internal Use Only              Page 17
Resources to Help Make the Deal
Sales and Product Marketing Resources


                       •Product Management
                         > Jerry Lenningham, Product Mgr, Modular
                            Storage (Jerry.Ledingham@Sun.COM)
                         > Bill Leslie Product Mgr, Modular Storage
                            (william.leslie@sun.com)
                         > Nancy Hart, Group Mgr, Modular Storage
                            (nancy.hart@sun.com)
                       •Product Marketing
                         > Sonny Singh, Product Marketing Manager,
                            Modular Storage (sonny.singh@sun.com)
                       •Sales Support
                         > 1-800-ASK-4STK
                   Sun Proprietary/Confidential: Internal Use Only   Page 18
Resources to Help Make the Deal
Collateral and Sales Tools

• MySales – http://mysales.central/storage
   > product brochures, datasheets,etc.

• OneStop – http://onestop.central
   > technical documentation for SE's coming soon!

• SunWin - http://sundoc.central
   > Sales tools and collaterals




Please contact your sales/mkt contacts for more info
                        Sun Proprietary/Confidential: Internal Use Only   Page 19
Thank You



            20

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Presentation sun storage tek™ 2500 series arrays update

  • 1. Sun StorageTek™ 2500 Series Arrays Update Ray Austin and Jerry Ledingham 2500 Product Management Sun Microsystems, Inc.
  • 2. What We Will Cover Today • ST2500 Update Sun Proprietary/Confidential: Internal Use Only Page 2
  • 3. Strategy at Work: Q4 FY2007 Results Thank You!! • Modular disk highest ramping quarter ever! > For ST6000 product line, booked almost 2000 units in Q4 > For ST2500, booked over 700 units in first quarter rollout > ST2500 heavily quoted at CDPs.. • Leading into FY08.... > Potential big deals in the pipeline, on going training and sales tools generation > Continue to improve product surround, additional GTM programs starting in Q2 > Will launch iSCSI array (ST2510) and SATA drive support shortly Sun Proprietary/Confidential: Internal Use Only Page 3
  • 4. Sun's Workgroup Strategy • Complete the product portfolio > Extend the ST2500 functionary to address the highest CAGR for external disk (Workgroup) > Introduce a full line of JBOD products (later this year) • Unify the Sale with Sun Servers > Educate and leverage Sun's ISO Salesforce for selling Workgroup products > Integrated ordering, quoting and service/support with Sun Servers > Market strengths of a Solaris/ZFS solution (later this year) • Develop a high volume, low touch distribution channel > Simplify order, processing and support > Leverage the new high volume distributors that added Sun because of the x64 opportunity > Engage a new Sales and Marketing model that supports this distribution Sun Proprietary/Confidential: Internal Use Only Page 4
  • 5. Sun StorageTek 2500 Highlights • Controller Tray ✔ 512MB cache (per controller) > 2U Controller Tray ✔ SATA and SAS drive intermix > 12 SAS or SATA disk drives • No FC drives > FC, SAS or iSCSI Host Channels ✔ Customer Replaceable Units > Single and Dual Controller Modules (CRUs) ✔ Common Array Manager • Expansion Tray ✔ Premium Features > 2U Expansion Tray • Data Domains > 12 SAS or SATA disk drives • Data SnapShot > 3Gb SAS Backend ✔ O/S and Servers > 36 disk drives maximum per system • Solaris, Windows, Linux • Sparc and Opteron ✔ Pricing that starts at less than $6K list up to $55K for fully configured system (36 drives) Sun Proprietary/Confidential: Internal Use Only Page 5
