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IEDC Marketing for
Success: A Framework
   and Case Studies

          1
Questions we will answer
1. How do we as a profession (in this room) feel about the
   impact we are making on our communities today?
2. What are the basic principles that should drive your
   economic development marketing?
3. How do we define success as a profession?
4. Who are the top performing communities in the nation in
   2012?
5. What can we learn from high performing communities?
6. How can we evaluate our own past performance, and
   plan for our future performance?
7. How can we implement high performing marketing
   programs in our own communities?
                           2
How To Vote via Texting




       1. Standard texting rates only (worst3 case US $0.20)
TIPS   2. We have no access to your phone number
       3. Capitalization doesn’t matter, but spaces and spelling do
4
Download the slides, listen to the
video, continue the dialogue
 • Continue the Conversation:
   – Follow us on Twitter: www.twitter.com/AtlasAd
   – Tweet questions using hashtag #AskAtlas
   – Join Next Gen Economic Development Marketers
     LinkedIn Group
 • View and share the slides with your
   colleagues (available now):
    http://bit.ly/fQB6hC


                         5
A few principles that drive (or
   should drive) economic
   development marketing



               6
What worked 20 years ago is
  not the same as what
       works today.



             7
What hasn‟t changed:
To make a difference, we have to serve
         companies directly.




                  8
If we are not having conversations,
we are not making a difference.



                 9
What has changed:
The ways we start conversations have
          changed forever.



                 10
11
A simple framework to help
      define success:
     High Performance
 Economic Development

            12
What High Performance Economic
Development Is
• It is the first measurement of
  the outcomes (Inquiries,
  jobs, capital investment) that
  EDO‟s create on this scale.
• It proves the ways we make
  a difference, and in some
  cases, the ways we don‟t.
• It can help drive your
  strategic and marketing
  planning using actual
  outcomes, instead of
  activities, using national
  benchmarks as your guide.
                                   13
The framework:




                 14
The results, from 100 +
     communities



           15
16
17
18
19
A definition of success:
Benchmarked results by
    population size


           20
Benchmarked Results by
Population Size
 POPULATION          YEARLY WEB    INQUIRIES JOBS LAST 12   CAPITAL
                          VISITS     PAST 12     MONTHS INVESTMENT
                                     MONTHS                 LAST 12
                                                            MONTHS
 Less than 25,000
                                         20                 $28,333,333
                           8,418                     98
 25,001 to 100,000
                                         46         576     $63,750,000
                           8,324
 100,001 to
                          22,412         65        1,198   $149,376,418
 250,000
 250,001 to
                          28,374        208        2,422   $365,923,077
 1,000,000
 1,000,000 to
                          45,543        228        2,646   $447,794,260
 2,500,000
 Over 2,500,000           23,445        170        5,359   $399,630,000
 Average for all
                          29,181        148        1,768   $244,629,502
 Sizes
                                   21
Which one of these is not
 like the other one?
                                                   CAPITAL
                      YEARLY                                            JOBS  ANNUAL
                                                 INVESTMENT
ORGANIZATION           WEB      INQUIRI JOBS WON                        PER  OPERATING
                                                 WON LAST 12
                      VISITS      ES                                  INQUIRY BUDGET
                                                   MONTHS
                                                                                   Over
                                               4,171   $875,700,000
Ohio Community         43,618      169                                    25 $2,500,000
                                                                            $500,000 to
                                               2,329   $424,082,780
Indiana Community      25,572      107                                    22 $999,000
                                                                                   Over
                      338,388      400        14,415 $2,232,616,082
Tennessee Community                                                       36 $2,500,000
                                                                                   Over
                       50,236      101         3134    $418,200,000
Virginia Community                                                        31 $2,500,000
                                                                                   Over
                                               4033     $43,600,000
Florida Community      67,440      621                                     6 $2,500,000

Average for Above
                      105,051      280         5,616   $798,839,772       24
Communities                              22
23
Who are the top performing
communities in the nation in 2012?



