Marketing 2010

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This presentation is done by Anya Peterson-Frey, Wyoming Entrepreneur regional director for the Wyoming southeast region. She specializes in Marketing and Social Media marketing.

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Marketing 2010 Anya Petersen-Frey Regional Director 307-632-6141 apeter35@uwyo.edu @anyapfrey (twitter) www.wyen.biz

who are you? The Unique Selling Position (USP) ,[object Object]

Put yourself in your customer’s shoes - how are you satisfying their needs?

do you offer…. - the biggest selection of products on hand - the lowest prices or mark up in the industry - the most hands on service available - best guarantee available - the most experience, etc.

A few USP Samples Fed-Ex: “When it absolutely, positively has to be there overnight." Domino’s Pizza (older USP): "Pizza delivered in 30 minutes or it's free."

Social media marketing tactics,[object Object]

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Marketing 2010

1. Marketing 2010 Anya Petersen-Frey Regional Director 307-632-6141 apeter35@uwyo.edu @anyapfrey (twitter) www.wyen.biz

3. Marketing 2010

4. Traditional

5. Internet

6. Social MediaQuestions

8. Put yourself in your customer’s shoes - how are you satisfying their needs?

9. do you offer…. - the biggest selection of products on hand - the lowest prices or mark up in the industry - the most hands on service available - best guarantee available - the most experience, etc.

10. the USP cont…. Quick USP brainstorm

11. A few USP Samples Fed-Ex: “When it absolutely, positively has to be there overnight." Domino’s Pizza (older USP): "Pizza delivered in 30 minutes or it's free."

12. questions……

13.

14. Internet marketing tactics

15.

16.

17. Press person/dept

18. Press releases

19. Direct mail

20. Newsletters

21. Gatherings

22. Events

23.

24.

25. identify media outlets

26. provide bio, talking points

27. offer to help

28. build relationships

29.

30. specify value

31. get credit

32. leverage the sponsorship

33.

34. be strategic

35. generate buzz

36. get coverage

37. leverage coverage

38.

39. Ask permission

40. Organize cards

41. Stay in touch

42. Revisit cards

43.

44. internet marketing Print collateral Press dept/person Press releases Direct mail Newsletters Gatherings Events Advertising Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads

45.

46. ask permission

47. add to email list

48. stay in touch - email

49. stay in touch - tell a friend

50.

51.

52.

53.

54. Ask permission

55. Process business cards - CardScan, Evernote, Shoeboxed

56. Use a CRM - Salesforce, Batchblue

57.

Marketing 2010

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