  • 6. ST2500 Provides Multiple Ways to Compete Shipping Shipping Now Avail. end Now CY07 Dual controller specs ST2540 (FC) ST2530 (SAS) ST2510 (iSCSI) NEBS Host ports 4 FC ports 6 SAS ports 4 GE ports RAID 0, 1, 5, 10 (Single RAID, dual RAID) Cache memory 1 GB Drive trays 2U, 12-drive Max. drives per system Up to 36 drives Disk types SAS (73GB/146GB/300GB) / SATA (500GB/750GB) SAS/SATA intermix Yes Cache: ~ 100,000 IOPS, ~1,500 MB/s Performance Disk: ~ 20,000 IOPS, 900 MB/s Data services Data Snapshot (up to 128), 2 domains included (up to 16) Management (included) Common Array Manager (CAM) O/S Solaris 9 (ST2540), 10, Windows, Linux, VMWare ESX (2540) Ruggedization NEBs Level 3 Certification and DC Power Versions Sun Proprietary/Confidential: Internal Use Only Page 6
  • 7. ST2500 Product Line Family Summary Segment RAID Host IF Drive IF Power SAS Dual FC AC Dual Entry SAS* (Hickory/LCA) Single SATA DC SAS Price/Availability Connectivity iSCSI Reliability/ Power Capacity Available Today Available for ordering on 10/9 (Presto), RR on 10/19 (500GB at release, 750GB within 30 days) Available starting mid Q2FY08 (limited release) * SAS MPxIO driver available in Nov. Sun Proprietary/Confidential: Internal Use Only Page 7
  • 8. Sun StorageTek 2500 Models ST2540 SAS Backend – FC Host Channels Directly Attached Storage (DAS) to SAN migration New or existing FC SANs Small server storage consolidation ST2530 SAS Backend – SAS Host Channels Shared external DAS connectivity Consolidate server storage without a SAN 2-3 node clusters Solution of choice for small SAN & External DAS environments Sun Proprietary/Confidential: Internal Use Only Page 8
  • 9. Sun StorageTek™ Modular Line-up Streamlined management, flexibility and TCO • ST6540 • Ideal for database-driven applications • Leader in price/performance • Excels in HPTC environments • • ST6140 • Lower priced enterprise-class data protection • Multi-tiered storage • Replication target • • ST2500 • Affordable entry point • Support for variety of host interfaces Sun Proprietary/Confidential: Internal Use Only Page 9
  • 10. The ST2500 + ST6140 + ST6540 = • Common Management > Ideal for enterprises looking for tier 2 storage for their modular storage environment > Cross family data protection (snapshot) • Common Scripts/Training > VARs/Customers can use the same scripts and training for all products in the Modular family • Common Remote Services > Enables customers to reduce costs and downtime by using the same dial-home infrastructure and service Sun Proprietary/Confidential: Internal Use Only Page 10
  • 11. Sell the Right Products into the Right Environments Modular Specialized Entry/Workgroup Mid-Range Enterprise $70K ST6140 SAN/Open Systems $50K ST3000 Several workloads Ext. DAS and SAN Basic Consolidation High port count Single workloads ST2500 Business Continuity Cost Ext. DAS and Task critical apps small SAN (Mil-Spec, NEBs) 1-2 Workloads Common Install base Management Flexible connectivity Value, low entry Cross-Family price Data Protection Multi-tiered $5K Storage Capabilities Sun Proprietary/Confidential: Internal Use Only Page 11
  • 12. ST2500 – Target Customers • Mid Tier & SMB customers who are struggling to keep pace with their application’s data growth • Enterprise customers looking for secondary (Tier-2) storage • Telco customers looking for storage to address their emerging Telco build-out Sun Proprietary/Confidential: Internal Use Only Page 12