                24
Highest Performers by
Market Size
  Extra Large           Large Market     Large Mid- Market
  Market EDO:               EDO                 EDO:
 (Over 2,500,000        (1,000,000 to        (250,000 to
     pop):             2,500,000 pop):     1,000,000 pop):




 Mid Market EDO:         Small Region     Small/Rural City or
 (100,000 to 250,000       (25,000 to          County
        pop):            100,000 pop):     (Under 25,000):




                                  25
What can we learn from high
 performing communities?



            26
What one community has done to
be the best
           Nashville, TN has moved from being
           the Country Music Capital of the
           world to being that and a world class
           business destination. Over the past
           20 years, the community has raised
           its profile, and has the results to show
           it: the EDO there, the Nashville Area
           Chamber of Commerce, has
           generated more jobs and more
           capital investment than any other
           community its size.

                   27
What one community has done to
be the best (2)
                 “The Nashville region has had a public-
                   private economic development initiative for
                   twenty years, and we have learned a lot
                   along the way. Including:
                   1. Don‟t be afraid to be measured…….this is how
                      your funders approach their own businesses
                      so metrics „speak their language‟, and having a
                      set dashboard is essential for mid-course
                      corrections;
Janet Miller,      2. Work regionally, no matter how challenging
Nashville Area        that may be……….because the customer
Chamber of            demands it. Preach it and live it;
Commerce
                              28
What one community has done to
be the best (3)
        3.   Consistency pays off. We have worked the site
             selection consultant audience for twenty years, and this
             has paid off through consistently high rankings of our
             program in site consultant place surveys, and deals
             being introduced that we may not have seen without
             long relationships and on-site exposure of these
             consultants to the „true‟ Nashville;
        4.   Be who you are…………Nashville is a creative, quirky
             entrepreneurial place that has been built by people
             throwing the guitar in the car and moving to the city to
             make their dreams come true. That theme of hope,
             creativity and confidence has been leveraged outside of
             the music sector into the spirit of the whole place. And
             who doesn‟t want to live in a creative, entrepreneurial
             place where dreams come true?”
                          29
Detailed
Case Study:
Putting a Desert
Oasis on the ED
Map:
Tucson Regional
Economic
Opportunities
                   30
31
32
Tucson‟s Challenges

• In the shadow of Phoenix
• Seen as more of a tourism destination
• In an economically troubled state, and public
  funding cut dramatically as a result
• In the storm of political infighting around
  immigration, incentives, etc.




                            33
Tucson‟s Tactics
• Partnership with Phoenix and Nogales, Mexico to
  form a “super-region”
• Industry targeted media trips with local CEOs
• A leading website that gets 5,000 + visits per month
• Industry content, online and in proposals
• Strong legislative presence in favor of incentives
• Large scale local event (800 + attendees)
• Website: www.treoaz.org




                            34
Tucson concepting




35
Tucson concepting




36
Tucson concepting




37
Business Attraction Video




                  38
Tucson‟s Results


• From 2005 to 2011:
  – 37 relocations
  – 9,200 jobs
  – $1.4 billion in new investment




                           39
Detailed Case
Study: City of
Webster City, IA
Objective: Recruitment
Size: Individual City/County
(7,500 population, 200,000 in labor
shed)
Funding: Public

                                      40
Webster City‟s Challenges

• Small market in a rural part of a rural state
• Not a well known, household name
• No established, centralized economic development
  entity




                           41
Webster City‟s Tactics
• Build a clear product brand that differentiates Webster
  City as a business location
• Feature rich website, with a virtual familiarization tour
• Prospect communications – standard PPT presentation
• Limited advertising campaign, focused on Midwest site
  selectors
• Direct communications with site selectors and targeted
  industry list
• Limited Trade show participation, focused on targeted
  industry shows
• Linkedin for prospecting
• Website: www.buildwebstercity.com
                             42
Branding




           43
Branding




           44
World class website




                45
Virtual familiarization tour




                   46
Webster City‟s Results
• Campaign launched January 2011
• Quantitative results
   – Electric car company opened operations in
     former Electrolux facility in Q1 2011
   – 300+ jobs of 500 goal have been recruited or the
     result of expansions
• Qualitative results
   – The City‟s profile and visibility for ED efforts have
     grown, as has their network of connections
     across the region/nation.
   – The City is now receiving emails from all sorts of
     entities ranging from prospects to other ED
     groups asking “How they are doing this?”
                               47
How can we implement high
performing marketing programs
   in our own communities?


