Milwaukee Industrial Museum

MILWAUKEE’S INDUSTRIES (PAST AND PRESENT), HAVE MADE SUCH A PROFOUND
IMPACT ON THIS CITY, THAT THEY SHOULD BE RECOGNIZED WITH AN INDUSTRIAL
MUSEUM.

MILWAUKEE INDUSTRIAL MUSEUM - STATEMENT
milwaukee industrial museum _01

1. ELABORATE ON MILWAUKEE’S INDUSTRIAL HISTORY AND IT’S INDUSTRIES TODAY

2. INVESTIGATE AND REDEVELOP A SITE IN THE MILWAUKEE AREA FOR AN INDUSTRIAL MUSEUM

3. REUSE AN EXISTING BUILDING FOR THE INDUSTRIAL MUSEUM

4. CREATE THE “MILWAUKEE INDUSTRIAL MUSEUM”

MILWAUKEE INDUSTRIAL MUSEUM - THESIS GOALS
ALS

WHEAT

BEER

LEATHER

PACKED MEAT

MACHINERY

INDUSTRIAL MILWAUKEE - MILWAUKEE INDUSTRIES

INDUSTRIAL MILWAUKEE - THE MACHINE SHOP OF THE WORLD

THE TRANSFORMATION OF RAW MATERIALS INTO FINISHED PRODUCTS

WHAT IS INDUSTRIAL MANUFACTURING?

STEAM SHOVEL OVERSIZED GEARS FARMING EQUIPMENT STEAM ENGINES

WHAT WAS MANUFACTURED HERE IN MILWAUKEE?

FALK CORPORATION 1892 - PRESENT

- LOCATED IN THE MENOMONEE VALLEY

- LARGEST MANUFACTURER OF PRECISION INDUSTRIAL
GEARS IN AMERICA

- INNOVATIVE LEADER IN THE MANUFACTURING OF
GEARS AND GEAR TRAINS AROUND THE WORLD

INDUSTRIAL MILWAUKEE - FALK CORPORATION

ALLIS CHALMERS CORPORATION 1840’s - 1999

- SPECIALIZED IN AGRICULTURAL EQUIPMENT

- FAMOUS FOR “BRIGHT ORANGE FARM TRACTORS”

- ONE OF THE LARGEST AN MOST DIVERSE MANUFACTURERS
IN NORTH AMERICA

INDUSTRIAL MILWAUKEE - ALLIS CHALMERS

PAWLING & HARNISCHFEGER 1884 - CURRENT

- TODAY KNOWN AS P&H MINING EQUIPMENT INC.

- SPECIALIZES IN MINING EQUIPMENT

- KNOWN AS A LEADING PRODUCER OF OVERHEAD CRANES

- MILWAUKEE BASED COMPANY

INDUSTRIAL MILWAUKEE - PAWLING & HARNISCHFEGER

AMONG ONE OF THE TOP MANUFACTURING CENTERS IN AMERICA MILWAUKEE WENT FROM A RUSTBELT TO TECH-TOWN

INDUSTRIAL MILWAUKEE - INDUSTRIAL MANUFACTURING HERE TODAY

PRODUCT SERVICE & MANUFACTURING CORP.

- SPECIALIZES IN METAL FABRICATION AND ASSEMBLY

- PRECISION MACHINE SHOP

- ELECTRICAL MANUFACTURING

- MILWAUKEE BASED COMPANY

INDUSTRIAL MILWAUKEE - PRODUCT SERVICE & MANUFACTURING CORP.

BUCYRUS INTERNATIONAL 1880 - CURRENT

- SPECIALIZES IN MINING AND EARTHMOVING
EQUIPMENT

- SUPPLIED EQUIPMENT FOR THE EXCAVATION
OF THE PANAMA CANAL

- HEADQUARTERED IN SOUTH MILWAUKEE

INDUSTRIAL MILWAUKEE - BUCYRUS INTERNATIONAL, INC.

- RECOGNIZE THE PEOPLE AND COMPANIES
THAT CONTRIBUTED TO MILWUAKEE’S
INDUSTRIAL HISTORY

- A MUSEUM WOULD SERVE AS A FACILITY TO
ACKNOWLEDGE OUR INDUSTRIAL PAST AND
ALSO OUR INDUSTRIAL FUTURE

- MILWAUKEE HAS LONG BEEN RECOGNIZED
AS AN INDUSTRIAL “POWERHOUSE”

WHY DOES MILWAUKEE NEED AN INDUSTRIAL MUSEUM?

MUSEUM USERS ARE A COMMUNITY:
- PEOPLE WITH SPECIAL INTERESTS

- CHILDREN

- TOURIST

- PEOPLE SEEKING A PLEASURABLE
OR INTERESTING EXPERIENCE

WHO WILL USE THIS INDUSTRIAL MUSEUM?

WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED?

Museum realm in downtown Milwaukee

Milwaukee public Museum

harley davidson Museum

Eisner Museum
grohmann museum

Betty Brinn Children's Museum
Milwaukee Art Museum
WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED? Discovery world


Museum realm in downtown Milwaukee

Milwaukee public Museum
p

harley davidson Museum
a
milwaukee industrial museum

Eisner Museum
grohm
mann museum

y
Betty Brinn Children's Museum
Milwaukee Art Museum
e
WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED? Discovery world
c


I-43 NORTHBOUND

MAIN POST OFFICE SITE

MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE

I-43 NORTHBOUND

MILWAUKEE COUNTY COURTHOUSE

HARLEY DAVIDSON MUSEUM


ALLEN- BRADLEY CLOCK TOWER


I-43 NORTHBOUND

I-94 WESTBOUND


I-43 NORTHBOUND

SUMMERFEST GROUNDS
I-94 WESTBOUND

POTAWATOMI BINGO CASINO


I-794 EASTBOUND


I-794 EASTBOUND

N. PLANKINTON AVE.
N. 6TH STREET


I-794 EASTBOUND

MENOMONEE RIVER

N. PLANKINTON AVE.
N. 6TH STREET

MAIN POST OFFICE SITE - ACCESSING THE SITE

N. P
ANKL
INT
EET
STR

ON
H

AVE
T
N. 6

.

MAIN POST OFFICE SITE - MILWAUKEE 1879 BIRDS EYE VIEW

MAIN POST OFFICE SITE - MILWAUKEE 1879 BIRDS EYE VIEW

WEST ST. PAUL AV
FOW
LER
STRE

ENUE
ET

MILWAUKEE 1872 AERIAL - MILWAUKEE PRESENT DAY AERIAL

MILWAUKEE 1872 AERIAL - MILWAUKEE PRESENT DAY AERIAL

Office ( 80,000 sq. ft.)

Commercial ( 25,000 sq. ft.)

Vacant ( 130,000 sq. ft.)
Residential ( 48,000 sq. ft.)

Residential ( 90,000 sq. ft.)

Civic ( 67,500 sq. ft.)

Vacant ( 270,000 sq. ft.)
nt
t

Vacant ( 1,000,000 sq. ft.)

MAIN POST OFFICE SITE - CURRENT LAND USE

MAIN POST OFFICE SITE TODAY - FACING EAST ON ST. PAUL AVENUE

MAIN POST OFFICE SITE TODAY - FACING NORTH ON ST. PAUL AVENUE

MAIN POST OFFICE SITE TODAY - CONTEXT (PRITZLAFF BUILDING)

