1. Wendy Soucie Consulting LLC
Assessment | Strategy | Training | Implementation
Assessment | Strategy | Training | Implementation
Applied Social Media for Business
pp f
www.wendysoucie.com

2. Summary
• Connected and Innovative Social Media Marketing
Professional
P f i l
– Extensive years of experience in finding and
teaching creative ways to discover, establish and
engage in relationships.
– Ad t th
Adept the use of social media, online/offline
f i l di li / ffli
marketing strategies and effective sales process.
• Provides:
– assessments, strategy and planning
– focused on best use of resources for applied social
media within technical product and service
organizations.
– Establishes rapport and credibility with diverse
groups.
– Effective development of collaborative teams to
satisfy customer needs and budgets.
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

3. Executive Skillset
Executive Skillset
• Business Development
• Marketing Planning
• Social Media Assessments
• Internet Marketing
I t t M k ti
• Social Media Planning and
Strategy
gy
• Coordination of Ad Hoc Teams
• Social Media Profile
Management
• Training – Private or Group /
Corporate or Professional
Association
A i i
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

4. Client Profile
Client Profile
• Companies
p
– B2B, technical products or
professional services
–AAnnual revenues of $5M to $200M
l f $5M t $200M
– Strong local presence, expanding
work regionally, nationally and
globally
– Desire to seek ways to engage in
conversations with their clients
– Innovative and prepared to add social
media to the marketing mix alongside
traditional media
traditional media
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

5. Client Profile
Client Profile
• Individuals
– B2B, Technical products, professional
services
–FFocused on developing their personal
d d l i th i l
and professional brand using social
media
– Requires social media strategy and
action plan
– Needs help to manage social media
p g
sites and content placement
– Desire to outsource the management
portion of their social media profiles
portion of their social media profiles
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

6. Typical Issues
Typical Issues
• Are you wondering how to use
social media for your business?
i l di f b i ?
• Do you have a strategic marketing
or social media plan to follow?
i l di l t f ll ?
• How will you get staff trained on
LinkedIn by role?
Li k dI b l ?
• Are you on LinkedIn, Twitter or
FaceBook but ask yourself – N
F B kb t k lf Now
what?
• D
Do you want to manage your
tt
professional reputation online?
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

7. Social Media is for B2B – Assessment is key
y
We start with a strategic approach
We start with a strategic approach
Business
Goals
G l Clarify
Clarify Brand Extend Marketing
Strategy
S Tactic
Tools:
Advertising
Public relations
Public relations
Direct mail
Social media, etc.
7
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

8. Education
• Black Diamond Consultant, Social Media
Academy (www.socialmedia‐academy.com)
A d ( i l di d )
• Social Media Consultant Certification, Social
Media Academy; Palo Alto, CA
• Solution Sales Professional Sales Performance
Solution Sales Professional, Sales Performance
International
• Cisco (CSP), Citrix (CCSP) and Novell Certified
Sales Professional
Sales Professional
• Toastmaster ATM ‐ Bronze, CL, CC
• Courses in Territory Planning, Managing
Distributors and Representatives, Tradeshow
p ,
Management
• BS, Mechanical Engineering, University of
Rhode Island
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

9. Testimonials
• “If you are wondering how to maximize social media
networking technologies like LinkedIn, Twitter, FaceBook, to
increase reach and profitability, Wendy is your go‐to
increase reach and profitability Wendy is your "go to"
person.” Dr. Kathleen Paris, Author/Consultant
• “Wendy demonstrated a passion for her job and even more
importantly, a passion for customer service. She always
wanted to make sure she understood the client, i.e., the
business, the challenges and the staff, so that she could
determine how to best serve that client.” Mark Hapeman,
Customer Service Manager
• “I have known Wendy for over 10 years. During that time I
have worked with her as a technical sales professional, a
have worked with her as a technical sales professional, a
marketing expert and social media strategist. Wendy sees
beyond the problem and gets to the heart of the matter. The
end result is a professional, tactical solution presented in a
very logical and simple way. Wendy makes it seem like child’s
y g p y y
play; but the result is pure genius.” Dennis Nowik, VP
Technology Services
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

10. Recent Engagements
Recent Engagements
• Developed Social Media and Email Marketing Strategy – Nonprofit was able to drive traffic to
website and registration to social activism website with goal to win philanthropy grant
website and registration to social activism website with goal to win philanthropy grant –
successfully achieved.
• Created Local Search Campaign for Marketing Firm – now found in Google One Box for 5 key
terms, listed in top 40 directories.
• Website Search Optimization and Online Reputation Management – Created strategy for new
entrepreneur for Internet marketing and search optimization of new website. Provided coaching
for social media network building.
• Account Management and Search Engine Optimization Lead – Managed website redesign,
provided expert search optimization and local search training and campaign development– work
resulted in going from 1 page to 73 pages indexed on Google. Found for local search In Google
One Box or page 1 for top 7 key terms.
• Management of $500K Marketing Budget – Included business development, PR, marketing,
proposal development, event planning, and seminar presentations for professional services firm.
• Social Media Assessment – Software firm (6000 employees) analyzed through social media
assessment, strategy and action plan to determine social ecosystem status results presented in
assessment strategy and action plan to determine social ecosystem status – results presented in
public webinar.
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

11. Disclosure
• Wendy Soucie Consulting LLC
• Founder/Principal
• Integrated Alliances
• Regional Executive Director – WI
• End Result Marketing
• Social Media Strategist
Social Media Strategist
Photo credits – Istockphoto.com Slides 5,9,11
Photo credits Istockphoto com Slides 5 9 11
11
© Copyright 2009 Wendy Soucie Consulting LLC ‐ All Rights Reserved

12. Social Media Links
Social Media Links