              48
Putting High Performance Into
Practice: The Steps
1. Benchmark your community – get a baseline.
2. Plan for Performance with your board and
   stakeholders.
   –   Website visits
   –   Inquiries / Conversations
   –   Jobs Announced
   –   Capital Investment Announced
3. Implement the basics, plus additional tactics that your
   organization can support.
4. Adjust to improve your execution.
5. Report out and celebrate your results.
                               49
Benchmarked Results by
Population Size
 POPULATION          YEARLY WEB    INQUIRIES JOBS LAST 12   CAPITAL
                          VISITS     PAST 12     MONTHS INVESTMENT
                                     MONTHS                 LAST 12
                                                            MONTHS
 Less than 25,000
                                         20                 $28,333,333
                           8,418                     98
 25,001 to 100,000
                                         46         576     $63,750,000
                           8,324
 100,001 to
                          22,412         65        1,198   $149,376,418
 250,000
 250,001 to
                          28,374        208        2,422   $365,923,077
 1,000,000
 1,000,000 to
                          45,543        228        2,646   $447,794,260
 2,500,000
 Over 2,500,000           23,445        170        5,359   $399,630,000
 Average for all
                          29,181        148        1,768   $244,629,502
 Sizes
                                   50
Plan for Performance.

1. Get buy in from your leadership
   and stakeholders on a few key
   goals. Push hard to track the
   following:
  a.   Awareness: Website visits
  b.   Conversations / inquiry
  c.   Jobs Announced
  d.   Capital Investment Announced
2. Set a marketing plan that drives
   those goals.

                               51
Implement the basic tools to manage,
measure, and produce results.
1. Economic development website, with a content management
   system to enable you to make changes
2. A base of content about your area and your organization
3. A customer relationship management system (or Excel
   spreadsheet to track inquiries and results)
4. Email marketing management tools, such as Exact Target,
   Constant Contact
5. Social media management tools, such as HootSuite, Tweet Deck,
   etc.
6. Proposal templates and delivery systems (email, online)
7. PowerPoint template for community and company presentations


                                52
Basics +1: Additional tactics that drive
awareness and traffic to your website.
                          Typical spending         Total   Typical cost per
                                          conversations/     conversation
                                               inquiries
   Slideshare promotion            $2,000             25               $80
   LinkedIn promotion              $1,000             8               $125
   Search engine                   $6,000            35               $171
   marketing
   Display advertising             $2,000            10               $200
   Email marketing                 $5,000            25               $200
   Facebook promotion              $1,000             3               $388
   Twitter promotion               $2,000             3               $776
   Direct mail                     $5,000             5               $970
   YouTube promotion              $10,000             5             $1,940
   Print advertising              $10,000             5             $1,940
   Earned media/Media             $20,000            10             $2,000
   placement
                                      53
   Total                          $64,000           134               $478
Basics +2: Additional tactics that convert
website visits to conversations.


                     Typical spending            Total   Typical cost per
                                        conversations/     conversation
                                             inquiries
 GIS systems                 $5,000                97               $52
 Blogs/community             $4,000                25              $160
 generated content
 Virtual                    $10,000                12              $833
 familiarization
 tours
 Total                      $19,000              134               $142


                                   54
Basics +3: Additional tactics that bypass
the website and go straight to conversations.
                      Typical spending            Total   Typical cost per
                                         conversations/     conversation
                                              inquiries
   Lead generation           $20,000                10            $2,000
    Trade missions           $10,000                 2            $4,850
      Trade shows            $10,000                 2            $4,850
      /conferences
       Cold calling          $10,000                 2            $4,850
  State or Regional           $5,000                 1            $4,850
         Partnering
    Familiarization          $50,000                 4          $12,500
              tours
             Total          $105,000                21            $4,949
                                   55
Celebrate your success!




                     56
Contact Atlas


                           Contact information:
                                        1128 Grant Street
                                       Denver, CO 80203
                                      Contact: Ben Wright
                                   t: 303.292.3300 x 210
                             benw@Atlas-Advertising.com
                               www.Atlas-Advertising.com
      LinkedIn Profile | LinkedIn Group | Twitter
                              | Blog | Slidespace
                     57

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Atlas Marketing for Success - IEDC Marketing and Attraction

  • 1. IEDC Marketing for Success: A Framework and Case Studies 1
  • 2. Questions we will answer 1. How do we as a profession (in this room) feel about the impact we are making on our communities today? 2. What are the basic principles that should drive your economic development marketing? 3. How do we define success as a profession? 4. Who are the top performing communities in the nation in 2012? 5. What can we learn from high performing communities? 6. How can we evaluate our own past performance, and plan for our future performance? 7. How can we implement high performing marketing programs in our own communities? 2
  • 3. How To Vote via Texting 1. Standard texting rates only (worst3 case US $0.20) TIPS 2. We have no access to your phone number 3. Capitalization doesn’t matter, but spaces and spelling do
  • 4. 4
  • 5. Download the slides, listen to the video, continue the dialogue • Continue the Conversation: – Follow us on Twitter: www.twitter.com/AtlasAd – Tweet questions using hashtag #AskAtlas – Join Next Gen Economic Development Marketers LinkedIn Group • View and share the slides with your colleagues (available now): http://bit.ly/fQB6hC 5
  • 6. A few principles that drive (or should drive) economic development marketing 6
  • 7. What worked 20 years ago is not the same as what works today. 7
  • 8. What hasn‟t changed: To make a difference, we have to serve companies directly. 8
  • 9. If we are not having conversations, we are not making a difference. 9
  • 10. What has changed: The ways we start conversations have changed forever. 10
  • 11. 11
  • 12. A simple framework to help define success: High Performance Economic Development 12
  • 13. What High Performance Economic Development Is • It is the first measurement of the outcomes (Inquiries, jobs, capital investment) that EDO‟s create on this scale. • It proves the ways we make a difference, and in some cases, the ways we don‟t. • It can help drive your strategic and marketing planning using actual outcomes, instead of activities, using national benchmarks as your guide. 13
  • 15. The results, from 100 + communities 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. A definition of success: Benchmarked results by population size 20
  • 21. Benchmarked Results by Population Size POPULATION YEARLY WEB INQUIRIES JOBS LAST 12 CAPITAL VISITS PAST 12 MONTHS INVESTMENT MONTHS LAST 12 MONTHS Less than 25,000 20 $28,333,333 8,418 98 25,001 to 100,000 46 576 $63,750,000 8,324 100,001 to 22,412 65 1,198 $149,376,418 250,000 250,001 to 28,374 208 2,422 $365,923,077 1,000,000 1,000,000 to 45,543 228 2,646 $447,794,260 2,500,000 Over 2,500,000 23,445 170 5,359 $399,630,000 Average for all 29,181 148 1,768 $244,629,502 Sizes 21
  • 22. Which one of these is not like the other one? CAPITAL YEARLY JOBS ANNUAL INVESTMENT ORGANIZATION WEB INQUIRI JOBS WON PER OPERATING WON LAST 12 VISITS ES INQUIRY BUDGET MONTHS Over 4,171 $875,700,000 Ohio Community 43,618 169 25 $2,500,000 $500,000 to 2,329 $424,082,780 Indiana Community 25,572 107 22 $999,000 Over 338,388 400 14,415 $2,232,616,082 Tennessee Community 36 $2,500,000 Over 50,236 101 3134 $418,200,000 Virginia Community 31 $2,500,000 Over 4033 $43,600,000 Florida Community 67,440 621 6 $2,500,000 Average for Above 105,051 280 5,616 $798,839,772 24 Communities 22
  • 23. 23
  • 24. Who are the top performing communities in the nation in 2012? 24
  • 25. Highest Performers by Market Size Extra Large Large Market Large Mid- Market Market EDO: EDO EDO: (Over 2,500,000 (1,000,000 to (250,000 to pop): 2,500,000 pop): 1,000,000 pop): Mid Market EDO: Small Region Small/Rural City or (100,000 to 250,000 (25,000 to County pop): 100,000 pop): (Under 25,000): 25
  • 26. What can we learn from high performing communities? 26
  • 27. What one community has done to be the best Nashville, TN has moved from being the Country Music Capital of the world to being that and a world class business destination. Over the past 20 years, the community has raised its profile, and has the results to show it: the EDO there, the Nashville Area Chamber of Commerce, has generated more jobs and more capital investment than any other community its size. 27
  • 28. What one community has done to be the best (2) “The Nashville region has had a public- private economic development initiative for twenty years, and we have learned a lot along the way. Including: 1. Don‟t be afraid to be measured…….this is how your funders approach their own businesses so metrics „speak their language‟, and having a set dashboard is essential for mid-course corrections; Janet Miller, 2. Work regionally, no matter how challenging Nashville Area that may be……….because the customer Chamber of demands it. Preach it and live it; Commerce 28
  • 29. What one community has done to be the best (3) 3. Consistency pays off. We have worked the site selection consultant audience for twenty years, and this has paid off through consistently high rankings of our program in site consultant place surveys, and deals being introduced that we may not have seen without long relationships and on-site exposure of these consultants to the „true‟ Nashville; 4. Be who you are…………Nashville is a creative, quirky entrepreneurial place that has been built by people throwing the guitar in the car and moving to the city to make their dreams come true. That theme of hope, creativity and confidence has been leveraged outside of the music sector into the spirit of the whole place. And who doesn‟t want to live in a creative, entrepreneurial place where dreams come true?” 29
  • 30. Detailed Case Study: Putting a Desert Oasis on the ED Map: Tucson Regional Economic Opportunities 30
  • 31. 31
  • 32. 32
  • 33. Tucson‟s Challenges • In the shadow of Phoenix • Seen as more of a tourism destination • In an economically troubled state, and public funding cut dramatically as a result • In the storm of political infighting around immigration, incentives, etc. 33
  • 34. Tucson‟s Tactics • Partnership with Phoenix and Nogales, Mexico to form a “super-region” • Industry targeted media trips with local CEOs • A leading website that gets 5,000 + visits per month • Industry content, online and in proposals • Strong legislative presence in favor of incentives • Large scale local event (800 + attendees) • Website: www.treoaz.org 34
  • 39. Tucson‟s Results • From 2005 to 2011: – 37 relocations – 9,200 jobs – $1.4 billion in new investment 39
  • 40. Detailed Case Study: City of Webster City, IA Objective: Recruitment Size: Individual City/County (7,500 population, 200,000 in labor shed) Funding: Public 40
  • 41. Webster City‟s Challenges • Small market in a rural part of a rural state • Not a well known, household name • No established, centralized economic development entity 41
  • 42. Webster City‟s Tactics • Build a clear product brand that differentiates Webster City as a business location • Feature rich website, with a virtual familiarization tour • Prospect communications – standard PPT presentation • Limited advertising campaign, focused on Midwest site selectors • Direct communications with site selectors and targeted industry list • Limited Trade show participation, focused on targeted industry shows • Linkedin for prospecting • Website: www.buildwebstercity.com 42
  • 43. Branding 43
  • 44. Branding 44
  • 47. Webster City‟s Results • Campaign launched January 2011 • Quantitative results – Electric car company opened operations in former Electrolux facility in Q1 2011 – 300+ jobs of 500 goal have been recruited or the result of expansions • Qualitative results – The City‟s profile and visibility for ED efforts have grown, as has their network of connections across the region/nation. – The City is now receiving emails from all sorts of entities ranging from prospects to other ED groups asking “How they are doing this?” 47