  • 13. ST2500 Product Fit Customer Needs ST2500 Delivers > Simple Management > Simple Management - As easy as provisioning your server - Server-oriented management (CAM) - Ease application optimization - Application-oriented provisioning - Common management with Modular - Common management with Modular > Small Footprint > Small Footprint - Maximum storage density (spindles/RU) - 6 drives per RU - Multiple drive and connectivity options - FC, SAS, and iSCSI host options - Mix SAS and SATA in the same tray > Strong Performance < $10K > Strong Performance < $10K - Keep application and business running - Maximum of over 100K IOPS and 1GB/s - SPC results available from www.storageperformance.org > Reliable Data Protection < $10K - Trusted solution with no points of failure > Reliable Data Protection < $10K - Data protection software and services - Fully redundant RAID array - Data snapshot capabilities Sun Proprietary/Confidential: Internal Use Only Page 13
  • 14. Focus on These Strengths • Only true 1+1 redundant RAID array in this market with Solaris server oriented management • 25% better price/performance then competitors in its class • Only product in its class with storage profiles • 1/3 greater rack density than most competitors • Lower TCO with Customer Replaceable Units (CRUs) Sun Proprietary/Confidential: Internal Use Only Page 14
  • 15. Sun ST2500 Release Details 2QCY07 2HCY07 1H CY08 • ST2540, ST2530 • DC Power/NEBs (avail now) • RAID 6 support Features • Single/dual RAID 0,1,5,10 • iSCSI host support (w/trunking) • >2TB LUN • 2U/12 form factor, 1GB cache • SATA drive support (early-Oct) • Additional • SAS disks (73/146/300GB) • 400GB SAS drive support expansion • AC, NEBs • SAS/SATA intermix (early-Oct) • CRUs • Solaris 10, Linux • Additional Sun servers • Additional Sun servers • Windows, VMware • Additional O/S • Additional O/S Platfor • Sun x64, Entry Sparc, ATCA, • ST9900V • SAS HBA support (PCI-X/E) m • CAM v 5.1.2 (CLI, GUI) • SAS MPXIO support.(early • Volume copy • MS VDS/VSS, MPIO, Cluster Nov – patch update) Softwar • Snapshot • In-band mgt & Sun MC int • up to 128 snaps/system • Veritas ASL • 2 bundled domains included • ISCSI Solaris initiator (avail. • support up to 16 now) e • SMI-S v1.1 + extensions • CAM 6.0.1 Forward Looking Data; Subject to Change Sun Proprietary/Confidential: Internal Use Only Page 15
  • 16. ST2500 GTM Programs Programs ETA SPA Rewards (STK Win-Win) NOW Try and Buy NOW Modular “On the Fly” NOW E-Lamps Demo Program NOW Project Blackbox NOW Startup Essentials NOW IBB NOW “Sell the Hamburger...Include the Fries” - ST2500/x64 “Bi-directional promo” - Bundles: Web 2.0/My SQL, MS Exch/SQL server, BIDW, HPC, Oracle, VMWare Q2FY08 Sun Proprietary/Confidential: Internal Use Only Page 16
  • 17. Sales Tools & Collatorals Complete Data Sheet Yes Quick Reference Guide Yes Beat Sheet Yes At a Glance Yes Modular Disk Porfolio Overview Yes JTF Yes Sales Presentation Yes Technical Presentation Yes SAS vs. SCSI White Paper Yes Launch Kits Yes FAQs Yes Web Updates (External, Partner, OneStop) Yes “Modular Loaded with” Programs Yes SPC Benchmarks Collateral Piece Q1 Animation Interactive Tool Q2 Training “How to Sell” Video Q1 Customer Testimonials Ongoing Sun Proprietary/Confidential: Internal Use Only Page 17
  • 18. Resources to Help Make the Deal Sales and Product Marketing Resources •Product Management > Jerry Lenningham, Product Mgr, Modular Storage (Jerry.Ledingham@Sun.COM) > Bill Leslie Product Mgr, Modular Storage (william.leslie@sun.com) > Nancy Hart, Group Mgr, Modular Storage (nancy.hart@sun.com) •Product Marketing > Sonny Singh, Product Marketing Manager, Modular Storage (sonny.singh@sun.com) •Sales Support > 1-800-ASK-4STK Sun Proprietary/Confidential: Internal Use Only Page 18
  • 19. Resources to Help Make the Deal Collateral and Sales Tools • MySales – http://mysales.central/storage > product brochures, datasheets,etc. • OneStop – http://onestop.central > technical documentation for SE's coming soon! • SunWin - http://sundoc.central > Sales tools and collaterals Please contact your sales/mkt contacts for more info Sun Proprietary/Confidential: Internal Use Only Page 19
  • 20. Thank You 20