Gamify - taking aspects traditionally found in games and applying them to a digital experience. 

 Whether you are looking to increase word of mouth marketing, capture email addresses, gain market insight (surveys and questionaries), or reinforce key message points about your brand you might want to consider how to incentivize and reward users by gamifying your digital content. 

 See how high tech brands, media companies, local restaurants, and product companies have created gamified experiences entice audience engagement that has produced real business results.

1. GamificationGAMIFICATION
How
Drives Results

2. Gamify, gamify, n.
1. taking aspects
traditionally found in
games and applying them
to a digital
experience.

3. Gamification involves creating a
competitive atmosphere, where a user
is rewarded for performing a task.

4. 1. Increase Word-of-Mouth Marketing
2. Reinforce Key Points or Topics
3. Increase Email Database
4. Gain Market Insight
Here are four goals that we commonly hear from businesses:
Continue on to see a few examples of how gamification has helped
brands achieve these goals.

5. • Incentivize users with a reason to share their experience to increase the
satisfaction that comes from gathering supporters.
Make sharing a part of the game. Give users the
ability to gather together and compete with or
against their friends.

6. A major publisher created a UGC
contest, and asked users to tell why they
are the biggest Alicia Keys fan for a
chance to win. Users shared their entries
to recruit others to vote for their
submission.
• 15,000 links were shared via social
networks and email
• 40% of traffic was from shared links
• Webpage surpassed the official
Alicia Keys website in SEO rankings

7. A local news station held a series of polls for users to
vote on favorite local businesses.
The local businesses rallied their
customers to support their store in
the “Best Restaurant Poll”, driving
traffic to the news station’s
website. Each week, the winning
business would receive a 30-
second feature in the Friday
newscast.

8. Use gamification to gauge the effectiveness of
your message and reinforce key message
points.
• Quiz the consumer. Make your content interactive, and even consider
spicing it up with a simple point system for correct answers and based on the
amount of time it took to answer the question.
• Encourage users to challenge their friends to increase the competitive
atmosphere and the size of the user base.

9. HP used Trivia as a way to educate and test their sales and
marketing teams before a new product was launched.
Employees were rewarded
prizes for the number of
questions answered correctly.
Corporate was better able to
understand who had done their
homework and what, if
any, areas needed more
training before the launch.

10. HGTV set up a mobile trivia game so CMA Festival
attendees could play inside while waiting in line.
Results were displayed on the TV
monitors within the HGTV Lodge.

11. • Users are more likely to start and complete a survey if they are
given a reward, such as access to exclusive content or promotions.
• Be creative with your questions and actually have a mixture of fun
questions with research questions in order to better entice users
and gain insights from your desired demographic.
Include a reward or provide a fun
experience to increase user participation
with surveys or questionnaires.

12. Restaurant chain wanted to perform quality assurance on
their different locations by surveying diners.
After taking the survey, users
instantly received a coupon upon
entering in their e-mail address.
In addition, the user was prompted
to opt-in to the restaurant’s
newsletter!

13. Users who participated were
rewarded with a chance to
win, and the answers to the
questions were used to gather
market research to better
understand how to target the
male consumer.
Cleaning company created a funny video about men’s
cleaning habits around the house and targeted the video to
the female of the house. The female was prompted to fill out
a short questionnaire about their man’s habits.

14. • Creating certain tiers of specials or promotions increases user
satisfaction while incentivizing a repeat behavior.
• Tie the experience directly to the bottom-line by tracking the use of
promotions and specials to purchases.
Gamification is an ideal strategy to increase your e-mail
database, because if a user wins they know you have to
be able to contact them to receive a prize.

15. Fox Sports hosted a sweepstakes for NASCAR’s Daytona
Speedway. Users voted on their favorite Fox Sports’ Girls, and
then input their e-mail address to be entered into a
sweepstakes to go to the race with the top-five-picked FS Girls!
Users could return to the poll daily to vote on their favorite
choices and be entered into the sweepstakes again.
The event saw over 100 thousand visits and the sweepstakes
collected thousands and thousands of e-mail addresses.

16. Publisher wanted to increase engagement and registrations for sponsor’s
email newsletter around a Smashing Pumpkins concert give away.
They set-up a trivia game that required the user
to register for the sweepstakes after completing
the first question. The registration screen was
defaulted to opting the user into the sponsor’s
newsletter.
• 52.71% of unique visitors entered
• 33% of those users opted in to
the sponsor’s email newsletter