  • 48. How can we implement high performing marketing programs in our own communities? 48
  • 49. Putting High Performance Into Practice: The Steps 1. Benchmark your community – get a baseline. 2. Plan for Performance with your board and stakeholders. – Website visits – Inquiries / Conversations – Jobs Announced – Capital Investment Announced 3. Implement the basics, plus additional tactics that your organization can support. 4. Adjust to improve your execution. 5. Report out and celebrate your results. 49
  • 50. Benchmarked Results by Population Size POPULATION YEARLY WEB INQUIRIES JOBS LAST 12 CAPITAL VISITS PAST 12 MONTHS INVESTMENT MONTHS LAST 12 MONTHS Less than 25,000 20 $28,333,333 8,418 98 25,001 to 100,000 46 576 $63,750,000 8,324 100,001 to 22,412 65 1,198 $149,376,418 250,000 250,001 to 28,374 208 2,422 $365,923,077 1,000,000 1,000,000 to 45,543 228 2,646 $447,794,260 2,500,000 Over 2,500,000 23,445 170 5,359 $399,630,000 Average for all 29,181 148 1,768 $244,629,502 Sizes 50
  • 51. Plan for Performance. 1. Get buy in from your leadership and stakeholders on a few key goals. Push hard to track the following: a. Awareness: Website visits b. Conversations / inquiry c. Jobs Announced d. Capital Investment Announced 2. Set a marketing plan that drives those goals. 51
  • 52. Implement the basic tools to manage, measure, and produce results. 1. Economic development website, with a content management system to enable you to make changes 2. A base of content about your area and your organization 3. A customer relationship management system (or Excel spreadsheet to track inquiries and results) 4. Email marketing management tools, such as Exact Target, Constant Contact 5. Social media management tools, such as HootSuite, Tweet Deck, etc. 6. Proposal templates and delivery systems (email, online) 7. PowerPoint template for community and company presentations 52
  • 53. Basics +1: Additional tactics that drive awareness and traffic to your website. Typical spending Total Typical cost per conversations/ conversation inquiries Slideshare promotion $2,000 25 $80 LinkedIn promotion $1,000 8 $125 Search engine $6,000 35 $171 marketing Display advertising $2,000 10 $200 Email marketing $5,000 25 $200 Facebook promotion $1,000 3 $388 Twitter promotion $2,000 3 $776 Direct mail $5,000 5 $970 YouTube promotion $10,000 5 $1,940 Print advertising $10,000 5 $1,940 Earned media/Media $20,000 10 $2,000 placement 53 Total $64,000 134 $478
  • 54. Basics +2: Additional tactics that convert website visits to conversations. Typical spending Total Typical cost per conversations/ conversation inquiries GIS systems $5,000 97 $52 Blogs/community $4,000 25 $160 generated content Virtual $10,000 12 $833 familiarization tours Total $19,000 134 $142 54
  • 55. Basics +3: Additional tactics that bypass the website and go straight to conversations. Typical spending Total Typical cost per conversations/ conversation inquiries Lead generation $20,000 10 $2,000 Trade missions $10,000 2 $4,850 Trade shows $10,000 2 $4,850 /conferences Cold calling $10,000 2 $4,850 State or Regional $5,000 1 $4,850 Partnering Familiarization $50,000 4 $12,500 tours Total $105,000 21 $4,949 55
  • 57. Contact Atlas Contact information: 1128 Grant Street Denver, CO 80203 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile | LinkedIn Group | Twitter | Blog | Slidespace 57

Hinweis der Redaktion

  1. This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere.Sample Oral Instructions:Ladies and gentlemen, throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol.So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message.This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!
  2. Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTE4ODc1MjIwMzEIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  3. Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTE5MzY3NDA4MDIIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.
  4. Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/multiple_choice_polls/LTExMTI3NDM1NjYIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.