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Social Media & Technology
in Ministry:
A Latino/a Approach
A Latino/a Approach
Rev. Samuel Robles Jr., M.Div.
Arise Christian Church
What is Social Media?
• Web-based technology that turns
communication into interactive dialogue(s).
• Regular media is “one-way.” Social Media is
a “two-way” street.
What it is NOT
• Social Media does NOT replace face-to-
face interaction.
• Social Media is NOT just for young people.
Pew Hispanic Center
Social Media & Technology in Ministry: A Latino/a Approach
Social Media & Technology in Ministry: A Latino/a Approach
Hispanic Marketing
• Hispanic Engagement: process of building community, relationships,
& trust.
• Relationships:Authentic; treat others well and keep them in mind.
• La Cultura: Hispanics are diverse. Understand the various realities
and experiences.
• Go to la gente: Do research, and know where the Latinos are.
• Collaborate: Learn from others... but don’t copy them!
• Be a resource: Understand the needs, wants, & aspirations in your
community .
• Ministerio: always point to Christ!
Examples of Social Media
Communication
• BLOGS
• Blogger,WordPress
• Microblogging
• Twitter
• Location-based social network
• Foursquare
• Social Networking
• Facebook, MySpace
Multimedia
• Photography sharing
• Flickr
• Video sharing
• Youtube,Vimeo
• Presentation sharing
• Slideshare
Other Technology
• Podcasting
• series of digital media files (audio or visual)
that can be downloaded
• Mayordomia.net - Click DOCUMENTS
• Survey Monkey
• online survey software & questionnaire tool
• Mailchimp
• E-mail marketing
Social Media & Technology in Ministry: A Latino/a Approach
Helpful in Ministry
1.“Sacred-space in Cyber-space”
2.Building comunidad.
3.Sharing life.
4.Stay connected during the week.
5.Evangelism tool.
6.Bible apps.
7.Pastoral Care tool.
8.It’s FREE!
¡Cuidado!
• Be careful with appropriate behavior.
• Be cautious with security.
• Social Media is only effective if you
FOLLOW UP & UPDATE.
wwjdrum.blogspot.com

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Social Media & Technology in Ministry: A Latino/a Approach

  • 1. Social Media & Technology in Ministry: A Latino/a Approach A Latino/a Approach Rev. Samuel Robles Jr., M.Div. Arise Christian Church
  • 2. What is Social Media? • Web-based technology that turns communication into interactive dialogue(s). • Regular media is “one-way.” Social Media is a “two-way” street.
  • 3. What it is NOT • Social Media does NOT replace face-to- face interaction. • Social Media is NOT just for young people.
  • 7. Hispanic Marketing • Hispanic Engagement: process of building community, relationships, & trust. • Relationships:Authentic; treat others well and keep them in mind. • La Cultura: Hispanics are diverse. Understand the various realities and experiences. • Go to la gente: Do research, and know where the Latinos are. • Collaborate: Learn from others... but don’t copy them! • Be a resource: Understand the needs, wants, & aspirations in your community . • Ministerio: always point to Christ!
  • 9. Communication • BLOGS • Blogger,WordPress • Microblogging • Twitter • Location-based social network • Foursquare • Social Networking • Facebook, MySpace
  • 10. Multimedia • Photography sharing • Flickr • Video sharing • Youtube,Vimeo • Presentation sharing • Slideshare
  • 11. Other Technology • Podcasting • series of digital media files (audio or visual) that can be downloaded • Mayordomia.net - Click DOCUMENTS • Survey Monkey • online survey software & questionnaire tool • Mailchimp • E-mail marketing
  • 13. Helpful in Ministry 1.“Sacred-space in Cyber-space” 2.Building comunidad. 3.Sharing life. 4.Stay connected during the week. 5.Evangelism tool. 6.Bible apps. 7.Pastoral Care tool. 8.It’s FREE!
  • 14. ¡Cuidado! • Be careful with appropriate behavior. • Be cautious with security. • Social Media is only effective if you FOLLOW UP & UPDATE.