Release of the industry\’s first survey of site selectors about their use of social media tools, and 8 opportunities economic developers have.

1. Northland Connection Website Review and Agency Capabilities

2. About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, social media, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership

3. Cool stuff to do/download Visit our slidespaceto download: This presentation Introduction to Social Media Search Engine Marketing Terms How ED Marketing is Changing How Atlas InSite GIS compares Future presentations Join us for future “Compete Smarter” webinars: Webinar #2: "Mastering Social Media: Eight things your organization should be doing with Linked In, Twitter and other Social Media tools." Webinar #3: "Seven Examples of Highly Innovative Communities and What They Are Doing to Get Ahead Today“ “Using workforce information to drive marketing differentiation” December 9, Noon Follow us on Twitter: www.twitter.com/AtlasAd

4. Outline What is Social Media? Why Social Media is important An overview of tools that should be on your radar The Atlas Report: Social Media Use by Site Selectors Eight Things you should be doing with Social Media today Wrap up

5. What is Social Media?

6. Social Media Definition, provided by social media At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia

7. Why all of this seems so simple…

8. Why Social Media is important

9. Growth of Social Media (Pew Internet & American Life)

10. An overview of tools that should be on your radar

12. Execs in all of the Fortune 500

13. 60% of incomes over $93,000

14. Segments:

15. Executives: 28%

16. Networkers/Consultants: 30%

17. Late Adopters: 22%

18. Exploring options: 20%

20. Your Contacts

21. Your Connections

22. Status updates

23. Groups

24. InMail Feature

25. Applications

26. Advertising

29. More than 250 million active users, 100 million once a day

30. More than two-thirds of facebook users are outside of college

31. Average user has 120 friends on the site

32. More than 900 million photos uploaded to the site each month

33. More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

35. Your Friends

36. Status Updates

37. Inbox

38. Applications

39. Advertising

41. Usage up 1300% in last 12 months

42. Fastest growing site in the Member Communities category at 1,382%.

43. Tweeters are not primarily teens or college students as you might expect:

44. Largest user group on Twitter is 35-49 year olds; with nearly 3 million unique visitors, comprising almost 42 percent of the site’s audience.

46. Who you follow

47. Who follows you

48. Mobile accesshttp://twitter.com

49. The Atlas Report: Social Media Use by Site Selectors

51. Sherwin-Williams Co., Georgia

52. Trione & Gordon/ONCOR Intl., Texas

53. Colliers International, Toronto CANADA

54. Little & Associates Architects, North Carolina

55. Palm Inc – Sunnyvale, California

56. Visa – San Francisco, California

58. What is the typical size of your location deals in number of employees? 63% typically represent deals between 50 and 499 employees

59. What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.

60. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook.

61. How frequently do you use each? 72 % use some form of Social Media at least weekly.

62. What is the applicability of facebook to your profession? 60% say facebook has no/very little applicability to the site selection profession.

63. What is the applicability of Twitter to your profession? 63.6% say Twitter has no/very little applicability to the site selection profession.

64. What is the applicability of LinkedIn to your profession? 52.6% say LinkedIn has good application to the site selection profession.

65. What is the applicability of LinkedIn to your profession? “I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.” “I think it has good application. I have gotten proposals through this tool.” “Pretty low rated.” “It’s okay.” “I already have the contacts I need in my email – how is this different?” “Not much” “Good for seeking independent information.” “Good for finding contacts, and to keep in touch with peers.” “More of a business site” Useful networking tool Don’t know yet.

