1. New business model for
distance learning
Wilfred Rubens
http://www.slideshare.net/wrubens

2. Program
• Background (briefly) • Key resources
• Business model? • Customer relationship
• Customer segments • Revenue stream
• New key activity • Q&A and Discussion

3. Open University: spider in the web of lifelong learning
Source: km6xo

4. Learning needs professionals: not
only courses and education
http://blog.missiontolearn.com/files/Learning_20_for_Associations_eBook_v1.pdf

5. Sounds familiar?

6. A business model describes the rationale of how an organization
creates, delivers, and captures value (economic, social, or other
forms of value). The process of business model construction is part
of business strategy (Wikipedia)
http://en.wikipedia.org/wiki/Business_Model_Canvas

7. http://www.youtube.com/watch?v=QoAOzMTLP5s

8. Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels

9. Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships More than money
Cost Structure Revenue Streams Channels

10. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels

11. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer Focus on learning sciences
Key Resources Customer Segments
Relationships
& technologies
Cost Structure Revenue Streams Channels

12. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels

13. Customer segments
Educational managers
Teachers
Trainers
Educational scientists
Training managers
Curriculum developers
Consultants on education and e-learning

14. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels

15. New key activity: learning path
• 5 vouchers online masterclasses (chosen from a list of 10)
• Access to topics & course materials
• Access extra online lectures
• Network facilities
• Own learning activities
• Discount
• Certification

16. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels

17. Online masterclasses:
themes learning sciences and technologies
• Forum (questions as input live session, dialogue after live session)
• Interview expert
• Online paper presentation
• Resources
• Interaction by chat
• Moderated
• 1 week

18. Impression

19. Certification
• Demonstration professionalization (‘leerbelastingformulier’)
• PE-points
• Every year
• Profile focus (uitstroomprofiel; TEL, Learning Sciences bijv.)

20. Validation self organised learning

21. Topics
• Central themes LS&T
• Education, research, innovation
• Blogs, masterclasses, online courses

22. Open educational resources
• Free articles,
blog posts, video’s
• Snapshots courses
• Free courses
• OER is part
OpenU

23. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels

24. Communities

25. Profile and dialogue

26. Search and invite: connections

27. Self service
Online help (e.g. screencasts)
Self registration MC’s
Self registration communities
Foto: capl@washjeff.edu

28. Co-creation
Foto: ChrisL_AK

29. Blog

30. Blog
Sharing
knowledge
Dialogue

31. Osterwalder, Pigneur et al, 2010
Key Partners Key Activities Value Propositions
Customer
Key Resources Customer Segments
Relationships
Cost Structure Revenue Streams Channels

32. Revenue stream
• Subscription fee
• Vouchers
• Credits
• Individual
• Collective subscription
• Sponsored masterclass

34. Thanks!
wilfred.rubens@ou.nl
Skype: wrubens
http://www.slideshare.net/wrubens