MAIN POST OFFICE SITE TODAY - FACING WEST FROM THIRD WARD RIVERWALK

MAIN POST OFFICE SITE TODAY - FACING WEST FROM DOWNTOWN RIVERWALK

CATALYTIC PROJECTS ADJACENT TO SITE - MILWAUKEE INTERMODAL STATION

CATALYTIC PROJECTS ADJACENT TO SITE - HARLEY DAVIDSON

COMPREHENSIVE TRANSIST STRATEGY FOR MILWAUKEE - STREETCAR ROUTE

STEETCARS TODAY - EXISTING MILWUAKEE STREETCAR

CITY OF MILWAUKEE RIVERWALK PLAN - RIVERWALK EXTENTION

CITY OF MILWAUKEE RIVERWALK PLAN - WATER TAXI STOPS

150’ FEET WIDE

MAIN POST OFFICE SITE DESIGN STRATEGY - PEDESTRIAN BRIDGE

1. CREATE A MIXED-USE DEVELOPMENT WITHIN THE MAIN POST OFFICE SITE

2. REUSE EXISTING BUILDINGS (MAIN POST OFFICE BUILDING)

3. INTRODUCE A DESTINATION OF ENTERTAINMENT (MUSEUM)

4. EXTEND THE RIVERWALK

5. INTRODUCE A SEASONAL WATER TAXI

6. REINTRODUCE THE MILWAUKEE STREETCAR
CAR
AR

7. STRATEGICALLY CREATE AND PLACE OPEN SPACE
PLAC
LAC
LACE

DESIGN GOALS AT AN URBAN SCALE - INVESTIGATE AND REDEVELOP A SITE

MAIN POST OFFICE SITE - PRESENT DAY

EXISTING BUILDINGS

MAIN POST OFFICE SITE - PROPOSED MASTERPLAN

EXISTING BUILDINGS

PROPOSED BUILDINGS


EXISTING BUILDINGS

PROPOSED BUILDINGS

MAIN POST OFFICE


RESIDENTIAL
RESIDENTIAL

RESIDENTIAL

MAIN POST OFFICE SITE - MASTERPLAN LAND USE


R
R
R
R
R
R
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
R SI N
R SI N
R SI N
R SI N
R SI N
R SI N
R SI N L
RESI EN L
RESIDENT AL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
MIXED USE
MIXED USE
ED USE
D USE
USE
USE
RESIDENTIAL

MIXED USE: RESIDENTIAL + RETAIL + OFFICE + COMMERCIAL
MIXED USE
R
R
R
R
RESIDENTIAL
A
A
A
A
A
A
A
A
AL
AL
AL
AL


R
R
R
R
R
R
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
R SI N
R SI N
R SI N
R SI N
R SI N
R SI N
R SI N L
RESI EN L
RESIDENT AL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
RESIDENTIAL
M
MX
MIX
MIX
MIX
MIX
MIX
MIX
MIX S
MIX US
MIX US
MIXE USE
MIXED USE
MIXED USE
MIXED USE
MIXED USE
MIXED USE
MIXED USE
M X E D US E
M X E D US E
M X E D US E
MIXED USE
MIXED USE
MIXED USE
MIXED USE
X US
X US E
X US E
X E US E
X E D US E
XED USE
XED USE
X E D US E
XED USE
U
US
US
RESIDENTIAL

