Mariya Moeva, Product Manager at Google, discusses the future of the web and the important roles privacy, speed, and fostering quality user experiences have to play in it. Learn about tools like AMP, Site Kit and Web Stories for WordPress that you can use to assess and advance the performance of your WordPress site.

2. Performance and user
experience for the web of
tomorrow.
Product Manager, Search & Content Ecosystem
Google
@marrrr
Mariya Moeva

3. Mariya Moeva
Product Manager, Search &
Content Ecosystem
Google
@marrrr

4. CMS usage is up and to the right.
CMS Usage by Year.
Y/Y Change 5.4% 2.8% 3.4% 3.1% 5.1% 3.3% 2% 6% 3.2%
23.6%
29%
31.8%
35.2%
38.3%
43.4%
46.7% 48.7%
54.7%
57.2%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

5. Google and the WordPress ecosystem.
§ Images lazy-loading
§ XML Sitemaps
§ Site Kit plugin
§ Web Stories plugin
§ AMP plugin
§ WordCamp (EU, US, Asia)
§ Key industry events
Contribute to the core
WP platform
Build plugins Engage with the
community

6. Google and WP Engine.
§ Offers next-gen VMs from GCP
§ Sites see 40-50% improvement in
performance
§ AMP plugin in Solutions Center
§ AMP integration in Genesis 3.0
§ WordCamp US
§ here, today
Core Platform Plugins Community

7. photo by Philipp Lublasser on Unsplashphoto by Leyy M on Unsplash

8. The web is more critical than ever.
“We are seeing a big surge in physical
businesses coming online during the
pandemic. We used to create 1K stores
per day, and last month we created
2K+ per day.”
Pedro Henrique Freitas, Head of Loja Integrada (VTEX platform for SMBs)

9. photo by Tabea Damm on Unsplash
Speed and
Performance
Excellent
user experiences
Privacy
and Security

10. How do we get there?
provide actionable
feedback
deliver useful
insights in the
right context
work towards new
open standards

11. Speed and
Performance.
Provide actionable feedback.

12. Speed is critical.
delay in mobile load
times can impact
conversion rates by
up to 20%1
conversions grow by
8% if speed metrics
across a retail site
improve by 0.1s2
1s 0,1s
1. SOASTA,The State of Online Retail Performance, U.S., April 2017/
2. Google/55/Deloitte, Milliseconds make Millions study, EMEA and US, Oct-Nov 2019, n=37 brand sites analysed
hourly over a 30 day period totalling 30.5m sessions.

13. Prioritizing quality of experience.
Is it delightful?Is it responsive?Is it happening?
contentbazaar.co/20160314/pi-way
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sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco
contentbazaar.co/20160314/pi-waycontentbazaar.co/20160314/pi-way

14. core web vitals

15. Largest Contentful Paint.
"I can’t see any useful content!
Why does it take so long to
load? 😖"
Measures when the page becomes useful to
the user or when the main content on the
screen has likely loaded.
GOOD ADEQUATE POOR
2.5s 4.0s

16. First Input Delay.
Measures your user’s first impression of your
site’s interactivity and responsiveness.
GOOD ADEQUATE POOR
100ms 300ms

17. Cumulative Layout Shift.
"I was about to click that! Why
did it move? 😭"
Measures layout stability to ensure users
experience smooth and natural interactions.
GOOD ADEQUATE POOR
0.1 0.25

18. Updated Google tools.
Lighthouse PageSpeed
Insights
Chrome Dev
Tools
Chrome User
Experience
Report (CrUX)

19. AMP prioritizes user experience.
Lazy-load non-
critical content
Optimized
tracking
Responsive design
Optimized image

20. Excellent user
experiences.
Deliver useful insights in the right
context.

21. What business owners need.
I need to run my start-up, I have
no time to look at so many
different tools [GA, Search
Console, Trends, AWX...]
better send me an email with a
simple summary of how I’m doing
so I don’t forget.
“” I had a website created to achieve
the presence of legitimate
business, but it’s not ranking and
I don’t know how to make it
better to attract more
customers.
“” Send me an email to remind me,
and a link where I can get to some
[report] with red and green, so I
don’t get the anaphylactic
reaction in my brain [from
complicated reports].
“”

22. Our guiding principles.
1
Meet users
where they
are.
2
Show only
what they
need.
3
Insights,
not stats.
In context of action
they’re doing.
No complex reports.
Easy setup.
Combine relevant
info from many
products

23. Site Kit: the best of Google for WordPress.
Directly in the wp-admin
dashboard.
Insights from key google
products.
400k+ active installs.

24. Seamless setup and verification.
Show how the site is doing
in Search right after the
setup process.
Connecting additional
services unlocks richer
insights from more
Google products.

25. Cross-product insights.
Help business owners
understand how their
work pays off.

26. Excellent user
experiences.
Help business owners reach more
customers with better content.

27. Web Stories.
Cheaper to make than
video.
More engaging than a text
article.
More structured than video
and easier to scan.
Web
Stories
Stories on
Google
Your
Stories
Hosted
on your
server
Making
your own
money,
As
ephemeral
as you want
Driving
traffic to
your site

28. Web Stories
on Google
Search.

29. Web stories on Discover.
At 800 MM MAU
and growing*
“This past October, Google Discover drove more
traffic to Vogue’s international editions than Google
Search did.”
Sarah Marshall, Head of audience growth, Vogue International at Condé Nast

30. Web Stories for WordPress.
Coming soon to a WordPress
installation near you!
Register to be notified when
the beta is out:
goo.gle/storyeditor
See the Web Stories session
on the Sponsors page

31. Privacy and
security.
Work towards new open standards.

32. Evolve the web to better respect
user privacy and support a vibrant,
thriving ecosystem.

33. Cookies and fingerprinting.
Technologies that
support relevant user
experiences and fraud
prevention are also used
for unwanted tracking
across the web.
Small files a website or a
third-party service can
store in a user’s browser to
identify them.
Users can opt out of
cookie-based tracking.
Collecting enough
information about a user’s
device, settings, browser,
location, etc. to identify
them.
Users can’t opt out of
fingerprinting and most
aren’t aware it’s happening.

34. Replace legacy practices with
privacy-preserving alternatives.
SameSite cookies: new labeling
model to make cookies first-party by
default, and ensure third-party
cookies are accessed over secure
connections.
Improved user controls for managing
privacy settings.
support monetization and other key
use-cases without identifying users.
Privacy Sandbox: privacy-preserving
solutions for key web use-cases,
without identifying users across sites.
Privacy Budget: limit data collection
to prevent covert tracking
workarounds.
When the new solutions can meet the
needs of users, publishers,
advertisers, and other businesses.
Improve cookie security
and choice today
Develop replacement
solutions
Phase out support for 3P
cookies in Chrome

35. photo by Tabea Damm on Unsplash
Speed and
Performance
Excellent
user experiences
Privacy
and Security

36. Make the web safer,
faster, delightful for end
users and site owners.

37. Thank You.
@marrrr
Mariya Moeva