66. An indication of what is to come? “Young companies are all about social media. Their whole concept is open source everything. They rely on an online community. They’re building enthusiasts for their product online. I have a current client in the auto manufacturing space that loves social media. These guys are choosing their locations based on what their online community says they want. “If you can find companies on social media, you can reach them. Big corporations not using it this way, but small guys are for sure. “As people who live in the community find these great companies, they could connect ED with companies. Blog with your citizens about what they like and what they know about. Tips are good. Fear is how do you know you have the good information in these channels? I am just learningmyself.” -A Site Selector, early October 2009

67. Eight Things you should be doing with Social Media Today

68. Eight things you should be doing with Social Media today Use a variety of tools to recruit Site Selectors and prospects to online meetings fam tours. Develop a dedicated approach to using LinkedIn for prospecting Use Twitter to engage your investors and community stakeholders, and to share information about your community Integrate Social Media and sharing into your websites Extend your inbox by using Xobni and LinkedIn Dashboard Start blogging – or else you will be swallowed up by hyperlocal content Develop a dialogue with your workforce and residents with Facebook Share your video content on YouTube

69. Recruiting site selectors and prospects to online meetings Fam tours consistently rank as the best communication tool you have. However, they are expensive, roughly 5-10K per participant. Using standard tools that are free or <$50 per month, you can have 5-10 prospects with you virtually. Tools include Webex, GoTo Meeting, Fuze Meeting, Adobe Connect Pro Set a schedule, one per month, and set a content schedule Recruit using email and Linked In Make the content “inside” information Offer an incentive for Site Selectors to attend. Consider private, one on one meetings as well. Record the presentation, post your content on Slideshare and YouTube, then embed in your website.

70. Using LinkedIn for prospecting Step 1: Build your profile Education and expertise Clients you have worked with Full contact information Link/address to Twitter page Link to your website Slideshare “Slidespace” Membership groups (groups joined) Upcoming and past events Upcoming sales trips (as events)

71. Using LinkedIn for prospecting Step 2: Build your contact list Inventory contacts associated with past deals Inventory industry specific contacts As a team, set territories Import lists into Outlook Import contacts from Outlook into Linked In Write a personalized invitation – keep it simple. Send invitations to those you know well en masse Work your 1st degree connections to gain introductions to others on your list

72. Using LinkedIn for prospecting Step 3:Working your network Status updates 2-3x per week, relevant, inside information Join Groups where prospects are, such as http://biopharmnetwork.org/, which has 70,000 + members SlideShareof new content, like www.slideshare.net/wright0405 Posting news in Groups Hosting and joining events

74. However, it is used by influencers, and while at work.

75. It is an outstanding tool for breaking news, and your community partners, investors, and other stakeholders will follow you.

76. Judge the success of your Tweeting by a few factors:

77. How many followers you have

78. How often you Tweet (one or two times a day)

79. How frequently you are Re-Tweeted

80. Traffic you get to your site from Twitter posts.

81. Use an insider, “edgy” tone to your posts.

83. Extend your inbox by using Xobni and LinkedIn Dashboard Your email inbox is the main source of your online relationships. Microsoft and LinkedIn know this, and have given you tools to extend email into Social Media. Check out LinkedIn and www.Xobni.com http://www.linkedin.com/static?key=outlook_toolbar_download&trk=hb_ft_otool http://www.xobni.com/

84. Start blogging – or else you will be swallowed up by hyperlocal content There are over 200,000,000 blogs in the world today, according to SocialNomics. The growth of blogs is largely due to how easy they are to update. Blogs tend to present the unvarnished content that many folks want, and now most of us trust.

85. Develop a relationship with your workforce using Facebook The size of the facebook community is too large to ignore facebook does have some mixing of business and personal content Expect facebook to move more into LinkedIn’s space over time

87. Mac computers come standard with Final Cut Pro, more than what you need to edit in houseUsers will grow to expect video: In the past month, 25 percent of Americans watched a short video…on their phone.

88. Example YouTube Channel for Economic Development

89. Wrap up: Eight things you should be doing with Social Media today Use a variety of tools to recruit Site Selectors and prospects to online meetings fam tours. Develop a dedicated approach to using LinkedIn for prospecting Use Twitter to engage your investors and community stakeholders, and to share information about your community Integrate Social Media and sharing into your websites Extend your inbox by using Xobni and LinkedIn Dashboard Start blogging – or else you will be swallowed up by hyperlocal content Develop a dialogue with your workforce and residents with Facebook Share your video content on YouTube

90. Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace