Wendy Soucie and Kevin Hickman present on LinkedIn best tips and profile must haves along with real life examples.

1. Social Media: LinkedIn II
Using LinkedIn in Real Life
Wendysoucie.com & jpcullen.com

2. Agenda
• LinkedIn profile attributes you must have
• Using advanced search functions to find clients
and business partners
• The POWER of joining groups
• Top 10 Quick Tips
• Real Examples
• Best Resources

3. Quick Poll -LinkedIn Users
Top features: Groups (93%), people search,
company search, network updates (74%)

4. Make your social media profile
standout
for the best networking
results.
4
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

5. Before you connect
The Profile Is:
– Your Identity on LinkedIn
MARKETING-ORIENTED
Focused
KEYWORDS
Attract others
5
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

6. Profile must have’s
• Headline
• Summary
• Keywords
• Recommendations
Personal Branding
Company Branding

7. Header/Headline
Your sound bite
– 120 characters avail.
– Use advanced search
7
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

8. Advanced Search
8
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

9. Public Profile Top Area
Summary of information
Website(s)
Create a Personalized Public
Profile URL
9
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

10. Experience and Education
The Past
Experience
− What the company does
− Who you sell/sold to
− Where you provide your
services
− Your role
Education
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 10

11. Additional Information
Websites
- Customize!
Interests
- use commas
Groups and Associations
- use commas
11
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

12. Advanced strategies
• Search friendly profile
• Applications
• Network growth

13. Summary and Specialties
Past and Future
Summary Section (most
important for search)
– State your perfect client
– Industries
– Locations, territory
– Encourage what?
Specialties Subsection
– Commas important
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 13

14. Slideshare.net
• Create slide set for your brochure
• Add application to LinkedIn profile
• Note: if posting online, make sure you clean
up
– Copyrights
– Images
– Attribution
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

15. Slideshare.net

16. Find prospects
• Browse networks
• Viewers of this profile also viewed
• Join groups where customer are members
• Review company profiles of customers
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

17. Groups
• Look for super groups
– to expand network and geography
• Be an Expert
– Answer questions
– Share knowledge and news
• Watch discussions
• Geography is important
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

18. Top Groups on LinkedIn

19. Answer questions
• What does
answering
questions
get you.
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

20. Reality Check
• Status update

21. Status /Network Update Ideas
• Link to recent blog posts - others (60%) and yours (40%)
• Link to a newsworthy web posting or news item
• Provide a great “quote of the day”
• Offer a brief piece of advice
• Suggest a great YouTube video
• Invite people to connect with you on Twitter/Facebook
• Share an important announcement
• A link to an article in which YOU were quoted
• Update contacts on recent results and key activities
• Share some of your volunteer/civic activities
21
© Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

22. Top Tips Summary
• Use event function to target people to meet
• Use URL shortener (bit.ly best features)
• Summary – perfect customer
• Include region / territory in specialties
• Answer questions in groups
• Contact group managers
• Organize live event for group
• Teach a few clients on LinkedIn use

23. Real Examples
• Promotion of event
• Getting face to face meetings
• Getting access to decision makers for RFP
• Expansion into larger regions – international

24. Best LinkedIn Resources
• Books
– Rock the World – Mike Oneil (Newest)
– How to Really use LinkedIn – Jan Vermeiren
– Now I’m on linkedin now what Jason Alba
– LinkedIn for Dummies

25. Blogs
• LinkedIn - http://blog.linkedin.com
• Integrated Alliances
http://www.integratedalliances.com/blog
• Jason Alba http://jasonalba.com/blog/
• LinkedIn Strategies
http://www.linkedintomarketing.com/blog
• Interactive Insights Group
http://www.interactiveinsightsgroup.com/blog

26. Twitter
• Hashtags
– #linkedin
– #iasocialmedia
– #in
– #smbmad

27. Local LinkedIn Groups
• Local
– Linked n Middleton
– Business Connections of Greater Madison
– Social Media Breakfast – Madison

28. Kevin Hickman, CPSM
• www.jpcullen.com
• Kevin.Hickman@jpcullen.com
• 608-757-6794
• www.linkedin.com/in/kevinhickman

29. Wendy Soucie
• www.wendysoucie.com
• www.Xeesm.com/wendysoucie
• 608-225-1985
• www.linkedin.com/in/wendysoucie