MIXED USE: RESIDENTIAL + RETAIL + OFFICE + COMMERCIAL
MIXED USE
E
OFFICE

T
R
R
R
R
RESIDENTIAL
A
A
A
A
A
A
A
A
AL
AL
AL
AL
COMMERCIAL

S

MAIN POST OFFICE BUILDING

MILWAUKEE MAIN POST OFFICE BUILDING

MAIN POST OFFICE BUILDING - FACING EAST ON ST. PAUL AVENUE

MAIN POST OFFICE BUILDING - FACING WEST AT PARKING RAMP

MAIN POST OFFICE BUILDING - FACING NORTHEAST FROM HARLEY MUSEUM

MAIN POST OFFICE BUILDING - ROAD RUNNING TROUGH BUILDING

MAIN POST OFFICE BUILDING - BUILDING SPANNING OVER TRACKS

1. BREAKDOWN THE SCALE OF THE MAIN POST OFFICE BUILDING BY SCULPTING ITS FORM

2. USE THE FORM OF THE BUILDING TO CREATE RELATIONSHIPS WITH ITS CONTEXT

3. CREATE A MIXED-USE DEVELOPMENT WITHIN THE MAIN POST OFFICE BUILDING
LD
D

5. CREATE RELATIONSHIPS TO BOTH INTERMODAL STATION AND HARLEY DAVIDSON MUSEUM
Y DAV

4. REPLACE THE EXISTING FACADE WITH A TRANSLUCENT MATERIAL

5. REUSE THE EXISTING FACADE (LANNON STONE) ON A FUTURE PROJECT
STON
STO

DESIGN GOALS AT A BUILDING SCALE - REUSE THE MAIN POST OFFICE BUILDING
HE
HE MA

MAIN POST OFFICE BUILDING - PRESENT DAY

ALIG
NED
WITH
INTE
RMO
DAL
STATI
ON

MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPS

ALIGNED WITH INTERMODAL STATION


CK
BLO
ALIG
NED

ON
WITH I

ED
EET
NTERM

TER
STR
ODA

CEN
LS

EET
4TH
TATI

CE
ON

STR
RTH

RAN
3RD
NO

ENT

TH
NOR


EET
STR

EET
4TH

STR
RTH

3RD
NO

TH
NOR


OFFICE

PARKING

RETAIL

MUSEUM SPACE

MAIN POST OFFICE BUILDING - BUILDING PROGRAM DIAGRAM

OFFICE

PARKING

RETAIL 350 PARKING SPACES + 550 = 900 PARKING SPACES
MUSEUM SPACE

MAIN POST OFFICE BUILDING - AVAILABLE PARKING SPACES

MAIN POST OFFICE BUILDING - CIRCULATION DIAGRAM

EET

EET
N. 4TH STREET
N.. 5TH STREET
STREE

N. 3RD STRE

N. 2ND STRE
N T

WEST ST. PAUL AVENUE

MENOMONEE RIVER

MAIN POST OFFICE BUILDING - FIRST FLOOR PLAN

MAIN POST OFFICE BUILDING - FIRST FLOOR PLAN

INTERMODAL STATION CONNECTION

HARLEY DAVIDSON MUSEUM CONNECTION

MAIN POST OFFICE BUILDING -CONNECTION POINTS

MAIN POST OFFICE BUILDING - SERVICE SPLINES SERVICE SPLINE
SERVICE SPLINE

RETAIL

MILWAUKEE INDUSTRIAL MUSEUM

MAIN POST OFFICE BUILDING - FIRST FLOOR PROGRAM

MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE

MENOMONEE RIVER


PROPOSED WATER TAXI
MENOMONEE RIVER
M

MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE

PROPOSED WATER TAXI
T AI

PROPOSED RIVERWALK
MENOMONEE RIVER
M


CANADIAN PACIFIC RAILWAY
D


C A A

AMTRAK - HIAWATHA
A A

K


C A A

PROPOSED STREETCAR
AMTRAK - HIAWATHA
T A

P D
A A

R


PEDESTRIAN ZONE
PEDESTRIAN ZONE

PEDESTRIAN ZONE

PEDESTRIAN ZONE
PEDESTRIAN ZONE

PEDESTRIAN ZONE
N

VEHICULAR ZONE
N

N
E
E

MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE E

PEDESTRIAN ZONE
E N

PEDESTRIAN ZONE
E N

MILWAUKEE PUBLIC TRANSIT

VEHICULAR ZONE
E E

MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE PEDESTRIAN ZONE
