How nonprofits can use social media to find new donors, create and deepen relationships, and increase giving.

1. Social Media
for
Planned Giving
Erik Deckers

2. Gen Y
outnumbers
Baby Boomers

3. 96% of Gen Y
has joined a
social network

4. 400,000,000
(400 million)
‣number of people on
Facebook

5. 77%
‣active number of Internet users who
read blogs

6. 50,000,000
(50 million)
‣number of Twitter messages
per day

7. If Facebook
were a country,
it would be the
3rd largest in
the world

8. Social media
lets you make
connections

11. •
Short for “web log”
•Started out as hand-
coded html

13. Why blog?

14. I blog for search, to increase my
it gives my thoughts a place to go
audience for my business message.
to gather I enjoy sharing things I
pressure
and refine find with other people
my thoughts
peer
To develop trust with existing clients and prospect for new business.
Blogging has made the bathroom stall bigger.
Not only can we say ”For a good time, call To write about mistakes I see our
Lori," we can now explain why. clients make. It's great "venting"
and educating at the same time.
Create a knowledge base of things I encounter at work & share
that knowledge w/ a community that gives me so much Because I want to Get
News Out About My
Build community, share ideas and best Community
practices on personal growth/development
I write about small biz marketing, social media, lots of PR tips, biz
planning, along with the occasional rambling, and samples of our work
Self expression. It’s no different than scribbling on a cave wall. We’re
sharing stories with the “tribe.”

15. Who blogs?

16. Small Business

17. Corporations

18. Newspapers

19. Citizen Journalists

20. Personal Journal

21. Nonprofits

22. Why Should You Blog?
• Press Releases
• Supplement Newsletter
• Special announcements
• Emergencies
• Organization Positions & Views
• Legislation
• Make Members Feel Included & Connected

23. Search Engine Traffic

24. But wait,
there's more!

27. Build Your Network

28. Find People

29. Create & Follow Groups

30. Follow Topics

31. Measure your Clicks

32. Why Should You Tweet?
• Promote Your Blog
• Interact With Members
• Deepen Relationships
• Find New Members
• Learn About New Opportunities

35. Create Pages For Your
Organization or Issue

36. Create Groups &
Form Communities

37. Create MORE WORTHWHILE
Groups & Communities

38. Just make sure you use it

39. Why Facebook?
• Interact with Members
• Deepen Relationships
• Find New Members
• Build Community

40. Any questions?
Find me
SmallerIndiana.com
Read me
ErikDeckers.com
DeckersMarketing.com
Tweet me
Twitter.com/edeckers
Reach me
Erik@problogservice.com For a copy of this deck
Thank you!