Brad Kleinman and Nic Labuz discuss eMarketing, Social Media, and Web 2.0 at a Solon Chamber Luncheon.

1. How to take advantage of Web 2.0 and Social Media
Brad Kleinman Nic LaBuz
Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com
Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz

2. Agenda
• Introduction
• Accountability
• From Web 1.0 -> Web 2.0
• Social Media Trends
• Facebook in 15 minutes
• LinkedIn in 10 minutes
• Twitter in 5 minutes
• Q&A

3. Accountability

4. Accountability
1. Choose a partner
2. Introduce yourself
3. Commit to do ONE thing you learn today
4. Connect outside of this workshop
5. Check up with each other - MIH

5. Statistics & Trends
• Social media trends
– Facebook over 225M, 500K users per day
– A blog is created every half second
– Over 150K videos uploaded to YouTube every day
– 75% of adults 18-24 are on social networks
Facebook – Year to Year – 700% Growth
Twitter Growth – Year to Year – 3712% Growth

6. What is Web 2.0?

7. 5 Stages of Twitter Acceptance

8. Budget Line Increases VS Decreases

9. Significant Barriers to Adoption

10. The Big Three

11. The Big Three (Continued)

12. Facebook Stats
• General Growth
– More than 225 million active users
– More than 100 million users log on once each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From April 2008 to April 2009, total minutes spent on Facebook
increased from 1.7 billion minutes to 13.9 billion minutes
From Facebook.com

13. Facebook is “Attention King”
From AllFacebook.com

14. Facebook – The Social Network

15. Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

16. Facebook Basics

17. What’s on your mind?

18. Facebook for Business – Events

19. Facebook for Business – Ads

20. Facebook for Business – Public Profiles

21. Facebook Pages – Step 1
Pick a category and name

22. Facebook Pages – Step 2
Upload your picture

23. Facebook Pages – Step 3
Add your information

24. Your ‘Canvas’

25. Embed custom content with FBML

26. Facebook Pages – Step 4
Customize Your Page

27. Facebook Pages – Step 5
Update it regularly!
Post photos of
Add video clips of
products,
your company in
employees, and
action
customers
List an event for Write a note about
your grand upcoming
opening sales promotions

28. Using LinkedIn

29. Getting Started Best Practices
1. Create an account
2. Fill out profile information
3. Invite your contacts
4. Make some recommendations
5. Join a group
6. Promote your profile
7. Be proactive

30. Using LinkedIn

31. Groups on LinkedIn

32. Features of LinkedIn
Find potential clients,
service providers, Be found for business
Search for jobs
subject experts and opportunities
partners
Discover inside
connections that can Post and distribute
Company research
help you land jobs job listings
and close deals
Get introduced to
Find high-quality other professionals Meet people through
passive candidates through the people groups
you know

33. Using Twitter

34. Getting Started with Twitter

35. Getting Started Best Practices
1. Use a branded background graphic
2. Use a nice headshot for your picture
3. Send important updates to your cell
4. http://www.chrisbrogan.com/50-ideas-on-
using-twitter-for-business/

36. Twitter Basics (Twasics)
• @ Replies
• Direct messages
• Retweeting
• TinyURLS

37. Getting Started with Twitter

38. Getting Started with Twitter

39. Some Twitter Tips (Twips)
1. 90% / 10%
2. Use Search.Twitter.com for real-time tweets
3. Use a URL shortener
4. Retweet! (RT)
5. Use #hashtags

40. How to take advantage of Web 2.0 and Social Media
Brad Kleinman Nic LaBuz
Brad@WorkSmart-eMarketing.com niclabuz@SpecializedBusinessSoftware.com
Find me on Twitter - @BradKleinman Find me on Twitter - @NicLaBuz