E N

MAIN POST OFFICE BUILDING - FACING WEST ON ST. PAUL AVENUE

MAIN POST OFFICE BUILDING - PROPOSED STEET VIEW LOOKING SOUTHWEST

MILWAUKEE INDUSTRIAL MUSEUM - LOCATION

MILWAUKEE INDUSTRIAL MUSEUM - EXISTING PARKING LOT

MILWAUKEE INDUSTRIAL MUSEUM - HARLEY DAVIDSON MUSEUM

MILWAUKEE INDUSTRIAL MUSEUM - RAILROAD BRIDGE

1. MUSEUM PROGRAM - EDUCATION / PRESERVATION / PRESENTATION

2. MAKE ENTERING THE MUSEUM BECOME AN EVENT

MAGE
3. USE MATERIALS IN AND ON THE MUSEUM THAT PRESERVE OUR INDUSTRIAL IMAGE

S IND Y
4. RECOGNIZE MILWAUKEE BASED COMPANIES THAT CONTRIBUTED TO IT’S INDUSTRIAL HISTORY

5. CREATE AN EXPERIENCE THAT GIVES PEOPLE A REASON TO COME BACK

INDUSTRIAL MUSEUM DESIGN GOALS - MILWAUKEE INDUSTRIAL MUSEUM

CAFE / RESTAURANT MUSEUM ENTRANCE
EXHIBIT SPACE
EXHIBIT SPACE
MUSEUM STORAGE

WORKSHOPS

OUTDOOR EXHIBIT SPACE

MILWAUKEE INDUSTRIAL MUSEUM - EDUCATION / PRESENTATION / PRESERVATION

MILWAUKEE INDUSTRIAL MUSEUM - MUSEUM ENTRANCES

MILWAUKEE INDUSTRIAL MUSEUM - EXISTING SOUTH ELEVATION

MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED SOUTH ELEVATION

MILWAUKEE INDUSTRIAL MUSEUM - EXISTING EAST ELEVATION

MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED EAST ELEVATION

MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION MAIN ENTRANCE

ACROSS

UP
DOWN

MILWAUKEE INDUSTRIAL MUSEUM - MAIN ENTRANCE INTO THE MUSEUM

MILWAUKEE INDUSTRIAL MUSEUM - MAIN ENTRANCE INTO THE MUSEUM

MILWAUKEE INDUSTRIAL MUSEUM - CROSSING BRIDGE AT MUSEUM ENTRANCE

MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION EXHIBIT SPACE

MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE FACING WEST

MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE

MILWAUKEE INDUSTRIAL MUSEUM - INTERACTIVE WORKSHOP

SHOULD THE CITY OF MILWAUKEE CONSIDER AN INDUSTRIAL MUSEUM?

MILWAUKEE INDUSTRIAL MUSEUM - FINAL THOUGHTS

http://www.siahq.org/conference/sia2005/historicmilwaukee.html

http://www.renewthevalley.org/ﬁles/pdf/MachineShopoftheWorld.pdf

http://www.wisconsinhistory.org

http://www.themakingofmilwaukee.com/history/index.cfm

http://www.uwm.edu/Libraries/

http://www.mkedcd.org/planning/plans/downtown/plan1999.html

http://www.mcdowellbenedetti.com/

http://www.eua.com/

http://www.pentagram.com/en/

http://psm-corp.com/

http://ﬁles.solidworks.com/InternalMarketing/PressRoom/HeavyEq/bucyrus2.jpg

http://www.adclassix.com/images/55allischalmers.jpg

http://www.carrollsweb.com/personal/CVAPA/images/aclogo.gif

MILWAUKEE INDUSTRIAL MUSEUM - WORK CITED

WILLIAM SCHMELING
MASTER OF ARCHITECTURE
UNIVERSITY OF WISCONSIN - MILWAUKEE
SPRING 2009

THESIS COMMITTEE:
HARRY VAN OUDENALLEN
LARRY WITZLING
DENNIS MANLEY

MILWAUKEE INDUSTRIAL MUSEUM - MASTERS THESIS PROJECT

Milwaukee Industrial Museum

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